Genesis Advertising was founded in 1993 in Kolkata by Ujjal Sinha. It has since expanded to Mumbai in 2001 and Delhi in 2006. The Kolkata office contributes the majority of revenues, around 10-12 crore rupees. Ujjal Sinha is the CEO and key people include Anil Singh. Models associated include Siddu Roy, Bhanu Pant, and Arjun Rampal. The company provides advertising services including outdoor media, corporate merchandise, and has won several awards between 2000-2014 for its work.