Driving Customer Acquisition and Growth with ExperimentationOptimizely
Taking a narrow view of experimentation data and looking solely at basic conversion metrics like clicks, lead generation or purchases may actually be limiting your growth strategy. In this session, you’ll learn how to draw confident conclusions about your experiments and their revenue impact, and avoid common pitfalls. ClassPass optimization expert, Nina Bayatti will share her experience approaching every customer acquisition effort as a hypothesis to be tested and how even when presented with positive outcomes she takes a critical eye to the results. By leveraging down-funnel data to evaluate the full story, Nina is able to identify which experiments are truly serving her goals beyond a single conversion metric.
The short term incentive program for Eaton Lighting Solutions exceeded expectations by achieving over double the original sales goal of $10 million with actual sales of $24+ million. The program engaged over 2,415 counter sales people who submitted information and claims, compiling a database. A gamification sweepstakes awarded participants for their sales with chances to win instant and monthly grand prizes. The solution utilized manufacturer representatives communicating through the distribution channel to enroll counter sales people. The program delivered an ROI of over 750% and received positive feedback from 87% of participants who found their participation rewarding.
Track B - How adidas is Approaching Attribution for the Affiliate ChannelAffiliate Summit
– Focus on the entire customer journey instead of the affiliate channel on its own
– Move away from last click attribution
– Reward every affiliate based on its historical performance
Jelle Oskam, Co-founder & Partner, Odyssey
Mathies Overtoom, Global Manager Affiliates, adidas
Track B - Advanced Metrics & Data for the Performance ChannelAffiliate Summit
– Next generation data that affiliate marketers can use to help justify the value of the channel
-Emphasis on data often missing from traditional affiliate networks
– What types of data can brands leverage to take their affiliate marketing to the next level
Todd Crawford, VP Strategic Initiatives, Impact Radius
The document discusses how JustFab tested various strategies to reduce cart abandonment rates. It describes 5 tests of different cart abandonment marketing tactics:
1. Redesigning abandoned cart emails improved click-through and revenue rates.
2. Personalizing emails with customers' carted products increased conversion and revenue rates.
3. Adding cart-based personalization to email headers boosted revenue per email.
4. Including scarcity messaging about low inventory items increased conversion and revenue rates.
5. Using a countdown timer in emails further lifted revenue and new customer conversion rates.
The tests took varying amounts of time to implement and analyze, from 1-4 months, and helped JustFab improve
Driving Customer Acquisition and Growth with ExperimentationOptimizely
Taking a narrow view of experimentation data and looking solely at basic conversion metrics like clicks, lead generation or purchases may actually be limiting your growth strategy. In this session, you’ll learn how to draw confident conclusions about your experiments and their revenue impact, and avoid common pitfalls. ClassPass optimization expert, Nina Bayatti will share her experience approaching every customer acquisition effort as a hypothesis to be tested and how even when presented with positive outcomes she takes a critical eye to the results. By leveraging down-funnel data to evaluate the full story, Nina is able to identify which experiments are truly serving her goals beyond a single conversion metric.
The short term incentive program for Eaton Lighting Solutions exceeded expectations by achieving over double the original sales goal of $10 million with actual sales of $24+ million. The program engaged over 2,415 counter sales people who submitted information and claims, compiling a database. A gamification sweepstakes awarded participants for their sales with chances to win instant and monthly grand prizes. The solution utilized manufacturer representatives communicating through the distribution channel to enroll counter sales people. The program delivered an ROI of over 750% and received positive feedback from 87% of participants who found their participation rewarding.
Track B - How adidas is Approaching Attribution for the Affiliate ChannelAffiliate Summit
– Focus on the entire customer journey instead of the affiliate channel on its own
– Move away from last click attribution
– Reward every affiliate based on its historical performance
Jelle Oskam, Co-founder & Partner, Odyssey
Mathies Overtoom, Global Manager Affiliates, adidas
Track B - Advanced Metrics & Data for the Performance ChannelAffiliate Summit
– Next generation data that affiliate marketers can use to help justify the value of the channel
-Emphasis on data often missing from traditional affiliate networks
– What types of data can brands leverage to take their affiliate marketing to the next level
Todd Crawford, VP Strategic Initiatives, Impact Radius
The document discusses how JustFab tested various strategies to reduce cart abandonment rates. It describes 5 tests of different cart abandonment marketing tactics:
1. Redesigning abandoned cart emails improved click-through and revenue rates.
2. Personalizing emails with customers' carted products increased conversion and revenue rates.
3. Adding cart-based personalization to email headers boosted revenue per email.
4. Including scarcity messaging about low inventory items increased conversion and revenue rates.
5. Using a countdown timer in emails further lifted revenue and new customer conversion rates.
The tests took varying amounts of time to implement and analyze, from 1-4 months, and helped JustFab improve
A primer on the Model-View-ViewModel pattern, based on the article “WPF Apps With The Model-View-ViewModel Design Pattern” by Josh Smith, published in the Feb 2009 issue of MSDN Magazine.
Gamification refers to using game mechanics and psychology to improve engagement and motivation for marketing, work, or other goals. It aims to make activities more fun through techniques like badges, points systems, challenges and rewards to boost loyalty, productivity and conversion rates. Common gamification elements include badges or achievements for actions, measurable progress metrics, objectives leading to rewards, and material rewards for achievements.
This document discusses the Model-View-ViewModel (MVVM) pattern for building user interfaces. It describes the roles of the Model, View, and ViewModel components, with the Model containing business logic/data, the View containing the user interface, and the ViewModel connecting the two and containing application logic. It also covers how bindings and commands allow the View and ViewModel to communicate and transfer data, with bindings declared in the View and commands implemented in the ViewModel. Finally, it mentions demo applications that illustrate basic and advanced MVVM concepts.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Aeroméxico: Improving the Booking Experience with Data-First PersonalizationOptimizely
As the flag carrier airline of Mexico, Aeroméxico is constantly working to see how they can improve their customer experience. For the airliner it began with ensuring the wealth of data they had on customers was available and actionable for use in Optimizely.
Aeroméxico used their already strong A/B testing practice to jumpstart detailed and customer-focused personalization efforts through the booking process. They hypothesized that if they personalized the booking flow process based on prior customer behavior, they would streamline the process and enable customers to purchase flights more efficiently.
In this webinar, Aeroméxico's Angie Romero and Optimizely's Alek Toumert will discuss how Aeroméxico went about organizing their data to enable testing and personalization together by leveraging this data, ultimately focusing on building better customer experiences.
Join this webinar to learn:
- How to think about structuring your data for personalization
- How to create hypotheses about personalization campaigns from existing a/b tests
- How personalizing customer experience along your primary journeys enables higher lift
Gamification refers to applying game elements to non-game contexts to encourage engagement. Common techniques include rewards, competition, and leveraging people's desires for achievement, status, and collaboration. Game mechanics like points, badges, levels, leaderboards, and challenges are commonly used. Big data provides insights into user behavior to adapt gamification based on motivations. Gamification incorporates psychological concepts of motivation and behavior to properly implement. Businesses use gamification to drive desired user behaviors that benefit their brand by increasing engagement, loyalty, and content through effective data analytics and gamification.
Matmi is a digital marketing agency that achieves astonishing results for brands through pioneering online, social, and mobile experiences. They engage brands and customers in successful, loyal relationships using gamification techniques. Gamification aims to integrate game dynamics into non-gaming environments to increase participation, loyalty, and brand awareness. Matmi has helped many leading brands, including some of the world's largest, grow their customer bases using these strategies.
BrandedTray Digital offers an integrated sports marketing program that places branded food trays featuring advertisements in sports stadiums, with the trays linked through mobile technologies to digital promotions and real-time metrics on consumer engagement. Their program provides advertisers with an affordable way to access the most coveted brand real estate of stadium advertising during games through a combination of out-of-home, print, digital and experiential marketing channels. Research has shown BrandedTray Digital's in-stadium promotions significantly outperform other channels in generating awareness, conversions, and unaided brand recall among game attendees.
Gamification: driving employee & customer loyalty, a telco scenarioAnietie Akpan
This document is a Gamification Strategy that I prepared for a telco firm.
Gamification is a competitive tool if deployed effectively. After reading this you should be able to reuse the concepts at your organization for engaging your employees and customers.
Improve Product Design and Increase Sales Through GamificationAIPMM Administration
The document discusses gamification and its growing use in business. It provides an overview of gamification, including definitions and the growing market size. Examples are given of how companies like Dropbox, Candy Crush, and Siemens have successfully used gamification strategies. Key aspects of gamification design like mechanics, dynamics and aesthetics are reviewed. The presentation concludes that for gamification to add real value, the design must be intuitive, behaviorally sound, and aligned with business objectives while including social components.
An Introduction to Funifier’s FUNIFICATION ENGINE.
The overall goal of gamification is to more deeply engage with consumers, employees, partners and other audiences so as to inspire them to participate, collaborate, share and interact in some activity or community. A compelling, dynamic, and sustained gamification experience can be used to accomplish a variety of mission-critical business goals. This is FUNIFICATION.
Gamification is defined as integrating game mechanics into websites and applications to make them more fun and engaging. Gamification has been used for hundreds of years but recently started being used more widely. The first modern gamification service was created in 2007. Both big and small companies have started using gamification as a marketing strategy. Examples include Nike using gamification to track exercise and Verizon using points and rewards on their social site. Gamification can help manage employee behaviors and increase productivity and motivation. By 2015, 25% of redesigned business processes are expected to include gamification.
Presentation given on the 30th of January at the Startupbootcamp Insurtech Social. Focusing on gamification for insurance, the process of designing, some good examples and some improving examples.
The Why and How of E-commerce Gamification with Examplesi95Dev
We know you have seen the trend reports and forecasts for 2016 and beyond. Some of those ideas seem right to you, you can see the change happening already. But some seem a tad bit fanciful, making you scoff. Things like “gamification,” applying game elements to your E-commerce store! Why do you have to turn into a game shop to boost sales?
Well, you are in the right place. We will be telling you the ‘Why’ and showing you the ‘How’.
Demystifying Gamification by Chandar Pattabhiram, VP of Worldwide Marketing, ...Tata Consultancy Services
Badgeville makes it easy for marketers, site owners and brands to increase user loyalty and engagement by leveraging techniques from game mechanics and social media to create highly immersive online experiences by driving user behavior and optimizing user engagement with advanced real-time analytics.
Your successful launch with Google AC / Daria Bogdanova (Google)DevGAMM Conference
In this presentation Daria will cover the key success factors of launching UA campaigns for mobile gaming apps with Google. Daria will cover , among others, measurement and creative best practices .
A primer on the Model-View-ViewModel pattern, based on the article “WPF Apps With The Model-View-ViewModel Design Pattern” by Josh Smith, published in the Feb 2009 issue of MSDN Magazine.
Gamification refers to using game mechanics and psychology to improve engagement and motivation for marketing, work, or other goals. It aims to make activities more fun through techniques like badges, points systems, challenges and rewards to boost loyalty, productivity and conversion rates. Common gamification elements include badges or achievements for actions, measurable progress metrics, objectives leading to rewards, and material rewards for achievements.
This document discusses the Model-View-ViewModel (MVVM) pattern for building user interfaces. It describes the roles of the Model, View, and ViewModel components, with the Model containing business logic/data, the View containing the user interface, and the ViewModel connecting the two and containing application logic. It also covers how bindings and commands allow the View and ViewModel to communicate and transfer data, with bindings declared in the View and commands implemented in the ViewModel. Finally, it mentions demo applications that illustrate basic and advanced MVVM concepts.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Aeroméxico: Improving the Booking Experience with Data-First PersonalizationOptimizely
As the flag carrier airline of Mexico, Aeroméxico is constantly working to see how they can improve their customer experience. For the airliner it began with ensuring the wealth of data they had on customers was available and actionable for use in Optimizely.
Aeroméxico used their already strong A/B testing practice to jumpstart detailed and customer-focused personalization efforts through the booking process. They hypothesized that if they personalized the booking flow process based on prior customer behavior, they would streamline the process and enable customers to purchase flights more efficiently.
In this webinar, Aeroméxico's Angie Romero and Optimizely's Alek Toumert will discuss how Aeroméxico went about organizing their data to enable testing and personalization together by leveraging this data, ultimately focusing on building better customer experiences.
Join this webinar to learn:
- How to think about structuring your data for personalization
- How to create hypotheses about personalization campaigns from existing a/b tests
- How personalizing customer experience along your primary journeys enables higher lift
Gamification refers to applying game elements to non-game contexts to encourage engagement. Common techniques include rewards, competition, and leveraging people's desires for achievement, status, and collaboration. Game mechanics like points, badges, levels, leaderboards, and challenges are commonly used. Big data provides insights into user behavior to adapt gamification based on motivations. Gamification incorporates psychological concepts of motivation and behavior to properly implement. Businesses use gamification to drive desired user behaviors that benefit their brand by increasing engagement, loyalty, and content through effective data analytics and gamification.
Matmi is a digital marketing agency that achieves astonishing results for brands through pioneering online, social, and mobile experiences. They engage brands and customers in successful, loyal relationships using gamification techniques. Gamification aims to integrate game dynamics into non-gaming environments to increase participation, loyalty, and brand awareness. Matmi has helped many leading brands, including some of the world's largest, grow their customer bases using these strategies.
BrandedTray Digital offers an integrated sports marketing program that places branded food trays featuring advertisements in sports stadiums, with the trays linked through mobile technologies to digital promotions and real-time metrics on consumer engagement. Their program provides advertisers with an affordable way to access the most coveted brand real estate of stadium advertising during games through a combination of out-of-home, print, digital and experiential marketing channels. Research has shown BrandedTray Digital's in-stadium promotions significantly outperform other channels in generating awareness, conversions, and unaided brand recall among game attendees.
Gamification: driving employee & customer loyalty, a telco scenarioAnietie Akpan
This document is a Gamification Strategy that I prepared for a telco firm.
Gamification is a competitive tool if deployed effectively. After reading this you should be able to reuse the concepts at your organization for engaging your employees and customers.
Improve Product Design and Increase Sales Through GamificationAIPMM Administration
The document discusses gamification and its growing use in business. It provides an overview of gamification, including definitions and the growing market size. Examples are given of how companies like Dropbox, Candy Crush, and Siemens have successfully used gamification strategies. Key aspects of gamification design like mechanics, dynamics and aesthetics are reviewed. The presentation concludes that for gamification to add real value, the design must be intuitive, behaviorally sound, and aligned with business objectives while including social components.
An Introduction to Funifier’s FUNIFICATION ENGINE.
The overall goal of gamification is to more deeply engage with consumers, employees, partners and other audiences so as to inspire them to participate, collaborate, share and interact in some activity or community. A compelling, dynamic, and sustained gamification experience can be used to accomplish a variety of mission-critical business goals. This is FUNIFICATION.
Gamification is defined as integrating game mechanics into websites and applications to make them more fun and engaging. Gamification has been used for hundreds of years but recently started being used more widely. The first modern gamification service was created in 2007. Both big and small companies have started using gamification as a marketing strategy. Examples include Nike using gamification to track exercise and Verizon using points and rewards on their social site. Gamification can help manage employee behaviors and increase productivity and motivation. By 2015, 25% of redesigned business processes are expected to include gamification.
Presentation given on the 30th of January at the Startupbootcamp Insurtech Social. Focusing on gamification for insurance, the process of designing, some good examples and some improving examples.
The Why and How of E-commerce Gamification with Examplesi95Dev
We know you have seen the trend reports and forecasts for 2016 and beyond. Some of those ideas seem right to you, you can see the change happening already. But some seem a tad bit fanciful, making you scoff. Things like “gamification,” applying game elements to your E-commerce store! Why do you have to turn into a game shop to boost sales?
Well, you are in the right place. We will be telling you the ‘Why’ and showing you the ‘How’.
Demystifying Gamification by Chandar Pattabhiram, VP of Worldwide Marketing, ...Tata Consultancy Services
Badgeville makes it easy for marketers, site owners and brands to increase user loyalty and engagement by leveraging techniques from game mechanics and social media to create highly immersive online experiences by driving user behavior and optimizing user engagement with advanced real-time analytics.
Your successful launch with Google AC / Daria Bogdanova (Google)DevGAMM Conference
In this presentation Daria will cover the key success factors of launching UA campaigns for mobile gaming apps with Google. Daria will cover , among others, measurement and creative best practices .
SCA is a company that provides marketing services for both offline and online contests, sweepstakes, and games. They have over 2500 promotions annually and have awarded over $157 million in prizes. Their services include strategy, technology, prize coverage, and turnkey online promotions and contests. They work with brands and agencies to integrate prize promotions into marketing campaigns.
Want to know more about gamification? Wondering if a gamified sales program could boost revenue? This guide has the answers. We'll show you how you can use gamification to motivate your office, engage your customers, and increase sales across the board.
Find more info at:
http://gamification.technologyadvice.com/
Gamification is a technique which UX Designers use to insert gameplay elements in non-gaming settings like Mobile Application and Websites, so they enhance user engagement with a product or service. Let's learn more about it.
Nike has used augmented reality (AR) technology to create immersive customer experiences and a competitive advantage. Some examples include the Nike Fit app, which uses AR to recommend the perfect shoe size, and AR experiences for new sneaker launches that allow customers to explore shoes in 3D. Nike has also used AR for virtual training workouts through its Nike Training Club app. These AR applications have benefited Nike by differentiating it from competitors, building customer loyalty and engagement, and providing personalized shopping assistance.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
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Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
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How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
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United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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2. What is Gamification?
Improving engagement via game mechanics
Using psychological need for gaming for
marketing or productivity
Application of game theory in the real world
3. Why implement Gamification?
Improve consumer loyalty and engagement
Make work fun and more fulfilling for
employees
Improve conversion rates for potential
customers
4. Gamification techniques
Badges or awards for user
actions
Examples: Foursquare, Xbox Live
Achievements
Measurable, open ended
progress metric
Examples: Air Miles, Plum Points
Rewards
5. Gamification techniques
User objectives leading to
rewards
Examples: Nike+, game missions
Challenges
Material awards for product use
or achievement
Examples: Foursquare, game loot
Rewards
6. Additional resources
Gamification Wiki
http://gamification.org
Gamification Blog
http://gamification.co
Gamification 101 whitepaper
http://bunchball.com/sites/default/files/downloads/
gamification101.pdf