Gamification can help compel consumers to purchase sustainable palm oil products. A proposed game would:
1) Award points on supermarket receipts for RSPO-certified purchases, direct consumers to a game site.
2) In the game site, consumers earn levels, badges and points to learn about palm oil's impacts and certified brands.
3) Social features like leaderboards and sharing encourage game play. The top points earner wins a wildlife conservation prize.
Gamifying purchases educates consumers on sustainable palm oil and pressures brands to pursue RSPO certification.
Palm oil is widely used in food products but its production threatens wildlife like orangutans. It often involves clearing rainforests in Indonesia and Malaysia, destroying habitats. Workers also face poor conditions and risks. The Roundtable on Sustainable Palm Oil aims to certify sustainable sources, but much uncertified palm oil is still purchased. Consumers can help by looking for the RSPO label and avoiding brands that use uncertified palm oil.
Green Earth Technologies produces biodegradable motor oils, cleaning products, and other goods made from renewable resources like plant and animal oils. Their G-Brand products are patented and designed to be environmentally friendly alternatives to conventional petroleum-based goods. Green Earth aims to reduce foreign oil dependence and pollution through its sustainable and domestically-produced lines.
Stride gum is manufactured by Mondelēz International and distributed in Canada by Mondelēz Canada Inc. The document provides a detailed analysis of Stride gum's marketing mix, including its product details, distribution channels, pricing strategy, and promotional activities. It identifies convenience stores, supermarkets, gas stations and online retailers as the primary places where Stride gum is sold. Pricing varies by location but averages $1.74 per pack in Canada. Stride uses social media, websites, videos and apps to promote brand awareness and connects with its target market of 25-40 year olds.
The document compares and contrasts The Body Shop, L'Oreal, and Olay & Nivea. It discusses their product lines, market positions, competitive advantages, and price ranges. It also outlines The Body Shop's brand values of being against animal testing, defending human rights, protecting the planet, and supporting community trade. The marketing mix for The Body Shop includes products like Shea body butter made of organic ingredients, a mid-range price point, direct sales to consumers through company-run franchised shops, and promotion of its natural and ethical brand values over traditional advertising.
W&s report cooking oil tracking October 2013kellynguyen279
The document summarizes the results of a survey on the cooking oil market in Vietnam conducted between May and June 2013. Some key findings include:
- Soybean oil is the most familiar and suitable type of cooking oil according to respondents. Supermarkets are the most common place to purchase cooking oil, with 1-liter bottles priced under 50,000 VND being most popular.
- Neptune is the top recalled brand, while Tuong An has the highest overall brand awareness. Many respondents had previously stopped using Neptune brand. Neptune, Simply and Tuong An are the brands used most often currently.
- While most respondents intend to change brands in the future, Simply is the brand they are most
Present by: Minar Mahmoud M. Hassanein
National Research Centre, Food Industries and Nutrition, Fats and Oils Dept. Egypt
in workshop on Workshop on Oleochemicals at the SemiRamis Intercontinental Hotel.
This document provides information about palm oil and how to identify and source palm oil that does not contribute to haze. It explains that palm oil is widely used in cooking oil but uncontrolled expansion of palm oil plantations has contributed to environmental and social problems like haze. It outlines differences between haze-causing and haze-free palm oil plantations. It recommends choosing RSPO-certified palm oil and provides details about different types of RSPO certification and major palm oil suppliers in Singapore that offer RSPO-certified options.
Opportunity presentation tell the story (nz)Albert Jackson
This document provides information about starting an Organo Gold coffee business opportunity. It discusses how coffee is one of the most consumed beverages worldwide. It then outlines the Organo Gold compensation plan which includes 7 ways to earn money such as retail profits, bonuses for recruiting new distributors, and unilevel commissions. The final sections provide tips on how to get started including purchasing a starter kit and recruiting 3 preferred customers to earn free coffee. The goal is to capture 1% of the global coffee market.
Palm oil is widely used in food products but its production threatens wildlife like orangutans. It often involves clearing rainforests in Indonesia and Malaysia, destroying habitats. Workers also face poor conditions and risks. The Roundtable on Sustainable Palm Oil aims to certify sustainable sources, but much uncertified palm oil is still purchased. Consumers can help by looking for the RSPO label and avoiding brands that use uncertified palm oil.
Green Earth Technologies produces biodegradable motor oils, cleaning products, and other goods made from renewable resources like plant and animal oils. Their G-Brand products are patented and designed to be environmentally friendly alternatives to conventional petroleum-based goods. Green Earth aims to reduce foreign oil dependence and pollution through its sustainable and domestically-produced lines.
Stride gum is manufactured by Mondelēz International and distributed in Canada by Mondelēz Canada Inc. The document provides a detailed analysis of Stride gum's marketing mix, including its product details, distribution channels, pricing strategy, and promotional activities. It identifies convenience stores, supermarkets, gas stations and online retailers as the primary places where Stride gum is sold. Pricing varies by location but averages $1.74 per pack in Canada. Stride uses social media, websites, videos and apps to promote brand awareness and connects with its target market of 25-40 year olds.
The document compares and contrasts The Body Shop, L'Oreal, and Olay & Nivea. It discusses their product lines, market positions, competitive advantages, and price ranges. It also outlines The Body Shop's brand values of being against animal testing, defending human rights, protecting the planet, and supporting community trade. The marketing mix for The Body Shop includes products like Shea body butter made of organic ingredients, a mid-range price point, direct sales to consumers through company-run franchised shops, and promotion of its natural and ethical brand values over traditional advertising.
W&s report cooking oil tracking October 2013kellynguyen279
The document summarizes the results of a survey on the cooking oil market in Vietnam conducted between May and June 2013. Some key findings include:
- Soybean oil is the most familiar and suitable type of cooking oil according to respondents. Supermarkets are the most common place to purchase cooking oil, with 1-liter bottles priced under 50,000 VND being most popular.
- Neptune is the top recalled brand, while Tuong An has the highest overall brand awareness. Many respondents had previously stopped using Neptune brand. Neptune, Simply and Tuong An are the brands used most often currently.
- While most respondents intend to change brands in the future, Simply is the brand they are most
Present by: Minar Mahmoud M. Hassanein
National Research Centre, Food Industries and Nutrition, Fats and Oils Dept. Egypt
in workshop on Workshop on Oleochemicals at the SemiRamis Intercontinental Hotel.
This document provides information about palm oil and how to identify and source palm oil that does not contribute to haze. It explains that palm oil is widely used in cooking oil but uncontrolled expansion of palm oil plantations has contributed to environmental and social problems like haze. It outlines differences between haze-causing and haze-free palm oil plantations. It recommends choosing RSPO-certified palm oil and provides details about different types of RSPO certification and major palm oil suppliers in Singapore that offer RSPO-certified options.
Opportunity presentation tell the story (nz)Albert Jackson
This document provides information about starting an Organo Gold coffee business opportunity. It discusses how coffee is one of the most consumed beverages worldwide. It then outlines the Organo Gold compensation plan which includes 7 ways to earn money such as retail profits, bonuses for recruiting new distributors, and unilevel commissions. The final sections provide tips on how to get started including purchasing a starter kit and recruiting 3 preferred customers to earn free coffee. The goal is to capture 1% of the global coffee market.
Opportunity presentation tell the story (nz)Albert Jackson
This document provides information about starting an Organo Gold coffee business opportunity. It discusses how coffee is one of the most consumed beverages worldwide. It then outlines seven ways to earn money through the Organo Gold business, including retail profits, bonuses for recruiting new distributors, monthly commissions, and more. The document encourages building a team of distributors on both the left and right sides to take advantage of dual team bonuses. It also provides tips on finding and signing up new customers and distributors.
This document provides information about Organo Gold, a multi-level marketing company that sells coffee and other products. It outlines Organo Gold's compensation plan which allows distributors to earn money through retail sales, bonuses for recruiting new distributors, and commissions from product sales within their organization. The document promotes Organo Gold's products including their signature ingredient ganoderma lucidum and establishes their mission to become the most admired corporation in the world by capturing 1% of the global coffee market.
1) Monsanto is an American agricultural biotechnology corporation that employs over 21,000 people worldwide and manages over 400 facilities. It works to help farmers increase crop yields efficiently while preserving natural resources like water and energy.
2) Monsanto focuses on seeds and traits for crops like corn, soybeans, and cotton. Its objectives are to double corn yields for farmers through better seeds, conserve natural resources, and improve farmers' livelihoods.
3) GameStop is an American video game and entertainment software retailer with over 6,400 stores worldwide. Its mission is to be the world's largest video game retailer by expanding its global store network and increasing sales and profits. It targets video game enthusiasts, casual gamers
To be a leading producer of coco water based beverages using the natural essence of coconut and hygienic process, dynamic leadership and commitment to our partners and stakeholders.
The document provides instructions for creating an account and submitting an assignment request on the website HelpWriting.net. It outlines a 5-step process: 1) Create an account with an email and password. 2) Complete a form with assignment details and attach a sample if desired. 3) Review bids from writers and select one. 4) Review the completed paper and authorize payment. 5) Request revisions to ensure satisfaction, with a refund option for plagiarism.
This document provides an overview of palm oil and the Roundtable on Sustainable Palm Oil (RSPO). It discusses what palm oil is, its advantages over other oils, and the environmental and social issues associated with its production. It then describes the RSPO as a multi-stakeholder initiative established in 2004 to promote the growth and use of sustainable palm oil through global standards and engagement. Key aspects of the RSPO covered include its principles and certification system, membership base, approved certification bodies, and progress to date in transforming palm oil markets.
The document discusses the fruit beverage market in India and a company called Fruit Bar Inc. that aims to produce organic fruit juices. It provides details on the market size and growth, Fruit Bar's product offerings and target markets, and financial projections that estimate profits will increase from 11 lakhs in the first year to over 35 lakhs in the third year as sales grow.
The document provides a business plan for Mentzer Company Limited, an Indian corporation that produces freshly blended fruit juices. The plan outlines the company's vision to be a leading producer in India through world-class performance. The mission is to provide healthy juice products with a commitment to making a positive impact. Key objectives include survival, growth, developing a good public image, earning profits, innovating, and satisfying customers. The plan also discusses the company's values, CSR initiatives, products, production process, markets, competitors, and promotional strategies.
The document discusses testing the effectiveness of Sprite's print advertisement campaign. It provides details of the campaign, which aims to rebrand Sprite's image towards a new generation of teenagers. It then discusses different types of testing that can be used to evaluate an advertisement campaign, including pre-testing, concurrent testing, and post-testing. Pre-testing methods like checklist tests, opinion tests, and dummy magazine tests are explained. The document also includes a sample questionnaire that uses recall testing to evaluate if the Sprite campaign was successfully recognized and recalled by consumers.
meaningful brands meaningful companies - 9122020 - Hugues Rey - SBS - ULB Hugues Rey
Meaningful brands meaningful companies - By Hugues Rey - Examples: Danone P&G Chrysler Lacoste BNPPF - data sources: Havas Meaningful Brand - mediabrands
Four Leaf Clover is an eco-friendly clothing store that uses organic materials and sustainable practices. It aims to educate customers about environmental issues and donates 1% of sales to forest preservation charities. The store targets environmentally-conscious women ages 25-55 in the San Francisco area interested in trendy, chemical-free clothing. It will advertise through magazines, websites and events to promote its mission and annual fashion show benefiting environmental non-profits.
Labels serve several important functions such as identifying products, grading quality, describing key details, and promoting products. They are also an important marketing element. Common labels required on various products include names, ingredients, nutrition information, bar codes, safety warnings, and instructions. However, labels can be misleading if they contain false or deceptive information. Regulations regarding unit pricing, open dating, nutritional labeling, and percentage labeling affect Asian countries and require sellers to provide accurate label details according to local laws.
NSAC 2018 Team 352 Final Plans Book: Ocean SprayLauren A Nash
The yearly National Student Advertising Competition (NSAC) collaborated with Ocean Spray this past year.
The collegiate national competition provides a platform for students to pitch their strategic advertising/marketing/media campaign to the corporate client. There are three progressive levels of competition; the district, semi-final, and national levels.
This document provides background information on Drunk Elephant's 2021 integrated marketing campaign. It includes a SWOT analysis, customer and target market profiles, objectives and strategies. The target market is millennial activists aged 23-38 who care about environmental and ethical issues. Objectives are to boost relevance to millennials, increase web traffic and social media following. Strategies include redesigning the website and social media accounts, creating a skin care blog, and subscription savings programs. The creative strategy focuses on protecting both skin and the environment. Promotional strategies include Instagram, TikTok, and magazine advertisements.
Drunk Elephant is developing an IMC campaign to increase web traffic and online sales through efforts like repackaging products and redesigning its website. The campaign also aims to grow its social media following by overhauling account designs and increasing ad presence. As a leader in clean beauty, Drunk Elephant will focus on strengthening customer loyalty among millennial activists by emphasizing its commitment to transparency, natural ingredients, and sustainability.
the following presntation is made by Praveen Patel, Manoj Tiwari & Nishant Subba..... MBA student of Western International University india..
ppt is regarding how to launch any new product..
Produk.me - Platform for product onboarding and insights!AJAY BAM
Produk.Me is a SAAS product engagement platform that allows brands to gather post-purchase consumer feedback and insights. It uses interactive mobile and web experiences to facilitate easy one-click consumer registration and registration through social media APIs. Consumers can then provide feedback and impressions through fun pictogram surveys and rich media like videos and photos. Brands receive powerful analytics and insights into how consumers use their products. The goal is to improve engagement and loyalty while reducing support costs through this continuous feedback loop.
UN WOD 2024 will take us on a journey of discovery through the ocean's vastness, tapping into the wisdom and expertise of global policy-makers, scientists, managers, thought leaders, and artists to awaken new depths of understanding, compassion, collaboration and commitment for the ocean and all it sustains. The program will expand our perspectives and appreciation for our blue planet, build new foundations for our relationship to the ocean, and ignite a wave of action toward necessary change.
The Antyodaya Saral Haryana Portal is a pioneering initiative by the Government of Haryana aimed at providing citizens with seamless access to a wide range of government services
Opportunity presentation tell the story (nz)Albert Jackson
This document provides information about starting an Organo Gold coffee business opportunity. It discusses how coffee is one of the most consumed beverages worldwide. It then outlines seven ways to earn money through the Organo Gold business, including retail profits, bonuses for recruiting new distributors, monthly commissions, and more. The document encourages building a team of distributors on both the left and right sides to take advantage of dual team bonuses. It also provides tips on finding and signing up new customers and distributors.
This document provides information about Organo Gold, a multi-level marketing company that sells coffee and other products. It outlines Organo Gold's compensation plan which allows distributors to earn money through retail sales, bonuses for recruiting new distributors, and commissions from product sales within their organization. The document promotes Organo Gold's products including their signature ingredient ganoderma lucidum and establishes their mission to become the most admired corporation in the world by capturing 1% of the global coffee market.
1) Monsanto is an American agricultural biotechnology corporation that employs over 21,000 people worldwide and manages over 400 facilities. It works to help farmers increase crop yields efficiently while preserving natural resources like water and energy.
2) Monsanto focuses on seeds and traits for crops like corn, soybeans, and cotton. Its objectives are to double corn yields for farmers through better seeds, conserve natural resources, and improve farmers' livelihoods.
3) GameStop is an American video game and entertainment software retailer with over 6,400 stores worldwide. Its mission is to be the world's largest video game retailer by expanding its global store network and increasing sales and profits. It targets video game enthusiasts, casual gamers
To be a leading producer of coco water based beverages using the natural essence of coconut and hygienic process, dynamic leadership and commitment to our partners and stakeholders.
The document provides instructions for creating an account and submitting an assignment request on the website HelpWriting.net. It outlines a 5-step process: 1) Create an account with an email and password. 2) Complete a form with assignment details and attach a sample if desired. 3) Review bids from writers and select one. 4) Review the completed paper and authorize payment. 5) Request revisions to ensure satisfaction, with a refund option for plagiarism.
This document provides an overview of palm oil and the Roundtable on Sustainable Palm Oil (RSPO). It discusses what palm oil is, its advantages over other oils, and the environmental and social issues associated with its production. It then describes the RSPO as a multi-stakeholder initiative established in 2004 to promote the growth and use of sustainable palm oil through global standards and engagement. Key aspects of the RSPO covered include its principles and certification system, membership base, approved certification bodies, and progress to date in transforming palm oil markets.
The document discusses the fruit beverage market in India and a company called Fruit Bar Inc. that aims to produce organic fruit juices. It provides details on the market size and growth, Fruit Bar's product offerings and target markets, and financial projections that estimate profits will increase from 11 lakhs in the first year to over 35 lakhs in the third year as sales grow.
The document provides a business plan for Mentzer Company Limited, an Indian corporation that produces freshly blended fruit juices. The plan outlines the company's vision to be a leading producer in India through world-class performance. The mission is to provide healthy juice products with a commitment to making a positive impact. Key objectives include survival, growth, developing a good public image, earning profits, innovating, and satisfying customers. The plan also discusses the company's values, CSR initiatives, products, production process, markets, competitors, and promotional strategies.
The document discusses testing the effectiveness of Sprite's print advertisement campaign. It provides details of the campaign, which aims to rebrand Sprite's image towards a new generation of teenagers. It then discusses different types of testing that can be used to evaluate an advertisement campaign, including pre-testing, concurrent testing, and post-testing. Pre-testing methods like checklist tests, opinion tests, and dummy magazine tests are explained. The document also includes a sample questionnaire that uses recall testing to evaluate if the Sprite campaign was successfully recognized and recalled by consumers.
meaningful brands meaningful companies - 9122020 - Hugues Rey - SBS - ULB Hugues Rey
Meaningful brands meaningful companies - By Hugues Rey - Examples: Danone P&G Chrysler Lacoste BNPPF - data sources: Havas Meaningful Brand - mediabrands
Four Leaf Clover is an eco-friendly clothing store that uses organic materials and sustainable practices. It aims to educate customers about environmental issues and donates 1% of sales to forest preservation charities. The store targets environmentally-conscious women ages 25-55 in the San Francisco area interested in trendy, chemical-free clothing. It will advertise through magazines, websites and events to promote its mission and annual fashion show benefiting environmental non-profits.
Labels serve several important functions such as identifying products, grading quality, describing key details, and promoting products. They are also an important marketing element. Common labels required on various products include names, ingredients, nutrition information, bar codes, safety warnings, and instructions. However, labels can be misleading if they contain false or deceptive information. Regulations regarding unit pricing, open dating, nutritional labeling, and percentage labeling affect Asian countries and require sellers to provide accurate label details according to local laws.
NSAC 2018 Team 352 Final Plans Book: Ocean SprayLauren A Nash
The yearly National Student Advertising Competition (NSAC) collaborated with Ocean Spray this past year.
The collegiate national competition provides a platform for students to pitch their strategic advertising/marketing/media campaign to the corporate client. There are three progressive levels of competition; the district, semi-final, and national levels.
This document provides background information on Drunk Elephant's 2021 integrated marketing campaign. It includes a SWOT analysis, customer and target market profiles, objectives and strategies. The target market is millennial activists aged 23-38 who care about environmental and ethical issues. Objectives are to boost relevance to millennials, increase web traffic and social media following. Strategies include redesigning the website and social media accounts, creating a skin care blog, and subscription savings programs. The creative strategy focuses on protecting both skin and the environment. Promotional strategies include Instagram, TikTok, and magazine advertisements.
Drunk Elephant is developing an IMC campaign to increase web traffic and online sales through efforts like repackaging products and redesigning its website. The campaign also aims to grow its social media following by overhauling account designs and increasing ad presence. As a leader in clean beauty, Drunk Elephant will focus on strengthening customer loyalty among millennial activists by emphasizing its commitment to transparency, natural ingredients, and sustainability.
the following presntation is made by Praveen Patel, Manoj Tiwari & Nishant Subba..... MBA student of Western International University india..
ppt is regarding how to launch any new product..
Produk.me - Platform for product onboarding and insights!AJAY BAM
Produk.Me is a SAAS product engagement platform that allows brands to gather post-purchase consumer feedback and insights. It uses interactive mobile and web experiences to facilitate easy one-click consumer registration and registration through social media APIs. Consumers can then provide feedback and impressions through fun pictogram surveys and rich media like videos and photos. Brands receive powerful analytics and insights into how consumers use their products. The goal is to improve engagement and loyalty while reducing support costs through this continuous feedback loop.
Similar to Gamification and Sustainable Palm Oil (20)
UN WOD 2024 will take us on a journey of discovery through the ocean's vastness, tapping into the wisdom and expertise of global policy-makers, scientists, managers, thought leaders, and artists to awaken new depths of understanding, compassion, collaboration and commitment for the ocean and all it sustains. The program will expand our perspectives and appreciation for our blue planet, build new foundations for our relationship to the ocean, and ignite a wave of action toward necessary change.
The Antyodaya Saral Haryana Portal is a pioneering initiative by the Government of Haryana aimed at providing citizens with seamless access to a wide range of government services
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
United Nations World Oceans Day 2024; June 8th " Awaken new dephts".Christina Parmionova
The program will expand our perspectives and appreciation for our blue planet, build new foundations for our relationship to the ocean, and ignite a wave of action toward necessary change.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Food safety, prepare for the unexpected - So what can be done in order to be ready to address food safety, food Consumers, food producers and manufacturers, food transporters, food businesses, food retailers can ...
karnataka housing board schemes . all schemesnarinav14
The Karnataka government, along with the central government’s Pradhan Mantri Awas Yojana (PMAY), offers various housing schemes to cater to the diverse needs of citizens across the state. This article provides a comprehensive overview of the major housing schemes available in the Karnataka housing board for both urban and rural areas in 2024.
1. Gamification and
Sustainable Palm Oil
How gamification can assist the RSPO in
compelling consumers to purchase
products containing sustainable palm oil
Picture
credit:
Bremen
Yong,
RSPO
2. What is Palm Oil?
Palm oil is a highly-versatile vegetable oil used in many food and non-food
products. It is produced in tropical countries and is rapidly growing in market
share. Palm oil is the world’s top selling vegetable oil and is used in more than
half of packaged supermarket products today
Source:
rspo.org
/
Picture
credit:
Bremen
Yong,
RSPO
3. What is Palm Oil Used For?
Palm oil is used primarily in food products: cooking oil, shortening, margarine,
snack foods, milk fat replacer and cocoa butter substitute.
Palm kernel oil is mostly used in the oleochemical industry for making soap,
detergent, toiletries and cosmetics
Source:
rspo.org
/
Picture
credit:
Palm
Republik
4. What are the Dangers of
Palm Oil Production?
Palm oil is considered a more sustainable
source of vegetable oil than other crops.
However, the rate of growth of palm oil is so
high there is genuine concern regarding its
sustainability. With higher output comes
rapid and ill-managed expansion of
production, which may result in serious
environmental and social consequences
including:
• Deforestation
• Loss of natural wildlife habitats
• Illegal fires
• Land conflicts with indigenous people
Source:
rspo.org
/
Picture
credit:
Unknown
5. The Facts
• Palm oil is the most produced vegetable oil in the world in terms of
production – some 37 million metric tons
• Malaysia and Indonesia have emerged as the leading producers,
accounting for 86% of global production
• Both Malaysia and Indonesia have serious environmental and wildlife
problems stemming from deforestation. Indonesia alone is home to 15
critically endangered species including the Bali Starling, Sumatran
Orangutan and Javan Rhinoceros
• However, the palm oil industry is also a giant economic pillar that has
helped to alleviate rural poverty in these countries
• Other palm oil-producing countries are Nigeria, Thailand, Colombia, Papua
New Guinea, Cote d’Ivoire and Brazil
Source:
rspo.org
/
Picture
credit:
Bremen
Yong,
RSPO
6. What is the RSPO?
The Roundtable on Sustainable Palm Oil (RSPO) is a not-for-profit
association promoting palm oil production practices that help reduce
deforestation, preserve biodiversity, and respect the livelihoods of rural
communities in oil-producing countries.
The RSPO ensures that no new primary forest or other high conservation value
areas are sacrificed for palm oil plantations, that plantations apply accepted
best practices and that the basic rights and living conditions of millions of
plantation workers, smallholders and indigenous people are wholly respected.
Source:
rspo.org
/
Picture
credit:
RSPO
7. RSPO Certification
The RSPO has designed a voluntary
certification program for palm oil
producers, containing two forms of
certification – one to ensure palm oil is
produced sustainably, and one to ensure
the integrity of trade in sustainable palm
oil throughout the entire supply chain.
Both systems involve third-party
certification bodies. Thanks to such
rigorous certification systems, oil
processors and consumers can be sure
that their products indeed contain or
support sustainable palm oil.
Currently, palm oil certified by the RSPO
accounts for 16% of all palm oil
production globally.
Source:
rspo.org
/
Picture
credit:
Bremen
Yong,
RSPO
8. The Problem
Many consumers are simply unaware of the environmental hazards that non-
sustainable palm oil production creates. Yet, with 84% of palm oil production
not certified by the RSPO, consumer pressure on the supply chain is the key to
any substantial and lasting change.
But how can the RSPO compel more consumers to purchase those
products that contain RSPO-certified palm oil over those that don’t?
Source:
rspo.org
/
Picture
credit:
Dr
Darussamin,
RSPO
9. Gamification
Solution
Gamification in relation to the purchase of RSPO-
certified products would be an effective way to
engage consumers and compel them to pay more
attention to the brands and products they are
purchasing.
Picture
credit:
Bremen
Yong,
RSPO
10. Purchasing Products
With the participation of major supermarket chains (who would benefit from
their public commitment to environmental conservation), all receipts from
supermarket purchases in a pre-determined timeframe would contain a mark
next to all products from RSPO-certified brands.
Each receipt would also calculate the amount of money spent on certified
products and convert that into a number of points (for example, $1 spent = 1
point).
At the end of the receipt would be a list of every brand they have purchased
from that is RSPO-certified, and also a points total.
From there, consumers would be directed to the gamified website.
Picture
credit:
Dr
Darussamin,
RSPO
11. Theme
The theme of the gamified site would be environmental and educational,
centering around the production of palm oil in Malaysia and Indonesia. The
game would employ points, levels, badges, leaderboards and rewards to drive
engagement.
A player’s home screen would show their bio, including how many points they
have earned, their level (including how many points they need to get to the next
level), the badges they have earned and badges they have yet to unlock, and
the public leaderboard. It would also show any quizzes or challenges they can
take, or what their next step in the game should be (earn more points, chat in
the forum, take a challenge etc.)
Their account would also be linked to their social media profiles including
Facebook and Twitter.
Players would use their accrued points to advance their status in the game and
attempt to win the grand prize, while also learning more about sustainable palm
oil and becoming more aware of the brands that have an RSPO certification.
12. Points System
Once signed up, players would enter the number of points they have earned,
as shown on the receipt. This could be done by scanning the receipt with a
smartphone scanning app, or there could be a unique code printed on the
receipt that could be manually entered, that has the data attached to it.
They would continue to enter their earned points every time they made a
purchase and obtained a receipt. Every time a player entered their points, they
would also be presented with a new fact about palm oil, starting with production
and moving on through the supply chain to the consumer.
There would be a public leaderboard, showing those who have amassed the
most points throughout the game (this would be split into regions if the game
was released internationally).
Note: The points can only be earned through supermarket purchases, however
there are other ways to gain status through game play.
13. Levels
There would be a certain number of levels that players would progress through
as they amassed more points.
The levels would be named as follows:
1. Eco Novice
2. Eco Enthusiast
3. Eco Elite
4. Eco Expert
5. Eco Master
6. Eco Warrior
The levels would be increasingly harder to achieve, with the top level requiring
a very high number of points, and probably containing only a small percentage
of the most devoted players.
14. Badges
Badges would be earned in three ways:
1. Earned through amassing certain numbers of game points
2. Special badges earned by completing quizzes and challenges that relate to
the environmental theme. For example, answering correctly in an animal-
themed quiz could earn the player a Wildlife Protector badge.
3. When a player enters their points, the RSPO-certified brands they’ve
purchased would also be entered. Players would be awarded badges for
collecting a certain number of brands. This would help to encourage players to
seek out more RSPO-certified brands than just the ones they are used to.
(A list of certified brands would be readily available to all players on the
website, and there would also be facts given about a new brand each time a
player enters their points, in order to educate the player as much as possible
about choosing certified brands as a priority.)
15. Social Aspects
• All players would be encouraged to share their progress by posting their
badges to social media such as Facebook and Twitter.
• The game would also contain internal social aspects, such as being able to
add friends within the game (both existing friends from social media, and
new friends made in the game).
• Players would be regularly prompted to post to social media to ask their
friends to join them and could earn a special badge earned for referring a
certain number of friends.
• It would also contain a discussion forum where all players could go to
discuss environmental issues and the things they’ve learned in the game.
Players would have an avatar with their level status prominently displayed.
They would also be able to display their favorite badges under their name.
16. Rewards
• The ongoing reward throughout the game would be status, from earning
points and badges and sharing these on social media, to reaching new
levels and having the level displayed on their avatar, to also having the
opportunity to appear on the public leaderboard.
• At the end of the game play period, there would be a grand prize for the
player who has amassed the most points. The prize could combine access
and stuff – perhaps a trip to a wildlife conservation in Indonesia to see the
endangered Sumatran Orangutan with a behind-the-scenes tour, or a prize
of a similar type that related to the theme and the overall message of the
game.
17. Player Types
Of the four player types, the game would target:
• Achievers (amassing points, solving puzzles, answering quizzes, winning a
valuable prize at the end of the game)
• Socializers (both the internal and external social factors of the game as
discussed previously)
• Explorers (the journey of discovering the facts about palm oil, also the
satisfaction of the journey being something that is helping the environment
while also being fun)
18. Conclusion
By gamifying the purchase of everyday goods and using a game to educate
consumers on the environmental impact of palm oil production and which
brands are committed to using only sustainable palm oil, the result would be
that consumers would be more likely to stick with the RSPO-certified brands
they have come to know and not prioritize those with no certification.
The RSPO could then increase its ability to use consumer pressure to get other
brands to undergo its certification process. By doing this they could realize their
mission of implementing global standards for the entire supply chain of
sustainable palm oil.