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Content is King - Using Sports Content for Acquisition and Engagement

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Online content has evolved rapidly, moving into mobile and social and personalization and beyond. Chalkline Sports CTO Jason Foster shares how to use content to engage and retain sports bettors.

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Content is King - Using Sports Content for Acquisition and Engagement

  1. 1. Content is King How to Effectively Utilize Sport Content for Acquisition & Engagement Jason Foster Follow us @ChalklineSports March 25, 2019
  2. 2. “When it comes to an interactive network such as the Internet, the definition of “content” becomes very wide. For example, computer software is a form of content-an extremely important one, and the one that for Microsoft will remain by far the most important. But the broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate.” -- Bill Gates, 1996 Your Product is Your Content
  3. 3. What is Content? A modern definition may be: Anything that entices you to look at (and tap) your phone.
  4. 4. What is the job of Content Creators? This includes operators... Give players a reason to visit and tap.
  5. 5. Content is King Quick Overview of Where We Are Today Questions to ask...About Your Customers Examples and Inspirations
  6. 6. What are the content ‘table stakes’ in 2019?
  7. 7. A Quick Experience Share About Content
  8. 8. All Operators Must Have ● Unique Odds and Markets ● Unique Vendors & Products ● Personalization ● Unique Content Content Differentiation Opps ● A good platform ● Lots of sports and markets ● A mobile platform ● A socially-integrated platform ● Game stats ● Marketing communication tools
  9. 9. Web 2.0
  10. 10. Celebrity Endorsement Challenge your Friends Extending Customer Lifetime Value User Reviews Web 3.0
  11. 11. Content is King Quick Overview of Competitive Landscape Questions to ask...About Your Customers Examples and Inspirations
  12. 12. Bettor Analytics screenshot? What Does Your Data Tell You?
  13. 13. Player Profile Dashboard
  14. 14. Individual Player Profile View
  15. 15. Content is King Quick Overview of Competitive Landscape Questions to ask...About Your Customers Examples and Inspirations
  16. 16. What does compelling content look like in 2019?
  17. 17. Lottostar Royal Suite https://lottostar.co.za/royalsuite/roulette-royal-spin-hotshots/
  18. 18. https://lottostar.co.za/sport/bet/
  19. 19. BetConstruct with in-house + 6 live dealer integrations https://www.vbet.com/live-casino#/all-games
  20. 20. Lottery adding games to compete with bookmakers, daily draws, scratch cards https://www.nationallottery.co.za/play-now/eaziwin
  21. 21. Player props – integration of DFS into sports betting in the US - Kambi https://europeangaming.eu/portal/latest-news/2018/10/18/30657/kambi-to-offer-nba-updates-through-in-game-props/
  22. 22. Bitville Lucky Numbers on Betway https://www.betway.co.za/luckynumbers
  23. 23. https://hollywoodbets.chalkline.com/games/uefa-champions-league-knockout-stages
  24. 24. Key content question: How do operators bridge the ‘retail to mobile’ shift?
  25. 25. https://topbet.eu/
  26. 26. Content converts retail to mobile & online
  27. 27. Content is King How to Effectively Utilize Sport Content for Acquisition & Engagement Jason Foster Follow us @ChalklineSports March 25, 2019

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