The document discusses the agenda of the #GEC12 conference which focuses on graduate employment challenges. It notes the double dip recession has led companies to hold onto cash while higher education marketization is driving universities to focus more on graduate employability. Graduates now face more competition from apprenticeships programs. The conference aims to discuss how universities can develop distinctive and large-scale employability programs while engaging more with businesses, and how graduates can maximize their career opportunities in a competitive job market.