2. CREATIVE BRIEF
Project concept:
• Entertain audience members
• Entice moviegoers so they will want to learn more and go see the film
• Educate moviegoers on the history of the “Roaring Twenties” before the
Great Depression
3. • Entice everyone into wanting to see the
movie
• Increase ticket sales
• Reinforce the movie as a brand
BUSINESS OBJECTIVES
5. • Silhouette design
• Symmetry
• Glittery font and features
• Match the 1920’s theme
• Neutral colors-gold, black, gray and tan
• Angular lines
• Minimalism
UI CONSIDERATIONS
6. Primary:
• Moviegoers that enjoy those based
off of books from historical fictional
genre
• Fans of the book
• Fans of the well-known actors
Secondary:
• General moviegoers
• Enjoy books that are made into films
• May not have any preference towards
the historical fictional genre
AUDIENCE
Demographics:
• Older generation (45-65 years)
• Grew up when the book was released
• Younger generation (18-45 years)
• Recently (within the last decade) read the book
• Familiar with the actors
7. ASSUMPTIONS &
RESEARCH
• Other movies taking place in the 1920’s
• Bugsy Malone (1976)
• Basic neutral colors and patterns
• Silhouette design
• Midnight in Paris (2011)
• “Roaring 20’s” Design
• Simplistic design with more vibrant
color
• Red and neutral colors
• F. Scott Fitzgerald’s original book cover
• Glasses
• Silhouette
• Cityscape
8. COMPETITION
Other 2013 movies based off of novels and love stories
• “The Hobbit: Desolation of Smog”
• “Safe Haven”
• “The Hunger Games: Catching Fire”
Similarities:
• Dark scenery
• Similar colors: black, brown, gold and red
Differences:
• Movie posters show plots differently
