• Derived fromthe Latin word communicare,
meaning sharing of information or intelligence.
• Process of sharing and conveying messages
from one person to another within and across
channels, media, and cultures (McCornack,
2014).
• A natural actvity of people
Communication
?
What is
• is aprocess of exchanging verbal and/or non-verbal
information between two or more people who can either be
the speaker or the receiver of the messages.
• is used to meet the purpose of the person (to inform, to
persuade, or to entertain.
• can be in the form of written, verbal, non-verbal, and
visuals.
Communication
Principles in
• the notionthat an individual’s or group’s
behavior are governed by their morals which in
turn affects communication.
.
Communication
Ethics in
1. Uphold Integrity Be truthful with your opinion and be accurate
with your judgment.
Show compassion and consideration with the
beliefs, status, affiliations, and privacy of others.
2. Respect diversity of
perspective and privacy
7.
4. Promote accessto
communication
Give others anopportunity to express what
they feel and think about the message
being communicated.
5. Be open-minded
Accept that others have different views or
opinions, which may conflict with yours.
Acknowledge responsibility for all your
actions, good or bad.
3. Observe freedom
of expression
Be careful of what and how you say your
words depending on the type of people you
are communicating with.
6. Develop your
sense of account