ReachOut Digital Marketing Tips On Building Email List

www.reachoutservices.com
5 Ingenious Ways To
Make Site Visitors
Share Their Contact
Details
Tips | Tricks | Strategies
A Guide For Business Owners
February 2017

It's tough to get traffic to your website.
It's tougher to make people spend time on your website.
But, it is toughest to make them leave behind their contact
details.

In this presentation we look at:
o five ingenious ways to motivate people to
subscribe to your mailing/calling list by sharing
their name, mobile number or email ID.
o business specific examples

Create and
place a
subscription
box on your
website
o At a visible location, such as above-the-fold content
o Keep it as lean as possible
Take a look at the subscription box on our home page.

It's give and
take.
You need to give site visitors
something for free to get their
correct contact information.
Hmmm.....so what can you give for free to your site visitors?

It's give and
take.
When you think of free giveaways,
answer these questions:
1. How will they benefit from it?
2. Can they get it at other sites without sharing
contact details?
3. Will they value it as much as their personal
information?
4. Would you give your personal email ID or phone
number for it?

5 things to
offer in
exchange of
contact
information
Based on the review of
hundreds of websites that
collect visitor information,
here are 5 categories of
giveaways.

Knowledge/
Information
People love to possess knowledge or
information that is:
o hard-to-get,
o relevant
o useful & beneficial
o shareable

Knowledge/
Information
Can you identify specific information or
knowledge about your business or your
products that your potential customers
would want?
Is this information or knowledge difficult to
obtain on the net?
Here are a few examples.

Knowledge/
Information
Real estate company
Share a complete checklist of
things to do from buying a new
house to moving in.

Knowledge/
Information
Interior design company
Share a guide to design a
home/office according to
Vaastu principles.

Knowledge/
Information
Restaurant
Share 20 main course
recipes developed by your chef
that can be prepared at home
in less than 30 minutes each.

Sneak Previews Sneak previews:
o work well with inquisitive
customers.
o Are like “breaking news”
o Help in “social talk”

Sneak Previews A new store
o A sneak preview of the store 7
days before its official opening.
o Combine it with a free gift, a
glass of wine and cheese.

Sneak Previews Restaurant
o Sneak previews of new
menus.
o Subscribers try, review and
rate the new dishes.

Sneak Previews Bespoke furniture
o Invitation to see your
new creations once a
month.
o Event followed by wine-
and cheese party.

Gifts o Everyone loves gifts.
o Do not confuse gifts with discounts or
deals.
o A gift is something that a person can
keep with no obligation of any return
gesture, including a purchase.

Gifts Gift a book related to your business.
To make economic sense, you can state that
your subscriber's will enter a draw and every
winner will get the book.

Gifts Real estate developer
o Gift a holiday to winner of a subscriber's
contest.
o The holiday should be close to your
property.

Gifts Restaurant
Gift a Pizza every night when you reach 60%
occupancy for dinner.
The first person to accept the offer through
email gets the Pizza and the others get a 60%
off deal on the pizza.

Special
Privileges
Restaurant
All subscribers get a code (on a weekly
basis) to extend happy hours by 2 hours
when they or their friends are at the
restaurant.

Special
Privileges
Salon
Subscribers get the privilege to use
your services at home 3 times in a year
for themselves or any of their friends
without paying any extra fee.

Special
Privileges
Steel utensils manufacturer
Subscribers use their code to get any 5
articles delivered to their homes on
Dhan Teras at factory price.

Support a Cause o Pick a cause in education, health,
social upliftment, animal rights,
human rights or environment.
o Ask people to "donate" their
support to the cause by sharing
their contact information.
People believe, "If you do
good, good happens to
you." But sometimes they
cannot spare the time and
effort to contribute to a
cause.

When you begin collecting data on site, make sure to inform them
that:
1. They will be receiving regular updates/newsletters/offers from
you.
2. They can cancel the subscription and forego the associated
benefit.
3. About your privacy policy

A plan to collect email IDs and other contact
details is a great idea only if you have an
email/SMS marketing strategy in place.

We are a digital marketing agency that
uses mobile websites, search engine
marketing, social media
marketing and email
marketing to help businesses:
1. Reach & Engage with potential
customers
2. Get qualified sales leads
3. Build online reputation
4. Boost online sales
We will be happy to help you
achieve your business
goals. Send us an email with
your contact number and
business details or call us.
Contact
reachout@elipsis.in
+91 9810300076
Connect
Fb/reachoutservices

THANKYOUWe hope you found this presentation useful. Please do
share it with your network. For more presentations,
subscribe on our website.

ReachOut Digital Marketing Tips On Building Email List

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (8)

Similar to ReachOut Digital Marketing Tips On Building Email List

Similar to ReachOut Digital Marketing Tips On Building Email List (20)

Recently uploaded

Recently uploaded (20)

ReachOut Digital Marketing Tips On Building Email List