SlideShare a Scribd company logo
Perfect Pitch




David Ward-Perkins
Gill Rosner
SKEMA Business School
david.wardperkins@skema.edu
Gillian.rosner@skema.edu
Session 2

  What strategies can you use to
overcome objections and reach your
            audience?
Principles & techniques
        Principles               Techniques

Be focused (have clear    Face the audience
objectives)               Look them in the eye
Show conviction           Smile
Be accessible             Speak slowly
Be warm                   Speak clearly
Be interesting            Use familiar words
Appropriate appearance    Use images
Look sincere              Propose a structure
Give them time to think
7 basic principles
•   Accessible
•   Engaging
•   Interesting
•   Respectful
•   Memorable
•   Created trust
•   Clear call to action
Remember yesterday’s videos
What were the obstacles? What were the
                strategies?
Mr. 15 Steps                         Mr Dead Fish
Objections                       Objections
People are skeptical of your     Computer specifications are
claims                           technical and boring
People have no self confidence   It is all too complicated

Strategy                         Strategy
Just follow the guide            Make the complex look simple

Soothe peoples fears             Appeal to intelligence (humour)
Your Turn

Work out an alternative strategy for presenting the
advantages of the Compac computer.
Video1 totalcore
Video 2 sell anything
Video 3 safety
Video 4 Schaeffer
Your task
• With your group, work out TWO strategies for
  your pitch.

• Be prepared to explain these to another group
Final task for today
• Work with another group.
• Explain your two strategies.
• Hand in a paper listing the pros and cons of each
  group’s strategies.

• This should enable you to choose which
  strategy(ies) you will finally decide on

More Related Content

Similar to G ro3111105 perfect pitch pres

The Art of Making Engaging and Effective Learning Videos
The Art of Making Engaging and Effective Learning VideosThe Art of Making Engaging and Effective Learning Videos
The Art of Making Engaging and Effective Learning Videos
Aggregage
 
Ideo Presentation 2008
Ideo Presentation 2008Ideo Presentation 2008
Ideo Presentation 2008
Charlie Bangkokian Pongsangangan
 
Presentation skills CPC
Presentation skills  CPCPresentation skills  CPC
Presentation skills CPC
Geeta Arora
 
Da Vinci Project Design Thinking Workshop 5: Ideate.pdf
Da Vinci Project Design Thinking Workshop 5: Ideate.pdfDa Vinci Project Design Thinking Workshop 5: Ideate.pdf
Da Vinci Project Design Thinking Workshop 5: Ideate.pdf
Fieke Sluijs
 
Dvl Smith Ltd Free Tips On Becoming A Corporate Storyteller
Dvl Smith Ltd   Free Tips On Becoming A Corporate StorytellerDvl Smith Ltd   Free Tips On Becoming A Corporate Storyteller
Dvl Smith Ltd Free Tips On Becoming A Corporate Storyteller
PatrickYoung
 
Self-organized Teams in 5 minutes
Self-organized Teams in 5 minutesSelf-organized Teams in 5 minutes
Self-organized Teams in 5 minutes
Håkan Kleijn
 
Gamification in eLearning - DevLearn 11
Gamification in eLearning - DevLearn 11Gamification in eLearning - DevLearn 11
Gamification in eLearning - DevLearn 11
trickyraymer
 
Enterprise Dojos: Values, Principles, and Cultural Perspective
Enterprise Dojos: Values, Principles, and Cultural PerspectiveEnterprise Dojos: Values, Principles, and Cultural Perspective
Enterprise Dojos: Values, Principles, and Cultural Perspective
Cprime
 
Ten Challenges for Building Great Learning Resources
Ten Challenges for Building Great Learning ResourcesTen Challenges for Building Great Learning Resources
Ten Challenges for Building Great Learning Resources
Raptivity
 
Unlocking Agility.ppt
Unlocking Agility.pptUnlocking Agility.ppt
Unlocking Agility.ppt
Rhis0706
 
PSA Workshop -PreProduction
PSA Workshop -PreProductionPSA Workshop -PreProduction
PSA Workshop -PreProduction
Western Illinois University Libraries
 
BCommManagers_07.pptx
BCommManagers_07.pptxBCommManagers_07.pptx
BCommManagers_07.pptx
kapilshah34
 
Community Business Competition 2012 training
Community Business Competition 2012  trainingCommunity Business Competition 2012  training
Community Business Competition 2012 training
EnactusFTUHCMC
 
Scrum training day 2
Scrum training day 2Scrum training day 2
Scrum training day 2
Elad Sofer
 
Puc class6 discovery_2
Puc class6 discovery_2Puc class6 discovery_2
Puc class6 discovery_2
realstarters
 
Introduction to The Lean Startup
Introduction to The Lean StartupIntroduction to The Lean Startup
Introduction to The Lean Startup
Danny Boice
 
How to Run an Effective Brainstorm Session
How to Run an Effective Brainstorm SessionHow to Run an Effective Brainstorm Session
How to Run an Effective Brainstorm Session
Hileman Group
 
Writing Social Media Guidelines for Companies
Writing Social Media Guidelines for CompaniesWriting Social Media Guidelines for Companies
Writing Social Media Guidelines for Companies
Cleverwood Belgium
 
Understanding Users
Understanding UsersUnderstanding Users
Understanding Users
Abby Covert
 
Module 2 PPt final na talaga.ppt
Module 2 PPt final na talaga.pptModule 2 PPt final na talaga.ppt
Module 2 PPt final na talaga.ppt
JcKingz
 

Similar to G ro3111105 perfect pitch pres (20)

The Art of Making Engaging and Effective Learning Videos
The Art of Making Engaging and Effective Learning VideosThe Art of Making Engaging and Effective Learning Videos
The Art of Making Engaging and Effective Learning Videos
 
Ideo Presentation 2008
Ideo Presentation 2008Ideo Presentation 2008
Ideo Presentation 2008
 
Presentation skills CPC
Presentation skills  CPCPresentation skills  CPC
Presentation skills CPC
 
Da Vinci Project Design Thinking Workshop 5: Ideate.pdf
Da Vinci Project Design Thinking Workshop 5: Ideate.pdfDa Vinci Project Design Thinking Workshop 5: Ideate.pdf
Da Vinci Project Design Thinking Workshop 5: Ideate.pdf
 
Dvl Smith Ltd Free Tips On Becoming A Corporate Storyteller
Dvl Smith Ltd   Free Tips On Becoming A Corporate StorytellerDvl Smith Ltd   Free Tips On Becoming A Corporate Storyteller
Dvl Smith Ltd Free Tips On Becoming A Corporate Storyteller
 
Self-organized Teams in 5 minutes
Self-organized Teams in 5 minutesSelf-organized Teams in 5 minutes
Self-organized Teams in 5 minutes
 
Gamification in eLearning - DevLearn 11
Gamification in eLearning - DevLearn 11Gamification in eLearning - DevLearn 11
Gamification in eLearning - DevLearn 11
 
Enterprise Dojos: Values, Principles, and Cultural Perspective
Enterprise Dojos: Values, Principles, and Cultural PerspectiveEnterprise Dojos: Values, Principles, and Cultural Perspective
Enterprise Dojos: Values, Principles, and Cultural Perspective
 
Ten Challenges for Building Great Learning Resources
Ten Challenges for Building Great Learning ResourcesTen Challenges for Building Great Learning Resources
Ten Challenges for Building Great Learning Resources
 
Unlocking Agility.ppt
Unlocking Agility.pptUnlocking Agility.ppt
Unlocking Agility.ppt
 
PSA Workshop -PreProduction
PSA Workshop -PreProductionPSA Workshop -PreProduction
PSA Workshop -PreProduction
 
BCommManagers_07.pptx
BCommManagers_07.pptxBCommManagers_07.pptx
BCommManagers_07.pptx
 
Community Business Competition 2012 training
Community Business Competition 2012  trainingCommunity Business Competition 2012  training
Community Business Competition 2012 training
 
Scrum training day 2
Scrum training day 2Scrum training day 2
Scrum training day 2
 
Puc class6 discovery_2
Puc class6 discovery_2Puc class6 discovery_2
Puc class6 discovery_2
 
Introduction to The Lean Startup
Introduction to The Lean StartupIntroduction to The Lean Startup
Introduction to The Lean Startup
 
How to Run an Effective Brainstorm Session
How to Run an Effective Brainstorm SessionHow to Run an Effective Brainstorm Session
How to Run an Effective Brainstorm Session
 
Writing Social Media Guidelines for Companies
Writing Social Media Guidelines for CompaniesWriting Social Media Guidelines for Companies
Writing Social Media Guidelines for Companies
 
Understanding Users
Understanding UsersUnderstanding Users
Understanding Users
 
Module 2 PPt final na talaga.ppt
Module 2 PPt final na talaga.pptModule 2 PPt final na talaga.ppt
Module 2 PPt final na talaga.ppt
 

Recently uploaded

A Free 200-Page eBook ~ Brain and Mind Exercise.pptx
A Free 200-Page eBook ~ Brain and Mind Exercise.pptxA Free 200-Page eBook ~ Brain and Mind Exercise.pptx
A Free 200-Page eBook ~ Brain and Mind Exercise.pptx
OH TEIK BIN
 
SWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptxSWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptx
zuzanka
 
Skimbleshanks-The-Railway-Cat by T S Eliot
Skimbleshanks-The-Railway-Cat by T S EliotSkimbleshanks-The-Railway-Cat by T S Eliot
Skimbleshanks-The-Railway-Cat by T S Eliot
nitinpv4ai
 
How to Manage Reception Report in Odoo 17
How to Manage Reception Report in Odoo 17How to Manage Reception Report in Odoo 17
How to Manage Reception Report in Odoo 17
Celine George
 
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
indexPub
 
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر   أعد أحرف الخلاف سمير بسيوني.pdfمصحف القراءات العشر   أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
سمير بسيوني
 
How to Fix [Errno 98] address already in use
How to Fix [Errno 98] address already in useHow to Fix [Errno 98] address already in use
How to Fix [Errno 98] address already in use
Celine George
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
TechSoup
 
How Barcodes Can Be Leveraged Within Odoo 17
How Barcodes Can Be Leveraged Within Odoo 17How Barcodes Can Be Leveraged Within Odoo 17
How Barcodes Can Be Leveraged Within Odoo 17
Celine George
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
Jyoti Chand
 
Electric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger HuntElectric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger Hunt
RamseyBerglund
 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
iammrhaywood
 
Accounting for Restricted Grants When and How To Record Properly
Accounting for Restricted Grants  When and How To Record ProperlyAccounting for Restricted Grants  When and How To Record Properly
Accounting for Restricted Grants When and How To Record Properly
TechSoup
 
skeleton System.pdf (skeleton system wow)
skeleton System.pdf (skeleton system wow)skeleton System.pdf (skeleton system wow)
skeleton System.pdf (skeleton system wow)
Mohammad Al-Dhahabi
 
Benner "Expanding Pathways to Publishing Careers"
Benner "Expanding Pathways to Publishing Careers"Benner "Expanding Pathways to Publishing Careers"
Benner "Expanding Pathways to Publishing Careers"
National Information Standards Organization (NISO)
 
Temple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation resultsTemple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation results
Krassimira Luka
 
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
TechSoup
 
Juneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School DistrictJuneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School District
David Douglas School District
 
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptx
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptxCapTechTalks Webinar Slides June 2024 Donovan Wright.pptx
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptx
CapitolTechU
 
NIPER 2024 MEMORY BASED QUESTIONS.ANSWERS TO NIPER 2024 QUESTIONS.NIPER JEE 2...
NIPER 2024 MEMORY BASED QUESTIONS.ANSWERS TO NIPER 2024 QUESTIONS.NIPER JEE 2...NIPER 2024 MEMORY BASED QUESTIONS.ANSWERS TO NIPER 2024 QUESTIONS.NIPER JEE 2...
NIPER 2024 MEMORY BASED QUESTIONS.ANSWERS TO NIPER 2024 QUESTIONS.NIPER JEE 2...
Payaamvohra1
 

Recently uploaded (20)

A Free 200-Page eBook ~ Brain and Mind Exercise.pptx
A Free 200-Page eBook ~ Brain and Mind Exercise.pptxA Free 200-Page eBook ~ Brain and Mind Exercise.pptx
A Free 200-Page eBook ~ Brain and Mind Exercise.pptx
 
SWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptxSWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptx
 
Skimbleshanks-The-Railway-Cat by T S Eliot
Skimbleshanks-The-Railway-Cat by T S EliotSkimbleshanks-The-Railway-Cat by T S Eliot
Skimbleshanks-The-Railway-Cat by T S Eliot
 
How to Manage Reception Report in Odoo 17
How to Manage Reception Report in Odoo 17How to Manage Reception Report in Odoo 17
How to Manage Reception Report in Odoo 17
 
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
 
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر   أعد أحرف الخلاف سمير بسيوني.pdfمصحف القراءات العشر   أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
 
How to Fix [Errno 98] address already in use
How to Fix [Errno 98] address already in useHow to Fix [Errno 98] address already in use
How to Fix [Errno 98] address already in use
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
 
How Barcodes Can Be Leveraged Within Odoo 17
How Barcodes Can Be Leveraged Within Odoo 17How Barcodes Can Be Leveraged Within Odoo 17
How Barcodes Can Be Leveraged Within Odoo 17
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
 
Electric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger HuntElectric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger Hunt
 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
 
Accounting for Restricted Grants When and How To Record Properly
Accounting for Restricted Grants  When and How To Record ProperlyAccounting for Restricted Grants  When and How To Record Properly
Accounting for Restricted Grants When and How To Record Properly
 
skeleton System.pdf (skeleton system wow)
skeleton System.pdf (skeleton system wow)skeleton System.pdf (skeleton system wow)
skeleton System.pdf (skeleton system wow)
 
Benner "Expanding Pathways to Publishing Careers"
Benner "Expanding Pathways to Publishing Careers"Benner "Expanding Pathways to Publishing Careers"
Benner "Expanding Pathways to Publishing Careers"
 
Temple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation resultsTemple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation results
 
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
 
Juneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School DistrictJuneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School District
 
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptx
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptxCapTechTalks Webinar Slides June 2024 Donovan Wright.pptx
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptx
 
NIPER 2024 MEMORY BASED QUESTIONS.ANSWERS TO NIPER 2024 QUESTIONS.NIPER JEE 2...
NIPER 2024 MEMORY BASED QUESTIONS.ANSWERS TO NIPER 2024 QUESTIONS.NIPER JEE 2...NIPER 2024 MEMORY BASED QUESTIONS.ANSWERS TO NIPER 2024 QUESTIONS.NIPER JEE 2...
NIPER 2024 MEMORY BASED QUESTIONS.ANSWERS TO NIPER 2024 QUESTIONS.NIPER JEE 2...
 

G ro3111105 perfect pitch pres

  • 1. Perfect Pitch David Ward-Perkins Gill Rosner SKEMA Business School david.wardperkins@skema.edu Gillian.rosner@skema.edu
  • 2. Session 2 What strategies can you use to overcome objections and reach your audience?
  • 3. Principles & techniques Principles Techniques Be focused (have clear Face the audience objectives) Look them in the eye Show conviction Smile Be accessible Speak slowly Be warm Speak clearly Be interesting Use familiar words Appropriate appearance Use images Look sincere Propose a structure Give them time to think
  • 4. 7 basic principles • Accessible • Engaging • Interesting • Respectful • Memorable • Created trust • Clear call to action
  • 6. What were the obstacles? What were the strategies? Mr. 15 Steps Mr Dead Fish Objections Objections People are skeptical of your Computer specifications are claims technical and boring People have no self confidence It is all too complicated Strategy Strategy Just follow the guide Make the complex look simple Soothe peoples fears Appeal to intelligence (humour)
  • 7. Your Turn Work out an alternative strategy for presenting the advantages of the Compac computer.
  • 9. Video 2 sell anything
  • 12. Your task • With your group, work out TWO strategies for your pitch. • Be prepared to explain these to another group
  • 13. Final task for today • Work with another group. • Explain your two strategies. • Hand in a paper listing the pros and cons of each group’s strategies. • This should enable you to choose which strategy(ies) you will finally decide on