As UX Researchers, our job is not over when the interviews are finished. In fact, that’s when the most important part of our job is just beginning. How are you going to make sure to tell the end user’s story in a way that creates empathy so the right design decisions are made? A key finding from a research study is only actionable if it’s shared in a meaningful way that grabs the attention of your team and stakeholders. For those that could not observe the research first-hand, we have a responsibility to relay the emotions, not just the findings, that were expressed during the research. If we do our job well, we can transport them to that user’s environment. Storytelling makes this possible by creating an emotional impact, which gets the listener to actually feel a user’s pain and motivate them to take corrective action. Come to this talk to explore how to share research data and the stories from UX research in a compelling way. I’ll review different ways to discover people’s stories, how to decide what stories to tell, and how you can actually tell those stories in a compelling and meaningful way.

1. #IAC19
@KyleSoucy
UsableInterface.com
Gather
Round
How to Share the Stories
from UX Research

5. “This is my sanctuary…”

9. we capture and share
the user’s stories

10. why do we
tell stories?

12. data≠empathy

13. Statistics alone = 5-10%
retention rates
With anecdotes =
65-70%

14. HOW DO WE LEARN
PEOPLE’S STORIES?

15. Selecting the best method
for the research goal

17. Always Question
your methods

18. know your
research questions
prior to selecting
your method

19. NO MATTER WHAT
method you choose…

20. Be human.

21. smile

22. Make
eye
contact

23. Know their name

27. HOW DO YOU
TELL a STORy?

28. User Research
Report

29. Present The Findings

30. MOVE PEOPLE TOACTION

31. “I like the
challenge of
standing in front of
a group of people
and being required
to reach them.”
- Malcolm Gladwell

32. Set The Scene

33. Select your props

34. Photo Collages, Diary Entries, etc.

36. collaging homework assignment

38. What’s the secret
to being a good
storyteller?

39. It’s not the
material…

40. it’s Emotion

41. But,
Don’t
Overdo it!

42. Beginning Middle End
Always propel the story forward

43. Beginning Middle End
Always propel the story forward
don’t get lost in the weeds

44. Always answer the
one question that
matters most…

45. Why should I care?

46. “If you don’t
understand how
people make
decisions in your
organization, you
will never be able
to influence them.”
- Erika Hall

47. presenting data

48. DECIDE ON THE
BEST FORMAT
FOR DELIVERY

49. COVERAGE ADVICE RESEARCH THEMES
“ILorem ipsum dolor
sit amet, consectetur
adipiscing elit. Mauris
aliquet tortor tortor,
ut auctor ex cursus
eget. In congue turpis
sed ante placerat, sit ”
- P8 User
• Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Mauris aliquet tortor tortor, ut auctor ex cursus
eget. In congue turpis sed ante placerat, sit amet
accumsan nibh venenatis.
• Phasellus dictum feugiat libero. Maecenas ac diam ac
lectus auctor tincidunt id et dui. In non cursus enim.
• Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Mauris aliquet tortor tortor, ut auctor ex cursus
eget. In congue turpis sed ante placerat, sit amet
accumsan nibh venenatis.
BAD
EXAMPLE

50. “peace of mind”

51. 73%Own and rely on
their tablet for [x].

52. Interactive
Make it

53. HOW DO YOU USE
THE STORIES?

54. Agile User Stories Workshop
As a < type of user >,
I want to < do something>
so that I can < realize a reward >.

55. Persona Workshop

56. Empathy Map Exercise

57. Wrap-up

58. Tell Stories

59. engaging
Make it

61. Learn more…

62. Storytelling podcasts

63. Books on presenting & Speaking

64. SmashingMagazine.com article

66. www.usableinterface.com
@kylesoucy
Thank you!
/usableinterface