Gayle While, Deputy CEO, Clemenger BBDO Melbourne, presentation during the session 'Opportunity Knocks: What Next for Finance Industry Marketers'.

1. WHAT’S NEXT FOR FINANCIAL MARKETERS?
Gayle While
Clemenger BBDO Melbourne

2. CRISIS BRINGS OPPORTUNITY AND CHANGE
- Chinese Proverb

3. BAD CORPORATE BEHAVIOUR DOMINATES
FRONT PAGES

4. THE ROYAL COMMISSION SHIFTED
FOCUS FROM BRANDS TO LEADERS

5. "Consumers need to be able to
trust that the individual or the
institution they are dealing with
is putting their interests first,
second and third.
The royal commission has
shown that too often this has
not been the case.”
Josh Frydenberg
EVIDENCE PROVED WHAT PEOPLE
ALWAYS BELIEVED TO BE TRUE

6. THE BIG 4 HAVE ALWAYS HAD A TRUST DEFICIT

9. NECESSITY IS THE MOTHER OF
(RE)INVENTION

10. THIS IS LITERALLY A STORY OF PROGRESS
Our people NAB Our customers

11. In the end we only regret the opportunities we didn’t take