Geelong ict

1. THE BAY
An Assistive Technology
Innovation Precinct
for Geelong

2. Assistive Technology refers to the breadth of equipment, or technical
interventions, in the home, workplace and for transportation that are needed
by people who are frail or rehabilitating,
and for people with a disability.
These technologies might be ...
• highly specialised (e.g. Cochlear implants),
• often personalised to meet individual needs, or
• they may be as mainstream as a wheelchair
or an i-pad put to an innovative use.
Combined with appropriate health care specialists,
these technologies enable people to participate as
fully and independently as possible
in home, work and
community life.
What are Assistive Technologies ?
Home/Workplace Installation
& Maintenance

3. 2,700 employees
$805 million revenue
$110 million profit
16% revenue invested in R&D
2014 accounts
4,000 employees
$2 billion revenue
$144 million profit
7% revenue invested in R&D
2015 accounts
Two Successful Australian
Assistive Technology Companies

4. Several Industry Clusters Exist in Geelong
A Pool of Expertise Unique in Asia-Pac
Market Segment : Disability Health Care
The Opportunity : Assistive Technologies
Currently 1,500 Employees
Disability Insurance
Currently 13,000 Employees
Health Care
42
Residential
Aged Care
Facilities
McKellar
Rehabilitation
Centre
Currently 15,500 Employees
Manufacturing
688
Manufacturing
Companies
Supporting Services =
Disability Health Care
Products = Assistive
Technologies
Blue and White Collar Jobs
© Copyright Proactive Ageing 2015

5. Disability and Ageing (Frailty) Health Care
Disability
Status of
Ageing
Cohort
> 50%
Assistive
Technologies
Commonly Used

6. Index of population aged 65+
in Asia-Pacific regions
United Nations, Department of Economic and Social Affairs, World
Population Prospects (2010 Revision) http://esa.un.org/unpp.
South and South-West Asia
South-East Asia
East and North-East Asia
North and Central Asia
The Asian
Opportunity

7. Source : Frost & Sullivan
Global
Asia Pac =
3 x Global
CAGR
Medical Device Revenues US$ Billions

8. 2015
2050
Market Size
Assistive Technology
Products Only
© Copyright Proactive Ageing 2015
Australia
• NDIS = 440,000 people = 2% pop = 0.1% GDP (IGR)
• Assistive Technologies = 2M people = 9% pop (AIHW)
• Seniors (65+) = 3.3M people = 14% pop (ABS)
• Any Disability = 4.2M people = 18% pop (ABS)
• Assistive Technologies = $4B [range $3.6B - $4.5B] (AIHW)
• Health Care spend per person p.a. = $2,830 (IGR)
• Total Population (Aust) = 24M
Australia
• NDIS = 1.1% GDP (IGR)
• Assistive Technologies = 5M people = 15% pop (est.)
• Seniors (65+) = 7.8M people = 23% pop (IGR)
• Any Disability = 9.8M people = 29% pop (est.)
• Assistive Technologies = $9.5B [range $8.4B - $10.5B] (est.)
• Health Care spend per person p.a. = $6,460 (IGR)
• Total Population (Aust) = 34M (30% increase)
Asia
• Severe Disability = 127M = 2.9% (WHO)
• Seniors (65+) = 207M people = 5% pop (UN)
• Total Population (Asia) = 4.4B
Asia
• Severe Disability = 151M = 2.9% (est.)
• Seniors (65+) = 857M people = 16% pop (UN)
• Total Population (Asia) = 5.2B (15% increase)
$4Billion
$9Billion+
127
Million
People
857
Million
People
2 Million
People
5 Million
People

9. Source : ANDREW JONES, G2 Innovation Ltd Pty
Assistive Technologies covers many of the Mega Trends
Lining Up with the Product Mega Trends

10. Industry Innovation and
Competitiveness Agenda
Supporting the Four Ambitions of the Agenda
New Business Factory
Framework Provides
Productivity Enhancing
Services & Infrastructure
Skills Supply Chain Model
Integrates Education &
Industry, Delivers Skills
on Demand
Shared Services Centre
with Suite of Common
Business Functions
Economic Ecosystem
where Four Industry
Sectors Underpin the
Growth of Each Other
Geelong’s
Innovation Precinct

11. Advanced Manufacturing
MedicalTechnologies
andPharmaceuticals
FoodandAgribusiness
MiningEquipment,
Technology&Services
Oil,GasandEnergy
Resources
Sweet Spot
Assistive
Technologies
2) Industry Growth Centres
Lining Up with Aust Govt Initiatives ....
1) Science and
Research Priorities
• Food
• Soil and Water
• Transport
• Cybersecurity
• Energy
• Resources
• Advanced Manufacturing
• Environmental Change
• Health

12. Social Development in Asian Countries
Key Objective
Find Industry Niches
that can link into
Global Supply Chains
Target Market : Ageing and Disability Services
Customer Segment : Frailty Demographic
Industry Niche : Assistive Technologies
Supply Forecasts : Growing Market with no Obvious End of Supply
New Products : - Assistive Technology Design & Manufacturing
New Services: - Service Delivery requires Niche Health Care services
- Training for Highly Specialised Health Care Workers
Export Potential : - Asia has an ageing demographic and urbanisation is still in progress.
- Most Asian Governments have committed to Universal Health Care.
Industry Niche
Three Global
Supply Chains
Vertical Health Services
Ageing.
Disability.
Advanced Manufacturing
Phase 1 :
Urbanisation
Phase 2 :
Universal
Health Care
Phase 3 :
Social InsuranceFuture
RequirementsProgress to Date
Legend
© Copyright Proactive Ageing 2015

13. Currently 13,000 Employees
Currently 15,500 Employees
Currently 1,500 Employees
Health Care PrecinctInsurance Precinct
Manufacturing Precinct Education Precinct
© Copyright Proactive Ageing 2014
Regional Networks
Currently 10,000 Employees
688
Manufacturing
Companies
22
secondary
schools
McKellar
Rehabilitation
Centre
42
Residential
Aged Care Facilities
Geelong’s
Innovation
Precinct
For Assistive
Technologies

14. Geelong’s Proposed Economic Ecosystem
Common Market
Needs
• Injury
• Disability
• Frailty (Seniors)
• Aged Care
• Chronic Care
• Rehabilitation
• Education
Currently 13,000 Employees
Currently 10,000 EmployeesCurrently 15,500 Employees
Currently 1,500 Employees
Health Care Services Precinct
• Rehabilitation Specialisations
• Assistive Technology Services
• Preventative Health Strategies
• Ageing Workforce, new OH&S needs
• Residential Aged Care (deregulating)
• Personalised Health Care
• Continuum of Care Model
• Tele-Rehabilitation for Asia (exports)
• Capability = Barwon Health, PHN,
Epworth, 30 Residential Aged Care
Facilities, NDIS Trial Site, etc...
Social Insurance Precinct
• Community Big Data
• Near Real Time Monitoring of
Industry Requirements
• Identifying Health Care Efficiencies
and Continuous Improvement
• Insurance Development Services
into Asian Countries (exports)
• Capability = NDIS, TAC, WorkSafe,
AIDIN, GMHBA
Manufacturing Precinct
• Market Niche = Assistive Technologies
• Highly Personalised Products
• White Collar Employment : Additive
Manufacturing, Advanced Materials, ICT
& Sensors (i- Manufacturing)
• Blue Collar Employment : Assembly,
Reconditioning, Continuous Tuning,
Proactive Updates & Maintenance
• Deliver to Global Supply Chains via
Geelong Logistics Infrastructure (exports)
• Capability = Large Existing Skill Base
Education Precinct
• Geelong becomes a University City
• Multiple Research Hubs = Health
Care, Manufacturing & Insurance
• Life-Long Learning = Education &
Training for 16-116
• Australian Students
• International Students (exports)
• Health Care & Manufacturing
• Capability = Deakin, Gordon, CSIRO,
P-Tech, etc..
Health Care Requirements
+ Volume Analysis
ProductRequirements
+VolumeAnalysis
Embedded Research
Skills Forecasting
Matching Training Demand
SkillsForecasting
MatchingTrainingDemand
EmbeddedResearch
© Copyright Proactive Ageing 2014
Essential
Transition :
Heavy Manufacturing to
Advanced Manufacturing

15. A “Factory” producing
….. New Businesses
New Local
Businesses
Highly
Focused on
Core Business
Global Value Chains
Export Markets
Industry Centre of Excellence
SME
spin
off’s
Incubation
of New
Businesses
Shared Services
Centre
Company IncubatorCompany IncubatorCompany Incubator
Investors
Looking for Quality Assets
© Copyright Proactive Ageing 2014
Key Objective
Productivity
Enhancing
Infrastructure
An Industry Precinct

16. A “Factory” for New Businesses
An Industry Hub = Productivity Enhancing Infrastructure
New Local
Businesses
Highly
Focused on
Core Business
Global Value Chains
Export Markets
Industry Centre of Excellence
Industry
Consultancy
Global Branding
Education
& Research
Institutions
Niche R&D
Programs
Technology
SME
spin
off’s
Incubation of
New Businesses
Company
Incubator
Company
Incubator
Company
IncubatorPilots
QA = Low Risk
Market Entry
Human Capital
Continuously
Re-Skill &
Up Skill
Domain
Expertise
Business Processes
Back Office
Functions
& Red Tape
Front Office
Functions
& CRM Services
Shared Services
Centre
Product
Manufacture
Company IncubatorCompany IncubatorCompany Incubator
Investors
Looking for Quality Assets
Entrepreneurial
& Business Skills
Skills
Management
Access to Supply
& Distribution
Channels
Consolidated
Warehousing
& Aggregated
Logistics (3PL’s)
© Copyright Proactive Ageing 2014