Levi's Vintage Clothing faithfully reproduces vintage Levi's clothing from the company's archive dating back to 1873. Each season, the design team selects iconic pieces from different eras to revive through reproductions that capture the original fits, fabrics and details. This document shows examples of reproduced garments from the 1940s to 1960s, including jeans, jackets, shirts and more, with photos and descriptions of each item. The goal is to relive Levi's treasured history and offer vintage-inspired styles for fashion enthusiasts.

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THE ARCHIVE 4
BOOM TOWN 16
ICONS 74
501® WASH, WEAR & CARE GUIDE 82
ORANGE TAB 87
CONTACTS 128
Faithfully capturing the spirit & heritage of American
work wear, Levi’s® Vintage Clothing™ reproduces the
fits, fabrics and details of bygone eras. Our source
material is our own archive and our inspiration is
the hardworking men and women that the Levi’s®
Brand has equipped for the last 140 years. Through
our seasonal collections, iconic reissues and special
editions, we relive our treasured history and offer
timeless products to discerning connoisseurs that
are as obsessed with it as we are.
PHOTOGRAPHER
Immo Klink
PHOTOGRAPHER’S ASSISTANT
Natasha Alipour-Faridani
PRODUCTION
Eva Novillo at
Immo Klink Studio
MODELS
Etem Ozay
Megane Quashie
Ysham Avdulahi
Rainer Iveson
Saga Rickmer
DANCERS
Matt, Faye, Casey & James
SPECIAL THANKS
Aicha McKenzie
Florin
HAIR & MAKEUP
Fiona Clarke
ADDITIONAL PHOTOGRAPHY
Elza Wandler
ICONS ILLUSTRATIONS
Ben Lamb
CARE GUIDE ILLUSTRATIONS
Deanna Halsall
LAYOUT
Mike Fallows
PRINTER
Lenoirschuring
DESIGN & STYLING
Levi’s®
XX
© 2013 Levi Strauss & Co.
www.levisvintageclothing.com

6. 4 5
Safely preserved in a vault deep
inside our headquarters in San
Francisco lies an archive of over
20,000 rare and unique examples of
Levi’s® clothing and artefacts dating
back to as early as 1873. Kept at an
even temperature and wrapped in
unbleached cotton, these delicate
specimens are carefully protected
by the Levi’s® Historian and strictly
reserved for the use of our designers.
Each season, our team pores through
the archives with white-gloved
hands, uncovering the secrets of
our past and then bringing them
back into the world through faithful
reproductions that are as fresh now
as they were back then.
THE
ARCHIVE

7. 6 7
Item:
Notes:
1944 501®
100% cotton / 14 oz. red selvage Cone Mills denim
/ High waisted / Regular fit / Concealed rivets /
Painted arcuate / Unbranded buttons and rivets
FROM THE ARCHIVE FALL WINTER 2013 REPRODUCTION

8. 8 9
Item:
Notes:
1960s Levi’s® Super Slim Spikes
100% cotton / Wide gauge twill / High waisted /
Skinny fit / 13” cuff opening / Black tab / Zip closure
FROM THE ARCHIVE FALL WINTER 2013 REPRODUCTION

9. 10 11
Item:
Notes:
FROM THE ARCHIVE FALL WINTER 2013 REPRODUCTION
1940s Levi’s® Reversible Leather Jacket
Reversible brass Talon zipper / Label in pocket / One
side leather, other heavy cotton twill / Leather side:
One welt pocket on chest, two welt pockets on hips,
belted back / Cotton side: One leather welt pocket on
chest, two leather welt pockets on hips, belted back,
pleated action back

10. 12 13
Item:
Notes:
FROM THE ARCHIVE FALL WINTER 2013 REPRODUCTION
1960s Levi’s® Climate Seal Bomber
Nylon body / Two welt pockets / Faux fur collar /
Quilted lining / Gold Talon zipper

11. 14 15
Item:
Notes:
FROM THE ARCHIVE FALL WINTER 2013 REPRODUCTION
1930s Levi’s® Leather Coat
Two welt pockets at chest / Two patch pockets with
flaps at hips / Belted back with removable belt at
front / Sheepskin collar / Wool lining

12. 16 17
Detroit in the 1960s was an exciting
city with an explosive music scene.
While a new wave of garage bands
churned out revolutionary rock and
roll, Motown Records was introducing
Young America to Motor City’s new
groove. And in the innermost part
of the hardworking home of the
American Car industry, youth from the
surrounding neighborhoods gathered
together, soaked up the new sounds
and established their own style.
For Fall Winter 2013, Levi’s® Vintage
Clothing™ pays tribute to Mo Town’s
musical revolution and the slick
stylings of the people that were there.

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14. 20 21
1950s Levi’s Sportswear sweatshirt, 1960s Levi’s® super slim Spikes
Previous
1930s tri colour sweater, 1960s Sta-Prest® cords
Crew graphic tee, 1960s Levi’s® super slim Spikes
1950s rodeo shirt

15. 22 23
1950s Levi’s® Sportswear cardigan, Levi’s® Checkerboard rodeo shirt, 1960s 518 White Levi’s®

16. 24 25
1960s Vertical stripe tee, Levi’s® White Tab cord vest, 1960s Levi’s® super slim Spikes

17. 26 27

18. 28 29
1960s turtle neck sweater, 1960s Levi’s® button down shirt, 1960s Levi’s® super slim Spikes
1960s baseball sweatshirt
Previous
1960s baseball sweatshirt
1960s Levi’s® button down shirt

19. 30 31
1960s knitted shirt

20. 32 33
1950s Levi’s® Sportswear sweatshirt

21. 34 35
1960s turtle neck sweater, 1960s Levi’s® button down shirt
1960s knitted shirt
1960s stripe tee

22. 36 37
1960s turtle neck sweater,1960s Levi’s® super slim Spikes

23. 38 39

24. 40 41
1950s tee, 1940s Levi’s® reversible leather jacket, 1933 501® Jeans, 1920s Koverups
Previous
1960s turtle neck sweater, 1960s 519 Bedford cords

25. 42 43
1950s tee, 1940s Levi’s® reversible leather jacket, 1933 501® Jeans, 1920s Koverups

26. 44 45
1960s turtle neck sweater, 1960s Levi’s® button down shirt, 1930s Levi’s® leather coat, 1954 501®z Jeans

27. 46 47
Fringed leather jacket, 1967 505® Jean
1960s Sherpa lined Type III jacket
1950s fringed suede jacket, 1960s stripe tee, 1960s 519 Bedford cords

28. 48 49
1940s Levi’s® wool jacket

29. 50 51
1940s Levi’s® wool jacket

30. 52 53
1960s turtle neck sweater, 1960s Levi’s® Climate Seal Bomber jacket, 1960s Sta-Prest® cords

31. 54 55

32. 56 57
Levi’s® Checkerboard rodeo shirt, 1960s 519 Bedford cords
Previous
1950s tee, 1940s Levi’s® reversible leather jacket, 1933 501® Jeans
1960s turtle neck sweater, 1960s Levi’s® button down shirt, 1930s Levi’s® leather coat, 1954 501®z Jeans

33. 58 59
Levi’s® Checkerboard rodeo shirt, 1960s 518 White Levi’s®

34. 60 61
1955 Sawtooth denim shirt, 1960s Levi’s® super slim Spikes

35. 62 63

36. 64 65
1950s Levi’s® rodeo shirt, 1960s 519 Bedford cordsWool scarf, Yellow belt, Sunset belt

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38. 68 69

39. 70 71

40. 72 73
1960s 519 BEDFORD CORDS
1960s STRIPED TEE
In the early 1960s, Levi’s®
developed a casual corduroy pant
as an alternative to its other denim
five-pocket offerings. Originally
given the lot number 911 but
later called the 519, it was made
from sturdy Bedford corduroy
and featured a zipper fly, tapered
inseam and an impeccably slim fit.
In the swinging, techni-color 1960s,
Levi’s® began to evolve the plain
white tee by introducing simple
jersey cotton shirts in a rainbow
of colors and striped patterns. The
Levi’s® Vintage Clothing™ 1960s
Striped Tee is a slim, neat and tidy
jersey cotton T-shirt with a high
neckline and a chest pocket. It is
offered in different colors and with
different repeat patterns.
FOG
HARVEST GOLD
OLIVE
WINDSOR WINE
GREEN STRIPE
RED STRIPE
YELLOW STRIPE
FALL
AND
WINTER
2013
Although the Levi’s® 501® is
arguably the most important
garment of the modern age,
Levi Strauss and Company is
also responsible for introducing
or popularizing a series
of other iconic pieces of
clothing throughout the last
two centuries. Every season,
Levi’s® Vintage Clothing™
offers a selection of the
most notorious of these
“Icons”, reviving the fits,
fabrics and details of
original garments found
in the Levi’s® Archives.
Quality never goes out of style
Details Available Colors
Details Available Colors
MEN’S
ICONS

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1954 501®Z JEANS 1950s TAB TWILL CHINOS
1950s SHORTHORN SHIRT 1950s SPORTSWEAR TEE
In the 1950s, Levi Strauss & Co.
added a zipper to its iconic 501®
Jean to appeal to East Coasters
who were uncomfortable with the
traditional button fly. Aside from
the “Z”, the 1954 501®Z Jean
was like all other 501® Jeans of its
time. Built from 12 oz. Cone Mills
red selvage denim and had two
covered rivets on both back pockets,
a leather Two Horse patch and a
double needle stitched Arcuate.
Popular with service station
attendants, repairmen, college
students and beat poets, Tab Twill
Chinos were affordable work pants
originally inspired by US military
uniforms. The Levi’s® Vintage
Clothing™ Tab Twill Chinos feature
a Tab Twill label on the waistband,
tunnel belt loops and strong welt
pockets made from genuine boat
sail cloth. They’re regular fitting
and have been heavily washed for
added softness.
The Shorthorn shirt derived its name
from the Shorthorn bull depicted
on the label. It retained the bold
colors and inventive check patterns
of western shirts, but was stripped
of flashy rodeo details. The Levi’s®
Vintage Clothing™ 1950s Shorthorn
Shirt is offered in both a yellow and
a brown check cotton flannel and
features two flap pockets and a
Levi’s® Western Wear Label.
Americans had more opportunities
for leisure in the ‘50s and with that
came a more relaxed and casual
approach to dress. The 1950s
Sportswear Tee is similar to the
iconic tee popularized by Marlon
Brando in the film, The Wild One.
It is made from 100% cotton and
bears the original ‘50s-era Levi’s®
Sportswear of California label.
RIGID
EAST SIDER
BLUNT
KROMER
NEW RINSE
NEWTOWN
PRARIE SAND
GREY
YELLOW CHECK
BROWN CHECK
MILK WHITE
DARK GREY MELE
PINE NEEDLE
HONEY
BOSSA NOVA
BLACK
Details Available Colors
Details Available Colors Details Available Colors
Details Available Finishes
MEN’SMEN’S

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1947 501® JEANS
1955 SAWTOOTH DENIM SHIRT
When World War II ended, Levi
Strauss & Co. offered up a new,
slimmer fitting 501® to usher
in the style of post-war America.
Stripped of unnecessary details like
the cinch and suspender buttons—
the 1947 501® Jeans were made
of 12 oz. Cone Mills red selvage
denim and had two covered rivets
on both back pockets, a Two Horse
leather patch and a big “E” Red Tab.
This is one of the many versions
Levi’s® made of the Western denim
shirt, and certainly the most classic.
It’s referred to as the Sawtooth shirt
due to its distinctive pocket flap
shape, which resembles the teeth
of a saw blade. It is slim fitting and
has mother of pearl snaps, Western
yoke detailing and the Levi’s®
Western Wear Label.
RIGID
ROUGH HOUSE
VANISHING POINT
TUMBLEWEED
NEW RINSE
RAM SHACKLED
BRIGHT BLUE
EMBROIDERY
(Randomly placed
mushroom embroidery)
ALL IN ONE
The classic one-piece long
underwear, commonly referred to
as the Union Suit, originated in the
United States during the latter part
of the 19th century. This Levi’s®
Vintage Clothing™ 1920s All in
One is made from a red melee
wool and cotton blend with a woven
placket at front, bone buttons and
a button flap rear referred to as the
fireman’s hatch.
RED MELE
Details Available Finishes
Details Available ColorsDetails Available Finishes
MEN’SMEN’S

43. 78 79
1950s 701® JEANS
BASEBALL TEE
Details Available Finishes
Details Available Colors
In the 1930s, Levi Strauss and
Company introduced the first
five-pocket jean especially built
for women: The 701®. It was
feminine, high-waisted and had
a wide, straight leg. The Levi’s®
Vintage Clothing™ 1950s 701®
is made from a soft 10 oz. pink
selvage denim, has a Red Tab,
spade shaped back pockets, a long
talon zipper fly and concealed back
pocket rivets.
A classic Baseball Tee from the “Bad
News Bears” era with half-length
contrast sleeves, an easy fitting
body and the Levi’s® Lazy L label.
It is offered in a fog color with
contrasting Raglan sleeves in either
Pine Needle or Winsor Wine. Made
in standard men’s sizes and extra
small for women’s.
Along with women’s specific product, most Levi’s® Vintage
Clothing™ products are available in smaller sizes suitable for
women. Mix and match to see how versatile the product is.
RIGID
FOG/PINE NEEDLE
FOG/WINSOR WINE
1950s SPORTSWEAR TEE
Americans had more opportunities
for leisure in the ‘50s and with that
came a more relaxed and casual
approach to dress. The 1950s
Sportswear Tee is similar to the
iconic tee popularized by Marlon
Brando in the film, The Wild One.
It is made from 100% cotton and
bears the original ‘50s-era Levi’s®
Sportswear of California label. Made
in standard men’s sizes and extra
small for women’s.
MILK WHITE
DARK GREY MELE
PINE NEEDLE
HONEY
BOSSA NOVA
BLACK
Details Available Colors
Available in
Women’s Size
WOMEN’SWOMEN’S

44. 80 81
How to
WASH, WEAR
& CARE
for your
RIGID 501
®
s

45. 82 83
Keep ‘em Rigid WASH ‘em GOOd
DIP IN THE ‘TUB
Some folks like to wear their rigid 501®s without washing. The wear effect on a
true rigid jean will always give the most dramatic look. You can dry-clean, but that’s
only if you don’t mind chemicals being used on your denims. Some people spray vinegar
when their jeans hang inside out to remove any odour. Some simply hang their jeans
outside for a few days. Folding jeans into the freezer also does the same job.
If you prefer a thorough wash and simply don’t have the time for handwashing,
wash inside out at 86° F / 30° C. Don’t tumble-dry: it’ll shrink too much. Dry in the
open air if you can, or hang them in a warm place until crispy dry. Long-term shrinkage
will occur over several washes.
The very first time you wear your 501®s, climb into the bathtub and let them soak
on your body for up to half an hour. Drain the tub, squeeze the excess water from
your legs then get outside in the sunshine to dry them into your shape. Otherwise, bend
and stretch while wearing them indoors until you can carefully slip out of them and dry
them over the back of a chair. When your jeans are dirty, simply climb back into the
bathtub and wash with a little soap.
If you don’t plan to wash your 501®s,
buy one size smaller in the waist and true
size for length. After a few wears the waist
will stretch to your size.
If you plan to wash your 501®s, buy two
sizes bigger in the waist and length and
wash to achieve your size.
-1 +2
The following guidelines are considering law of averages
with our Levi’s®
Vintage Clothing™
501®
jeans. Each denim
will shrink and skew in a slightly different way. Different
temperatures will also have an effect. The options for how
you wash, wear and care for your 501®
jeans are vast.
It’s up to you to make your choice and stick to it.
Enjoy this journey and long-term love affair.
GET THE RIGHT FIT
If you plan to shrink your 501®s in the
bathtub, buy your true size in the waist but
two sizes bigger in length. After shrinking in
the bathtub, make sure to stretch the waist
back out while still wet: this method will
help achieve a slimmer silhouette.
+2
+2
one that suits you best

46. 84 85
1970s Levi’s® tee, 1970s 684® Jeans
The Levi’s® Brand first used the
Orange Tab on a line of affordable,
slim-fitting jeans, jackets and shirts
designed for the Young Americans
of the 1960s and 70s. To this day,
the Orange Tab is synonymous with
simple and clean design as well as
the free and easy spirit of the times.
Made in the USA exactly as it
was when it was first introduced,
the Levi’s® Vintage Clothing™
Orange Tab Collection revives this
family of true American classics and
offers it up to a new generation of
rebels and revolutionaries.

47. 86 87

48. 88 89
1970s Levi’s® tee, 1960s chambray shirt
1970s Levi’s® sweatshirt, 1960s 606® Jeans
Previous
1970s denim shirt, 1970s 684® Jeans

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1970s Levi’s® tee, 1960s 606® Jeans

50. 92 93
1970s Levi’s® tee, 1960s 606® Jeans

51. 94 95
1970s denim shirt, 1960s 606® Jeans customised

52. 96 97

53. 98 99
1960s chambray shirt, 1970s Trucker jacket, 1970s 684® Jeans
Previous
1970s Levi’s® tee, 1970s 615® Jeans

54. 100 101
1970s Trucker jacket, 1970s 615® Jeans

55. 102 103
1970s Levi’s® tee, 1970s denim shirt, 1970s denim jacket
1970s denim jacket

56. 104 105

57. 106 107
1970s denim shirt
1970s denim jacket
Previous
1960s chambray shirt, 1970s denim jacket, 1970s 684® Jeans

58. 108 109
1960s chambray shirt, 1970s denim jacket, 1970s 607® Jeans

59. 110 111

60. 112 113
1970s denim shirt, 1970s 684® Jeans
Previous
1970s denim shirt, 1970s 615® Jeans

61. 114 115
1960s 606® Jeans

62. 116 117
1960s 606® Jeans

63. 118 119
1960s 606® Jeans
1970s Levi’s® sweatshirt cut off, 1970s 684® Jeans cut off

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8
5
4
3
9
10
1
2
76
1. Black ink leather patch 2. Copper shank
3. Bar tacks instead of copper rivets 4. Talon
zip fly 5. Orange tab 6. Line Eight construction
7. Single thread color 8. Seven belt loops
9. Double fell seam 10. Long, lean back pocket
10thingsyou
reallyoughta
knowabout
Levi’s®
OrangeTab

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MEN’S 1970s LEVI’S® SWEATSHIRT MEN’S 1970s TRUCKER JACKET
MEN’S 1960s CHAMBRAY SHIRT MEN’S 1970s DENIM SHIRT
MEN’S JEANS
1960s 606® SUPER SLIM 1970s 615® REGULAR FIT
1970s 607® BOOTCUT
MEN’S 1970s LEVI’S® T-SHIRTS
RINSE / BLACK OVERDYE / DOUBLE TROUBLE
BLUE MELE / RED MELE
LEVI’S JEANS GUARANTEE TICKET BATWING
RIGID / MEDIUM / STONE BLEACH / BLACK OVERDYE
RIGID / BLACK OVERDYE
RIGID / MEDIUM / STONE BLEACH
RINSE / BLEACH
MEDIUM
FALL WINTER 2013 •FALL WINTER 2013 •

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WOMEN’S 1970s TRUCKER JACKET
WOMEN’S 1960s CHAMBRAY SHIRT WOMEN’S 1970s DENIM SHIRT
WOMEN’S JEANSWOMEN’S BASEBALL TEE
1960s 606® SUPER SLIM CUSTOMISED 1970s 684® BELL BOTTOM
MID RINSE / SUPER BLEACH
MEDIUM
LEVI’S JEANS
DARK / STONE BLEACH / BLACK OVERDYE MEDIUM / LIGHT
MID RINSE / SUPER BLEACH
FALL WINTER 2013 •FALL WINTER 2013 •

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SALES INQUIRIES
EUROPE
Martin White
Levi’s® XX
European Sales Director
+31 20 572 0200
mwhite@levi.com
FRANCE & BELGIUM
Dylan Julien
Levi’s® XX
Sales Manager
djulien@levi.com
+33 67 897 8718
Olivier Jacoby
Levi’s® XX
Sales Manager
ojacoby@levi.com
+33 67 388 4479
GERMANY, AUSTRIA
& SWITZERLAND
Ricky Alston
Levi’s® XX
Sales Manager
ralston@levi.com
+49 152 5795 0104
ITALY, GREECE & TURKEY
Gabriele Roccato
Levi’s® XX
Sales Manager
groccato@levi.com
+39 3408 310 080
Alessia Greco
Levi’s® XX
Sales Manager
agreco@levi.com
+39 3489 405 735
NORDIC &
THE NETHERLANDS
Nils Schéle
Levi’s® XX
Sales Manager
nschele@levi.com
+46 70 3980 501
Marcus Bohme
Levi’s® XX
Sales Manager
mbohme@levi.com
+46 766 333 501
SPAIN & PORTUGAL
Annamaria Ferran
Levi’s® XX
Sales Manager
annamariaferran@gmail.com
+34 62 745 2214
UK & IRELAND
Pamela Parke
Levi’s® XX
Sales Manager
pparke@levi.com
+44 7860 929 505
Carlos Williams
Levi’s® XX
Sales Manager
cwilliams@levi.com
+44 7843 296 573
Beatriz Losada
Levi’s® XX
Sales Manager
blosada@levi.com
+44 7854 956 460
JAPAN
Yosuke Otsubo
Levi’s® XX
Sales and Marketing Director
yotsubo@levi.com
+81 3 6418 5501
Shinohara Katsuyuki
Levi’s® XX
Sales Manager
kshinohara@levi.com
+81 3 6418 5501
USA & CANADA
Dave Coury
Namaste USA
President
+1 917 834 6506
david@namasteshowroom.com
Alishea Ray
Namaste USA
West, Los Angeles
+1 213 689 4867
alishea@namasteshowroom.com
Traci McRobbie
Namaste USA
West, Los Angeles
+1 213 689 4867
traci@namasteshowroom.com
Eric Davis
Namaste USA
East, New York
+1 212 242 6530
eric@namasteshowroom.com
PRESS INQUIRIES
JAPAN
Takeshi Mikami
PR01
+81 3 5774 1408
takeshi_mikami@hpgrp.com
USA
Michael Williams
Paul Williams
New York
+1 212 925 4750
mw@paulandwilliams.com
Ali Paul
Paul Williams
Los Angeles
+1 310 858 3883
ali@paulandwilliams.com
MARKETING
Joshua Katz
Levi’s® XX
Director
+1 415 501 7781
jkatz@levi.com
Raul Mendoza
Levi’s® XX
Manager
+1 415 501 6047
rmendoza@levi.com
EUROPE
Nana Murbandono
Levi’s® XX
Manager
+31 20 572 0200
nmurbandono@levi.com
USA
Ben Starmer
Levi’s® XX
Manager
+1 303 503 0415
bstarmer@levi.com
Olympisch Stadion 33
1076 DE
Amsterdam
The Netherlands
T +31 20 572 0200
F +31 20 572 0201
contactxx@levi.com

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