The Power of Story Legal Marketing Association PesentationStory Soapbox
How To Grow Your Business by Leveraging The Power of Story Online, Onstage, Onsite. Research has proven that striving for customer or employee satisfaction is no longer enough to produce loyalty and engagement. Only creating emotional connections to something authentic and worth sharing is the key to sustainable success. How do you pierce the noise of a crowded and competitive marketplace to truly connect with your audience?
In this presentation we will look at three ways you can use story to engage your audience and grow your business. Understanding the principles of story in modern marketing can help you:
• Define your authentic story in a way your audience can believe, remember and connect with emotionally.
• Own a topic and deliver with confidence, presentations your audience will find meaningful, relevant and sharable.
• Share your story online in a way that connects and converts customers into advocates.
Presented at the Legal Marketing Association and Association of Legal Administrators Business Partner Conference on March 8, 2013
For more information and other topics you can can also contact our Coordinator, Suzi Shirley at 321.297.1594 or email suzi.shirley@lifeworkleadership.org.
Using cinema as part of the media mix of the Bakers “Meaty Meals" campaign has had an incremental impact on overall brand performance, and helped the brand reach a different demographic.
"Smells like fruit spirit". Oasis : une marque "POP"Ravard & Co
Qu'est ce qu'une marque "POP" et à quoi ça sert de l'être? - Il existe des marques mainstream, d'autres cultes. Et quelques unes qui sont "POP". Etre "POP" c'est être à la fois mainstream (donc connu du plus grand nombre) ET culte (donc avoir un noyau de fans spontanés et fiers de l'être). C'est faire partie de la culture populaire, être un sujet d'affection et de conversation naturelle... Exemple avec Oasis.
- WTF is meme culture? / memes anatomy - Definition, examples, mechanisms and analysis issues for brands: "So / Cult", storytelling experts and "Curiouser", digital world's observers, combined to deliver a fun and sharp analysis about the meme culture.
Gamification : l'enjeu du premier contactRavard & Co
La gamification constitue un enjeu important pour tout éditeur de contenus ou marque souhaitant créer des expériences digitales capables de retenir l'attention; elle repose sur la prédisposition humaine au jeu. Comme pour tout objet de divertissement, cela ne s'improvise pas. L'industrie du jeu vidéo, dont l'engagement du public est une question de survie, a développé de vraies techniques et méthodes pour impliquer durablement des utilisateurs. Tout se joue à la prise en main, lors du premier contact, et dans le savoir faire qu'est le game design (qui ne s'improvise pas non plus). Sur un jeu qui peut se jouer durant plusieurs heures, les 300 premières secondes sont stratégiques. Ces enseignements sont cruciaux pour créer de véritables expériences interactives engageantes...
Mème Culture : analyse du phénomène mèmesRavard & Co
"Rage Against The Mainstream. Mème Culture". Lolcats, Nyan Cat, Troll Faces, Rage Comics, autant d'objets a priori stupides et souvent drôles, que nous avons tous croisés sans forcément les nommer : les mèmes. Dé"nition, exemples, mécanismes et analyse des enjeux pour les marques : So/Cult, spécialistes du storytelling, et Curiouser, observateurs des univers digitaux, s'associent pour livrer une analyse ludique et pointue au public francophone.
The Power of Story Legal Marketing Association PesentationStory Soapbox
How To Grow Your Business by Leveraging The Power of Story Online, Onstage, Onsite. Research has proven that striving for customer or employee satisfaction is no longer enough to produce loyalty and engagement. Only creating emotional connections to something authentic and worth sharing is the key to sustainable success. How do you pierce the noise of a crowded and competitive marketplace to truly connect with your audience?
In this presentation we will look at three ways you can use story to engage your audience and grow your business. Understanding the principles of story in modern marketing can help you:
• Define your authentic story in a way your audience can believe, remember and connect with emotionally.
• Own a topic and deliver with confidence, presentations your audience will find meaningful, relevant and sharable.
• Share your story online in a way that connects and converts customers into advocates.
Presented at the Legal Marketing Association and Association of Legal Administrators Business Partner Conference on March 8, 2013
For more information and other topics you can can also contact our Coordinator, Suzi Shirley at 321.297.1594 or email suzi.shirley@lifeworkleadership.org.
Using cinema as part of the media mix of the Bakers “Meaty Meals" campaign has had an incremental impact on overall brand performance, and helped the brand reach a different demographic.
"Smells like fruit spirit". Oasis : une marque "POP"Ravard & Co
Qu'est ce qu'une marque "POP" et à quoi ça sert de l'être? - Il existe des marques mainstream, d'autres cultes. Et quelques unes qui sont "POP". Etre "POP" c'est être à la fois mainstream (donc connu du plus grand nombre) ET culte (donc avoir un noyau de fans spontanés et fiers de l'être). C'est faire partie de la culture populaire, être un sujet d'affection et de conversation naturelle... Exemple avec Oasis.
- WTF is meme culture? / memes anatomy - Definition, examples, mechanisms and analysis issues for brands: "So / Cult", storytelling experts and "Curiouser", digital world's observers, combined to deliver a fun and sharp analysis about the meme culture.
Gamification : l'enjeu du premier contactRavard & Co
La gamification constitue un enjeu important pour tout éditeur de contenus ou marque souhaitant créer des expériences digitales capables de retenir l'attention; elle repose sur la prédisposition humaine au jeu. Comme pour tout objet de divertissement, cela ne s'improvise pas. L'industrie du jeu vidéo, dont l'engagement du public est une question de survie, a développé de vraies techniques et méthodes pour impliquer durablement des utilisateurs. Tout se joue à la prise en main, lors du premier contact, et dans le savoir faire qu'est le game design (qui ne s'improvise pas non plus). Sur un jeu qui peut se jouer durant plusieurs heures, les 300 premières secondes sont stratégiques. Ces enseignements sont cruciaux pour créer de véritables expériences interactives engageantes...
Mème Culture : analyse du phénomène mèmesRavard & Co
"Rage Against The Mainstream. Mème Culture". Lolcats, Nyan Cat, Troll Faces, Rage Comics, autant d'objets a priori stupides et souvent drôles, que nous avons tous croisés sans forcément les nommer : les mèmes. Dé"nition, exemples, mécanismes et analyse des enjeux pour les marques : So/Cult, spécialistes du storytelling, et Curiouser, observateurs des univers digitaux, s'associent pour livrer une analyse ludique et pointue au public francophone.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. DIGITAL TECHNOLOGY
HAS CHANGED
OUR RELATIONSHIP
TO CONTENT
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
3. DIGITAL
EXPERIENCE
=
INTERACTIVE
EXPERIENCE
(inevitably)
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
4. Loading... Please wait
THE MORE
the experience
FLOWS
the more
EFFICIENT
it will be
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
5. 1. A GOOD
INTERACTIVE
EXPERIENCE
is a
MAGICAL
EXPERIENCE
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
6. Nevermind the
CONSTRAINTS
We want
MAGIC
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
7. THEY ARE
MAGICIANS
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
8. MAGIC
=
SIMPLICITY
PLEASURE
GRATIFICATION
FROM THE INITIAL CONTACT
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
9. SIMPLICITY
PLEASURE
GRATIFICATION
FROM THE INITIAL CONTACT
This is a good interactive
experience
Angry Birds, ios / android, 2009
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
10. Angry Birds
Total time spent throwing birds onto
green pigs, all players put together:
200 000 YEARS
Source : Mikael Hed, CEO Rovio Mobile, Slush Conference 2011
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
11. SIMPLICITY
PLEASURE
GRATIFICATION
FROM THE INITIAL CONTACT
This is a good interactive
experience
(violent, but efficient)
«Call of Duty : Modern Warfare III», 2011
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
12. Call of Duty Modern Warfare 3
is the biggest success to date in
the history of entertainment.
Global revenue in 16 days:
1 BILLION $
MW3 beats the record held by Avatar: 1 billion $ in 17 days.
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
13. SIMPLICITY
PLEASURE
GRATIFICATION
FROM THE INITIAL CONTACT
This is a good interactive
experience
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
14. Mario Kart
Global sales, all media combined:
92 MILLIONS
UNITS
Source : Gamecharts.fr
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
15. 2. VIDEO GAMES
have
300
SECONDS
to convince
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
16. IN 300 SECONDS
A game must in order to bring
REASSURE SIMPLICITY
RELATE PLEASURE
REWARD GRATIFICATION
to the player
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
17. Revenues The revenues
of the US video
game industry =2X of the US film
industry
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
18. Games dominate the
entertainment industry
despite a huge drawback ...
«The Elder Scrolls, Skyrim», 2011
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
19. Video game is the ONLY entertainment media
that has to explain how it works to its
audience.
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
20. Not only must a video game grab
the player’s attention, it must also
give him/her the urge and the
means to act.
Batman Arkham City, 2011
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
21. Which is why, in a game, as in every
interactive experience, the initial contact
is crucial.
«The Walking Dead : the game», 2011
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
22. Average time needed to finish a
game on a game console:
10 HOURS
OR 36 000 SECONDS
Max Payne 3, 2012 : approximately 6 hours into the game
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
23. But ...
video game developers 300
SECONDS
give themselves only to
REASSURE
RELATE
REWARD
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
24. 3. IN 300 SECONDS
A VIDEO GAME
must
REASSURE
RELATE
REWARD
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
25. REASSURE
IN 300 SECONDS
A game must explain how it works
and show how
SIMPLE it is
Controllers for Limbo, Xbox 360
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
26. Braid, 2008, first seconds :
In this independent video game developed by
Jonathan Blow, the player controls the
protagonist from the beginning.
The player instinctively moves him to the right
and straight through the title screen.
300 SECONDS TO REASSURE
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
27. RELATE
IN 300 SECONDS
A game must set the scene, define the
player mission, and give him
PLEASURE Mass Effect 3, 2011, opening scene
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
28. Fallout 3, 2008, first minutes :
This post-apocalyptic role-play promises an absolute immersion in the story.
And does so right from the tutorial.
The player literally “comes to life” and takes his first steps with the help of his father.
His mission: survive and save the human race (or what is left of it)
300 SECONDS TO RELATE
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
29. REWARD
IN 300 SECONDS
The game must galvanize the player
and give him/her immediate
GRATIFICATION Tiny Wings , ios / Android
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
30. Uncharted 2, 2009, first minutes :
The tutorial is part of the plot and is
a blockbuster in its own right.
The player gets a real rush.
300 SECONDS TO REWARD
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
31. REASSURE
RELATE
REWARD
It’s not about score
Flower, PS3, 2009
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
32. REASSURE
RELATE
REWARD
It’s not about badges
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
33. REASSURE
RELATE
REWARD
It’s an obligation to offer a
once in a lifetime user
experience
Assassin’s Creed, 2007
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
34. 4. WHAT CAN
A BRAND
EXPERIENCE
learn from
VIDEO GAMES’
300 SECONDS
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
35. The first 300 seconds of a video game
teach us:
that complex rules can be a real
turn off, a stumbling block…
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
36. By integrating the tutorial into
the actual experience, video
games can avoid the
CONSTRAINTS
And turn it into
The Sims
PLEASURE
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
37. Optimized in order to
REASSURE
RELATE
REWARD
avoid
FRUSTRATION
the first 300 seconds and offer several
enable the game to reach its hours of
objectives
ENTERTAINMENT
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
38. Optimized in order to
REASSURE
RELATE
REWARD DATA COLLECTION
a digital experience can help
the brand DRIVE TO STORE
reach its objectives
(whatever they are) SHARING
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
39. Video games or brand experience:
identical KPIs
How many users lived the experience
to the end?
Did interactions create an optimal
exchange of data?
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
40. PLAYING BY THE RULES:
a constraint can become
a source of pleasure
for the user, as long as it is
part of the experience.
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
41. Gamification cannot be reduced to
scores and badges, or we run the
risk of forgetting the crucial
question…
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
42. WHERE
IS THE
MAGIC
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
44. MAGIC
=
SIMPLICITY + PLEASURE + GRATIFICATION
=
GAME DESIGN
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
45. Thank you for your attention.
GAMIFICATION : THE IMPORTANCE OF THE INITIAL CONTACT So Cult
46. So/Cult assists brands and content editors who
wish to meet the challenges of the attention
economy.
humans, brands, stories
www.socult.net
us@socult.net
Twitter : @so_cult