CauseMetrics: Quantifying the value of doing good

1. 2014
Generate4™

2. Introduction
2014
Generate4 is pleased to announce its 2014 partnership
program powered by EMPS First Data. Generate4 works
with socially responsible large national providers and
demonstrates that they can do well by doing good.
EMPS powered by First Data will be the first socially
responsible corporate sponsor at the local and mobile
level.
Generate4™

3. What’s in it for corporations?
Beyond the clout score increase:
Higher Retention Rates–merchants stay longer with our program
Increased Revenue: Studies show that customers will spend more
to support businesses that do good
56%
Would travel an extra
1-10 minutes to spend
money at a business
supporting a cause
Generate4™
71%
Would pay an extra
$2.75 on a $15
purchase at a business
supporting a cause

4. Get with the program!
The results:
As a result, First Data has agreed that for the year 2014,
$20.14 will automatically be donated from a
participating merchant to a local school.
$20.14 every month
+$100 up front
Generate4™

5. Partners
Charitable
Organizations
Generate4™
Businesses

6. Why do businesses join?
Multifaceted benefits:
71%
56%
Would travel an extra 1-10
minutes to spend money at a
business supporting a cause
Would pay an extra $2.75
on a $15 purchase at a
business supporting a cause
Generate4™
Source:www.dowelldogood.net
Studies show that customers will spend more to support
businesses that do good.

7. Benefits to Non-Profits
Just the basics shown:
$100
Immediate, per
each business
+
+
Free Mobile
Payments Device
Generate4™
$20.14
Monthly, per
each business

8. Types of Partners
Program is available to:
Traditional Partners– Catalogue and school
fundraising distributors, suppliers and resellers
Online Partners– Platform providers, website
providers and online auction tools
Business Alliances– Associations, coalitions and
other groups of active, intelligent businesses
Banks & Credit Unions– Managers of financial
accounts aside from merchant services
Generate4™