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A light introduction to how Google works
- 2. Hi, I’m Mattand I’m Steven
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- 4. This where yourGoogle search results come from! Inside a Google data centre
- 5. How does Google‘really’ work? Google has 15 HUGE data centres around the world running 24 hours a day, 7 days a week Google simply presents the most appropriate website or websites to meet a user’s query Google now processes over 40,000 search queries every second! Google is not the internet… it is just a database of pages on the internet
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- 7. What the hellare ‘crawl spiders’ and how do they work?
- 8. Why should Icare about writing content?
- 9. Help! I don’tknow what to write about. Please don’t write about yourself or your business - no-one cares. Think about what could add value for your web visitors Brainstorm a long list and decide what could be easy yet effective. DO NOT COPY. Quality > quantity Be unique! How-to guides Travel guides Case studies Recipes Industry news History of... Questions linked to your product Viral content Trends and forecasts
- 10. How do yourank in Google?
- 11. How do Irank in Google search results?
- 12. How long doestake to rank in Google search results? New websites if built correctly should be indexed fairly quick Ranking for competitive keywords can take 6- 12 months Results can be quicker if less competition
- 13. How can Iget Google to love my website? Start by building strong SEO foundations.... they are like the foundations of your house!
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- 15. FREE easy tipsto help drive more traffic from Google search results Search in google.co.uk - site:mywebsite.co.uk Page titles Meta description Key tips - Add ‘location’ words - Use ‘CTA’ words - Use emojis - Tell people what you do! - Entice people to click through Note: access to your website admin area is needed if you want to edit your meta descriptions and titles
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- 17. Do a searchfor your site in Google (site:yoursite.co.uk) Find your homepage result Analyse Improve Task...
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- 19. marketinglabs.co.uk 01909 738 738 hello@marketinglabs.co.uk Office50, The Turbine Centre, Rainworth Any Questions?
Editor's Notes
- #3 Introduction to us both
- #4 Ask audience. -------- Obviously, it's a search engine (it’s a MASSIVE a database of web pages). But what does it do? -------- Has anyone ever seen what the Google search engine looks like?
- #5 All searches pass through a data centre like the one in this image Your web pages have been read by Google in a data centre just like this Google has been able to dominate as its technology is better than all other search engines
- #6 Google is not the internet Google is just a indexed book of the web Google processes more than 3.5 billion queries each day Google uses AI to understand search queries Google has 15 data centres around the world crawling the internet!
- #7 Ask Audience...
- #8 Run through the image sections
- #9 Google is a HTML content reader (it can sometimes struggle to read other formats - java/video/etc.). Without content, Google struggles to understand your web pages and has no idea how and what to rank your website for. Content makes the world wide web go round Target long tail SEO questions that help people Extra benefits of content outside of Google: Create trust before customer buy / enquire --------- Mention that we can do their content - grab us if you want to talk about it?
- #10 No.1 biggest mistake - DON’T write about yourself QUALITY over quantity Think about what will add value to your website and visitors i.e recipes or how to guides Do not copy - this will cause duplicate content and degrade your website Brainstorm ideas with your team and decide what content ideas could add the most value in the least amount of time Talk about 10X content Quora will show you what questions people are asking about your industry
- #11 Ask Audience...
- #12 Over 200 ranking metrics Don’t spread yourself too thin - focus on these things Good unique content, building relevant backlinks, and answering a users query Make sure your website is mobile friendly and fast Pick and choose your keyword battles - it’s not alway worth the effort target competitive keywords! Don't use broad keywords, try to be specific
- #13 KEEP CALM & TRUST YOUR SEO Patience is an SEOs best friend 9-12 months to rank for ‘some’ keywords in most markets Impact can be made quicker in less competitive markets
- #14 Strong SEO foundations - such as crawlability, on-page SEO and being mobile friendly Make the most of Google’s tools such as GA and Search Console Choose your agency or in house team correctly Decide which platform is best for you Do not copy everyone else or steal content Write 10x content Build some great links within your industry Keep your site fast and easy to use
- #16 2 FREE tips that will help drive more traffic to your site Edit page titles (50-60 characters) Edit meta descriptions (160 characters) If the above have already been done, find content ideas through Google and get writing!