Vilmos Kintera, head of AX at JJ Food Service Limited, discusses the importance of business applications, particularly ERP systems, which facilitate integrated management of business operations in real-time. He emphasizes the advantages of using ERP for uninterrupted workflows and immediate information availability, highlighting his extensive experience with Microsoft Dynamics AX and Dynamics 365. Kintera also outlines key elements required for effective business operations, such as IT support, high availability infrastructure, and continuous optimization.