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A
i ii
1
2 3
THE ARCHIVE	 4
BOOM TOWN	 16
ICONS 74
501Ā® WASH, WEAR & CARE GUIDE	 82
ORANGE TAB	 87
CONTACTS 128
Faithfully capturing the spirit & heritage of American
work wear, Leviā€™sĀ® Vintage Clothingā„¢ reproduces the
fits, fabrics and details of bygone eras. Our source
material is our own archive and our inspiration is
the hardworking men and women that the Leviā€™sĀ®
Brand has equipped for the last 140 years. Through
our seasonal collections, iconic reissues and special
editions, we relive our treasured history and offer
timeless products to discerning connoisseurs that
are as obsessed with it as we are.
PHOTOGRAPHER
Immo Klink
PHOTOGRAPHERā€™S ASSISTANT
Natasha Alipour-Faridani
PRODUCTION
Eva Novillo at
Immo Klink Studio
MODELS
Etem Ozay
Megane Quashie
Ysham Avdulahi
Rainer Iveson
Saga Rickmer
DANCERS
Matt, Faye, Casey & James
SPECIAL THANKS
Aicha McKenzie
Florin
HAIR & MAKEUP
Fiona Clarke
ADDITIONAL PHOTOGRAPHY
Elza Wandler
ICONS ILLUSTRATIONS
Ben Lamb
CARE GUIDE ILLUSTRATIONS
Deanna Halsall
LAYOUT
Mike Fallows
PRINTER
Lenoirschuring
DESIGN & STYLING
Leviā€™sĀ®
XX
Ā© 2013 Levi Strauss & Co.
www.levisvintageclothing.com
4 5
Safely preserved in a vault deep
inside our headquarters in San
Francisco lies an archive of over
20,000 rare and unique examples of
Leviā€™sĀ® clothing and artefacts dating
back to as early as 1873. Kept at an
even temperature and wrapped in
unbleached cotton, these delicate
specimens are carefully protected
by the Leviā€™sĀ® Historian and strictly
reserved for the use of our designers.
Each season, our team pores through
the archives with white-gloved
hands, uncovering the secrets of
our past and then bringing them
back into the world through faithful
reproductions that are as fresh now
as they were back then.
THE
ARCHIVE
6 7
Item:
Notes:
1944 501Ā®
100% cotton / 14 oz. red selvage Cone Mills denim
/ High waisted / Regular fit / Concealed rivets /
Painted arcuate / Unbranded buttons and rivets
FROM THE ARCHIVE FALL WINTER 2013 REPRODUCTION
8 9
Item:
Notes:
1960s Leviā€™sĀ® Super Slim Spikes
100% cotton / Wide gauge twill / High waisted /
Skinny fit / 13ā€ cuff opening / Black tab / Zip closure
FROM THE ARCHIVE FALL WINTER 2013 REPRODUCTION
10 11
Item:
Notes:
FROM THE ARCHIVE FALL WINTER 2013 REPRODUCTION
1940s Leviā€™sĀ® Reversible Leather Jacket
Reversible brass Talon zipper / Label in pocket / One
side leather, other heavy cotton twill / Leather side:
One welt pocket on chest, two welt pockets on hips,
belted back / Cotton side: One leather welt pocket on
chest, two leather welt pockets on hips, belted back,
pleated action back
12 13
Item:
Notes:
FROM THE ARCHIVE FALL WINTER 2013 REPRODUCTION
1960s Leviā€™sĀ® Climate Seal Bomber
Nylon body / Two welt pockets / Faux fur collar /
Quilted lining / Gold Talon zipper
14 15
Item:
Notes:
FROM THE ARCHIVE FALL WINTER 2013 REPRODUCTION
1930s Leviā€™sĀ® Leather Coat
Two welt pockets at chest / Two patch pockets with
flaps at hips / Belted back with removable belt at
front / Sheepskin collar / Wool lining
16 17
Detroit in the 1960s was an exciting
city with an explosive music scene.
While a new wave of garage bands
churned out revolutionary rock and
roll, Motown Records was introducing
Young America to Motor Cityā€™s new
groove. And in the innermost part
of the hardworking home of the
American Car industry, youth from the
surrounding neighborhoods gathered
together, soaked up the new sounds
and established their own style.
For Fall Winter 2013, Leviā€™sĀ® Vintage
Clothingā„¢ pays tribute to Mo Townā€™s
musical revolution and the slick
stylings of the people that were there.
18 19
20 21
1950s Leviā€™s Sportswear sweatshirt, 1960s Leviā€™sĀ® super slim Spikes
Previous
1930s tri colour sweater, 1960s Sta-PrestĀ® cords
Crew graphic tee, 1960s Leviā€™sĀ® super slim Spikes
1950s rodeo shirt
22 23
1950s Leviā€™sĀ® Sportswear cardigan, Leviā€™sĀ® Checkerboard rodeo shirt, 1960s 518 White Leviā€™sĀ®
24 25
1960s Vertical stripe tee, Leviā€™sĀ® White Tab cord vest, 1960s Leviā€™sĀ® super slim Spikes
26 27
28 29
1960s turtle neck sweater, 1960s Leviā€™sĀ® button down shirt, 1960s Leviā€™sĀ® super slim Spikes
1960s baseball sweatshirt
Previous
1960s baseball sweatshirt
1960s Leviā€™sĀ® button down shirt
30 31
1960s knitted shirt
32 33
1950s Leviā€™sĀ® Sportswear sweatshirt
34 35
1960s turtle neck sweater, 1960s Leviā€™sĀ® button down shirt
1960s knitted shirt
1960s stripe tee
36 37
1960s turtle neck sweater,1960s Leviā€™sĀ® super slim Spikes
38 39
40 41
1950s tee, 1940s Leviā€™sĀ® reversible leather jacket, 1933 501Ā® Jeans, 1920s Koverups
Previous
1960s turtle neck sweater, 1960s 519 Bedford cords
42 43
1950s tee, 1940s Leviā€™sĀ® reversible leather jacket, 1933 501Ā® Jeans, 1920s Koverups
44 45
1960s turtle neck sweater, 1960s Leviā€™sĀ® button down shirt, 1930s Leviā€™sĀ® leather coat, 1954 501Ā®z Jeans
46 47
Fringed leather jacket, 1967 505Ā® Jean
1960s Sherpa lined Type III jacket
1950s fringed suede jacket, 1960s stripe tee, 1960s 519 Bedford cords
48 49
1940s Leviā€™sĀ® wool jacket
50 51
1940s Leviā€™sĀ® wool jacket
52 53
1960s turtle neck sweater, 1960s Leviā€™sĀ® Climate Seal Bomber jacket, 1960s Sta-PrestĀ® cords
54 55
56 57
Leviā€™sĀ® Checkerboard rodeo shirt, 1960s 519 Bedford cords
Previous
1950s tee, 1940s Leviā€™sĀ® reversible leather jacket, 1933 501Ā® Jeans
1960s turtle neck sweater, 1960s Leviā€™sĀ® button down shirt, 1930s Leviā€™sĀ® leather coat, 1954 501Ā®z Jeans
58 59
Leviā€™sĀ® Checkerboard rodeo shirt, 1960s 518 White Leviā€™sĀ®
60 61
1955 Sawtooth denim shirt, 1960s Leviā€™sĀ® super slim Spikes
62 63
64 65
1950s Leviā€™sĀ® rodeo shirt, 1960s 519 Bedford cordsWool scarf, Yellow belt, Sunset belt
66 67
68 69
70 71
72 73
1960s 519 BEDFORD CORDS
1960s STRIPED TEE
In the early 1960s, Leviā€™sĀ®
developed a casual corduroy pant
as an alternative to its other denim
five-pocket offerings. Originally
given the lot number 911 but
later called the 519, it was made
from sturdy Bedford corduroy
and featured a zipper fly, tapered
inseam and an impeccably slim fit.
In the swinging, techni-color 1960s,
Leviā€™sĀ® began to evolve the plain
white tee by introducing simple
jersey cotton shirts in a rainbow
of colors and striped patterns. The
Leviā€™sĀ® Vintage Clothingā„¢ 1960s
Striped Tee is a slim, neat and tidy
jersey cotton T-shirt with a high
neckline and a chest pocket. It is
offered in different colors and with
different repeat patterns.
FOG
HARVEST GOLD
OLIVE
WINDSOR WINE
GREEN STRIPE
RED STRIPE
YELLOW STRIPE
FALL
AND
WINTER
2013
Although the Leviā€™sĀ® 501Ā® is
arguably the most important
garment of the modern age,
Levi Strauss and Company is
also responsible for introducing
or popularizing a series
of other iconic pieces of
clothing throughout the last
two centuries. Every season,
Leviā€™sĀ® Vintage Clothingā„¢
offers a selection of the
most notorious of these
ā€œIconsā€, reviving the fits,
fabrics and details of
original garments found
in the Leviā€™sĀ® Archives.
Quality never goes out of style
Details			 Available Colors
Details			 Available Colors
MENā€™S
ICONS
74 75
1954 501Ā®Z JEANS 1950s TAB TWILL CHINOS
1950s SHORTHORN SHIRT 1950s SPORTSWEAR TEE
In the 1950s, Levi Strauss & Co.
added a zipper to its iconic 501Ā®
Jean to appeal to East Coasters
who were uncomfortable with the
traditional button fly. Aside from
the ā€œZā€, the 1954 501Ā®Z Jean
was like all other 501Ā® Jeans of its
time. Built from 12 oz. Cone Mills
red selvage denim and had two
covered rivets on both back pockets,
a leather Two Horse patch and a
double needle stitched Arcuate.
Popular with service station
attendants, repairmen, college
students and beat poets, Tab Twill
Chinos were affordable work pants
originally inspired by US military
uniforms. The Leviā€™sĀ® Vintage
Clothingā„¢ Tab Twill Chinos feature
a Tab Twill label on the waistband,
tunnel belt loops and strong welt
pockets made from genuine boat
sail cloth. Theyā€™re regular fitting
and have been heavily washed for
added softness.
The Shorthorn shirt derived its name
from the Shorthorn bull depicted
on the label. It retained the bold
colors and inventive check patterns
of western shirts, but was stripped
of flashy rodeo details. The Leviā€™sĀ®
Vintage Clothingā„¢ 1950s Shorthorn
Shirt is offered in both a yellow and
a brown check cotton flannel and
features two flap pockets and a
Leviā€™sĀ® Western Wear Label.
Americans had more opportunities
for leisure in the ā€˜50s and with that
came a more relaxed and casual
approach to dress. The 1950s
Sportswear Tee is similar to the
iconic tee popularized by Marlon
Brando in the film, The Wild One.
It is made from 100% cotton and
bears the original ā€˜50s-era Leviā€™sĀ®
Sportswear of California label.
RIGID
EAST SIDER
BLUNT
KROMER
NEW RINSE
NEWTOWN
PRARIE SAND
GREY
YELLOW CHECK
BROWN CHECK
MILK WHITE
DARK GREY MELE
PINE NEEDLE
HONEY
BOSSA NOVA
BLACK
Details			 Available Colors
Details			 Available Colors Details			 Available Colors
Details			 Available Finishes
MENā€™SMENā€™S
76 77
1947 501Ā® JEANS
1955 SAWTOOTH DENIM SHIRT
When World War II ended, Levi
Strauss & Co. offered up a new,
slimmer fitting 501Ā® to usher
in the style of post-war America.
Stripped of unnecessary details like
the cinch and suspender buttonsā€”
the 1947 501Ā® Jeans were made
of 12 oz. Cone Mills red selvage
denim and had two covered rivets
on both back pockets, a Two Horse
leather patch and a big ā€œEā€ Red Tab.
This is one of the many versions
Leviā€™sĀ® made of the Western denim
shirt, and certainly the most classic.
Itā€™s referred to as the Sawtooth shirt
due to its distinctive pocket flap
shape, which resembles the teeth
of a saw blade. It is slim fitting and
has mother of pearl snaps, Western
yoke detailing and the Leviā€™sĀ®
Western Wear Label.
RIGID
ROUGH HOUSE
VANISHING POINT
TUMBLEWEED
NEW RINSE
RAM SHACKLED
BRIGHT BLUE
EMBROIDERY
(Randomly placed
mushroom embroidery)
ALL IN ONE
The classic one-piece long
underwear, commonly referred to
as the Union Suit, originated in the
United States during the latter part
of the 19th century. This Leviā€™sĀ®
Vintage Clothingā„¢ 1920s All in
One is made from a red melee
wool and cotton blend with a woven
placket at front, bone buttons and
a button flap rear referred to as the
firemanā€™s hatch.
RED MELE
Details			 Available Finishes
Details			 Available ColorsDetails			 Available Finishes
MENā€™SMENā€™S
78 79
1950s 701Ā® JEANS
BASEBALL TEE
Details			 Available Finishes
Details			 Available Colors
In the 1930s, Levi Strauss and
Company introduced the first
five-pocket jean especially built
for women: The 701Ā®. It was
feminine, high-waisted and had
a wide, straight leg. The Leviā€™sĀ®
Vintage Clothingā„¢ 1950s 701Ā®
is made from a soft 10 oz. pink
selvage denim, has a Red Tab,
spade shaped back pockets, a long
talon zipper fly and concealed back
pocket rivets.
A classic Baseball Tee from the ā€œBad
News Bearsā€ era with half-length
contrast sleeves, an easy fitting
body and the Leviā€™sĀ® Lazy L label.
It is offered in a fog color with
contrasting Raglan sleeves in either
Pine Needle or Winsor Wine. Made
in standard menā€™s sizes and extra
small for womenā€™s.
Along with womenā€™s specific product, most Leviā€™sĀ® Vintage
Clothingā„¢ products are available in smaller sizes suitable for
women. Mix and match to see how versatile the product is.
RIGID
FOG/PINE NEEDLE
FOG/WINSOR WINE
1950s SPORTSWEAR TEE
Americans had more opportunities
for leisure in the ā€˜50s and with that
came a more relaxed and casual
approach to dress. The 1950s
Sportswear Tee is similar to the
iconic tee popularized by Marlon
Brando in the film, The Wild One.
It is made from 100% cotton and
bears the original ā€˜50s-era Leviā€™sĀ®
Sportswear of California label. Made
in standard menā€™s sizes and extra
small for womenā€™s.
MILK WHITE
DARK GREY MELE
PINE NEEDLE
HONEY
BOSSA NOVA
BLACK
Details			 Available Colors
Available in
Womenā€™s Size
WOMENā€™SWOMENā€™S
80 81
How to
WASH, WEAR
& CARE
for your
RIGID 501
Ā®
s
82 83
Keep ā€˜em Rigid WASH ā€˜em GOOd
DIP IN THE ā€˜TUB
Some folks like to wear their rigid 501Ā®s without washing. The wear effect on a
true rigid jean will always give the most dramatic look. You can dry-clean, but thatā€™s
only if you donā€™t mind chemicals being used on your denims. Some people spray vinegar
when their jeans hang inside out to remove any odour. Some simply hang their jeans
outside for a few days. Folding jeans into the freezer also does the same job.
If you prefer a thorough wash and simply donā€™t have the time for handwashing,
wash inside out at 86Ā° F / 30Ā° C. Donā€™t tumble-dry: itā€™ll shrink too much. Dry in the
open air if you can, or hang them in a warm place until crispy dry. Long-term shrinkage
will occur over several washes.
The very first time you wear your 501Ā®s, climb into the bathtub and let them soak
on your body for up to half an hour. Drain the tub, squeeze the excess water from
your legs then get outside in the sunshine to dry them into your shape. Otherwise, bend
and stretch while wearing them indoors until you can carefully slip out of them and dry
them over the back of a chair. When your jeans are dirty, simply climb back into the
bathtub and wash with a little soap.
If you donā€™t plan to wash your 501Ā®s,
buy one size smaller in the waist and true
size for length. After a few wears the waist
will stretch to your size.
If you plan to wash your 501Ā®s, buy two
sizes bigger in the waist and length and
wash to achieve your size.
-1 +2
The following guidelines are considering law of averages
with our Leviā€™sĀ®
Vintage Clothingā„¢
501Ā®
jeans. Each denim
will shrink and skew in a slightly different way. Different
temperatures will also have an effect. The options for how
you wash, wear and care for your 501Ā®
jeans are vast.
Itā€™s up to you to make your choice and stick to it.
Enjoy this journey and long-term love affair.
GET THE RIGHT FIT
If you plan to shrink your 501Ā®s in the
bathtub, buy your true size in the waist but
two sizes bigger in length. After shrinking in
the bathtub, make sure to stretch the waist
back out while still wet: this method will
help achieve a slimmer silhouette.
+2
+2
one that suits you best
ā€‚
ā€‚
ā€‚
84 85
1970s Leviā€™sĀ® tee, 1970s 684Ā® Jeans
The Leviā€™sĀ® Brand first used the
Orange Tab on a line of affordable,
slim-fitting jeans, jackets and shirts
designed for the Young Americans
of the 1960s and 70s. To this day,
the Orange Tab is synonymous with
simple and clean design as well as
the free and easy spirit of the times.
Made in the USA exactly as it
was when it was first introduced,
the Leviā€™sĀ® Vintage Clothingā„¢
Orange Tab Collection revives this
family of true American classics and
offers it up to a new generation of
rebels and revolutionaries.
86 87
88 89
1970s Leviā€™sĀ® tee, 1960s chambray shirt
1970s Leviā€™sĀ® sweatshirt, 1960s 606Ā® Jeans
Previous
1970s denim shirt, 1970s 684Ā® Jeans
90 91
1970s Leviā€™sĀ® tee, 1960s 606Ā® Jeans
92 93
1970s Leviā€™sĀ® tee, 1960s 606Ā® Jeans
94 95
1970s denim shirt, 1960s 606Ā® Jeans customised
96 97
98 99
1960s chambray shirt, 1970s Trucker jacket, 1970s 684Ā® Jeans
Previous
1970s Leviā€™sĀ® tee, 1970s 615Ā® Jeans
100 101
1970s Trucker jacket, 1970s 615Ā® Jeans
102 103
1970s Leviā€™sĀ® tee, 1970s denim shirt, 1970s denim jacket
1970s denim jacket
104 105
106 107
1970s denim shirt
1970s denim jacket
Previous
1960s chambray shirt, 1970s denim jacket, 1970s 684Ā® Jeans
108 109
1960s chambray shirt, 1970s denim jacket, 1970s 607Ā® Jeans
110 111
112 113
1970s denim shirt, 1970s 684Ā® Jeans
Previous
1970s denim shirt, 1970s 615Ā® Jeans
114 115
1960s 606Ā® Jeans
116 117
1960s 606Ā® Jeans
118 119
1960s 606Ā® Jeans
1970s Leviā€™sĀ® sweatshirt cut off, 1970s 684Ā® Jeans cut off
120 121
8
5
4
3
9
10
1
2
76
1. Black ink leather patch 2. Copper shank
3. Bar tacks instead of copper rivets 4. Talon
zip fly 5. Orange tab 6. Line Eight construction
7. Single thread color 8. Seven belt loops
9. Double fell seam 10. Long, lean back pocket
10thingsyou
reallyoughta
knowabout
Leviā€™sĀ®
OrangeTab
122 123
MENā€™S 1970s LEVIā€™SĀ® SWEATSHIRT MENā€™S 1970s TRUCKER JACKET
MENā€™S 1960s CHAMBRAY SHIRT MENā€™S 1970s DENIM SHIRT
MENā€™S JEANS
1960s 606Ā® SUPER SLIM 1970s 615Ā® REGULAR FIT
1970s 607Ā® BOOTCUT
MENā€™S 1970s LEVIā€™SĀ® T-SHIRTS
RINSE / BLACK OVERDYE / DOUBLE TROUBLE
BLUE MELE / RED MELE
LEVIā€™S JEANS GUARANTEE TICKET BATWING
RIGID / MEDIUM / STONE BLEACH / BLACK OVERDYE
RIGID / BLACK OVERDYE
RIGID / MEDIUM / STONE BLEACH
RINSE / BLEACH
MEDIUM
FALL WINTER 2013 ā€¢FALL WINTER 2013 ā€¢
124 125
WOMENā€™S 1970s TRUCKER JACKET
WOMENā€™S 1960s CHAMBRAY SHIRT WOMENā€™S 1970s DENIM SHIRT
WOMENā€™S JEANSWOMENā€™S BASEBALL TEE
1960s 606Ā® SUPER SLIM CUSTOMISED 1970s 684Ā® BELL BOTTOM
MID RINSE / SUPER BLEACH
MEDIUM
LEVIā€™S JEANS
DARK / STONE BLEACH / BLACK OVERDYE MEDIUM / LIGHT
MID RINSE / SUPER BLEACH
FALL WINTER 2013 ā€¢FALL WINTER 2013 ā€¢
126 127
SALES INQUIRIES
EUROPE
Martin White
Leviā€™sĀ® XX
European Sales Director
+31 20 572 0200
mwhite@levi.com
FRANCE & BELGIUM
Dylan Julien
Leviā€™sĀ® XX
Sales Manager
djulien@levi.com
+33 67 897 8718
Olivier Jacoby
Leviā€™sĀ® XX
Sales Manager
ojacoby@levi.com
+33 67 388 4479
GERMANY, AUSTRIA
& SWITZERLAND
Ricky Alston
Leviā€™sĀ® XX
Sales Manager
ralston@levi.com
+49 152 5795 0104
ITALY, GREECE & TURKEY
Gabriele Roccato
Leviā€™sĀ® XX
Sales Manager
groccato@levi.com
+39 3408 310 080
Alessia Greco
Leviā€™sĀ® XX
Sales Manager
agreco@levi.com
+39 3489 405 735
NORDIC &
THE NETHERLANDS
Nils SchƩle
Leviā€™sĀ® XX
Sales Manager
nschele@levi.com
+46 70 3980 501
Marcus Bohme
Leviā€™sĀ® XX
Sales Manager
mbohme@levi.com
+46 766 333 501
SPAIN & PORTUGAL
Annamaria Ferran
Leviā€™sĀ® XX
Sales Manager
annamariaferran@gmail.com
+34 62 745 2214
UK & IRELAND
Pamela Parke
Leviā€™sĀ® XX
Sales Manager
pparke@levi.com
+44 7860 929 505
Carlos Williams
Leviā€™sĀ® XX
Sales Manager
cwilliams@levi.com
+44 7843 296 573
Beatriz Losada
Leviā€™sĀ® XX
Sales Manager
blosada@levi.com
+44 7854 956 460
JAPAN
Yosuke Otsubo
Leviā€™sĀ® XX
Sales and Marketing Director
yotsubo@levi.com
+81 3 6418 5501
Shinohara Katsuyuki
Leviā€™sĀ® XX
Sales Manager
kshinohara@levi.com
+81 3 6418 5501
USA & CANADA
Dave Coury
Namaste USA
President
+1 917 834 6506
david@namasteshowroom.com
Alishea Ray
Namaste USA
West, Los Angeles
+1 213 689 4867
alishea@namasteshowroom.com
Traci McRobbie
Namaste USA
West, Los Angeles
+1 213 689 4867
traci@namasteshowroom.com
Eric Davis
Namaste USA
East, New York
+1 212 242 6530
eric@namasteshowroom.com
PRESS INQUIRIES
JAPAN
Takeshi Mikami
PR01
+81 3 5774 1408
takeshi_mikami@hpgrp.com
USA
Michael Williams
Paul Williams
New York
+1 212 925 4750
mw@paulandwilliams.com
Ali Paul
Paul Williams
Los Angeles
+1 310 858 3883
ali@paulandwilliams.com
MARKETING
Joshua Katz
Leviā€™sĀ® XX
Director
+1 415 501 7781
jkatz@levi.com
Raul Mendoza
Leviā€™sĀ® XX
Manager
+1 415 501 6047
rmendoza@levi.com
EUROPE
Nana Murbandono
Leviā€™sĀ® XX
Manager
+31 20 572 0200
nmurbandono@levi.com
USA
Ben Starmer
Leviā€™sĀ® XX
Manager
+1 303 503 0415
bstarmer@levi.com
Olympisch Stadion 33
1076 DE
Amsterdam
The Netherlands
T +31 20 572 0200
F +31 20 572 0201
contactxx@levi.com
128
v vi
C

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FW13 LVC Look Book

  • 1. A
  • 3.
  • 4. 1
  • 5. 2 3 THE ARCHIVE 4 BOOM TOWN 16 ICONS 74 501Ā® WASH, WEAR & CARE GUIDE 82 ORANGE TAB 87 CONTACTS 128 Faithfully capturing the spirit & heritage of American work wear, Leviā€™sĀ® Vintage Clothingā„¢ reproduces the fits, fabrics and details of bygone eras. Our source material is our own archive and our inspiration is the hardworking men and women that the Leviā€™sĀ® Brand has equipped for the last 140 years. Through our seasonal collections, iconic reissues and special editions, we relive our treasured history and offer timeless products to discerning connoisseurs that are as obsessed with it as we are. PHOTOGRAPHER Immo Klink PHOTOGRAPHERā€™S ASSISTANT Natasha Alipour-Faridani PRODUCTION Eva Novillo at Immo Klink Studio MODELS Etem Ozay Megane Quashie Ysham Avdulahi Rainer Iveson Saga Rickmer DANCERS Matt, Faye, Casey & James SPECIAL THANKS Aicha McKenzie Florin HAIR & MAKEUP Fiona Clarke ADDITIONAL PHOTOGRAPHY Elza Wandler ICONS ILLUSTRATIONS Ben Lamb CARE GUIDE ILLUSTRATIONS Deanna Halsall LAYOUT Mike Fallows PRINTER Lenoirschuring DESIGN & STYLING Leviā€™sĀ® XX Ā© 2013 Levi Strauss & Co. www.levisvintageclothing.com
  • 6. 4 5 Safely preserved in a vault deep inside our headquarters in San Francisco lies an archive of over 20,000 rare and unique examples of Leviā€™sĀ® clothing and artefacts dating back to as early as 1873. Kept at an even temperature and wrapped in unbleached cotton, these delicate specimens are carefully protected by the Leviā€™sĀ® Historian and strictly reserved for the use of our designers. Each season, our team pores through the archives with white-gloved hands, uncovering the secrets of our past and then bringing them back into the world through faithful reproductions that are as fresh now as they were back then. THE ARCHIVE
  • 7. 6 7 Item: Notes: 1944 501Ā® 100% cotton / 14 oz. red selvage Cone Mills denim / High waisted / Regular fit / Concealed rivets / Painted arcuate / Unbranded buttons and rivets FROM THE ARCHIVE FALL WINTER 2013 REPRODUCTION
  • 8. 8 9 Item: Notes: 1960s Leviā€™sĀ® Super Slim Spikes 100% cotton / Wide gauge twill / High waisted / Skinny fit / 13ā€ cuff opening / Black tab / Zip closure FROM THE ARCHIVE FALL WINTER 2013 REPRODUCTION
  • 9. 10 11 Item: Notes: FROM THE ARCHIVE FALL WINTER 2013 REPRODUCTION 1940s Leviā€™sĀ® Reversible Leather Jacket Reversible brass Talon zipper / Label in pocket / One side leather, other heavy cotton twill / Leather side: One welt pocket on chest, two welt pockets on hips, belted back / Cotton side: One leather welt pocket on chest, two leather welt pockets on hips, belted back, pleated action back
  • 10. 12 13 Item: Notes: FROM THE ARCHIVE FALL WINTER 2013 REPRODUCTION 1960s Leviā€™sĀ® Climate Seal Bomber Nylon body / Two welt pockets / Faux fur collar / Quilted lining / Gold Talon zipper
  • 11. 14 15 Item: Notes: FROM THE ARCHIVE FALL WINTER 2013 REPRODUCTION 1930s Leviā€™sĀ® Leather Coat Two welt pockets at chest / Two patch pockets with flaps at hips / Belted back with removable belt at front / Sheepskin collar / Wool lining
  • 12. 16 17 Detroit in the 1960s was an exciting city with an explosive music scene. While a new wave of garage bands churned out revolutionary rock and roll, Motown Records was introducing Young America to Motor Cityā€™s new groove. And in the innermost part of the hardworking home of the American Car industry, youth from the surrounding neighborhoods gathered together, soaked up the new sounds and established their own style. For Fall Winter 2013, Leviā€™sĀ® Vintage Clothingā„¢ pays tribute to Mo Townā€™s musical revolution and the slick stylings of the people that were there.
  • 13. 18 19
  • 14. 20 21 1950s Leviā€™s Sportswear sweatshirt, 1960s Leviā€™sĀ® super slim Spikes Previous 1930s tri colour sweater, 1960s Sta-PrestĀ® cords Crew graphic tee, 1960s Leviā€™sĀ® super slim Spikes 1950s rodeo shirt
  • 15. 22 23 1950s Leviā€™sĀ® Sportswear cardigan, Leviā€™sĀ® Checkerboard rodeo shirt, 1960s 518 White Leviā€™sĀ®
  • 16. 24 25 1960s Vertical stripe tee, Leviā€™sĀ® White Tab cord vest, 1960s Leviā€™sĀ® super slim Spikes
  • 17. 26 27
  • 18. 28 29 1960s turtle neck sweater, 1960s Leviā€™sĀ® button down shirt, 1960s Leviā€™sĀ® super slim Spikes 1960s baseball sweatshirt Previous 1960s baseball sweatshirt 1960s Leviā€™sĀ® button down shirt
  • 20. 32 33 1950s Leviā€™sĀ® Sportswear sweatshirt
  • 21. 34 35 1960s turtle neck sweater, 1960s Leviā€™sĀ® button down shirt 1960s knitted shirt 1960s stripe tee
  • 22. 36 37 1960s turtle neck sweater,1960s Leviā€™sĀ® super slim Spikes
  • 23. 38 39
  • 24. 40 41 1950s tee, 1940s Leviā€™sĀ® reversible leather jacket, 1933 501Ā® Jeans, 1920s Koverups Previous 1960s turtle neck sweater, 1960s 519 Bedford cords
  • 25. 42 43 1950s tee, 1940s Leviā€™sĀ® reversible leather jacket, 1933 501Ā® Jeans, 1920s Koverups
  • 26. 44 45 1960s turtle neck sweater, 1960s Leviā€™sĀ® button down shirt, 1930s Leviā€™sĀ® leather coat, 1954 501Ā®z Jeans
  • 27. 46 47 Fringed leather jacket, 1967 505Ā® Jean 1960s Sherpa lined Type III jacket 1950s fringed suede jacket, 1960s stripe tee, 1960s 519 Bedford cords
  • 30. 52 53 1960s turtle neck sweater, 1960s Leviā€™sĀ® Climate Seal Bomber jacket, 1960s Sta-PrestĀ® cords
  • 31. 54 55
  • 32. 56 57 Leviā€™sĀ® Checkerboard rodeo shirt, 1960s 519 Bedford cords Previous 1950s tee, 1940s Leviā€™sĀ® reversible leather jacket, 1933 501Ā® Jeans 1960s turtle neck sweater, 1960s Leviā€™sĀ® button down shirt, 1930s Leviā€™sĀ® leather coat, 1954 501Ā®z Jeans
  • 33. 58 59 Leviā€™sĀ® Checkerboard rodeo shirt, 1960s 518 White Leviā€™sĀ®
  • 34. 60 61 1955 Sawtooth denim shirt, 1960s Leviā€™sĀ® super slim Spikes
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  • 36. 64 65 1950s Leviā€™sĀ® rodeo shirt, 1960s 519 Bedford cordsWool scarf, Yellow belt, Sunset belt
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  • 38. 68 69
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  • 40. 72 73 1960s 519 BEDFORD CORDS 1960s STRIPED TEE In the early 1960s, Leviā€™sĀ® developed a casual corduroy pant as an alternative to its other denim five-pocket offerings. Originally given the lot number 911 but later called the 519, it was made from sturdy Bedford corduroy and featured a zipper fly, tapered inseam and an impeccably slim fit. In the swinging, techni-color 1960s, Leviā€™sĀ® began to evolve the plain white tee by introducing simple jersey cotton shirts in a rainbow of colors and striped patterns. The Leviā€™sĀ® Vintage Clothingā„¢ 1960s Striped Tee is a slim, neat and tidy jersey cotton T-shirt with a high neckline and a chest pocket. It is offered in different colors and with different repeat patterns. FOG HARVEST GOLD OLIVE WINDSOR WINE GREEN STRIPE RED STRIPE YELLOW STRIPE FALL AND WINTER 2013 Although the Leviā€™sĀ® 501Ā® is arguably the most important garment of the modern age, Levi Strauss and Company is also responsible for introducing or popularizing a series of other iconic pieces of clothing throughout the last two centuries. Every season, Leviā€™sĀ® Vintage Clothingā„¢ offers a selection of the most notorious of these ā€œIconsā€, reviving the fits, fabrics and details of original garments found in the Leviā€™sĀ® Archives. Quality never goes out of style Details Available Colors Details Available Colors MENā€™S ICONS
  • 41. 74 75 1954 501Ā®Z JEANS 1950s TAB TWILL CHINOS 1950s SHORTHORN SHIRT 1950s SPORTSWEAR TEE In the 1950s, Levi Strauss & Co. added a zipper to its iconic 501Ā® Jean to appeal to East Coasters who were uncomfortable with the traditional button fly. Aside from the ā€œZā€, the 1954 501Ā®Z Jean was like all other 501Ā® Jeans of its time. Built from 12 oz. Cone Mills red selvage denim and had two covered rivets on both back pockets, a leather Two Horse patch and a double needle stitched Arcuate. Popular with service station attendants, repairmen, college students and beat poets, Tab Twill Chinos were affordable work pants originally inspired by US military uniforms. The Leviā€™sĀ® Vintage Clothingā„¢ Tab Twill Chinos feature a Tab Twill label on the waistband, tunnel belt loops and strong welt pockets made from genuine boat sail cloth. Theyā€™re regular fitting and have been heavily washed for added softness. The Shorthorn shirt derived its name from the Shorthorn bull depicted on the label. It retained the bold colors and inventive check patterns of western shirts, but was stripped of flashy rodeo details. The Leviā€™sĀ® Vintage Clothingā„¢ 1950s Shorthorn Shirt is offered in both a yellow and a brown check cotton flannel and features two flap pockets and a Leviā€™sĀ® Western Wear Label. Americans had more opportunities for leisure in the ā€˜50s and with that came a more relaxed and casual approach to dress. The 1950s Sportswear Tee is similar to the iconic tee popularized by Marlon Brando in the film, The Wild One. It is made from 100% cotton and bears the original ā€˜50s-era Leviā€™sĀ® Sportswear of California label. RIGID EAST SIDER BLUNT KROMER NEW RINSE NEWTOWN PRARIE SAND GREY YELLOW CHECK BROWN CHECK MILK WHITE DARK GREY MELE PINE NEEDLE HONEY BOSSA NOVA BLACK Details Available Colors Details Available Colors Details Available Colors Details Available Finishes MENā€™SMENā€™S
  • 42. 76 77 1947 501Ā® JEANS 1955 SAWTOOTH DENIM SHIRT When World War II ended, Levi Strauss & Co. offered up a new, slimmer fitting 501Ā® to usher in the style of post-war America. Stripped of unnecessary details like the cinch and suspender buttonsā€” the 1947 501Ā® Jeans were made of 12 oz. Cone Mills red selvage denim and had two covered rivets on both back pockets, a Two Horse leather patch and a big ā€œEā€ Red Tab. This is one of the many versions Leviā€™sĀ® made of the Western denim shirt, and certainly the most classic. Itā€™s referred to as the Sawtooth shirt due to its distinctive pocket flap shape, which resembles the teeth of a saw blade. It is slim fitting and has mother of pearl snaps, Western yoke detailing and the Leviā€™sĀ® Western Wear Label. RIGID ROUGH HOUSE VANISHING POINT TUMBLEWEED NEW RINSE RAM SHACKLED BRIGHT BLUE EMBROIDERY (Randomly placed mushroom embroidery) ALL IN ONE The classic one-piece long underwear, commonly referred to as the Union Suit, originated in the United States during the latter part of the 19th century. This Leviā€™sĀ® Vintage Clothingā„¢ 1920s All in One is made from a red melee wool and cotton blend with a woven placket at front, bone buttons and a button flap rear referred to as the firemanā€™s hatch. RED MELE Details Available Finishes Details Available ColorsDetails Available Finishes MENā€™SMENā€™S
  • 43. 78 79 1950s 701Ā® JEANS BASEBALL TEE Details Available Finishes Details Available Colors In the 1930s, Levi Strauss and Company introduced the first five-pocket jean especially built for women: The 701Ā®. It was feminine, high-waisted and had a wide, straight leg. The Leviā€™sĀ® Vintage Clothingā„¢ 1950s 701Ā® is made from a soft 10 oz. pink selvage denim, has a Red Tab, spade shaped back pockets, a long talon zipper fly and concealed back pocket rivets. A classic Baseball Tee from the ā€œBad News Bearsā€ era with half-length contrast sleeves, an easy fitting body and the Leviā€™sĀ® Lazy L label. It is offered in a fog color with contrasting Raglan sleeves in either Pine Needle or Winsor Wine. Made in standard menā€™s sizes and extra small for womenā€™s. Along with womenā€™s specific product, most Leviā€™sĀ® Vintage Clothingā„¢ products are available in smaller sizes suitable for women. Mix and match to see how versatile the product is. RIGID FOG/PINE NEEDLE FOG/WINSOR WINE 1950s SPORTSWEAR TEE Americans had more opportunities for leisure in the ā€˜50s and with that came a more relaxed and casual approach to dress. The 1950s Sportswear Tee is similar to the iconic tee popularized by Marlon Brando in the film, The Wild One. It is made from 100% cotton and bears the original ā€˜50s-era Leviā€™sĀ® Sportswear of California label. Made in standard menā€™s sizes and extra small for womenā€™s. MILK WHITE DARK GREY MELE PINE NEEDLE HONEY BOSSA NOVA BLACK Details Available Colors Available in Womenā€™s Size WOMENā€™SWOMENā€™S
  • 44. 80 81 How to WASH, WEAR & CARE for your RIGID 501 Ā® s
  • 45. 82 83 Keep ā€˜em Rigid WASH ā€˜em GOOd DIP IN THE ā€˜TUB Some folks like to wear their rigid 501Ā®s without washing. The wear effect on a true rigid jean will always give the most dramatic look. You can dry-clean, but thatā€™s only if you donā€™t mind chemicals being used on your denims. Some people spray vinegar when their jeans hang inside out to remove any odour. Some simply hang their jeans outside for a few days. Folding jeans into the freezer also does the same job. If you prefer a thorough wash and simply donā€™t have the time for handwashing, wash inside out at 86Ā° F / 30Ā° C. Donā€™t tumble-dry: itā€™ll shrink too much. Dry in the open air if you can, or hang them in a warm place until crispy dry. Long-term shrinkage will occur over several washes. The very first time you wear your 501Ā®s, climb into the bathtub and let them soak on your body for up to half an hour. Drain the tub, squeeze the excess water from your legs then get outside in the sunshine to dry them into your shape. Otherwise, bend and stretch while wearing them indoors until you can carefully slip out of them and dry them over the back of a chair. When your jeans are dirty, simply climb back into the bathtub and wash with a little soap. If you donā€™t plan to wash your 501Ā®s, buy one size smaller in the waist and true size for length. After a few wears the waist will stretch to your size. If you plan to wash your 501Ā®s, buy two sizes bigger in the waist and length and wash to achieve your size. -1 +2 The following guidelines are considering law of averages with our Leviā€™sĀ® Vintage Clothingā„¢ 501Ā® jeans. Each denim will shrink and skew in a slightly different way. Different temperatures will also have an effect. The options for how you wash, wear and care for your 501Ā® jeans are vast. Itā€™s up to you to make your choice and stick to it. Enjoy this journey and long-term love affair. GET THE RIGHT FIT If you plan to shrink your 501Ā®s in the bathtub, buy your true size in the waist but two sizes bigger in length. After shrinking in the bathtub, make sure to stretch the waist back out while still wet: this method will help achieve a slimmer silhouette. +2 +2 one that suits you best ā€‚ ā€‚ ā€‚
  • 46. 84 85 1970s Leviā€™sĀ® tee, 1970s 684Ā® Jeans The Leviā€™sĀ® Brand first used the Orange Tab on a line of affordable, slim-fitting jeans, jackets and shirts designed for the Young Americans of the 1960s and 70s. To this day, the Orange Tab is synonymous with simple and clean design as well as the free and easy spirit of the times. Made in the USA exactly as it was when it was first introduced, the Leviā€™sĀ® Vintage Clothingā„¢ Orange Tab Collection revives this family of true American classics and offers it up to a new generation of rebels and revolutionaries.
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  • 48. 88 89 1970s Leviā€™sĀ® tee, 1960s chambray shirt 1970s Leviā€™sĀ® sweatshirt, 1960s 606Ā® Jeans Previous 1970s denim shirt, 1970s 684Ā® Jeans
  • 49. 90 91 1970s Leviā€™sĀ® tee, 1960s 606Ā® Jeans
  • 50. 92 93 1970s Leviā€™sĀ® tee, 1960s 606Ā® Jeans
  • 51. 94 95 1970s denim shirt, 1960s 606Ā® Jeans customised
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  • 53. 98 99 1960s chambray shirt, 1970s Trucker jacket, 1970s 684Ā® Jeans Previous 1970s Leviā€™sĀ® tee, 1970s 615Ā® Jeans
  • 54. 100 101 1970s Trucker jacket, 1970s 615Ā® Jeans
  • 55. 102 103 1970s Leviā€™sĀ® tee, 1970s denim shirt, 1970s denim jacket 1970s denim jacket
  • 57. 106 107 1970s denim shirt 1970s denim jacket Previous 1960s chambray shirt, 1970s denim jacket, 1970s 684Ā® Jeans
  • 58. 108 109 1960s chambray shirt, 1970s denim jacket, 1970s 607Ā® Jeans
  • 60. 112 113 1970s denim shirt, 1970s 684Ā® Jeans Previous 1970s denim shirt, 1970s 615Ā® Jeans
  • 63. 118 119 1960s 606Ā® Jeans 1970s Leviā€™sĀ® sweatshirt cut off, 1970s 684Ā® Jeans cut off
  • 64. 120 121 8 5 4 3 9 10 1 2 76 1. Black ink leather patch 2. Copper shank 3. Bar tacks instead of copper rivets 4. Talon zip fly 5. Orange tab 6. Line Eight construction 7. Single thread color 8. Seven belt loops 9. Double fell seam 10. Long, lean back pocket 10thingsyou reallyoughta knowabout Leviā€™sĀ® OrangeTab
  • 65. 122 123 MENā€™S 1970s LEVIā€™SĀ® SWEATSHIRT MENā€™S 1970s TRUCKER JACKET MENā€™S 1960s CHAMBRAY SHIRT MENā€™S 1970s DENIM SHIRT MENā€™S JEANS 1960s 606Ā® SUPER SLIM 1970s 615Ā® REGULAR FIT 1970s 607Ā® BOOTCUT MENā€™S 1970s LEVIā€™SĀ® T-SHIRTS RINSE / BLACK OVERDYE / DOUBLE TROUBLE BLUE MELE / RED MELE LEVIā€™S JEANS GUARANTEE TICKET BATWING RIGID / MEDIUM / STONE BLEACH / BLACK OVERDYE RIGID / BLACK OVERDYE RIGID / MEDIUM / STONE BLEACH RINSE / BLEACH MEDIUM FALL WINTER 2013 ā€¢FALL WINTER 2013 ā€¢
  • 66. 124 125 WOMENā€™S 1970s TRUCKER JACKET WOMENā€™S 1960s CHAMBRAY SHIRT WOMENā€™S 1970s DENIM SHIRT WOMENā€™S JEANSWOMENā€™S BASEBALL TEE 1960s 606Ā® SUPER SLIM CUSTOMISED 1970s 684Ā® BELL BOTTOM MID RINSE / SUPER BLEACH MEDIUM LEVIā€™S JEANS DARK / STONE BLEACH / BLACK OVERDYE MEDIUM / LIGHT MID RINSE / SUPER BLEACH FALL WINTER 2013 ā€¢FALL WINTER 2013 ā€¢
  • 67. 126 127 SALES INQUIRIES EUROPE Martin White Leviā€™sĀ® XX European Sales Director +31 20 572 0200 mwhite@levi.com FRANCE & BELGIUM Dylan Julien Leviā€™sĀ® XX Sales Manager djulien@levi.com +33 67 897 8718 Olivier Jacoby Leviā€™sĀ® XX Sales Manager ojacoby@levi.com +33 67 388 4479 GERMANY, AUSTRIA & SWITZERLAND Ricky Alston Leviā€™sĀ® XX Sales Manager ralston@levi.com +49 152 5795 0104 ITALY, GREECE & TURKEY Gabriele Roccato Leviā€™sĀ® XX Sales Manager groccato@levi.com +39 3408 310 080 Alessia Greco Leviā€™sĀ® XX Sales Manager agreco@levi.com +39 3489 405 735 NORDIC & THE NETHERLANDS Nils SchĆ©le Leviā€™sĀ® XX Sales Manager nschele@levi.com +46 70 3980 501 Marcus Bohme Leviā€™sĀ® XX Sales Manager mbohme@levi.com +46 766 333 501 SPAIN & PORTUGAL Annamaria Ferran Leviā€™sĀ® XX Sales Manager annamariaferran@gmail.com +34 62 745 2214 UK & IRELAND Pamela Parke Leviā€™sĀ® XX Sales Manager pparke@levi.com +44 7860 929 505 Carlos Williams Leviā€™sĀ® XX Sales Manager cwilliams@levi.com +44 7843 296 573 Beatriz Losada Leviā€™sĀ® XX Sales Manager blosada@levi.com +44 7854 956 460 JAPAN Yosuke Otsubo Leviā€™sĀ® XX Sales and Marketing Director yotsubo@levi.com +81 3 6418 5501 Shinohara Katsuyuki Leviā€™sĀ® XX Sales Manager kshinohara@levi.com +81 3 6418 5501 USA & CANADA Dave Coury Namaste USA President +1 917 834 6506 david@namasteshowroom.com Alishea Ray Namaste USA West, Los Angeles +1 213 689 4867 alishea@namasteshowroom.com Traci McRobbie Namaste USA West, Los Angeles +1 213 689 4867 traci@namasteshowroom.com Eric Davis Namaste USA East, New York +1 212 242 6530 eric@namasteshowroom.com PRESS INQUIRIES JAPAN Takeshi Mikami PR01 +81 3 5774 1408 takeshi_mikami@hpgrp.com USA Michael Williams Paul Williams New York +1 212 925 4750 mw@paulandwilliams.com Ali Paul Paul Williams Los Angeles +1 310 858 3883 ali@paulandwilliams.com MARKETING Joshua Katz Leviā€™sĀ® XX Director +1 415 501 7781 jkatz@levi.com Raul Mendoza Leviā€™sĀ® XX Manager +1 415 501 6047 rmendoza@levi.com EUROPE Nana Murbandono Leviā€™sĀ® XX Manager +31 20 572 0200 nmurbandono@levi.com USA Ben Starmer Leviā€™sĀ® XX Manager +1 303 503 0415 bstarmer@levi.com Olympisch Stadion 33 1076 DE Amsterdam The Netherlands T +31 20 572 0200 F +31 20 572 0201 contactxx@levi.com
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