3. 3
Summary: Images & Textures
IMAGE 1
Image 1 represents the power that Juventus F.C has demonstrated since
their creation in 1899. The trophies shown are part of the J Museum
located in Juventus’ stadium, where each describes what trophy it is
and where they won it.
IMAGE 2
Image 2 represents the class that Juventus shows. Juventus is not only
known for their soccer superiority but for their respectful players and
their classy outfits before a game. This image also represents the city of
Turin, a mix between modern and ancient civilization, symbolizing our
mix of fans.
IMAGE 3
Image 3 represents the club’s target market. The Juventus fans are
passionate, loyal fans that never miss a game, no matter the time, place
or date, they will always be there. The image also represents the family
that Juventus has created over the years.
IMAGE 4
Image 4 represents the diversity that their city and the team has, not
only geographically with the mountain and the city of Turin, but the
diversity in their fans and players. Juventus is known for having fans
across the world as well as a diverse team, players from Italy to
Argentina.
TEXTURE A
Texture A represents one of the most important things in the game, the
grass. Grass is more than just where they play, the smell before the
game gives you an emotional vibe, the touch between the player and the
grass is a bond that only time will separate. Grass is more than just
grass for the Juventus fans, grass is where fans see their dreams come
true and where player’s dreams come true.
TEXTURE B
Texture B represents the weather in which Juventus plays for most of
the year, the snow plays a big part of their season, but it doesn’t
necessarily represent a good thing. Snow also represents challenges
they face, not only when they play with snow, but it can also be seen as
difficult times for the city and the club, and how all together, the
Juventus family gets through it and makes it to the other side.
4. 4
Summary: Fonts & Colors
HEADING FONT
The heading font was chosen because it conveys power. The big, bold,
back letters demonstrate the greatness and power that Juventus F.C
has, as well as making it easier to read and goes along perfectly with the
flow of the layout in mind.
PARAGRAPH FONT
The paragraph font was chosen because it is similar to the heading font,
the different is that it is not bold, so it fits perfectly for paragraphs, given
the fact that titles go in the bold robot condensed font. This way, people
can differentiate the title from the paragraph without having to change
the font’s style, which could distract or bother the reader.
COLOR PALETTE
These colors were chosen for specific reasons. The black and the white
where chosen mainly because of the fact that the clubs main colors are
black and white and because opposites look good together. The green
was chosen because of the grass texture, giving the fans the same
feeling of nostalgia they feel when they see the pitch in the Juventus
Stadium. Brown was chosen to symbolize the classy look that the city of
Turin and its team has, along with that comes the grey, not only showing
class but the color of the skies in those cold soccer afternoons.
5. REFERENCES
Dates for 2016/17. (n.d.). Retrieved November 30, 2018, from http://www.juventus.com/en/news/news/2016/dates-for-next-season-.php
Bream, R. (2018, November 27). Thousands Still Without Power After Record Chicago Snowfall. Retrieved November 30, 2018, from https://patch.com/illinois/
chicago/thousands-still-without-power-after-record-chicago-snowfall
When lawn is life! (n.d.). Retrieved November 30, 2018, from https://lawnsolutionsaustralia.com.au/grass-types/
List of Juventus F.C. records and statistics. (2018, November 27). Retrieved November 30, 2018, from https://en.wikipedia.org/wiki/
List_of_Juventus_F.C._records_and_statistics
By. (n.d.). Great Reasons To Visit Turin. Retrieved November 30, 2018, from http://tangoitalia.com/piemonte/great-reasons-to-visit-turin/
Corrias, A. (2018, November 05). Top things to do in Turin, Italy's gorgeous first capital. Retrieved November 30, 2018, from https://
www.chasingtheunexpected.com/top-things-to-do-in-turin/
