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TCIOceania14 Unlocking the potential of Australia's sports tech industry

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TCIOceania14 Unlocking the potential of Australia's sports tech industry

  1. 1. Unlocking the potential of Australia’s sports tech industry Craig Hill 30 May 2014
  2. 2. Unlocking the potential of Australia’s sports tech industry TCI Australasian Cluster Conference (30 May 2014)
  3. 3. What are sports technologies? • Apparel and footwear • Protective wear • Equipment • Wearable devices • Analytics - data & video • Online & Mobile • Medical, Nutrition and Health products
  4. 4. What are sports technologies?
  5. 5. What are sports technologies?
  6. 6. What are sports technologies? AN ‘AGGREGATOR’ OF TECHNOLOGY CAPABILITIES
  7. 7. The Innovation Eco-System
  8. 8. The Opportunity “ . . . to better capitalise on Australia’s reputation as one of the sporting nation’s of the world by developing and promoting a well-coordinated and innovative sports technologies industry.”
  9. 9. The Opportunity - cont • $250b sports consumer market
  10. 10. The Opportunity - cont • $500b+ when adding sports media / property rights).
  11. 11. The Opportunity - cont • More people are participating in sports & leisure than ever before.
  12. 12. The Opportunity - cont • Technology and innovation are one of the keys to winning.
  13. 13. The Opportunity - cont . . . . . yet we exports $300m (0.1% of world demand and import $2.0b in sport products (25%).
  14. 14. The Opportunity - cont • Outstanding global sporting reputation. • Well-regarded sports science, research, coaching and development systems (incl. application of technology) . . . BUT WE NEED TO . . . .
  15. 15. The Opportunity - cont • Increase the commercialisation of sports technologies by looking beyond elite sports application. • Improve collaboration to develop new sports innovation opportunities. • Help sports innovate – across high performance, game development / participation, management • Bring commercial expertise and capital to the industry.
  16. 16. Sports Tech Landscape • Lots of invention / innovation – private & research. • The need to engage in the ‘procurement cycle’ is critical (ie with retailers, NSOs, manufacturers). • Researchers challenge is converting ‘technology capability’ to ‘product’. • Business, researchers, NSOs need help on ‘how to’ innovate
  17. 17. What is the role of the ASTN? ‘Provide leadership in the commercialisation of sports technologies in Australia’.
  18. 18. What is the role of the ASTN? • Collaborate - broker of relationships. • Educate – knowledge sharing. • Build capability – through targeted industry development programs. • Commercialise – pathways for sports innovation, commercialisation, business growth & export.
  19. 19. What is the role of the ASTN? • Getting sports technologies to consumer markets – beyond the elite. • Grass roots, weekend warriors, leisure / wellbeing and semi-professionals. • Accessing global sports consumer markets.
  20. 20. Key Activities Industry Study
  21. 21. Key Activities Annual Conferences
  22. 22. Key Activities Innovation & Entrepreneurship Bootcamps
  23. 23. Key Activities Investment Pitching Competitions (& Education)
  24. 24. Key Activities Sports Tech Journal - special Australian feature
  25. 25. Key Activities Exhibition Opportunities (Sports Tech Hub)
  26. 26. Key Activities 12 month Mentoring & Advisory Program • Planning for business growth • Sports technology innovation • Sports export
  27. 27. Key Activities Accelerator • 20 high-potential start-ups over 2 years • Investment ready education program • Links to experts and markets • Raising $2m into Headstart Fund
  28. 28. Key activities 2 Year Australian Sports Commission Partnership • NSO membership • Technology needs & procurement • Industry & Innovation education – Conference, Bootcamp, Digital Workshops • Industry knowledge sharing
  29. 29. Industry Development Plan
  30. 30. A Game-Changing Investment? Industry Innovation Precinct
  31. 31. A Game-Changing Investment? Industry Innovation Precinct
  32. 32. A Game-Changing Investment? • Precinct abolished – would have seen $10m+ investment in industry • Re-positioning for engagement and support from Coalition.
  33. 33. Priorities – 2014/15 • Secure Federal Gov’t support for ASTN-led industry development programs • Sustainability • ASTN State-based ‘node’ development • Sports Tech Fund • Export Program
  34. 34. Keys to (Success?) so far • Industry-led – The Industry want it . . . and addressing real issues – Willingness to share / collaborate • Champions & Drivers – Kate Lundy (Govt champion) – John Wylie (Australian Sports Commission) – James Demetriou (industry figurehead) – Mark Kelly (Enterprise Connect) • Timing – Winning Edge Strategy – high performance, innovation, sustainability – Technology convergence • Mentors / Influencers – Jerry Engel (UC Berkeley) – industry clusters, tech, VC • Luck!
  35. 35. Challenges so far • Resources – Limited Budget - $150k (2012/13) / $200k (2013/14) – 2,000+ in-kind hours in 2013 – Spiralling agenda / priorities – Facilitators at the end of the food chain! • Government – Too much reliance for funding – A world competitive innovation agenda? • Funding – Access to early stage funding -
  36. 36. Australian Sports Technologies Network Craig Hill – Executive Director m. 0408 390 930 e. craig.hill@astn.com.au

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