How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'

•Download as PPTX, PDF•

2 likes•2,866 views

Crowdsourcing internet marketing - research, campaign and optimize with Mechanical Turk - Gab' unusual guide to doing the usual. So long as you're not spammy, you can use MTurk for market research, so that by understanding customers you achieve higher conversion rates. This is done with customer interviews and surveys. You follow this up with having customers create the campaigns. You crowdsource relationship building by having Mechanical Turk's Turkers do this on your behalf. The Turkers can also help you by generating content (text, videos, pics), participating in social media to build up your accounts and seeding forum discussions on behalf of forum owners. It doesn't hurt to crowdsource contact information for webmaster or PR outreach to journalists. Once all is said and done, you analyze by exporting your data, removing personally identifiable information, and asking Turkers to find interesting patterns in the data and provide reasonable explanations for them. The more useful and insightful the patterns and explanations, the greater the bonuses.

Gab’s Unusual Guide To Doing ‘The Usual’ –
How To Get Your Customers To Do Your Work
By Gab Goldenberg

InternetMarketingNinjas.com

One request: Feedback please  :
- What’s good
- What can be improved

Outsourcing tasks to crowd
Key Features
• Function: Post tasks, price, quantity, target
• Representative-ish of US population

Picking turkers limited to
• Country
• Approval rate & quantity

How Do You Pick Specific Turkers From Crowd?

Photo: Flickr user Sir Hectimere

Advanced Tips To Pick Specific Turkers Out

• Trick 1: Honour system + criteria
• Trick 2: Use code to exclude Turkers
mturk id field -> submit form ->
if (id== any of list of ids) {say ‘thanks but
you did this already’} else {proceed to task}

• Trick 3: Survey -> Assign qualification

Usable for non-spam marketing tasks, such as

Research

What’s the Problem? Who’s Affected?

Photos clockwise: Karl Jonsson, Kelly
Cookson, Dan Nevill, Donald Lee Pardue

Get In Your Customers’ Mind
• Interviews
Ask:
Top problem in reaching goal?
• Then surveys

Photo: Charlie Rose Show

Learn What The Crowd Has Shared
Read & summarize Quora, Wiki, Statsbrain, forums
Cross check

Photo: Marc van der Chijs

Usable for non-spam marketing tasks, such as

Campaign
Creation

SEO
• Relationship building – traffic, comments
• Content generation
• Collect contact info

Photo: Gab Goldenberg

Social
• Build account history
• Seed forum discussions
• Collect contact info

Usable for non-spam marketing tasks, such as

Analysis

Analysis Means Spotting Patterns In Data
Remove any PII, sensitive data
Bonus for patterns & explanations

Photo: Mathematical Association of America

Marketing Can Be Crowd-Sourced
Research

Analysis

Campaign

Marketing Can Be Crowd-Sourced
Interviewees
Survey
Takers

Patterns

Relationships

Explanations

Participation

Want More Sales? Contact IMN

•
•
•
•

(Offtopic tip: MS Paint 4 FB ads)
052-598-0094
- Gabg@imninjas.com
IMN: 15 years, 100+ employees - proven
Talk to me re: matching singles

Mechanical Turk is a crowdsourcing marketplace that allows businesses to access an on-demand global workforce to complete tasks. Through Mechanical Turk, businesses can distribute both microtasks and larger scale projects to be completed quickly and cost-effectively. Common uses of the platform include data entry, content moderation, surveys, and search engine optimization tasks like keyword research and content tagging. Mechanical Turk provides flexibility, accuracy, and fast results at a low variable cost per task completed.

Reddit Usability Testing

Brooke Hundley

Ten participants completed a usability test of the Reddit website. The test involved completing nine tasks timed with screen recording. Tasks included searching, commenting, voting, sharing, and customizing subscriptions. Most tasks were completed successfully, though rating comments and accessing specific subreddits had completion rates below 50%. Users struggled most with navigation, especially locating saved articles and subreddits. In a post-survey, 60% said they would not use Reddit again due to difficulties with the interface and layout.

eHub paper presentation (closed for reworking)

Vo Viet Anh

Market For Management Consultancy

stewartr

- Mindbench is a specialist recruitment company founded in 2003 that recruits "high achievers" on a permanent and project basis for management consultancies, accounting firms, and other industries. - They have a talent pool of over 5,000 registered consultants and have completed over 300 assignments in the UK, Europe, USA and beyond, focusing on areas like strategy, M&A, IT, and business process improvement. - The European consulting market has grown significantly from 1996-2007 and continues to see positive growth, though an economic downturn may produce new types of cost-cutting and efficiency projects for consultancies.

Project Management & Consultancy

Paris Alderman

WRS is a global talent acquisition and project management consultancy firm that provides services to industries such as oil & gas, construction, chemicals, power, mining, marine, commodities & trading, and manufacturing & engineering. They offer talent mapping, compensation studies, research projects, outplacement services, recruitment process outsourcing, and managed services. WRS has offices around the world and ensures high quality delivery of solutions through local market experts tailored to clients' needs.

Customer And Market Validation

✔ Jeff Drust | Consultant | Interim Exec |

This document discusses the importance of conducting customer/market validation before launching a new product or service. It states that launching a product without validation is the most expensive form of market research. The document then outlines the key questions validation helps answer, such as what problems are being solved, how much customers will pay, and how to create a scalable business model. It describes a 5-stage validation process involving reviewing plans/research, brainstorming hypotheses to test, interviewing potential customers, and creating a go-to-market strategy. The goal is to understand customer value and prove a profitable business model as quickly as possible.

4C Consulting Company Presentation 2011

Pascal Borremans ☁

4C Consulting provides services related to customer experience management, marketing excellence, sales excellence, and service excellence. They help clients ensure higher returns through smarter solutions in marketing, sales, and services. Their services include marketing maturity assessments, campaign management, sales process optimization, customer service automation, and customer insight management. Clients choose 4C Consulting because of their expertise in customer experience and customer interaction management, trusted advisory services, strategic partnerships, and focus on results.

Final consulting project

Tomy Kim

This document provides 10 secrets for quickly validating a product idea with real customers before building it out fully. The secrets include: 1) Writing down the product concept and assumptions; 2) Deciding to test assumptions like a scientist; 3) Finding people with the problem; 4) Starting validation with your own network; 5) Interviewing people and asking open-ended questions; 6) Finding the value proposition; 7) Recognizing that liking an idea differs from buying; 8) Challenging customers politely; 9) Having fun validating before fully building the product. The overall message is that validation is easier than full product development.

The consulting process models

Sandhya Johnson

1. The document discusses various models of the consulting process including Schein's problem solving model, Lippitt and Lippitt's consulting process model, Block's flawless consulting model, and the systemic consulting loop model. 2. It also outlines different roles consultants can take including expert, pair of hands, and collaborative according to Schein as well as objective observer, process counselor, fact finder, identifier of alternatives, joint problem solver, trainer/educator, information specialist, and advocate according to Lippitt and Lippitt. 3. The models and roles are intended to help consultants match their approach to the complexity of the project and needs of the client.

Business Consulting Presentation

JoeHart

CPL Business Consultants provides market and technology consulting services and strategic business advice to clients in the food, agriculture, and biotechnology industries. They have a team of experienced consultants with scientific backgrounds and expertise in relevant fields. Their services include strategic analysis, market assessments, technology evaluations, and action plans to help clients identify opportunities and develop effective business strategies. They have over 120 clients globally, most of which are medium to large companies in the food/health ingredients, biotechnology, and agriculture sectors.

Introduction To Consulting Slides

Joe O'Mahoney

This document provides an overview of management consulting as an introduction to a course on the topic. It defines management consulting, discusses the history and typical players in the industry, and outlines the consulting lifecycle from initial contact to project implementation and review. It also briefly describes common consulting clients, how to analyze cases, and key skills needed for a career in management consulting.

How Wealthsimple raised $2M in 2 weeks

Wealthsimple

AdPushup Fundraising Deck - First Pitch

adpushup

This document discusses AdPushup, a solution that helps web publishers optimize ad revenue. It uses A/B testing of different ad placements, sizes, and types to improve click-through rates and revenue per thousand impressions. Since display advertising is growing significantly, AdPushup's approach can help publishers maximize profits from their ad spaces. A case study showed it increasing one publisher's revenue per thousand impressions from $3.82 to $12.10. AdPushup plans to monetize further as it adds more publisher clients and inventory.

Zenpayroll Pitch Deck Template

Joseph Hsieh

The deck we used to raise $270k for our startup Castle

entercastle

SteadyBudget's Seed Funding Pitch Deck

Shape Integrated Software

AppVirality.com - Investor Pitch Deck

Laxman Papineni

The 10 most interesting slides that helped our SaaS company raise 9 million

GoCanvas

Swipes pitch deck for Beta Pitch 2013 Finals in Berlin

Swipes App

500’s Demo Day Batch 16 >> Podozi

500 Startups

Square Pitch Deck

Vishal Kumar

The document outlines Square's business proposition of providing a simple and low-cost way for merchants to accept credit card payments using a mobile device. Key points include: - Square charges merchants a flat 2.75% fee per transaction with no setup costs or monthly fees. - The company has experienced rapid growth, processing over $1 million in payments per day. - Square targets small businesses and individuals by offering a simple interface and device that plugs into smartphones. - Backed by experienced founders and investors, Square aims to become the dominant platform in mobile payments by acquiring new merchants through wide exposure and competitive pricing.

Fittr Pitch Deck

nolanperk

The Deck We Used to Raise $1M Seed Round

Ben Lang

This document summarizes a platform that allows users to create customized maps of communities and interests. It started with 20,000 unique users and 18,000 monthly alerts. The platform has since received many requests to build maps for different interests around the world. The document outlines the business model, which includes organizing map data and monetizing through advertising, premium listings, and a potential SAAS model. It provides a timeline showing past pilots and plans for future mobile and discovery features. The team is seeking $1M in funding to further develop their self-service platform.

Drupal CEO Panel Discussion

Mediacurrent

Jayantha Sirisena

This document discusses Stack Overflow, an online question and answer site for programmers. It highlights features like reputation, badges, voting, tags, and chat that encourage positive community participation. Good questions provide details and context, while bad questions lack focus or clarity. Answers should address the question directly and provide helpful information to the asker and future readers.

People sourcing certifications-info-session

Irina Shamaeva

The document provides information about a People Sourcing Certification Program that offers online training and certification in finding information about professionals. The Program covers search engines, social networks, productivity tools, and other techniques for people sourcing over 5 weeks. It offers two levels of certification and includes video recordings, practice tasks, exams, and support for participants. The goal is to teach best practices for productive and effective people sourcing.

Calgary google partners event with adster creative

David Forster

This document outlines Adster Creative's 6 step process for digital marketing success. The steps include: 1) Defining customer goals, 2) Developing an analysis and strategy, 3) Implementing and optimizing campaigns, 4) Ongoing online promotion, 5) Analyzing results and refining efforts, and 6) Providing consulting and mentoring. An example case study is provided of working with a renovation company to generate leads through paid search and an optimized website and online presence. The value of professional assistance is emphasized for developing an effective strategy, implementation, ongoing optimization, measurement, and long-term growth.

Job search digest 0510 v2

David Perry

Conversion Optimization Webninar with Peep Laja

Optimizely

Viewers also liked

Lean Validation: 10 Ways to Quickly Test Your Startup Idea

ProductPlan

The consulting process models

Sandhya Johnson

Business Consulting Presentation

JoeHart

Introduction To Consulting Slides

Joe O'Mahoney

How Wealthsimple raised $2M in 2 weeks

Wealthsimple

AdPushup Fundraising Deck - First Pitch

adpushup

Zenpayroll Pitch Deck Template

Joseph Hsieh

The deck we used to raise $270k for our startup Castle

entercastle

SteadyBudget's Seed Funding Pitch Deck

Shape Integrated Software

AppVirality.com - Investor Pitch Deck

Laxman Papineni

The 10 most interesting slides that helped our SaaS company raise 9 million

GoCanvas

Swipes pitch deck for Beta Pitch 2013 Finals in Berlin

Swipes App

500’s Demo Day Batch 16 >> Podozi

500 Startups

Square Pitch Deck

Vishal Kumar

Fittr Pitch Deck

nolanperk

The Deck We Used to Raise $1M Seed Round

Ben Lang

Viewers also liked (16)

Lean Validation: 10 Ways to Quickly Test Your Startup Idea

The consulting process models

Business Consulting Presentation

Introduction To Consulting Slides

How Wealthsimple raised $2M in 2 weeks

AdPushup Fundraising Deck - First Pitch

Zenpayroll Pitch Deck Template

The deck we used to raise $270k for our startup Castle

SteadyBudget's Seed Funding Pitch Deck

AppVirality.com - Investor Pitch Deck

The 10 most interesting slides that helped our SaaS company raise 9 million

Swipes pitch deck for Beta Pitch 2013 Finals in Berlin

500’s Demo Day Batch 16 >> Podozi

Square Pitch Deck

Fittr Pitch Deck

The Deck We Used to Raise $1M Seed Round

Similar to How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'

Drupal CEO Panel Discussion

Mediacurrent

Jayantha Sirisena

People sourcing certifications-info-session

Irina Shamaeva

Calgary google partners event with adster creative

David Forster

Job search digest 0510 v2

David Perry

Conversion Optimization Webninar with Peep Laja

Optimizely

Conversion Optimization with Peep Laja

Ella Quivooij

Marketing Internship: Process, Interview, Offer

Tai Tran

The Fab Five | Inbound Richmond Sept 12 meetup

Shade Wilson

Bmgt 411 chapter_17

Chris Lovett

This document discusses various personal marketing channels that companies can use, including direct mail, email, display advertising, search engine optimization (SEO), search engine marketing (SEM), and social media marketing. It provides details on how to create effective direct mail and email marketing campaigns, and highlights advantages and disadvantages of different personal marketing approaches. The best marketing strategy incorporates multiple channels, with the first steps being building a strong website and developing email and social media lists.

Experiments never killed anybody - Rajiv Srivatsa, UrbanLadder & Thiagarajan,...

ProductNation/iSPIRT

The document discusses the importance of experiments in validating ideas and making decisions. It provides examples from Urban Ladder of how they designed and conducted experiments to test assumptions and gather user feedback. Key aspects of experiment design discussed are identifying the problem, developing hypotheses to test, running targeted experiments to collect meaningful data, and using the results to inform next steps. Conducting many small, low-cost experiments is advocated over large projects to reduce risks and costs from failed assumptions.

Internet marketing for baby booomers and beyond w o notes

Carole Mahoney

This document provides a 3-step guide for baby boomers and older adults to get started with internet marketing: Step 1 is to define goals and understand resources. Step 2 involves selecting tools like websites, social media, blogs and videos. Step 3 is to implement tactics and track metrics like traffic, leads and sales. The overall message is that regular testing and review can help optimize results over time to achieve business and organizational goals.

Turning Data into Customers - Conversion Hotel - Peep Laja

CXL

This document outlines a process for structuring conversion optimization efforts. It recommends beginning with technical and heuristic analysis to identify problems on a website. Next steps include digital analytics to find leaks, mouse tracking to see where users click, and qualitative surveys and user testing to understand user problems and decision-making. The process advocates solving big problems first, using persuasion for trickier issues, and testing radically different concepts. It stresses the need for a systematic, repeatable approach and emphasizes doing the necessary research to discover what really matters for improving conversions.

Google Analytics: Campaign Tracking for Smart People

Lars von Sneidern

One of the core capabilities of Google Analytics is tracking what paid or earned campaign a visitor is referred by, and how their visit relates to goals established for your site. Wait, you didn't know it could do that?! Guess what, it can...and it's a very cool thing. AND it's even easier now than ever with an instance that is implemented using Google Tag Manager. This deck was presented at the Portland Google Analytics User Group on 11/9/16.

Job hunting for new grads 2013

Keith Harris

The document provides tips for new graduates on job hunting from a Twitter tech recruiter. It recommends researching top employers, networking, sharpening resumes, interviewing skills, and using online profiles and events to maximize exposure and highlight expertise to stand out among applicants. The recruiter has reviewed over 500,000 resumes and consulted with hiring managers and candidates to develop "secret sauce" tips like having well-thought out interview questions and keeping social media professional.

The tech's in the mail

Beth Drysdale

This document discusses how physical direct mail can be integrated with digital marketing tactics like inbound marketing and marketing automation using personalized URLs (PURLs). It provides examples of how PURLs were used in direct mail campaigns to segment leads and funnel them into automated email workflows based on their responses. Key benefits highlighted include increased lead generation and qualification rates. The document advocates that direct mail marketers should embrace digital tactics and view PURLs as a way to link physical and digital marketing efforts.

The Tech's In The Mail - DIRECT MAIL + Marketing automation = triggered marke...

Dennis Kelly

The tech's in the mail - Dennis Kelly, CEO, Boingnet

bethdla

This document discusses how physical direct mail can be integrated with digital marketing efforts like inbound marketing and marketing automation using personalized URLs (PURLs). It provides examples of how PURLs were used in direct mail campaigns to segment leads and funnel them into automated email workflows based on their responses. Key benefits highlighted include better lead scoring, tracking, and integration across channels.

Online Reputation Management Tips & Advice by Pierre Zarokian

Pierre Zarokian

0 to 10 Million Leads : Lessons learned from the lead gen trenches

typicaljoe

Ian Smith presented on how to build a successful lead generation company. He discussed three key topics: 1) how to build great lead generation funnels through testing and iteration, 2) how to build a strong team by hiring slowly and setting clear expectations, and 3) how to innovate at scale through establishing an idea funnel, prioritizing projects, and continuously learning. The presentation provided examples from Ian's experience at QuoteWizard and emphasized the importance of empirical testing, aggressive check-ins, and focusing resources on execution over origination of ideas.

Similar to How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual' (20)

Drupal CEO Panel Discussion

People sourcing certifications-info-session

Calgary google partners event with adster creative

Job search digest 0510 v2

Conversion Optimization Webninar with Peep Laja

Conversion Optimization with Peep Laja

Marketing Internship: Process, Interview, Offer

The Fab Five | Inbound Richmond Sept 12 meetup

Bmgt 411 chapter_17

Experiments never killed anybody - Rajiv Srivatsa, UrbanLadder & Thiagarajan,...

Internet marketing for baby booomers and beyond w o notes

Turning Data into Customers - Conversion Hotel - Peep Laja

Google Analytics: Campaign Tracking for Smart People

Job hunting for new grads 2013

The tech's in the mail

The Tech's In The Mail - DIRECT MAIL + Marketing automation = triggered marke...

The tech's in the mail - Dennis Kelly, CEO, Boingnet

Online Reputation Management Tips & Advice by Pierre Zarokian

0 to 10 Million Leads : Lessons learned from the lead gen trenches

Recently uploaded

QuickBooks Sync Manager Repair Tool- What You Need to Know

markmargaret23

Story Telling Master Class - Jennifer Morilla

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Strategic Impact of Storytelling in the Age of AI In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.

Mastering Your Online Visibility - Fernando Angulo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement. Key Takeaways: 1. Effective techniques to increase your brand's visibility across various online platforms. 2. Strategies for optimizing social media profiles and content to maximize reach and engagement. 3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers. • SEOs now use AI to optimize content. • Google now uses AI to generate answers. • Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape. Key Takeaways: How to use AI to optimize your content How to find topics that algorithms love How to get AI to mention your content and your brand

PickUp_conversational AI_Capex, Inc._20240611

Shuntaro Kogame

Google Ads Vs Social Media Ads-A comparative analysis

akashrawdot

Pillar-Based Marketing - Ryan Brock, DemandJump

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions. Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections. Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale. Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from. Key Takeaways: - How NOT to shoot your digital program in the foot by using flashy but ineffective resources - The best ways to think about AI in connection with digital marketing - How to cut through self-serving marketing advice and engage in channels that truly grow your business

From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx

Boston SEO Services

From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge. In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you: 1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared. 2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort. 3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience. 4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic. 5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues: Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content. On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure. Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability. Backlinks: Not understanding the value of high-quality backlinks from reputable sources. Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively. 6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success. #SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO

PickUp_conversational AI_Capex, Inc._20240610

Shuntaro Kogame

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website. Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts! Key takeaways: 1. The growth potential of reaching customers in their native language 2. Tips to streamline translation with software and integrations to your tech stack 3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

Navah Hopkins

At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy. I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social

Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

KiranRai75

Capstone Project: Luxury Handloom Saree Brand As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included: - *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities. - *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively. - *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal. - *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values. - *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes. - *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints. This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Demandbase

Etsy Marketing Guide - Tips For Selling Digital Products

kcblog21

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Amsive

Efficient Website Management for Digital Marketing Pros

Lauren Polinsky

Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI. This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential. Actionable tactics you can apply after this session: - Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution. - Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets. - Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions. Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!

Growth Marketing in 2024 - Randy Rayess, Outgrow

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment. Key Takeaways: Learn how to use specific GPTs to help you Learn how to build your own marketing tools Generate marketing ideas for your business How to think through and use AI in marketing How AI changes the marketing game

Recently uploaded (20)

QuickBooks Sync Manager Repair Tool- What You Need to Know

Story Telling Master Class - Jennifer Morilla

Mastering Your Online Visibility - Fernando Angulo

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

PickUp_conversational AI_Capex, Inc._20240611

Google Ads Vs Social Media Ads-A comparative analysis

Pillar-Based Marketing - Ryan Brock, DemandJump

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx

PickUp_conversational AI_Capex, Inc._20240610

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Etsy Marketing Guide - Tips For Selling Digital Products

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Efficient Website Management for Digital Marketing Pros

Growth Marketing in 2024 - Randy Rayess, Outgrow

How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'

1. Gab’s Unusual Guide To Doing ‘The Usual’ – How To Get Your Customers To Do Your Work By Gab Goldenberg InternetMarketingNinjas.com

2. One request: Feedback please  : - What’s good - What can be improved

3. Outsourcing tasks to crowd Key Features • Function: Post tasks, price, quantity, target • Representative-ish of US population

4. Picking turkers limited to • Country • Approval rate & quantity

5. How Do You Pick Specific Turkers From Crowd? Photo: Flickr user Sir Hectimere

6. Advanced Tips To Pick Specific Turkers Out • Trick 1: Honour system + criteria • Trick 2: Use code to exclude Turkers mturk id field -> submit form -> if (id== any of list of ids) {say ‘thanks but you did this already’} else {proceed to task} • Trick 3: Survey -> Assign qualification

7. Usable for non-spam marketing tasks, such as Research

8. What’s the Problem? Who’s Affected? Photos clockwise: Karl Jonsson, Kelly Cookson, Dan Nevill, Donald Lee Pardue

9. Get In Your Customers’ Mind • Interviews Ask: Top problem in reaching goal? • Then surveys Photo: Charlie Rose Show

10. Learn What The Crowd Has Shared Read & summarize Quora, Wiki, Statsbrain, forums Cross check Photo: Marc van der Chijs

11. Usable for non-spam marketing tasks, such as Campaign Creation

12. SEO • Relationship building – traffic, comments • Content generation • Collect contact info Photo: Gab Goldenberg

13. Social • Build account history • Seed forum discussions • Collect contact info

14. Usable for non-spam marketing tasks, such as Analysis

15. Analysis Means Spotting Patterns In Data Remove any PII, sensitive data Bonus for patterns & explanations Photo: Mathematical Association of America

16. Marketing Can Be Crowd-Sourced Research Analysis Campaign

17. Marketing Can Be Crowd-Sourced Interviewees Survey Takers Patterns Relationships Explanations Participation

18. Want More Sales? Contact IMN • • • • (Offtopic tip: MS Paint 4 FB ads) 052-598-0094 - Gabg@imninjas.com IMN: 15 years, 100+ employees - proven Talk to me re: matching singles

How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (16)

Similar to How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'

Similar to How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual' (20)

Recently uploaded

Recently uploaded (20)

How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'