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FAME


   Facilitating Access and
  Mobilisation of European
Finance for Creative Industry
            Growth
FAME: AIMS


   Mobilise new financing sources and develop a
    dedicated Pan-EU Fund for Creative Industries
    (CIs) companies.
   Achieve wide scale and sustainable impact on
    the level of financing available to support the
    successful development and competitiveness
    of European CIs businesses, with special
    attention to those with high growth potential.
FAME: ACTIONS

•    Mapping of the current provision of financing
     available to CIs in Europe
•    Set up a high level system for (I) coaching “near
     market” companies and (II) increasing the financial
     awareness of investors
•    Organisation of thematic financial leverage
     workshops
•    Lobbying activity with EIF and EIB
•    Assessment of the technical feasibility of the Pan
     European Fund
FAME: ACTIONS

•    Mapping of the current provision of financing
     available to CIs in Europe
•    Set up a high level system for (I) coaching “near
     market” companies and (II) increasing the financial
     awareness of investors
•    Organisation of thematic financial leverage
     workshops
•    Lobbying activity with EIF and EIB
•    Assessment of the technical feasibility of the Pan
     European Fund
FAME: „COACHING & PITCHING“

    Demand Side                   Supply Side


 CI companies don’t          Investors often consider
speak the language of           CI businesses as
      investors.                     high risk
                               and don’t understand
       They are              the investment potential
not investment ready.            of high growth CI
                                    companies.
FAME: „COACHING & PITCHING“

 Overall Objective: Increasing the mutual knowledge and closing the existing gaps
  among the CI community (demand side) and providers of finance (supply side).

CI businesses with high-growth potential              Financial Stakeholders

 •   Great market potential
 •   Sustainable competitive advantage       Investors:
 •   Creative USP                            •Business Angels
 •   Management Team with strong             •VC Funds
     entrepreneurial spirit, high drive      •Public Investors
     factor and international outlook
 •   Highly committed and competent
     organisation                            Coaches and Consultants:
 •   Business model with excellent           •Experience in coaching start-ups
     inherent scalability                    •creative sector expertise
 •   Strong and promising partnerships       •Former entrepreneurs or
 •   International high growth potential     high-level managers
 •   Attractive exit opportunity

        = FAME selection criteria
FAME: „COACHING & PITCHING“


 FAME          hosted by CKO
                                         CI businesses with high-growth potential:
coaching
 event I
               [Nov. 2012]       Participate the FAME events and:
                                 Benefit from tailor-made training/coaching sessions and get support for
                                 your search for financing possibilities!
  COPENHAGEN                     Pitch your business idea in front of an international audience of
                                 investors that are really interested in investing in the Creative Industries!
                                 Get in contacts with potential international partners!
 FAME         hosted by bwcon
coaching        [Mrz. 2013]
 event II                                                       Investors:
   HEIDELBERG                    Participate in the FAME events and:
                                 Open up new perspectives and get insights into the Creative Industries!
                                 Benefit from the pre-selection of investment-ready companies!
                                 Join us in developing a dedicated Pan-EU Fund for Creative Industries
  FAME         hosted by FILAS   (CIs) companies!
coaching
                [Jun. 2013]      Benefit from the FAME network!
 event III


             ROME
APPLY FOR COPENHAGEN: 12 – 14 November 2012


FAME Financing Network as part of the European Creative Industries Alliance invites you to participate in the
FAME Creative Start-Up Days in Copenhagen.

In Cooperation with the Creative Business Cup we offer:

•   Individual Trainings to shape your business model, to improve you presentation & pitching skills and to get
    feedback to your business plan

•   Personal access to the Creative Business Cup Global Award Show 2012 to see the best pitches of the national
    winners from all over the world

•   Pitch your ideas in a session together with the national winners of the Creative Business Cup in front of
    international investors interested in the Creative Industries

•   Three Year Membership in the FAME Financing Network of the European Creative Industries Alliance offering
    support for access to finance, strategy, business plan and coaching


Apply until 10 September 2012: Download the application form and send an email with the completed form and
your motivation to become more international to your national contact point. FAME Financing Network is covering
all the costs for training, network membership and for the access to the CREATIVE BUSINESS CUP Global Award
Show 2012. You have only to cover travel expenses to Copenhagen.
AGENDA COPENHAGEN 12-14 NOVEMBER 2012


           12.11.2012                          13.11.2012                                 14.11.2012
                                     9:30 – 12:00 FAME+CBC Pitching                     CBC Live Pitches
                                  3 Sessions of 15 Pitches
                                  Pitching Participants:
                                  −Winners of the National CBC Competitions
                                  −Selected FAME Companies                    10:00 – 11:00 FAME Wrap-Up World Café




15:30 – 18:00                     13:30 – 17:00         13:30 – 17:00                 Selection of Winners/
Special FAME Session:             FAME European         CBC Case Studies               Awarding Ceremony
„Pitch Training“                  Creative Startup
                                  Training




    18:00: Official Opening CBC             19:00: Gala Dinner                          18:00: After Party
Monday, 12 November 2012


15:30 – 18:00
Special FAME Session:
„Pitch Training“




                  15:30   Introduction Remarks:
                          „Success Factors for Pitching“
                          (Allan Rasmussen, Investment Expert at CAT SCIENCE PARK)


                  15:50   Test Pitching:
                          + 5 minutes Pitch by each FAME company
                          + 5 minutes Feedback from the FAME experts
                          (Kim Ove Olsen, CAT SCIENCE PARK / Allan Rasmussen, CAT SCIENCE PARK /
                          Luigi Amati, Meta Group)
                          = 10 minutes per company


                  17:50   Closing Remarks by Allan Rasmussen
Tuesday, 13 November 2012


13:30 – 17:00
FAME European                                   13:30     Welcome (Michela Michilli, Filas)
Creative Startup                                13:40     Keynote: Person-Centered Innovation: Dealing with resistance.
Training
                                  Open to all             (Klaus Haasis, bwcon)
                                                14:00     Interactive Learning Session
                                                Business Model Generation (Jasper Bouwsma, Vujàdé Ltd.)
                                                Financing Instruments (Kim Ove Olsen, CAT Science)
                                                Team & Finance – Role of Business Angels (Luigi Amati, Meta Group)


                                                15:00     1-to-1 Coaching:
                                                Check Your Business Model!
                   Session special for
                    FAME companies




                                                Check Your Financing!

                                                           Business model table:              Financing table
                                                           By Klaus and Jasper                By Luigi and Kim / Allan
                                                           − Group A : 50 minutes             − Group B: 50 minutes
                                                           − Group B: 50 minutes              − Group A: 50 minutes

                                                           Coaches meet Start-Ups: Coaches will form 2 tables and will discuss/give
                                                           feedback to companies in groups.
                                                           [Each group with ca. 5 companies → each company has 10 minutes]

                                                16:45     Conclusions & Recommendations (tbd.)
Wednesday, 14 November 2012


10:00 – 11:00 FAME Wrap-Up World Café    → Aim: analysis of the coaching & pitching and elaborate on
                                         recommendations for future coaching, training & pitching events




                 Limited Participants (around 10 – 12 people):
                        FAME project partner representatives
                        2-3 CI companies representatives
                        2-3 investors
                        1-2 coaches


                 Format: World Café
                        3 tables of 3-4 people
                        working on 1 special topic/question for 15 minutes
                        then change the table (one person stays as moderator of the table)


                 FAME companies can attend the CBC Award Show
                        to learn from their peers
                        to network with present investors, coaches, potential international partners
FAME PROJECT PARTNERS


     FI.LA.S. - FINANZIARIA LAZIALE DI SVILUPPO SPA (IT)
     Project coordinator - is the Financial Investment Agency of Regione
     Lazio, with the mission of promoting development for high growth
     potential SMEs and innovation.

     BWCON - BADEN-WÜRTTEMBERG: CONNECTED E.V. (DE)
     Project partner - is the top business initiative promoting Baden-
     Württemberg as a high-tech location.

     CAT SCIENCE PARK (DK)
     Project Partner - is a privately held company, helping entrepreneurs and
     innovators to find the capital and the right competences required for
     turning ideas into enterprises.

     CKO - CENTER FOR CULTURE & EXPERIENCE ECONOMY (DK)
     Project Partner - is a Danish government-funded and independent public
     authority established in 2008 by the Danish Ministry of Economics and
     Enterprise and the Ministry of Culture.
Please contact us:
•   Italy:
      • Michela Michilli, Head of EU Programs & International Initiatives FILAS
      • Laura Santarelli, Project Manager for Eu Programmes and Int’l Iniatives Unit, FILAS,
          santarelli@filas.it, +39 06 32885309

•   Denmark:
     • Kim Ove Olsen, CEO, CAT SCIENCE PARK
     • Allan Rasmussen, Investment Manager, CAT SCIENCE PARK
     • Stéphanie Palombi, FAME Project Manager, CAT SCIENCE PARK, stpa@catscience.dk,
       +45 46740200

•   Nordic Countries:
     • Rasmus Wiinstedt Tscherning, CEO, CKO – Center for Culture and Experience Economy
     • Lena Arndal, Souschef, CKO – Center for Culture and Experience Economy, lea@cko.dk,
        +45 46 74 02 90

•   Germany and all other countries:
     • Klaus Haasis, CEO, Baden-Württemberg: Connected e.V.
     • Bianca Kolb, Project Manager FAME, Baden-Württemberg: Connected e.V.,
        kolb@bwcon.de, +49 711 90715 342

                                                                                  14
15

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General Info: FAME European Creative Startup Training

  • 1. FAME Facilitating Access and Mobilisation of European Finance for Creative Industry Growth
  • 2. FAME: AIMS  Mobilise new financing sources and develop a dedicated Pan-EU Fund for Creative Industries (CIs) companies.  Achieve wide scale and sustainable impact on the level of financing available to support the successful development and competitiveness of European CIs businesses, with special attention to those with high growth potential.
  • 3. FAME: ACTIONS • Mapping of the current provision of financing available to CIs in Europe • Set up a high level system for (I) coaching “near market” companies and (II) increasing the financial awareness of investors • Organisation of thematic financial leverage workshops • Lobbying activity with EIF and EIB • Assessment of the technical feasibility of the Pan European Fund
  • 4. FAME: ACTIONS • Mapping of the current provision of financing available to CIs in Europe • Set up a high level system for (I) coaching “near market” companies and (II) increasing the financial awareness of investors • Organisation of thematic financial leverage workshops • Lobbying activity with EIF and EIB • Assessment of the technical feasibility of the Pan European Fund
  • 5. FAME: „COACHING & PITCHING“ Demand Side Supply Side CI companies don’t Investors often consider speak the language of CI businesses as investors. high risk and don’t understand They are the investment potential not investment ready. of high growth CI companies.
  • 6. FAME: „COACHING & PITCHING“ Overall Objective: Increasing the mutual knowledge and closing the existing gaps among the CI community (demand side) and providers of finance (supply side). CI businesses with high-growth potential Financial Stakeholders • Great market potential • Sustainable competitive advantage Investors: • Creative USP •Business Angels • Management Team with strong •VC Funds entrepreneurial spirit, high drive •Public Investors factor and international outlook • Highly committed and competent organisation Coaches and Consultants: • Business model with excellent •Experience in coaching start-ups inherent scalability •creative sector expertise • Strong and promising partnerships •Former entrepreneurs or • International high growth potential high-level managers • Attractive exit opportunity = FAME selection criteria
  • 7. FAME: „COACHING & PITCHING“ FAME hosted by CKO CI businesses with high-growth potential: coaching event I [Nov. 2012] Participate the FAME events and: Benefit from tailor-made training/coaching sessions and get support for your search for financing possibilities! COPENHAGEN Pitch your business idea in front of an international audience of investors that are really interested in investing in the Creative Industries! Get in contacts with potential international partners! FAME hosted by bwcon coaching [Mrz. 2013] event II Investors: HEIDELBERG Participate in the FAME events and: Open up new perspectives and get insights into the Creative Industries! Benefit from the pre-selection of investment-ready companies! Join us in developing a dedicated Pan-EU Fund for Creative Industries FAME hosted by FILAS (CIs) companies! coaching [Jun. 2013] Benefit from the FAME network! event III ROME
  • 8. APPLY FOR COPENHAGEN: 12 – 14 November 2012 FAME Financing Network as part of the European Creative Industries Alliance invites you to participate in the FAME Creative Start-Up Days in Copenhagen. In Cooperation with the Creative Business Cup we offer: • Individual Trainings to shape your business model, to improve you presentation & pitching skills and to get feedback to your business plan • Personal access to the Creative Business Cup Global Award Show 2012 to see the best pitches of the national winners from all over the world • Pitch your ideas in a session together with the national winners of the Creative Business Cup in front of international investors interested in the Creative Industries • Three Year Membership in the FAME Financing Network of the European Creative Industries Alliance offering support for access to finance, strategy, business plan and coaching Apply until 10 September 2012: Download the application form and send an email with the completed form and your motivation to become more international to your national contact point. FAME Financing Network is covering all the costs for training, network membership and for the access to the CREATIVE BUSINESS CUP Global Award Show 2012. You have only to cover travel expenses to Copenhagen.
  • 9. AGENDA COPENHAGEN 12-14 NOVEMBER 2012 12.11.2012 13.11.2012 14.11.2012 9:30 – 12:00 FAME+CBC Pitching CBC Live Pitches 3 Sessions of 15 Pitches Pitching Participants: −Winners of the National CBC Competitions −Selected FAME Companies 10:00 – 11:00 FAME Wrap-Up World Café 15:30 – 18:00 13:30 – 17:00 13:30 – 17:00 Selection of Winners/ Special FAME Session: FAME European CBC Case Studies Awarding Ceremony „Pitch Training“ Creative Startup Training 18:00: Official Opening CBC 19:00: Gala Dinner 18:00: After Party
  • 10. Monday, 12 November 2012 15:30 – 18:00 Special FAME Session: „Pitch Training“ 15:30 Introduction Remarks: „Success Factors for Pitching“ (Allan Rasmussen, Investment Expert at CAT SCIENCE PARK) 15:50 Test Pitching: + 5 minutes Pitch by each FAME company + 5 minutes Feedback from the FAME experts (Kim Ove Olsen, CAT SCIENCE PARK / Allan Rasmussen, CAT SCIENCE PARK / Luigi Amati, Meta Group) = 10 minutes per company 17:50 Closing Remarks by Allan Rasmussen
  • 11. Tuesday, 13 November 2012 13:30 – 17:00 FAME European 13:30 Welcome (Michela Michilli, Filas) Creative Startup 13:40 Keynote: Person-Centered Innovation: Dealing with resistance. Training Open to all (Klaus Haasis, bwcon) 14:00 Interactive Learning Session Business Model Generation (Jasper Bouwsma, Vujàdé Ltd.) Financing Instruments (Kim Ove Olsen, CAT Science) Team & Finance – Role of Business Angels (Luigi Amati, Meta Group) 15:00 1-to-1 Coaching: Check Your Business Model! Session special for FAME companies Check Your Financing! Business model table: Financing table By Klaus and Jasper By Luigi and Kim / Allan − Group A : 50 minutes − Group B: 50 minutes − Group B: 50 minutes − Group A: 50 minutes Coaches meet Start-Ups: Coaches will form 2 tables and will discuss/give feedback to companies in groups. [Each group with ca. 5 companies → each company has 10 minutes] 16:45 Conclusions & Recommendations (tbd.)
  • 12. Wednesday, 14 November 2012 10:00 – 11:00 FAME Wrap-Up World Café → Aim: analysis of the coaching & pitching and elaborate on recommendations for future coaching, training & pitching events  Limited Participants (around 10 – 12 people):  FAME project partner representatives  2-3 CI companies representatives  2-3 investors  1-2 coaches  Format: World Café  3 tables of 3-4 people  working on 1 special topic/question for 15 minutes  then change the table (one person stays as moderator of the table)  FAME companies can attend the CBC Award Show  to learn from their peers  to network with present investors, coaches, potential international partners
  • 13. FAME PROJECT PARTNERS FI.LA.S. - FINANZIARIA LAZIALE DI SVILUPPO SPA (IT) Project coordinator - is the Financial Investment Agency of Regione Lazio, with the mission of promoting development for high growth potential SMEs and innovation. BWCON - BADEN-WÜRTTEMBERG: CONNECTED E.V. (DE) Project partner - is the top business initiative promoting Baden- Württemberg as a high-tech location. CAT SCIENCE PARK (DK) Project Partner - is a privately held company, helping entrepreneurs and innovators to find the capital and the right competences required for turning ideas into enterprises. CKO - CENTER FOR CULTURE & EXPERIENCE ECONOMY (DK) Project Partner - is a Danish government-funded and independent public authority established in 2008 by the Danish Ministry of Economics and Enterprise and the Ministry of Culture.
  • 14. Please contact us: • Italy: • Michela Michilli, Head of EU Programs & International Initiatives FILAS • Laura Santarelli, Project Manager for Eu Programmes and Int’l Iniatives Unit, FILAS, santarelli@filas.it, +39 06 32885309 • Denmark: • Kim Ove Olsen, CEO, CAT SCIENCE PARK • Allan Rasmussen, Investment Manager, CAT SCIENCE PARK • Stéphanie Palombi, FAME Project Manager, CAT SCIENCE PARK, stpa@catscience.dk, +45 46740200 • Nordic Countries: • Rasmus Wiinstedt Tscherning, CEO, CKO – Center for Culture and Experience Economy • Lena Arndal, Souschef, CKO – Center for Culture and Experience Economy, lea@cko.dk, +45 46 74 02 90 • Germany and all other countries: • Klaus Haasis, CEO, Baden-Württemberg: Connected e.V. • Bianca Kolb, Project Manager FAME, Baden-Württemberg: Connected e.V., kolb@bwcon.de, +49 711 90715 342 14
  • 15. 15