Gamification & Customer Engagement

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A perspective on how gamification can be utilized in brick and mortar retail environments in order to increase customer engagement and gather greater customer insight data.

Technology Business

Gamification

It’s All About Engagement!

Ray Walia, CEO
Media Inc.

@raywalia

• What is Gamification
• Psychology
• Engagement
• Measuring
• fashionlab Case Study

@raywalia

What is Gamification

Standard Definition:
Gamification is the use of
elements of game design in
non-game environments

@raywalia

What is Gamification

Dig Deeper:
Gamification is the use of
psychological tactics in order to
engage your audience

@raywalia

What is Gamification

Proven Effective In:
• Extending Engagement
• Collecting Data
• Providing Deeper
Insight
• Increasing Revenues

@raywalia

Psychology

Half Page
$1500

¼ Page
$1000

Full Page
$3500

¼ Page
$500

@raywalia

Psychology

Boring Fun Do It
Routine Interactive Track It

@raywalia

Engagement

Game Design
ELEMENTS Gamification
Game Mechanics

@raywalia

Engagement

What Is Your Objective?

Express Choose, Customize, Design, Show Off

Compete Win, Beat, Brag, Challenge, Fight

Explore View, Read, Search, Collect, Complete

Co-Op Join, Share, Greet, Exchange, Trade

@raywalia

Game Design

Casual Customer
• Guided Experience
• Learn The Ropes
• Goals
• Progress
• Rewards
@raywalia

Game Design

Loyal Customer
• Fresh Content
• New Experiences
• Goals
• Progress
• Rewards
@raywalia

Game Mechanics

Game Design Game Mechanics
Rewards Points
Status Levels
Achievements Challenges
Competition Leader boards
Self-expression Virtual Goods

@raywalia

Game Mechanics

Engagement
Game – Challenge –
Mission- Quiz

Call To Action Progress
Share – Customize – Points – Badges –
Complete Leader boards

Rewards
Unlocks – Exclusives -
Recognition

@raywalia

Measurement

Measure, Review, Revise
• Analytics
• A/B Test
• Evaluate ROI

@raywalia

fashionlab

What Do We Do?
• Enrich Customers’ In-store
Shopping Experiences
• Interact with Real Products
• Facebook, Twitter, Pinterest
• Match Items / Build Outfits

@raywalia

fashionlab

• Our Audience
• 18-35 Female
• Fashion and tech savvy

• Our Objective
• Express & Explore
• Compete in Future

• Casual Customer
• Product Info
• Share
• Build Outfits
@raywalia

Measurement

fashionlab Analytics for Retailers
• In-Store Activity
• A/B Test Product Pricing
• Add On Recom vs. Actual Sales

@raywalia

Questions?

@raywalia
rayw@fashionlabmedia.com

Gamification is the application of game-design thinking to non-game applications to make them more engaging. More than "badges", more than loyalty, more than swag incentives, gamification taps into the heart of the customer. It gives them a reason to get involved with your brand - and each other. Using case studies of actual trade shows and events with BoothTag, the presentation demonstrates an approach to customer engagement that delivers measurable inbound traffic and primes the pump for sales. You'll wrap up with a fresh approach to attracting, motivating and retaining customers and influencing their behavior.

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Gamification & Customer Engagement

1. Gamification It’s All About Engagement! Ray Walia, CEO Media Inc. @raywalia

2. • What is Gamification • Psychology • Engagement • Measuring • fashionlab Case Study @raywalia

3. What is Gamification Standard Definition: Gamification is the use of elements of game design in non-game environments @raywalia

4. What is Gamification Dig Deeper: Gamification is the use of psychological tactics in order to engage your audience @raywalia

5. What is Gamification Proven Effective In: • Extending Engagement • Collecting Data • Providing Deeper Insight • Increasing Revenues @raywalia

6. Psychology Half Page $1500 ¼ Page $1000 Full Page $3500 ¼ Page $500 @raywalia

7. Psychology Boring Fun Do It Routine Interactive Track It @raywalia

8. Psychology @raywalia

9. Engagement Game Design ELEMENTS Gamification Game Mechanics @raywalia

10. Engagement Know Your Audience Who Are They? How Do They Engage? • Your brand • Competition • Others brands @raywalia

11. Engagement What Is Your Objective? Express Choose, Customize, Design, Show Off Compete Win, Beat, Brag, Challenge, Fight Explore View, Read, Search, Collect, Complete Co-Op Join, Share, Greet, Exchange, Trade @raywalia

12. Game Design Master Brand Advocate Expert Loyal Customer Beginner Casual Customer @raywalia

13. Game Design Casual Customer • Guided Experience • Learn The Ropes • Goals • Progress • Rewards @raywalia

14. Game Design Loyal Customer • Fresh Content • New Experiences • Goals • Progress • Rewards @raywalia

15. Game Design Brand Advocate • Exclusives • Recognition • Show Case @raywalia

16. Game Mechanics Game Design Game Mechanics Rewards Points Status Levels Achievements Challenges Competition Leader boards Self-expression Virtual Goods @raywalia

17. Game Mechanics Engagement Game – Challenge – Mission- Quiz Call To Action Progress Share – Customize – Points – Badges – Complete Leader boards Rewards Unlocks – Exclusives - Recognition @raywalia

18. Measurement Measure, Review, Revise • Analytics • A/B Test • Evaluate ROI @raywalia

19. fashionlab What Do We Do? • Enrich Customers’ In-store Shopping Experiences • Interact with Real Products • Facebook, Twitter, Pinterest • Match Items / Build Outfits @raywalia

20. fashionlab • Our Audience • 18-35 Female • Fashion and tech savvy • Our Objective • Express & Explore • Compete in Future • Casual Customer • Product Info • Share • Build Outfits @raywalia

21. fashionlab • Loyal Customer • Build Outfits • Virtual Closet • Local Discovery • Fashion IQ • Brand Advocates • Fashion IQ Exclusives • Style Inspirations • Scavenger Hunts • Contest & Competitions @raywalia

22. Measurement fashionlab Analytics for Retailers • In-Store Activity • A/B Test Product Pricing • Add On Recom vs. Actual Sales @raywalia

23. Questions? @raywalia rayw@fashionlabmedia.com

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