The document analyzes game design elements for the AdLatte advertising and rewards mobile application. Key features of AdLatte include earning points from watching ads that can be used for purchases or exchanged for cash, competing on leaderboards to earn more points, and engaging with challenges, quests, and games to earn additional points. The analysis also covers onboarding tutorials, social engagement features like recommendations and friend invites, and references for further information.

1. Game Design
- Analysis for AdLatte
- Scott -

2. The example of game design
• AdLatte
– Advertising & reward application
• Feature
–
–
–
–
Using smart mobile marketing sector
Get the benefit from latte point
The benefit by well-written ad comment
Get the double point by recommend to the
the other person

3. Analysis 1 : Score
• Score = Latte Money
– Receiving Latte money after watch advertise on application
• Latte Money
–
Can use from
•
•
•
•
cafe
food
gift card
culture & life
– Exchange to real cash from
the latte money
• over 30,000 point

4. Analysis 2 : Leaderboards
• saved money = Leaderboards
– The rank of latte point
– Get the more point and placed the higher
rank on the leaderboards
• customization
– Top ranking user :
• has more participation
• is more creative on their profile

5. Analysis 3 : Challenges and Quests
• ad list type
–
–
–
–
–
install
playing
participation
watching ad
etc
• Latte game
– Bingo scratch
<ad list>
<latte game>

6. Analysis 4 : Onboarding
• Service guide
– Tutorial guide-line
– Photo guide-line
– General information

7. Analysis 5 : Social Engagement Loop
•Watching ad
•Playing game
•Recommend from
high rank user
•Latte screen
•Event on spot
•Friends invitation
•Searching rank

8. Reference
• http://www.google.com/imghp?hl=ko
– Google image search
• http://www.adlatte.com/
– Adlatte homepage
• Gamification by Design
– Zichermann, Gabe

9. THANKS