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GENERATIE Z
GENERATIONZAnd the Fourth (Industrial) Revolution
Dr. Jos Ahlers
René C.W. Boender
Generation Z on the future of money, education,
work, religion, hope, death, love, sex, the new
political reality, the Internet of things, and the
Fourth (Industrial) Revolution.
EYE-OPENER
W
HAT’S
GOING
TO
HAPPEN
IN
2025?
TICK TOCK TICK TOCK... The clock is
ticking, so don’t waste any time!
Their time will be here before you know it. Are you ready? Now you
can read about it before it happens, which is better than looking back.
Generation Z is growing up and will take over around 2025. How do
they look at the world? What do they think of politics and (un)learning?
How do they see the Fourth (Industrial) Revolution? In this provocative,
easy-to-read book, Jos Ahlers and René Boender describe the rise of
the unstoppable network generation. Based on extensive research,
the authors boldly predict what this young digital generation will do.
Generation Z: always online, wherever they go. To them, social media is
not a discovery, but a necessity. What impact will they have on society?
If you want to understand Generation Z, read this book.
Don’t bother trying to motivate them. Inspire them, and you
will have won their hearts and minds.
RENÉ C.W. BOENDER (1958) is an internationally experienced
keynote speaker on a range of topics including Generation Z.
He is frequently consulted as a brain agent by multinational
corporations, CEOs and universities. Boender is also an energetic
guest lecturer. In 2011, he published ‘Great to Cool; Brain candies
with a bite!’, about the 3”12” E rule, the new ROI, and doing
business on the way to Business Happiness.
In 2013, he penned the bestseller ‘Cool is Hot;
Ambitious brain candies with a mission!’, a guide for the next step
to business happiness and decisive leadership.
DR. JOS AHLERS (1963) began his career as a researcher at the
University of Amsterdam, where he earned a doctorate in
Psychology. He then moved to the business sector. As a strategist,
he advised numerous companies and institutions on positioning
and communication. Ahlers is currently an independent consultant
involved with ‘Collaborative Communities’. He is also a keynote
speaker on Generation Z and other topics.
RENEBOENDER.NL
JOSAHLERS.NL
BERTRAMENDELEEUW.NL
@reneboender
Bertram+de Leeuw Uitgevers
@JosAhlers
bertramendeleeuw.nl
GENERATIONZDr.JosAhlers
RenéC.W.Boender
GeneratieZ16-cover-317.5mmx230mm-inclrug-engels-v2.indd 1 10-07-16 16:56