G10 WEEK 1_DAY 2 AGRICROP TLE 10 PPT.pptx

Technology and
Livelihood
Education
WEEK 1: DAY 02
Grade 10

DAY 02
AGRICULTURAL CROPS PRODUCTION

Learning
Competencie
s
1.
1
1.
2
• Identify the different products/services available in the
market
• Identify the players/competitors within the town

Lesson Plan Parts
Activity: Quick Quiz
Instruction: Students will answer a few quick questions related to
the previous lesson on the basics of agricultural crops production.
Questions:
1.What is the primary goal of agricultural crops production?
2.Name two essential inputs for growing crops.
3.List one challenge farmers face in crop production.
• A. DRILL

Lesson Plan Parts
Instruction: Briefly review the previous lesson on agricultural
crops production, focusing on the key points discussed.
Transition: Introduce today’s topic by explaining the importance of
understanding the market in agricultural crops production.
Emphasize the need to recognize competitors and the variety of
products/services available.
• B. Reviewing Previous
Lesson/Presenting the New Lesson

Lesson Plan Parts
Activity: Case Study Presentation
Instruction: Present a case study of a successful local farmer who
understands the market well. Highlight how they identified their
competitors and diversified their products/services to stay
competitive.
Materials: PowerPoint presentation or printed handouts with the
case study details.
• C. Presenting Examples/Instances of
the New Lesson

CASE STUDY 1: JUANITO
REYES – THE ORGANIC
RICE FARMER

BACKGROUND
Juanito Reyes is a successful farmer from Nueva Ecija,
known as the "Rice Granary of the Philippines." He
transitioned from conventional to organic rice
farming and has established a strong market
presence by understanding his competitors and
diversifying his products.

Market Research: Juanito conducted thorough market research to
identify other rice farmers in his area. He visited local markets,
attended agricultural fairs, and talked to fellow farmers to gather
information about their farming practices and products.
SWOT Analysis: He performed a SWOT (Strengths, Weaknesses,
Opportunities, Threats) analysis to understand his competitive
position. This analysis helped him identify his strengths in organic
farming and the weaknesses of conventional rice farming practices
used by his competitors.
Identifying Competitors

Organic Certification: To differentiate his products, Juanito obtained
organic certification. This certification allowed him to market his rice as
organic, which appealed to health-conscious consumers and fetched
higher prices.
Value-Added Products: He diversified his product line by developing
value-added products such as organic rice cakes (puto), rice flour, and
rice bran oil. These products catered to a broader market and
increased his revenue streams.
Diversifying Products and
Services

Direct Marketing: Juanito established direct marketing channels by
selling his products at farmers' markets, organic stores, and online
platforms. This approach reduced intermediaries and increased his
profit margins.
Farm Tours and Workshops: He also offered farm tours and organic
farming workshops to educate other farmers and consumers about the
benefits of organic farming. These activities not only provided
additional income but also built a loyal customer base and community
support.
Services

Increased Revenue: By understanding the market and diversifying his
products and services, Juanito significantly increased his revenue. His
organic rice and value-added products became popular in both local
and urban markets.
Sustainable Farming: His success story inspired other farmers in the
region to adopt organic farming practices, promoting sustainable
agriculture.
Community Leader: Juanito became a community leader and
advocate for organic farming, contributing to the overall development
of agriculture in Nueva Ecija.
Impact and Success

CASE STUDY 2: MARIA
SANTOS – THE
VEGETABLE FARMER

BACKGROUND
Maria Santos is a vegetable farmer from Benguet, a
region known for its highland vegetable production.
She transformed her small farm into a thriving
business by understanding her competitors and
diversifying her products and services.

Competitor Analysis: Maria conducted a competitor analysis by
visiting local markets and talking to vendors. She identified key
competitors who were also growing highland vegetables such as
lettuce, cabbage, and carrots.
Consumer Feedback: She gathered feedback from consumers about
their preferences and the quality of vegetables offered by her
competitors. This information helped her identify gaps in the market
and areas for improvement.
Identifying Competitors

Crop Rotation and Variety: To stay competitive, Maria implemented
crop rotation and grew a variety of vegetables. She introduced less
common but high-demand vegetables such as kale, broccoli, and
cherry tomatoes.
Processed Products: Maria started producing processed products like
vegetable chips, pickled vegetables, and vegetable juices. These
products appealed to health-conscious consumers and provided higher
profit margins.
Services

Community-Supported Agriculture (CSA): She launched a CSA
program where customers could subscribe to receive weekly or
monthly baskets of fresh vegetables. This initiative ensured a steady
income and built a loyal customer base.
Agri-Tourism: Maria developed an agri-tourism component by opening
her farm to visitors. She offered guided farm tours, vegetable picking,
and farm-to-table dining experiences. This diversification not only
provided additional income but also increased awareness about
sustainable farming.
Services

Market Expansion: Maria's diversified approach allowed her to expand
her market reach beyond local markets to urban areas, including Metro
Manila. Her unique and high-quality products attracted a wide
customer base.
Steady Income: The CSA program and agri-tourism activities provided
a steady and predictable income, reducing the financial risks
associated with farming.
Impact and Success

Community Engagement: Maria's farm became a model for other
farmers in the region. She actively engaged with the community by
providing training and sharing best practices in sustainable and
diversified farming.
Recognition and Awards: Her innovative farming practices and
market understanding earned her recognition and awards from
agricultural organizations, further boosting her reputation and
business.
Impact and Success

CONCLUSION
Both Juanito Reyes and Maria Santos exemplify how
understanding the market and diversifying products
and services can lead to success in agricultural crops
production. By identifying their competitors and
strategically expanding their offerings, they have not
only increased their profitability but also contributed
to sustainable and innovative farming practices in the
Philippines.

Lesson Plan Parts
Activity: Identifying Local Competitors
Instruction: Guide students through the process of identifying
local competitors in agricultural crops production. Discuss different
methods such as surveys, interviews, and online research.
Task: Students will work in pairs to list potential competitors in
their town. Provide a worksheet to organize their findings.
• D. Discussing New Concept and
Practicing New Skills #1

WORKSHEET: Identifying Local Competitors in
Agricultural Crops Production
Fill out the worksheet by conducting research on local competitors in
agricultural crops production within your town. Use the internet, local
market visits, and interviews with fellow farmers and market vendors to
gather information.
Part 1: Basic Information
1.Name of Farmer/Producer:
oCompetitor 1: __________________________
oCompetitor 2: __________________________
oCompetitor 3: __________________________

2. Location:
2. Competitor 1: __________________________
3. Competitor 2: __________________________
4. Competitor 3: __________________________
3. Contact Information (if available):
2. Competitor 1: __________________________
3. Competitor 2: __________________________
4. Competitor 3: __________________________

Part 2: Products and Services Offered
4.List of Main Crops Produced:
oCompetitor 1:
Crop 1: __________________________
Crop 2: __________________________
Crop 3: __________________________
oCompetitor 2:
Crop 1: __________________________
Crop 2: __________________________
Crop 3: __________________________

4.List of Main Crops Produced:
oCompetitor 3:
Crop 1: __________________________
Crop 2: __________________________
Crop 3: __________________________

5. List of Processed Goods:
oCompetitor 1:
Product 1: __________________________
Product 2: __________________________
Product 3: __________________________
oCompetitor 2:
Product 1: __________________________
Product 2: __________________________
Product 3: __________________________

5. List of Main Crops Produced:
oCompetitor 3:
Crop 1: __________________________
Crop 2: __________________________
Crop 3: __________________________

6. Support Services Offered:
oCompetitor 1:
Product 1: __________________________
Product 2: __________________________
Product 3: _________________________
_
oCompetitor 2:
Product 1: __________________________
Product 2: __________________________
Product 3: __________________________

6. Support Services Offered:
Competitor 3:
Crop 1: __________________________
Crop 2: __________________________
Crop 3: __________________________

Part 3: Market Strategies
7.Marketing Channels Used (e.g., local markets, online platforms,
cooperatives):
oCompetitor 1: __________________________
oCompetitor 2: __________________________
oCompetitor 3: __________________________
8.Unique Selling Points (USPs) / Competitive Advantages:
oCompetitor 1: __________________________
oCompetitor 2: __________________________
oCompetitor 3: __________________________

Part 3: Market Strategies
9. Pricing Strategies:
oCompetitor 1: __________________________
oCompetitor 2: __________________________
oCompetitor 3: __________________________
10. Customer Feedback and Reviews (if available):
oCompetitor 1: __________________________
oCompetitor 2: __________________________
Competitor 3: __________________________

Part 4: Analysis and Reflection
11.SWOT Analysis (for each competitor):
Competitor 1:
oStrengths: __________________________
oWeaknesses: __________________________
oOpportunities: __________________________
oThreats: __________________________

Competitor 2:
oStrengths: __________________________
oWeaknesses: __________________________
oOpportunities: __________________________
oThreats: __________________________

Competitor 3:
oStrengths: __________________________
oWeaknesses: __________________________
oOpportunities: __________________________
oThreats: __________________________

12. How can you differentiate your products and services from these
competitors?
13. What strategies can you implement to improve your market
position?

CONCLUSION
This worksheet will help you gain a better
understanding of the competitive landscape in your
local agricultural market. Use the gathered
information to refine your business strategies,
enhance your product offerings, and improve your
market position.

Notes for Students
Ensure to use reliable sources of information.
Collaborate with your classmates to share insights and data.
Discuss your findings with your teacher for additional
guidance and feedback.

Lesson Plan Parts
Activity: Identifying Products and Services
Instruction: Discuss the various products and services available in
the local agricultural market, including crops, processed goods, and
support services.
Task: In their pairs, students will identify and list different agricultural
products and services available in their town. Provide another
worksheet to record this information.
• E. Discussing New Concept and Practicing
New Skills #2

Background of the Lesson
Products and Services
Available in the Local
Agricultural Market in
the Philippines

1. Crops
The Philippine agricultural market is diverse, offering a variety of crops that
cater to both local and international markets.
Rice: As the staple food, rice is the most significant crop in the
Philippines. Major rice-producing regions include Central Luzon,
Cagayan Valley, and Western Visayas.
Corn: Used as both a staple food and livestock feed, corn is widely
grown in regions like Cagayan Valley, Northern Mindanao, and
SOCCSKSARGEN.

1. Crops
Coconuts: The Philippines is one of the largest producers of
coconuts, with significant production in regions such as Bicol,
Eastern Visayas, and Mindanao.
Bananas: Another major export crop, bananas are extensively
cultivated in Davao, Northern Mindanao, and SOCCSKSARGEN.
Sugarcane: Primarily grown in Western Visayas and Central Luzon,
sugarcane is a critical crop for the sugar industry.

1. Crops
Sugarcane: Primarily grown in Western Visayas and Central Luzon,
sugarcane is a critical crop for the sugar industry.
Fruits and Vegetables: Various fruits (e.g., mangoes, pineapples, and
papayas) and vegetables (e.g., tomatoes, eggplants, and onions) are
produced across different regions, with notable production in Luzon,
Mindanao, and the Visayas.

2. Processed Goods
The processing of agricultural products adds value and extends shelf life,
creating a wide range of processed goods in the local market.
Coconut Products: Includes coconut oil, desiccated coconut, coconut
water, and virgin coconut oil.
Banana Products: Includes banana chips, banana ketchup, and dried
bananas.

2. Processed Goods
Sugar Products: Includes refined sugar, muscovado sugar, and molasses.
Rice Products: Includes rice flour, rice bran oil, and rice cakes (puto and
bibingka).
Fruit Preserves: Includes mango jams, pineapple tidbits, and dried fruits.
Vegetable Pickles: Includes pickled papaya (atchara), pickled cucumbers,
and other preserved vegetables..

2. Processed Goods
Snacks and Confectioneries: Includes cassava chips, corn snacks, and
various native delicacies such as pastillas and yema.

2. Processed Goods
A variety of support services are available to assist farmers and agricultural
businesses in enhancing productivity and marketability.
Agricultural Extension Services: Provided by the Department of
Agriculture (DA) and local government units (LGUs) to offer technical
assistance, training, and resources to farmers.
Financial Services: Includes loans, credit facilities, and insurance
products tailored for agricultural needs, offered by institutions like the
Land Bank of the Philippines and microfinance organizations.

2. Processed Goods
Market Information Services: Platforms and programs that provide
market prices, demand forecasts, and other relevant information to help
farmers make informed decisions.
Research and Development: Conducted by institutions such as the
Philippine Rice Research Institute (PhilRice) and the University of the
Philippines Los Baños (UPLB) to develop improved crop varieties and
farming techniques.

2. Processed Goods
Logistics and Transportation: Services that facilitate the movement of
agricultural products from farms to markets, including cold storage
facilities, transport services, and distribution networks.
Farm Inputs Supply: Includes seeds, fertilizers, pesticides, and farm
machinery provided by agro-dealers and cooperatives.
Agri-Tourism: Farms offering tours, educational workshops, and farm
stays to promote agriculture and generate additional income.

Example of Local
the Philippines

Case Study: Benguet Agro-Eco
Farm
Crops: The Benguet Agro-Eco Farm produces a variety of highland
vegetables such as lettuce, carrots, potatoes, and strawberries.
Processed Goods: They also create value-added products like strawberry
jam, vegetable chips, and pickled vegetables.

Case Study: Benguet Agro-Eco
Farm
Support Services: The farm offers farm tours and educational
workshops on sustainable farming practices, providing a model for agri-
tourism and community engagement.
By understanding the diverse products and services available in the local
agricultural market, stakeholders in the Philippine agriculture sector can
better position themselves to meet market demands, improve their
competitiveness, and contribute to the overall growth and sustainability of
the industry.

Lesson Plan Parts
Activity: Group Presentation
Instruction: Each pair will present their findings to the class, focusing on
the competitors they identified and the products/services available.
Encourage the class to ask questions and provide feedback.
Assessment: Evaluate students based on the accuracy and thoroughness
of their research and their ability to present their findings clearly.
• F. Developing Mastery (Leads to
Formative Assessment)

Lesson Plan Parts
Activity: Class Discussion
Instruction: Lead a discussion on the importance of understanding the
market in agricultural crops production. Ask students to generalize what
they learned about the role of competitors and the diversity of
products/services.
Question: How can this knowledge help them or their families in
agricultural activities?
• G. Making Generalizations and
Abstractions about the Lesson
(ELABORATE)

Lesson Plan Parts
Activity: Practical Application
Instruction: Discuss how students or their families can use the
information about competitors and products/services to improve their
agricultural practices.
Task: Students will write a short essay on how understanding the market
can benefit their family's agricultural business. Provide prompts to guide
• H. Finding Practical/Application of
Concepts and Skills in Daily Living (10
minutes)

Interview
Questions
1
Opportunity Recognition:
How do you identify new opportunities or market
demands in your agricultural business? Can you
share an example of how you've capitalized on such
opportunities?

Interview
Questions
2
Risk Management:
Agriculture involves various risks such as weather
uncertainties and market fluctuations. How do you
assess and manage these risks in your farming
operations?

Interview
Questions
3
Financial Management:
How do you manage the financial aspects of your farm,
including budgeting, cost control, and investment
decisions?

Interview
Questions
4
Networking and Relationships:
How important are relationships with suppliers, buyers,
and other stakeholders in the success of your
agricultural business? How do you cultivate and
maintain these relationships?

Lesson Plan Parts
Activity: Quiz
Instruction: Administer a 10-item multiple-choice quiz to assess
students’ understanding of the lesson.
Sample Questions:
1. What is the benefit of identifying competitors in agricultural crops
production?
• I. Evaluating Learning

Lesson Plan Parts
2. Which method can be used to gather information about
competitors?
3. Why is it important to know the different products and services
available in the market?
• I. Evaluating Learning

Multiple Choice Quiz:
Recognize and
Understand the Market
in Agricultural Crops
Production

QUIZ
a. To copy their methods
b. To understand market dynamics and find ways to
differentiate your products
c. To create conflicts
d. To lower the quality of your products
1. Why is it important to identify competitors in agricultural
crops production?
1

QUIZ
a. Ignoring other farmers
b. Conducting surveys and market research
c. Raising prices without reason
d. Avoiding local markets
Which of the following is a method to identify competitors in
your town?
2

QUIZ
a. A method to determine the price of crops
b. A framework to identify Strengths, Weaknesses,
Opportunities, and Threats
c. A tool for planting schedules
d. A type of pest control
What is a SWOT analysis?
3

QUIZ
a. Fresh vegetables
b. Processed foods like jams and pickles
c. Agricultural machinery
d. Livestock feed
Which of the following is NOT a product in agricultural crops
production?
4

QUIZ
a. By determining the exact weather conditions
b. By understanding consumer preferences and market
trends
c. By eliminating competitors
d. By deciding the planting schedule
How can market research help in agricultural crops
production?
5

QUIZ
a. Fresh tomatoes
b. Tomato ketchup
c. Soil fertilizer
d. Irrigation equipment
Which of the following is an example of a value-added product
in agricultural crops production?
6

QUIZ
a. To confuse customers
b. To reduce dependency on a single income source
and mitigate risks
c. To increase the complexity of their operations
d. To reduce the quality of their main product
Why might a farmer diversify their products and services?
7

QUIZ
a. Increased dependency on intermediaries
b. Reduced profit margins
c. Closer relationship with customers and higher profit
margins
d. Higher transportation costs
What is one benefit of direct marketing for farmers?
8

QUIZ
a. Vehicle maintenance
b. Financial consulting
c. Farm tours and educational workshops
d. Legal advice
Which of the following is a common service provided by
agricultural producers?
9

QUIZ
a. By copying their products exactly
b. By finding ways to improve and differentiate their
own products
c. By ignoring market trends
d. By increasing production costs
How can understanding competitors benefit an agricultural
producer?
10

ANSWERS
1. B
2. B
3. B
4. C
5. B
6. B
7. B
8. C
9. C
10.B

Lesson Plan Parts
Activity: Market Research Project
Instruction: For additional practice or for students who need
remediation, assign a market research project. Students will conduct
in-depth research on a specific competitor or product in their local
agricultural market.
Task: Provide a project outline and rubric. Encourage students to use
various resources such as local market visits, interviews, and online
• J. Additional Activities for Application or
Remediation

Lesson Plan Parts
Activity: Market Research Project
Materials Needed
Quick quiz questions
Case study presentation (PowerPoint or handouts)
Worksheets for identifying competitors and
products/services
10-item multiple-choice quiz
Remediation

Lesson Plan Parts
Notes
Preparation: Ensure that the case study and worksheets are prepared
in advance. Arrange any necessary technology for presentations.
Assessment: Provide clear rubrics and feedback for each assessment
activity to help students understand their progress and areas for
improvement.
Remediation

Localization of the Lesson
Products and Services
Available in the Local
Quezon Province,
Philippines

1. Crops
Quezon Province is known for its diverse agricultural production, thanks
to its fertile land and favorable climate.
Coconuts: Quezon is one of the top producers of coconuts in the
Philippines. The province's vast coconut plantations contribute
significantly to the country's coconut industry.
Rice: Various municipalities in Quezon, such as Lucban and Sariaya,
cultivate rice, which is a staple food for the local population.

2. Processed Goods
Quezon Province is also known for its variety of processed agricultural
products, which add value to its raw agricultural produce.
Coconut Products: Includes virgin coconut oil, coconut sugar, copra
(dried coconut meat), and coco coir (coconut fiber).
Processed Pineapples: Includes pineapple vinegar, pineapple juice, and
dried pineapple.

2. Processed Goods
Banana Chips: Local producers create banana chips from the abundant
banana harvests, a popular snack in the region.
Native Delicacies: The province is famous for its local delicacies like
broas (ladyfingers), espasol (rice flour and coconut milk treat), and pancit
habhab (stir-fried noodles).

3. Support Services
Support services in Quezon Province are geared towards enhancing
agricultural productivity and market access for farmers.
Agricultural Extension Services: The local government and the
Department of Agriculture provide training and technical assistance to
farmers. Programs include sustainable farming techniques and pest
management.
Financial Services: Cooperatives and rural banks offer loans and credit
facilities tailored for agricultural activities, helping farmers invest in
better inputs and technologies.

3. Support Services
Market Information Services: Local agricultural offices provide market
price updates, demand forecasts, and other relevant market
information.
Research and Development: Institutions like the Southern Luzon State
University (SLSU) conduct research on improving crop varieties and
farming practices.

3. Support Services
Logistics and Transportation: Improved infrastructure and transport
services facilitate the movement of agricultural products to markets in
Metro Manila and other nearby areas.
Farm Inputs Supply: Local cooperatives and agri-supply stores provide
farmers with necessary inputs like seeds, fertilizers, and pesticides.

Example of Local
Quezon Province

Case Study: Coconut Farmer's
Cooperative in Candelaria
Crops: The cooperative focuses on the production of coconuts and
related products.
Processed Goods: They produce virgin coconut oil, coco sugar, and
copra, which are marketed both locally and internationally.

Case Study: Coconut Farmer's
Cooperative in Candelaria
Support Services: The cooperative provides its members with
access to credit, training on sustainable farming practices, and
assistance with marketing their products. They also collaborate
with research institutions to improve their processing techniques
and product quality.
By leveraging these products and services, farmers and agricultural
businesses in Quezon Province can enhance their productivity,
increase their market competitiveness, and contribute to the
sustainable growth of the local agricultural sector.

G10 WEEK 1_DAY 2 AGRICROP TLE 10 PPT.pptx

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