Gatorade Success using Facebook and Instagram

1. Gatorade:
Facebook and Instagram
Myranda Nasworthy

2. • #belikemike ad campaign
• Reached 4.5m consumers
Instagram
https://business.instagram.com/success
https://www.instagram.com/gatorade/

3. • “Ready for the Heat" Campaign
• 46m households reached
Facebook
https://www.facebook.com/Gatorade/
https://www.facebook.com/business/success/gatorade

4. http://kiarashjalali.com/wp-content/uploads/2016/07/SocialMediaPlan.pdf

5. http://kiarashjalali.com/wp-content/uploads/2016/07/SocialMediaPlan.pdf

6. Gatorades Success
• 5.1X lift in return
on ad spend​
• Reached 46m
households
• 6.95m Liked the
Gatorage Page
https://www.facebook.com/business/success/gatorade

7. Gatorades Success
• 20-point ad reach
• Reached 46m
households
• 1.1m followers
https://business.instagram.com/success

8. Other Social Media Platforms Used...
180K subscribers331K Followers