Levi's Made & Crafted and The Thing Quarterly collaborated on a mixed-media project called Moment to Moment that featured art installations, films, digital art and print works from various artists. The project was inspired by Dan Graham's advertising interventions in fashion magazines in the 1960s. It aims to move beyond traditional advertising by telling stories in multiple mediums and formats. A newspaper compiling contributions from collaborators like James Franco, Dave Muller and Ariana Reines will be printed and distributed worldwide in July.

1. CONTRIBUTORS
ANNA TREVELYAN
stylist
What would be the hardest part about
living in the wild? “It would probably
be really hard to walk in heels in
the jungle.”
RIFF RAFF
musician-confidant
What’s the wildest job you’ve ever
had? “I used to cut people’s hair in
5th grade—the crazy part was that
I used a Weedwacker.”
EDDY FRANKEL
writer
What’s your spirit animal?
“Kevin Kline.”
CHARLES FRÉGER
photographer
What’s the most primitive thing
about you? “Work with me and
you’ll find out.”
LESTER GARCIA
stylist
What would be the hardest part
about living in the wild?
“No bathrooms!”
MEINKE KLEIN
photographers
What’s the most primitive thing about
you? “When it comes to editing,
we fight like monkeys.”
MICHAEL RUFFINO
writer
Describe your wildest
nightmare.“Writer E. B. White
eating his own entrails while
humming ‘A Taste of Honey.’”
NAJ JAMAI
photographer
What’s the most primitive thing
about you? “That would have to be
my BlackBerry.”
ERIK HART+
TATIANA LESHKINA
photographers
What’s the most primitive thing
about you? “Pubichair.”
JASON KIM
photographer
What’s the wildest job you’ve ever had?
“Selling butt boosters on eBay to
pay for video games as a kid.”
JADA YUAN
writer
Describe your wildest nightmare.
“I marry Axl Rose circa the
‘November Rain’ video, which isn’t
bad. Substitute in today’s Axl Rose,
and it gets much darker.”
STEVEN WESTGARTH
stylist
What’s the most primitive thing
about you? “Ironically, I really don’t
like wearing clothes.”
LOGAN WHITE
photographer
What’s the wildest job you’ve ever
had? “Retouching photos of L. Ron
Hubbard for the Church
of Scientology.”
KATHRYN BOREL JR.
writer
What’s your spirit animal? “I’d like to say
Tigger, but it’s probably more like a larva
that lives in the colon of a dog.”
JEAN-PACÔME DEDIEU
photographer
What’s the most primitive thing about
you? “I like to wash myself in rivers.”
LAKE BELL
actor-writer-director
What would be the hardest part about
living in the wild? “Dying. That, and
a dearth of Fritos.”

2. THE LEVI’S® MADE AND CRAFTED™ SHUFFLE SHIFT DRESS IS CAREFULLY
CONSTRUCTED USING NEAT FRENCH SEAMS. LOOK AT THE INSIDE AND
YOU WILL SEE THAT IT’S AS BEAUTIFUL AS THE OUTSIDE. SURE, THIS
AGE-OLD TECHNIQUE TAKES TWICE AS LONG, BUT IT MAKES THE DRESS
FLOW MORE NATURALLY AND FEEL BETTER AGAINST YOUR SKIN.
WE THINK IT’S WORTH IT. GOOD THINGS TAKE TIME.WE THINK IT’S WORTH IT. GOOD THINGS TAKE TIME.
FLOW MORE NATURALLY AND FEEL BETTER AGAINST YOUR SKIN.
AGE-OLD TECHNIQUE TAKES TWICE AS LONG, BUT IT MAKES THE DRESS
YOU WILL SEE THAT IT’S AS BEAUTIFUL AS THE OUTSIDE. SURE, THIS
CONSTRUCTED USING NEAT FRENCH SEAMS. LOOK AT THE INSIDE AND
THE LEVI’S® MADE AND CRAFTED™ SHUFFLE SHIFT DRESS IS CAREFULLY

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4. Levi’s Made & Crafted Clothing and accessories
Photography by Jason Kim, Styling by Jessica
Bobince, Set Design: James Orlando, Hair and
Grooming: Thanos Samaras at L’Atelier NYC
for Marie Robinson Salon, Makeup: Robert
Greene at See Management using M.A.C., Nails:
Casey Herman at Kate Ryan Inc. for Obsessive
Compulsive Cosmetics, Models: Matt Hitt and
Victoria Anderson at Wilhelmina, Photographer’s
Assistants: Hector De Jesus and Anders Wallace,
Stylist’s Assistant: Taylor Murphy

5. The Wild Issue212 213
LEAFING THROUGH an issue
of Harper’s Bazaar from 1968, readers
were thrown off by a mysterious page
adjacent to a Warner’s bra ad. Based
on its neighbor, the space was clearly
commercial, but there was no obvious
branding, just the image of a long receipt
and a caption that read “Figurative by
Dan Graham.” Graham, who has since
achieved success as a photographer,
performance artist, and filmmaker,
first made a name for himself with
those curious transgressions, upending
traditional advertising by purchasing
real estate in fashion magazines to create
his art pieces.
It was Graham’s “interventions,”
in the space where art and commerce
meet, that inspired Moment to
Moment, a project resulting from the
creative tête-à-tête between Levi’s Made
& Crafted and The Thing Quarterly.
Joshua Katz, the Marketing Director
for Levi’s Made & Crafted, had been
admiring The Thing Quarterly since
he moved to San Francisco to work
for the revered denim brand four
years ago. He and the founders
of the object-based publication,
visual artists Will Rogan and Jonn
Herschend, eventually bonded over
their mutual disdain for what they
perceived to be the reductive divide
between art and advertising.
“Sure, we make amazing things
and we want to tell people about
them,” Katz says. “But a brand like
Levi’s Made & Crafted has a unique
opportunity to move past the rather
tired ‘model shot + logo + URL’
advertising formula.” Since launching
the premium fashion line, Katz and his
team have engaged with American artists
on numerous projects that expand on the
brand’s themes and, according to him,
“propose different ways to contribute to
the culture that inspires it.”
Rogan and Herschend, meanwhile,
were rethinking the definition of art.
“Will and I both show in galleries, and
we’re interested in elements of that
world—but, in the end, it’s a closed
loop.” With The Thing Quarterly,
they’ve managed to inject populism
into an often-institutionalized,
sometimes exclusionary, art form by
inviting contributors to create works
that are later reproduced and shipped to
the publication’s subscribers. Issue 14, for
example, was created by James Franco
and included a table mirror with a
wallet-sized photo of the late actor Brad
Renfro. On each mirror, Franco wrote in
red lipstick the words “Brad Forever.”
Using Graham’s work as their
foundation, along with a belief, says Katz,
that “good stories should be allowed more
than 140 characters,” Katz, Rogan, and
Herschend collaborated with a selection
of American artists on a series of site-
specific art installations (a street sign by
Tony Discenza that reads, “Why are we
here? What exactly are we doing?”), short
films(courtesyof Rogan and Herschend),
digital art pieces (a time-related mobile
application by Joe McKay), and
other original works across various
mediums—all built upon the theme that
good things take time. Most recently,
they’ve been working on print and
digital manifestations of Moment to
Moment. A newspaper, which will be
printed in July and distributed around
the world, is currently in production,
and Herschend says it will include
contributions from longtime The Thing
Quarterly collaborators Dave Muller and
Starlee Kline as well as others including
writerTao Lin and poet Ariana Reines.
(GoodThingsTakeTime.com)
Subject: Objects
LEVI’S MADE & CRAFTED and THE THING QUARTERLY have
teamed up to create MOMENT TO MOMENT, a mixed-media project
that encourages people to slow down and enjoy the good life.
Dan Graham’s Figurative, featured in an issue of
Harper’s Bazaar from 1968.
Artwork by Jason Jägel
Artwork by Susan O’Malley
Artwork by Leslie Shows
Artwork by Will Rogan
Artwork by Susan O’Malley
Artwork by Anthony Discenza
Artwork by Dave Muller;
Right: James Franco’s issue of
The Thing Quarterly
CollaborationThe Wild Issue