The document discusses how media institutions and audiences have changed due to technological developments and convergence. It notes that institutions now operate across multiple platforms, such as audio-visual, print, internet and interactive media. Audiences also have more choice and control over what they watch due to an increase in available content and their ability to create their own media through user-generated content online. This has resulted in audience fragmentation as groups are broken down by their individual media preferences.

1. Ryan Anderson

2.  Institutions are companies which provide
media content:
 Audio Visual
 Print based
 Internet based
 Interactive
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3.  Some media institutions are publically owned
whilst other are commercially owned.
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4.  This about how things join together
 In media there are two types of convergence
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5.  This is when products are produced and
distributed across two different platforms.
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6.  When different technologies come together on
one device.
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7.  Shops and businesses are accountable to their
customers – if they don't give them what they
want, they wont buy products and make any
money.
 Audiences are exactly the same – they control
the flow of money
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8.  Audiences have changed over time, and tracing
this change helps us to understand why a
modern-day audience is important.
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9. 1960’s Audience 2012 Audience
Little or no variety in some of the
programmes they watch.
Reality TV only 2 or 3 different
programmes if that
Society has changed.
What people want from a programme
has changed
Reality TV now has hundreds of
different programmes therefore there
is more choice for the audience to see
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10.  Web 2.0 describes a new phase of the internet
which allows us to create material and
distribute it to one another.
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11.  Our ability to create our own media has
changed the way we, as audiences, behave.
 We don’t just soak up the media we’re
presented with, we create it ourselves.
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12.  We’re encouraged to make our own media
products online- upload videos to YouTube,
write on blogs and create our own news stories:
this is all part of web 2.0
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13.  Content is created and edited by user with
minimal control.
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14.  For both producers of media and their
audiences. There are several reasons for this.
 Development of technology
 Technology coming together (convergence)
 User-created content
 Social networking
 These influences have resulted in audience
fragmentation.
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15.  Audience groups are broken up due to things
like the internet, downloadable material, or
video-on-demand (VOD).
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IPhone Phone
MP3 Player
Web
Browser
Camera
and editing
Games
console
Radio
Video
Camera
and editing
Palm top
ComputerTV
browser
SatNav
Word
processor
Calendar / Diary
Alarm
Clock
Weather
Video
calling
Books

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18.  The technologies that have been introduced in
recent years at the levels of production,
distribution, marketing and exchange.
 The significance of proliferation in hardware
and content for institutions and audiences.
 The importance of technological convergence
for institutions and audiences.
 The ways in which the candidates own
experiences of media consumption illustrate
wider patterns and trends of audience
behaviour.
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20.  Where an institution has shares or owns each
part of the production and distribution process

21.  Where an organization develops by buying up
competitors in the same section of the market

22.  Is the strategy of synchronizing and actively
forging connections between directly related
areas of entertainment .

23.  The development of products across different
mediums. Can help with synergy if companies
are wise enough to take advantage of the links
they have forged.