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Generation Reinvention: How Boomers Are Changing the Future

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This is a segment of a presentation that Brent Green has delivered for several Chambers of Commerce, without animations, music, videos and other multimedia techniques. His live presentations create emotional connections and deliver insights that cannot be achieved by a flattened PDF copy of slides. But check out how much content value you're going to receive at one of Brent's presentations!

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Generation Reinvention: How Boomers Are Changing the Future

  1. 1. GENERATION REINVENTION How Boomers Are Changing Business, Marketing, Aging & The Future Brent Green Copyright 2012, Brent Green & Associates, Inc. All rights reserved
  2. 2. % Change In Population Growth80%70% 2000 - 2020 +72%60%50% +54%40%30%20%10% 0%-10% ‹ 14 15-24 25 -34 35-44 45-54 55-64 65+
  3. 3. SILENT BOOMERS GEN X GEN Y55 million 77 million 49 million 62 million ‘25 - ‘45 1946 - 1964 ‘65 - ‘79 1980 - 1995
  4. 4. SILENT55 million
  5. 5. • Economically successful generation• Mentored Consciousness Revolution• Conventional and gregarious• Cultural icons: McCartney, Lennon, Dylan and Jagger• Ideologically & politically wary• A generation of helpers
  6. 6. GEN X51 million
  7. 7. • Grew up in a time of cultural hostility• Free agents, self-reliant, entrepreneurial• Disaffectation with governance• Mainstreaming gender equality• Technologically wired and savvy• Reinvented global business
  8. 8. GEN Y62 million
  9. 9. • Optimistic, self-confident, inclusive• Effective team players• Determined to make a difference• Comfortable with speed and change• Connected to networks almost 24/7• The world is a click away
  10. 10. BOOMERS 76 million
  11. 11. BOOMER GENERATION
  12. 12. BOOMER VALUES• Individuality and self-expression• Anti-authoritarian• Inclusiveness and equality• Staying in control• High expectations• Personal growth and development• Adventure & enrichment
  13. 13. • Depression/War stalled child-rearing• Demobilized GIs found prosperity• Salve for Cold-War nuclear anxieties• 7 – 15 million more than expected• TV mythologized individualism• Spock: child-centered parenting
  14. 14. • 77 million born between 1946 – 1964• 11,666 turning 50 daily; 9,950 turning 60• +30% of population in 17 states – Alaska – 33.4% – New Hampshire – 32.4% – Vermont – 32.2% – Maine – 31.8% – Colorado – 31.4%• Life expectancy: 74.8 male; 80.1 female
  15. 15. • 70% nation’s net worth• 1/2 household discretionary income• $2.30 trillion on goods and services• Will inherit $8.4 trillion
  16. 16. GenerationalInfluencers
  17. 17. Model of Generational Influencers
  18. 18. • Branding with Icons• Nostalgic Marketing• Integrated Marketing • Mass media overlay • Website landing• Value-Added Incentives• Lead Generation• One-to-One Marketing• Marketing PR • Music Lives Foundation
  19. 19. • Alleviated by social networks• Social support = nostalgic narratives• Nostalgia = momentous events, settings• Redemption = dismal to triumphantThe past, when appropriately harnessed, can strengthen psychological resistance to the vicissitudes of life.
  20. 20. 80% How do you define success?70%60%50%40%30%20%10%0% Marriage Fitness Travel Auto Lg. Home Jewelry Clothes Source: Yankelovich Partners, Inc.
  21. 21. 2003: $31.6 billion2010: $40 billon
  22. 22. GATERHING• Communication• Relationships• Five sensing• Intuitive judgment• Contextual learning
  23. 23. HUNTING• Conquest• Independence• Deliverables• Analytical judgment• Functional learning
  24. 24. The Mature Mind
  25. 25. EMOTIONALRELEVANCE
  26. 26. DEMANDFOR FACTS
  27. 27. INDIVIDUALISM
  28. 28. ALTRUISTICVALUES
  29. 29. CONTRADICTIONS
  30. 30. • Career and life reinvention• Compression of morbidity• Multi-generational bonding• Spousal renewal; spousal discovery
  31. 31. ENGAGEMENT• Lifestyle pursuits• Adventure vacations• Political engagement
  32. 32. REINVENTION• Franchises• 2008: 10,000 startups/month• 16% faster than any other group
  33. 33. EDUCATION• Community colleges• Lifelong learning• Retirement/financial planning
  34. 34. CONTRIBUTIONS• Nonprofit participation• Civic engagement• Voluntourism
  35. 35. VITALITY• Fitness training• Brain training• Nutritional supplements
  36. 36. DATING• Cosmeceuticals• Anti-aging hormones• Mature dating webs
  37. 37. SELF-CARE• Compression of morbidity• Medical spas• Preventative/diagnostic medicine
  38. 38. LEGACIES• Heirloom gifts• Endowments/ Foundations• Multi-generational vacations
  39. 39. SPIRITUALITY• Spiritual retreats / training• Hospice / End-of-Life• Religious communities
  40. 40. Never relent, reinvent! Twitter: @BoomerMarketing Website: http://bgassociates.com Blog: http://boomers.typepad.com Email: brent@bgassociates.com Phone: 303.743.0130 LinkedIn: http://www.linkedin.com/in/brentgreen

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