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Lasting Livelihoods for a Sustainable China
           神州大地 生生不息
FutureGenerations
• Graduate school and worldwide alliance of organizations
  dedicated to applied community development
    既是研究生教育机构,亦是全球公益组织联盟成员
• Project sites in China, India, Peru and Afghanistan
    在中国/印度/秘鲁/阿富汗设有分支机构
• Programs in the areas of healthcare, nature conservation,
  peace building, income generation, and governance
   项目主题覆盖医疗/自然环境保护/建设和平/社区
  创收及管理
The process of Seed-Scale 星火燎原
 •   Build from successes: find out what is working and
     strengthen that. 以过往成功经验为基础。
 •   Create three-way partnerships: between community,
     government and community change agents. Without all
     three change will not be sustainable. 建立三方伙伴关系
     :在社区、政府和公益组织之间建立合作关系。如果
     没有三方可持续性的参与,变革将不可能持续。
 •   Make decisions based on evidence; not opinions, power or
     dogma. 以事实为基础进行决策:不依赖个人意见、权
     力或教条。
 •   Seek behavior changes as primary outcomes. 以改变人们
     的行为模式为目标。
Three-way Partnership
Top-down 自上而下
Government, Business, Media
                                     三方合作方式
政府、企业、媒体




                                   Outside-in 自外而内
                                   Non-governmental organizations
                                   公益组织( NGO )




Bottom-up 自下而上
Communities, Citizens
社区、市民组织
Program Expansion                       现有项目
•   Conservation Tibet       西藏项目
      •   Publications        出版物
      •   Resource Use        资源利用
      •   Programs            当地特色项目
•   Model Eco-Community Program 生态示范社区项目
      •   Launched in June 2008             2008年 6月启动
      •   35 communities in 4 provinces     分布于四省 35个乡村
      •   Funded by Fu Tak Iam Foundation   由香港傅厚泽先生资助
•   The Green Long March 绿色长征,和谐先锋
      •   Completed second year        成功举办两届
      •   2009 GLM theme of Energy 2009 年主题— — 能源
      •   Additional programs: Case Studies and Green Seed Awards
             新增项目:案例调研及“绿色播种”                     奖
Model Eco-Community Program
                示范生态社区项目
  The MEC Program will focus on local and regional training for rural project leaders
  to develop and expand some conservation projects and scale them up over a 3-
  year period. Through this program the following needs will be addressed:
  “示范生态社区”          项目着重于对项目带头人的地方培训,同时支持当地发展小
  型环保项目。项目目标包括:
• Capacity building of local project leaders
       社区带头人能力建设
• Improved living conditions
       改善当地生活环境
• Creation of demonstrations sites
      建立 “  生态社区”       示范点
MEC Project Site Map 项目分布示意图



                         贵州 Guizhou
                         辽宁 Liaoning
                         新疆 Xinjiang
                         宁夏 Ningxia
MEC Program Structure 项目扩展示意图
MEC Long-term Development 项目长期规划
A New Tibetan Word
          全新藏文名词
An Idea for China’s Enduring Future
   为了中国可持续发展的未来

               Pen: Benefiting the
                      whole community
               潘 造福于社区

               De: Good health
                     and happiness
               德 健康 幸福

               Ba: Worker
               巴 工作者
Neighbors serving neighbors        邻里间相互帮助
     in the remote reaches of protected areas
Nature Conservation                      自然环境保护
                                    Teaching Conservation Concepts
                                    传授环保理念
                                    Tree Nurseries
                                    树木养护
                                    Sustainable Forestry
                                    森林可持续发展
                                    Conservation Management
                                     环保管理




Good Health and Sanitation 健康卫生教育

Green Houses         温室大棚技术
                                    Community
Animal Husbandry      畜牧养殖
                      生态旅游
                                    Development
                                    社区发展
Eco-Tourism
Community Planning    社区规划
The Green Long March 绿色长征
• China’s largest movement of student-led environmental action.
  中国最大规模学生环保行动
• Platform for student environmental groups to have a voice, be heard,
  and affect change at the community level.
  为大学生志愿者们提供交流平台,让他们提出想法、倾听问题和
  发挥作用,为中国的可持续发展作出贡献。
• Working in partnership with government, universities, communities,
  media, students and corporations, the GLM is an enduring vehicle for
  environmental change in China.
  在活动中,我们与政府、大学、社区、媒体、学生和企业建立了
  合作伙伴关系,成为一个关注中国环境变化的长期活动。
Green
Education
    绿色教育
rainings
      培训
Conservation
Awareness
               环保
Campaigns      咨询
社区调研
Community
Surveys
Enterprise 企业
Surveys    调研
CASE STUDIES 社会调查



农村沼气
项目

   RURAL BIOGAS
Eco - bag
campaign
            分发环保袋
2008 年 绿色长征
Impact
 影响
The Green Long March is proud to have received the Mother River
Award for its outstanding contribution to environmental protection.
由于在中国环境保护方面所做出的巨大贡献, “绿色长征”获
得了政府颁发的 2009 年“             母亲河奖”      优秀项目奖第一名。
Marching Forward
       继续前行 2009年绿色长征
• Mobilize youth and communities to reduce carbon
  emissions and tackle climate change. 帮助青年和社
  区提高环保认识,并促使他们思考如何能够减少碳排放
  和应对全球变暖问题。

• Conduct national and regional training programs
  on key environmental energy issues for student
  environmentalists. 开展全国和地区培训计划,向学生
  环保志愿者们传授能源与环境问题的核心信息。

• Strengthen information-sharing across university
  environmental networks. 建立高校环保网络,加强信
  息分享。
November 5- 7, 2009          APRIL 1-6, 2009
                    National Student Forum and   GLM National Student
                    Closing Ceremony Beijing     Conference at BFU
                    闭幕式暨全国学生论坛                   全国性志愿者培训

 July-August 2009
 Green Long March Youth                                    April 22, 2009
 Relay Nationwide                                          Nationwide Earth Day
 绿色长征暑期活动                                                  Environmental Campaigns
                                                           全国性 “地球日” 活动
July 2009
Green Long March Regional
Training
地方性志愿者培训
                                                    MAY 12, 2009
                                                    Sichuan Earthquake Relief
                    June 5, 2009                    Conducted by Green SOS
                    World Environment Day           四川地震纪念活动
                    National Student Campaign
                    全国性 “世界环境日”
                    活动
2009 年 绿色长征
Yangtze River Route                                 长江之歌
                             Shanghai Finance University 上海金融学院(上海)

 Huazhong Agricultural University 华中农业大学 ( 武汉)




Central South University of Forestry and Technology   中南林业科技大学
2009 Case Studies 案例调研
• Framework to explore energy-related success stories both urban and
  rural.
    在中国城乡社区内寻找成功节能案例。
• Each of the 20 participating universities will conduct at least one
  study.
     每个参与高校至少完成一个案例调研项目。
• 15 additional studies will be conducted around Beijing.
     另有 15个京内案例调研项目。
• Students will spend up to one week in a given community.
     学生将利用至多一周时间在社区内调研。
• Studies will be made available to public on websites, newsletters and
  other GLM publications.
     通过网络/电子邮件/其它出版物向公众展示研究成果
Green Seed Awards                             绿色播种奖
•   Volunteers are encouraged to prepare student-
    led, community-based and energy-related action plans along the
    routes, at their universities or in their hometowns.
    志愿者们策划了以社区为基础的节能环保活动,并且在长征
    路线上以及活动参与高校周边社区积极的开展这些项目。

•   Project proposals are evaluated by Future
    Generations China, Beijing Forestry University and the particular
    route sponsor.
    项目的策划方案由美国新一代研究院、北京林业大学和路线
    赞助商共同审核通过。

•   Small grants will be awarded to exceptional
    student energy action plans.
    优秀的学生节能环保方案将得到小额的资金支持。
Yangtze River Route Green Seed Awards               绿色播种
      Green Love Unlimited: A Creative Bonzai Business Idea
The aim of this project is to create a greener campus environment and also
raise environmental awareness among students at China South University of
Forestry and Technology (aged 19-24) by creating a potted plant growing
campaign. A team of students will grow potted plants from seeds using skills
they have learnt from research and training. Once the potted plants have
grown, an educational campaign to promote environmental protection and
community greening will be launched. Activities include environmental
education in primary schools, allowing the young children to develop a respect
for nature through caring for plants, and a competition for the best pot plant.
Students will also develop their entrepreneurial skills by selling the pot plants
they grow. The money raised will be donated to charity.

本项目的目的是通过组织盆栽种植活动,创造一个绿色的校园环境,并提
高学生的环保意识。经过培训的学生,将自行种植盆栽。当盆栽长成后,
学生们将组织一次环保教育活动,以促进环境保护和社区绿化。活动将在
小学开展绿色教育,让孩子们自行照顾植物,并举办最佳盆栽竞赛,以提
升小学生的环保意识。通过出售盆栽,志愿者们也将磨练自己的销售技能
。筹集的资金将全部捐赠给慈善机构。
What is it like to participate in the GLM?
     我们将在绿色长征途中…




                   Venture in to a community to understand it in the
                 context of local environment, culture and economy.
                           前往社区了解当地环境文化经济状况。
What is it like to participate in the GLM?
     我们将在绿色长征途中…




                   Organize a campaign in a public square to spread green
                                knowledge and environmental awareness.
                                      在公共场所组织绿色宣传活动。
What is it like to participate in the GLM?
    我们将在绿色长征途中…




            Arrange an eco-bag campaign to cut-down on “white pollution.”
                                          发放环保袋以减少白色污染。
Sponsor Participation
    赞助企业员工感言
“Being a representative from Swire I am
grateful that I have the opportunity to
participate in such a meaningful event. I was
impressed by the strong determination of the
students – their aim to increase the social
awareness of environmental protection in
both urban and rural areas in China. Their
passion and enthusiasm enlightened me. We
visited villages and talked to different people
along our journey, which allowed us to
understand more about the local village
culture, and more importantly, people’s
views and perspectives on the environmental
issue. I believe this is only the initial phase of
the whole campaign, but the GLM is surely a
remarkable milestone, and in terms of
moving forward, under the continuous
sponsorship from Swire I am sure that more
people will get the opportunity to know
about our company as well as the green
message that we have been publicizing.”
- Dominic, Swire employee
Sponsor Participation
                                                 赞助企业员工感言
                                                  I enjoyed being part of a group that had
                                                  so much passion and drive. Everyone was
                                                  extremely helpful and caring.
                                                  I never thought I would visit China’s
                                                  largest solid landfill! I was amazed by the
                                                  landfill’s clean, efficient, and resourceful
                                                  system.
                                                  - Hayden, Swire employee




“I loved the GLM—for the interactions with the people. As long as I was interested in
learning and understanding and partaking in as much as I could, my new Chinese friends
were happy and excited to share with me and teach me. They were gracious hosts;
knowledgeable and educated. I am overwhelmed by how much I was able to learn from
them and humbled by how little I know of the cultural nuances of their lives.”
“My biggest mistake of the trip: saying, “I can’t wait for my Dell computer to die so I can
get a Mac” very loudly behind the place where the interview with the Dell representative
was being filmed. Oops!”
- Kalyn, Swire employee
2009 GLM Sponsors
        Founding Partner                          Gold Sponsors




Silver Sponsor       Sustainable Bronze Sponsor   Media Partner
To learn more about The Green Long March and other
Future Generations China programs visit our website:
欲了解更多关于绿色长征与美国新一代研究院的信息,请访问我们的网站:



          www.fgchina.org
          www.xinyidai.org
  Many thanks to the following 2009 GLM sponsors:
            感谢 2009年绿色长征赞助商:
FutureGenerations/CHINA short
To learn more about The Green Long March and other
Future Generations China programs visit our website:
欲了解更多关于绿色长征与美国新一代研究院的信息,请访问我们的网站:



          www.fgchina.org
          www.xinyidai.org
  Many thanks to the following 2009 GLM sponsors:
            感谢 2009年绿色长征赞助商:

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Future Generations China

  • 1. Lasting Livelihoods for a Sustainable China 神州大地 生生不息
  • 2. FutureGenerations • Graduate school and worldwide alliance of organizations dedicated to applied community development 既是研究生教育机构,亦是全球公益组织联盟成员 • Project sites in China, India, Peru and Afghanistan 在中国/印度/秘鲁/阿富汗设有分支机构 • Programs in the areas of healthcare, nature conservation, peace building, income generation, and governance 项目主题覆盖医疗/自然环境保护/建设和平/社区 创收及管理
  • 3. The process of Seed-Scale 星火燎原 • Build from successes: find out what is working and strengthen that. 以过往成功经验为基础。 • Create three-way partnerships: between community, government and community change agents. Without all three change will not be sustainable. 建立三方伙伴关系 :在社区、政府和公益组织之间建立合作关系。如果 没有三方可持续性的参与,变革将不可能持续。 • Make decisions based on evidence; not opinions, power or dogma. 以事实为基础进行决策:不依赖个人意见、权 力或教条。 • Seek behavior changes as primary outcomes. 以改变人们 的行为模式为目标。
  • 4. Three-way Partnership Top-down 自上而下 Government, Business, Media 三方合作方式 政府、企业、媒体 Outside-in 自外而内 Non-governmental organizations 公益组织( NGO ) Bottom-up 自下而上 Communities, Citizens 社区、市民组织
  • 5. Program Expansion 现有项目 • Conservation Tibet 西藏项目 • Publications 出版物 • Resource Use 资源利用 • Programs 当地特色项目 • Model Eco-Community Program 生态示范社区项目 • Launched in June 2008 2008年 6月启动 • 35 communities in 4 provinces 分布于四省 35个乡村 • Funded by Fu Tak Iam Foundation 由香港傅厚泽先生资助 • The Green Long March 绿色长征,和谐先锋 • Completed second year 成功举办两届 • 2009 GLM theme of Energy 2009 年主题— — 能源 • Additional programs: Case Studies and Green Seed Awards 新增项目:案例调研及“绿色播种” 奖
  • 6. Model Eco-Community Program 示范生态社区项目 The MEC Program will focus on local and regional training for rural project leaders to develop and expand some conservation projects and scale them up over a 3- year period. Through this program the following needs will be addressed: “示范生态社区” 项目着重于对项目带头人的地方培训,同时支持当地发展小 型环保项目。项目目标包括: • Capacity building of local project leaders 社区带头人能力建设 • Improved living conditions 改善当地生活环境 • Creation of demonstrations sites 建立 “ 生态社区” 示范点
  • 7. MEC Project Site Map 项目分布示意图 贵州 Guizhou 辽宁 Liaoning 新疆 Xinjiang 宁夏 Ningxia
  • 8. MEC Program Structure 项目扩展示意图
  • 9. MEC Long-term Development 项目长期规划
  • 10. A New Tibetan Word 全新藏文名词 An Idea for China’s Enduring Future 为了中国可持续发展的未来 Pen: Benefiting the whole community 潘 造福于社区 De: Good health and happiness 德 健康 幸福 Ba: Worker 巴 工作者
  • 11. Neighbors serving neighbors 邻里间相互帮助 in the remote reaches of protected areas
  • 12. Nature Conservation 自然环境保护 Teaching Conservation Concepts 传授环保理念 Tree Nurseries 树木养护 Sustainable Forestry 森林可持续发展 Conservation Management 环保管理 Good Health and Sanitation 健康卫生教育 Green Houses 温室大棚技术 Community Animal Husbandry 畜牧养殖 生态旅游 Development 社区发展 Eco-Tourism Community Planning 社区规划
  • 13. The Green Long March 绿色长征 • China’s largest movement of student-led environmental action. 中国最大规模学生环保行动 • Platform for student environmental groups to have a voice, be heard, and affect change at the community level. 为大学生志愿者们提供交流平台,让他们提出想法、倾听问题和 发挥作用,为中国的可持续发展作出贡献。 • Working in partnership with government, universities, communities, media, students and corporations, the GLM is an enduring vehicle for environmental change in China. 在活动中,我们与政府、大学、社区、媒体、学生和企业建立了 合作伙伴关系,成为一个关注中国环境变化的长期活动。
  • 14. Green Education 绿色教育
  • 15. rainings 培训
  • 16. Conservation Awareness 环保 Campaigns 咨询
  • 20. Eco - bag campaign 分发环保袋
  • 23. The Green Long March is proud to have received the Mother River Award for its outstanding contribution to environmental protection. 由于在中国环境保护方面所做出的巨大贡献, “绿色长征”获 得了政府颁发的 2009 年“ 母亲河奖” 优秀项目奖第一名。
  • 24. Marching Forward 继续前行 2009年绿色长征 • Mobilize youth and communities to reduce carbon emissions and tackle climate change. 帮助青年和社 区提高环保认识,并促使他们思考如何能够减少碳排放 和应对全球变暖问题。 • Conduct national and regional training programs on key environmental energy issues for student environmentalists. 开展全国和地区培训计划,向学生 环保志愿者们传授能源与环境问题的核心信息。 • Strengthen information-sharing across university environmental networks. 建立高校环保网络,加强信 息分享。
  • 25. November 5- 7, 2009 APRIL 1-6, 2009 National Student Forum and GLM National Student Closing Ceremony Beijing Conference at BFU 闭幕式暨全国学生论坛 全国性志愿者培训 July-August 2009 Green Long March Youth April 22, 2009 Relay Nationwide Nationwide Earth Day 绿色长征暑期活动 Environmental Campaigns 全国性 “地球日” 活动 July 2009 Green Long March Regional Training 地方性志愿者培训 MAY 12, 2009 Sichuan Earthquake Relief June 5, 2009 Conducted by Green SOS World Environment Day 四川地震纪念活动 National Student Campaign 全国性 “世界环境日” 活动
  • 27. Yangtze River Route 长江之歌 Shanghai Finance University 上海金融学院(上海) Huazhong Agricultural University 华中农业大学 ( 武汉) Central South University of Forestry and Technology 中南林业科技大学
  • 28. 2009 Case Studies 案例调研 • Framework to explore energy-related success stories both urban and rural. 在中国城乡社区内寻找成功节能案例。 • Each of the 20 participating universities will conduct at least one study. 每个参与高校至少完成一个案例调研项目。 • 15 additional studies will be conducted around Beijing. 另有 15个京内案例调研项目。 • Students will spend up to one week in a given community. 学生将利用至多一周时间在社区内调研。 • Studies will be made available to public on websites, newsletters and other GLM publications. 通过网络/电子邮件/其它出版物向公众展示研究成果
  • 29. Green Seed Awards 绿色播种奖 • Volunteers are encouraged to prepare student- led, community-based and energy-related action plans along the routes, at their universities or in their hometowns. 志愿者们策划了以社区为基础的节能环保活动,并且在长征 路线上以及活动参与高校周边社区积极的开展这些项目。 • Project proposals are evaluated by Future Generations China, Beijing Forestry University and the particular route sponsor. 项目的策划方案由美国新一代研究院、北京林业大学和路线 赞助商共同审核通过。 • Small grants will be awarded to exceptional student energy action plans. 优秀的学生节能环保方案将得到小额的资金支持。
  • 30. Yangtze River Route Green Seed Awards 绿色播种 Green Love Unlimited: A Creative Bonzai Business Idea The aim of this project is to create a greener campus environment and also raise environmental awareness among students at China South University of Forestry and Technology (aged 19-24) by creating a potted plant growing campaign. A team of students will grow potted plants from seeds using skills they have learnt from research and training. Once the potted plants have grown, an educational campaign to promote environmental protection and community greening will be launched. Activities include environmental education in primary schools, allowing the young children to develop a respect for nature through caring for plants, and a competition for the best pot plant. Students will also develop their entrepreneurial skills by selling the pot plants they grow. The money raised will be donated to charity. 本项目的目的是通过组织盆栽种植活动,创造一个绿色的校园环境,并提 高学生的环保意识。经过培训的学生,将自行种植盆栽。当盆栽长成后, 学生们将组织一次环保教育活动,以促进环境保护和社区绿化。活动将在 小学开展绿色教育,让孩子们自行照顾植物,并举办最佳盆栽竞赛,以提 升小学生的环保意识。通过出售盆栽,志愿者们也将磨练自己的销售技能 。筹集的资金将全部捐赠给慈善机构。
  • 31. What is it like to participate in the GLM? 我们将在绿色长征途中… Venture in to a community to understand it in the context of local environment, culture and economy. 前往社区了解当地环境文化经济状况。
  • 32. What is it like to participate in the GLM? 我们将在绿色长征途中… Organize a campaign in a public square to spread green knowledge and environmental awareness. 在公共场所组织绿色宣传活动。
  • 33. What is it like to participate in the GLM? 我们将在绿色长征途中… Arrange an eco-bag campaign to cut-down on “white pollution.” 发放环保袋以减少白色污染。
  • 34. Sponsor Participation 赞助企业员工感言 “Being a representative from Swire I am grateful that I have the opportunity to participate in such a meaningful event. I was impressed by the strong determination of the students – their aim to increase the social awareness of environmental protection in both urban and rural areas in China. Their passion and enthusiasm enlightened me. We visited villages and talked to different people along our journey, which allowed us to understand more about the local village culture, and more importantly, people’s views and perspectives on the environmental issue. I believe this is only the initial phase of the whole campaign, but the GLM is surely a remarkable milestone, and in terms of moving forward, under the continuous sponsorship from Swire I am sure that more people will get the opportunity to know about our company as well as the green message that we have been publicizing.” - Dominic, Swire employee
  • 35. Sponsor Participation 赞助企业员工感言 I enjoyed being part of a group that had so much passion and drive. Everyone was extremely helpful and caring. I never thought I would visit China’s largest solid landfill! I was amazed by the landfill’s clean, efficient, and resourceful system. - Hayden, Swire employee “I loved the GLM—for the interactions with the people. As long as I was interested in learning and understanding and partaking in as much as I could, my new Chinese friends were happy and excited to share with me and teach me. They were gracious hosts; knowledgeable and educated. I am overwhelmed by how much I was able to learn from them and humbled by how little I know of the cultural nuances of their lives.” “My biggest mistake of the trip: saying, “I can’t wait for my Dell computer to die so I can get a Mac” very loudly behind the place where the interview with the Dell representative was being filmed. Oops!” - Kalyn, Swire employee
  • 36. 2009 GLM Sponsors Founding Partner Gold Sponsors Silver Sponsor Sustainable Bronze Sponsor Media Partner
  • 37. To learn more about The Green Long March and other Future Generations China programs visit our website: 欲了解更多关于绿色长征与美国新一代研究院的信息,请访问我们的网站: www.fgchina.org www.xinyidai.org Many thanks to the following 2009 GLM sponsors: 感谢 2009年绿色长征赞助商:
  • 39. To learn more about The Green Long March and other Future Generations China programs visit our website: 欲了解更多关于绿色长征与美国新一代研究院的信息,请访问我们的网站: www.fgchina.org www.xinyidai.org Many thanks to the following 2009 GLM sponsors: 感谢 2009年绿色长征赞助商: