Gamify societal problems
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This document summarizes a presentation about using serious gaming and gamification to address societal challenges. The presentation was given at TNO, a Dutch research organization, and introduced TNO's work in serious gaming. Attendees were asked to select and brainstorm ways to gamify solutions for various daily issues like childhood obesity, energy overconsumption, or smartphone addiction. They worked in groups to define target users and missions, then designed gamification elements to motivate behavior change. The presentation concluded by inviting interested participants to learn more about TNO's efforts applying human factors and games to technology and social issues.
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- 1. A Life Less Ordinary: Suddenly Making a Serious Difference Arjanna van der Plas, Ottilie Nieuwenhuis & Hester Stubbé-Alberts
- 3. Arjanna van der Plas Picture: http://office.microsoft.com/ September 18, 2012
- 5. How about you….? What are the daily activities you really should do but could use some gamification? What little actions that you take in your daily life make you smile? Did you ever learn something in a surprising way? September 18, 2012
- 6. Today… A little bit about TNO Introduction serious gaming & gamification @ TNO by Hester Stubbé DIY: gamify life! Results: your serious differences with a September 18, 2012
- 7. A little bit about TNO Technical Sciences Technical Sciences Earth, Environmental and Life Sciences Earth, Environmental and Life Sciences Behavioural and Societal Sciences Behavioural and Societal Sciences September 18, 2012
- 8. Serious Gaming and Gamification September 18, 2012
- 10. Domain TechnologyHuman factors What do you want to change? Who needs to change? In what context? What works for this goal? What works for this population? How can we motivate this population? How can we integrate means and goal?
- 11. E-Learning Sudan Not education for all… …but… …Learning for all! September 18, 2012
- 12. Partners in e-Learning Sudan September 18, 2012
- 17. Gamification Small gaming elements that … ….nudge you into right behaviour… …and make you smile :) September 18, 2012
- 18. Examples of gamification September 18, 2012 Bron: www.triplepundit.com/
- 19. Domain TechnologyHuman factors What do you want to change? Who needs to change? In what context? What works for this goal? What works for this population? How can we motivate this population? How can we integrate means and goal? Keep the parc clean Children & parents Attractive feedback Fun ‘vacuum cleaner’
- 20. Profiling your target group ConnectionCompetition CompetenceCreation Badges Appointments Short challenges Financial bonuses Mini game Lottery Surprises Unlocking levels Time spent Level bonuses Ownership Progression Quests Free stuff Friendlists (insude/outside) Combo bonuses Community collaboration Group ranking Social check-ins Leaderboards Ranks Productivity Count down bonuses Losing points progression Individual Collective Result Proces September 18, 2012
- 21. DIY: gamify one of today’s societal challenges 1) Obese children – Eat, play, move 2) Energy overconsumption – Switch it off, turn it down 3) Lack of physical exercise of elderly – The art of getting out of the chair 4) Vandalism – Don’t ruin bus shelters out of boredom 5) Street refuse – Keeping our streets clean & cosy 6) Road safety – Red traffic lights are there for a reason 7) Smartphone addiction – Try a F2F conversation every once in a while 8) Traffic jams – Why travel at the same time as everybody else? 9) Debts – Stop silly impulse shopping 10) Hearing loss – Maximal concert experience, minimal damage September 18, 2012
- 22. DIY time: gamify! Pick a table (if you don’t like the one you’re sitting now) Explore the societal challenge you’re given (brainwriting, 15 minutes) Complete the persona for whom you are going to solve this challenge (10 minutes) Describe what you want your target group to achieve (mission statement, 5 minutes) Describe how you want to achieve this (human factors, 10 minutes) Design a gamication (and let our hand-outs help you) (10 minutes) Summarize your gamification in the presentation sheet (5 minutes) Present your gamification (1 minute pitches) September 18, 2012
- 23. Seriously interested in this topic? Get in touch with Hester Stubbé or Mark Ruijsendaal hester.stubbe@tno.nl or mark.ruijsendaal@tno.nl ~ Or just want to talk about TNO and the Creative Industrie in general? Get in touch with Ottilie Nieuwenhuis ottilie.nieuwenhuis@tno.nl September 18, 2012