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5 Steps For No-SPAM 
E-mails in Magento 
Meet Magento PL 2014 
Andrei Vashkevich 
amasty.com
Andrei 
Vashkevich 
Meet Magento PL 2014 
amasty.com 
andrew@amasty.com 
Chief Technology Officer, 
Co-Founder, Amasty 
10...
5+ years at the market 
100+ extensions 
50,000+ happy customers 
60+ official partners 
1500+ positive reviews 
Meet Mage...
5 Steps For No-SPAM 
E-mails in Magento 
Meet Magento PL 2014
Meet Magento PL 2014 
< spam score 
6.6 
< 
Inbox Spam
Meet Magento PL 2014 
The Steps Are 
Server and IP Configuration 
E-mail Structure 
E-mail Content 
Testing E-mail Message...
1. Server and IP Configuration 
Meet Magento PL 2014
Meet Magento PL 2014 
1. Server and IP Configuration 
SPF DNS Record List All IPs/Hosts That Can 
Send E-mail Messages 
Au...
Meet Magento PL 2014 
1. Server and IP Configuration 
SPF DNS Record 
DomainKeys 
DKIM-Signature Header 
Public Key in DNS...
Meet Magento PL 2014 
1. Server and IP Configuration 
SPF DNS Record 
DomainKeys 
Reverse DNS 
10.11.20.22 
^ 
|| 
v 
mail...
Meet Magento PL 2014 
1. Server and IP Configuration 
SPF DNS Record 
DomainKeys 
Reverse DNS 
MX Record 
Existing Working...
Meet Magento PL 2014 
1. Server and IP Configuration 
SPF DNS Record 
White IP address 
Hold New IP for 1 Month 
DomainKey...
Ready To Go Solution 
Meet Magento PL 2014 
1. Server and IP Configuration 
SPF DNS Record 
DomainKeys 
White IP address 
...
Meet Magento PL 2014 
The Steps Are 
Server and IP Configuration 
E-mail Structure 
E-mail Content 
Testing E-mail Message...
Meet Magento PL 2014 
2. E-mail Structure
Meet Magento PL 2014 
2. E-mail Structure 
Plain Text Part 
HTML 
+ 
TEXT
Zend_Mime 
Meet Magento PL 2014 
2. E-mail Structure 
Plain Text Part 
Quote-Printable 
Line Length 
76 
chars 
RFC 2822
Meet Magento PL 2014 
2. E-mail Structure 
Plain Text Part 
Quote-Printable 
Line Length 
Embedded Images
Meet Magento PL 2014 
2. E-mail Structure 
Plain Text Part 
Quote-Printable 
Line Length 
Embedded Images 
Valid “Email HT...
Meet Magento PL 2014 
2. E-mail Structure 
Plain Text Part 
Quote-Printable 
Line Length 
Embedded Images 
Valid “Email HT...
Meet Magento PL 2014 
The Steps Are 
Server and IP Configuration 
E-mail Structure 
E-mail Content 
Testing E-mail Message...
Meet Magento PL 2014 
3. E-mail Content
Gmail / Yahoo Mail “Spam” 
Meet Magento PL 2014 
3. E-mail Content 
Valuable Text Bring Value 
Avoid “Stop” Words 
and Phr...
Meet Magento PL 2014 
3. E-mail Content 
Valuable Text 
No Single Image 
Do HTML Coding
Meet Magento PL 2014 
3. E-mail Content 
Valuable Text 
No Single Image 
No Link Shorteners 
SHO.RT/URL
Meet Magento PL 2014 
The Steps Are 
Server and IP Configuration 
E-mail Structure 
E-mail Content 
Testing E-mail Message...
Meet Magento PL 2014 
4. Testing E-mail Messages
Meet Magento PL 2014 
4. Testing E-mail Messages 
3-rd Party Service Litmus 
PutsMail
Meet Magento PL 2014
Meet Magento PL 2014
Meet Magento PL 2014
Meet Magento PL 2014 
4. Testing E-mail Messages 
3-rd Party Service Litmus 
PutsMail
Meet Magento PL 2014 
4. Testing E-mail Messages 
3-rd Party Service 
Use Your Team 
Different OS and devices 
Real Life E...
Meet Magento PL 2014 
4. Testing E-mail Messages 
3-rd Party Service 
Use Your Team 
Test Mobile View 
51% of E-mails on M...
Meet Magento PL 2014 
The Steps Are 
Server and IP Configuration 
E-mail Structure 
E-mail Content 
Testing E-mail Message...
Meet Magento PL 2014 
Freebies!
spamcheck@amasty.com 
Send Your Transactional E-mail 
Meet Magento PL 2014 
and Get SPAM Report
https://git.amasty.com/mm/email 
Download Free Extension 
That Improves E-mails! 
Meet Magento PL 2014 
• SMTP 
• E-mail L...
Meet Magento PL 2014 
Thank you! 
Dziękuję! 
Questions?
Andrei 
Vashkevich 
amasty.com 
andrew@amasty.com 
Meet Magento PL 2014
Andrei 
Vashkevich 
amasty.com 
andrew@amasty.com 
Meet Magento PL 2014
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Andrei Vashkievich: 5 Steps For No-SPAM E-mails in Magento

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Andrei Vashkievich: 5 Steps For No-SPAM E-mails in Magento

  1. 1. 5 Steps For No-SPAM E-mails in Magento Meet Magento PL 2014 Andrei Vashkevich amasty.com
  2. 2. Andrei Vashkevich Meet Magento PL 2014 amasty.com andrew@amasty.com Chief Technology Officer, Co-Founder, Amasty 10+ years in IT 5+ years with Magento Magento & Zend Certified
  3. 3. 5+ years at the market 100+ extensions 50,000+ happy customers 60+ official partners 1500+ positive reviews Meet Magento PL 2014
  4. 4. 5 Steps For No-SPAM E-mails in Magento Meet Magento PL 2014
  5. 5. Meet Magento PL 2014 < spam score 6.6 < Inbox Spam
  6. 6. Meet Magento PL 2014 The Steps Are Server and IP Configuration E-mail Structure E-mail Content Testing E-mail Messages ?
  7. 7. 1. Server and IP Configuration Meet Magento PL 2014
  8. 8. Meet Magento PL 2014 1. Server and IP Configuration SPF DNS Record List All IPs/Hosts That Can Send E-mail Messages Auto Generate Check!
  9. 9. Meet Magento PL 2014 1. Server and IP Configuration SPF DNS Record DomainKeys DKIM-Signature Header Public Key in DNS TXT Private Key on Server
  10. 10. Meet Magento PL 2014 1. Server and IP Configuration SPF DNS Record DomainKeys Reverse DNS 10.11.20.22 ^ || v mail.example.com
  11. 11. Meet Magento PL 2014 1. Server and IP Configuration SPF DNS Record DomainKeys Reverse DNS MX Record Existing Working Mail Server
  12. 12. Meet Magento PL 2014 1. Server and IP Configuration SPF DNS Record White IP address Hold New IP for 1 Month DomainKeys Check Blacklist Reverse DNS MX Record
  13. 13. Ready To Go Solution Meet Magento PL 2014 1. Server and IP Configuration SPF DNS Record DomainKeys White IP address SMTP Use Trusted Service Reverse DNS Integration Extension MX Record — Incompatibility — Maintenance
  14. 14. Meet Magento PL 2014 The Steps Are Server and IP Configuration E-mail Structure E-mail Content Testing E-mail Messages ?
  15. 15. Meet Magento PL 2014 2. E-mail Structure
  16. 16. Meet Magento PL 2014 2. E-mail Structure Plain Text Part HTML + TEXT
  17. 17. Zend_Mime Meet Magento PL 2014 2. E-mail Structure Plain Text Part Quote-Printable Line Length 76 chars RFC 2822
  18. 18. Meet Magento PL 2014 2. E-mail Structure Plain Text Part Quote-Printable Line Length Embedded Images
  19. 19. Meet Magento PL 2014 2. E-mail Structure Plain Text Part Quote-Printable Line Length Embedded Images Valid “Email HTML” <DIV> <TABLE>
  20. 20. Meet Magento PL 2014 2. E-mail Structure Plain Text Part Quote-Printable Line Length Embedded Images Valid “Email HTML” “Back to 90’s”
  21. 21. Meet Magento PL 2014 The Steps Are Server and IP Configuration E-mail Structure E-mail Content Testing E-mail Messages ?
  22. 22. Meet Magento PL 2014 3. E-mail Content
  23. 23. Gmail / Yahoo Mail “Spam” Meet Magento PL 2014 3. E-mail Content Valuable Text Bring Value Avoid “Stop” Words and Phrases
  24. 24. Meet Magento PL 2014 3. E-mail Content Valuable Text No Single Image Do HTML Coding
  25. 25. Meet Magento PL 2014 3. E-mail Content Valuable Text No Single Image No Link Shorteners SHO.RT/URL
  26. 26. Meet Magento PL 2014 The Steps Are Server and IP Configuration E-mail Structure E-mail Content Testing E-mail Messages ?
  27. 27. Meet Magento PL 2014 4. Testing E-mail Messages
  28. 28. Meet Magento PL 2014 4. Testing E-mail Messages 3-rd Party Service Litmus PutsMail
  29. 29. Meet Magento PL 2014
  30. 30. Meet Magento PL 2014
  31. 31. Meet Magento PL 2014
  32. 32. Meet Magento PL 2014 4. Testing E-mail Messages 3-rd Party Service Litmus PutsMail
  33. 33. Meet Magento PL 2014 4. Testing E-mail Messages 3-rd Party Service Use Your Team Different OS and devices Real Life Experience
  34. 34. Meet Magento PL 2014 4. Testing E-mail Messages 3-rd Party Service Use Your Team Test Mobile View 51% of E-mails on Mobile 68% of Gmail and Yahoo 25% on iPhone
  35. 35. Meet Magento PL 2014 The Steps Are Server and IP Configuration E-mail Structure E-mail Content Testing E-mail Messages ?
  36. 36. Meet Magento PL 2014 Freebies!
  37. 37. spamcheck@amasty.com Send Your Transactional E-mail Meet Magento PL 2014 and Get SPAM Report
  38. 38. https://git.amasty.com/mm/email Download Free Extension That Improves E-mails! Meet Magento PL 2014 • SMTP • E-mail Log • Text MIME Part • QP Line Length Fix
  39. 39. Meet Magento PL 2014 Thank you! Dziękuję! Questions?
  40. 40. Andrei Vashkevich amasty.com andrew@amasty.com Meet Magento PL 2014
  41. 41. Andrei Vashkevich amasty.com andrew@amasty.com Meet Magento PL 2014

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