Gamification workshop at the QSP Summit

GAMIFICATION
@josek_net - josecarlos.cortizo@brainsins.com
@brainsins_en // @gamiworldcon

@josek_net #qspsummit
WHY DO WE PLAY?

Games = Behaviors that prepare humans (and animals) abilities
for the vital activities that they will have to do when become
adults

Mammal’s brains have evolved to be able to interact with others
with no sexual, aggressive or submissive intentions.

While playing, we use our senses to get information about our
position, the intensity of the stimuli, and the interests of others
to continue or stop the activity.

Games help us to maintain a good health, improve the use of
tools, problem solving, creativity and our capacity to respond to
surprise and new stimuli.

Kittens love games

Dogs too, and the enjoy
playing with humans

And as humans beings
we have created large
game-based industries

Industry revenues in 2013 (in $billions)
0
20
40
60
80
Music Film Video Games
70,4
35,9
15

Evolution of the Video Game industry (in $billions)
0
20
40
60
80
1994 2004 2007 2013

WHAT IS
GAMIFICATION?

“The use of game
mechanics and
experience design to
digitally engage and
motivate people to
achieve their goals”,
Brian Burke (Gartner)
“The application of
gaming metaphors to real
life tasks to inﬂuence
behaviour, improve
motivation and enhance
engagement”, Andrzej
Marczewski (Cap Gemini)

Making everyday
tasks fun

Offer additional motivation

Bottle Bank Arcade
http://www.youtube.com/watch?v=zSiHjMU-MUo

WHAT IS (NOT)
GAMIFICATION?

Gamification

Gamification
Advergaming Serious Games

Gamification
Advergaming Serious Games
Playful Design Games for Change
. . .
GAMIFICATION

SOME EXAMPLES

This is not new…
…at all

Foldit: Science & Videogames
http://www.youtube.com/watch?v=JdBcpdH_ptA

Pantera rosa VS Tigretón
http://www.youtube.com/watch?v=SjWdYO3Bgok

Gamiﬁcation in Sales
http://www.youtube.com/watch?v=LprAZKSnm4Q

Speed Camera Lottery
http://www.youtube.com/watch?v=iynzHWwJXaA

MDA Framework

Mechanics - Dynamics - Aesthetics

Mechanics are the base
components of the game - its
rules, every basic action the player
can take in the game, the
algorithms and data structures in
the game engine etc.

Dynamics are the run-time
behavior of the mechanics acting
on player input and "cooperating"
with other mechanics.

Aesthetics are the emotional
responses evoked in the player -
joy, frustration, fantasy, fellowship.

Gamiﬁcation
Model Canvas

If it is fun, it
engages

As in video
games

You need to design unique
user experiences

Something to remember…
and for that you need
storytelling

Choose your theme!

Dynamics Components Mechanics
+general +specific
ex: progression ex: points and leaderboards ex: for each task you
get 30 points and for
each 250 points you
level up

Resource: http://www.epicwinblog.net/2013/10/
the-35-gamiﬁcation-mechanics-toolkit.html@VictorManriqueY


Thank you!
@josek_net - josecarlos.cortizo@brainsins.com
@brainsins_en // @gamiworldcon

Gamification workshop at the QSP Summit

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