This document discusses how business owners can convert more of their website and store visitors into buyers by collecting their contact information. It recommends asking visitors for their names and email addresses in exchange for offers like deals, free reports or samples. The business can then build relationships over time through educational emails and turn these contacts into repeat customers by promoting special offers when sales are slow. Collecting this contact list allows the business to "turn on the cash tap" as needed by emailing the list with deals.

1. What a typical day in your store looks like? If I am not
mistaken there are people who buy from you and people
who just come in to see what you offer.

2. Unless you are a coffee shop there is no way in the world
that you convert 100% of these browsers into buyers. Am I
right?

3. So what do you do with the non-buyers? I guess nothing.
You just let them walk out of the door. That's what 99% of
all business owners do.

4. The same is true for your website - consumers visit it,
check it out and leave. Here it is even worse because you
don't know who they are and what they look like.

5. If you have an ecommerce website if you get 5% of all
visitors to buy you are doing great. So the question is what
you do with the remaining 95%? Again, the answer is -
nothing.

6. It doesn't have to be that way and I want to share with
you how to change that and start making more money
that you have ever thought possible.

7. Here is what you need to do - start collecting the names
and email addresses of the visitors of your website and
retail store for both b2b and b2c businesses.

8. Here is why. If they walk into your store or visit your
website it means that they are interested in what you
offer. They might not be ready to buy right now but they
are interested in your products and services so that's a
good first step.

9. What do you do with all these names and email
addresses? Glad you asked. You want to start building
relationships with these people, start educating them on
your products and services and why they should do
business with you. So you need to create a series of emails
that do that and that's why you need their email
addresses.

10. Over time they will start thinking of you as a source of
information and knowledge and not as a salesman and
when they are finally ready to buy most likely they will
buy from you because you are the one that has taken the
time to build a relationship with them.

11. It sounds like a lot of work and because it is and there is
no way around it but think about that - if it was easy
everybody would have been doing it, right?

12. I know what you are thinking right know - it sounds great
but people are not willing to give up their email addresses
so easily.

13. That's true and you need to give them a pretty good
reason them to do so. You do it by offering them
something of value in exchange for their contact
information.

14. In your retail store you ask them if they want to join your
list to get deals that the general public does not get.

15. On your website you can offer a free report or a book or a
free sample of your product in exchange for their name,
email address and sometimes their physical address.

16. Once you have established trust with your list you can
start selling to them and believe me they will be buying
from you time and time again.

17. Say you know that February is a very slow month for you
business or if you are a pizza parlor it's Tuesday and you
want to change that.

18. All you need to do is fire up an email to the people on
your list with a great offer and you will see a dramatic
change in your business, you will see orders coming in.

19. That's why I call this method a cash tap - you turn it on
and off and you get money when you need it.

20. http://milaruiz4u.oneminute.track.clicksure.com/