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1. DESIGN
ETHICS FOR AI

2. HELLO
Design Ethics for AI

3. WHAT IS USER
EXPERIENCE
DESIGN?
Design Ethics for AI

4. UX ≠ UI
Design Ethics for AI

5. HOW A PRODUCT WORKS
HOW IT FEELS
HOW IT’S USED
WHAT PEOPLE WANT TO DO
WHAT WE WANT PEOPLE TO DO
Design Ethics for AI
UX =

6. EXPERIENCE DESIGN PRINCIPLES
Does it solve a problem
for people?
USEFUL USABLE
Is it easy to use and
interact with?
LEARNABLE
Does it require little
need for guidance?
AESTHETIC
Does it invoke a positive
feeling?
EMOTIONAL
How should people feel
when interacting?
Design Ethics for AI

7. USER
WE SOLVE PROBLEMS FOR PEOPLE
WE DESIGN WITH EMPATHY
WE CREATE FOR PEOPLE
Design Ethics for AI

8. ASSUMPTION
Design Ethics for AI

9. DESIGNING
EXPERIENCES.
IT’S A PROCESS
Design Ethics for AI

10. SO WE DON’T BUILD THE
WRONG USABLE THING
WHY?
Design Ethics for AI

11. RULE 01:
KNOW YOUR AUDIENCE
Design Ethics for AI

12. RULE 02:
KNOW YOURSELF
Design Ethics for AI

13. RULE 03:
KNOW YOUR
CUSTOMER’S WORLD
Design Ethics for AI

14. RULE 04:
KNOW THE WORLD
AROUND YOU
Design Ethics for AI

15. RULE 05:
PLAY. TEST. SACRIFICE. REPEAT
Design Ethics for AI

16. RULE 06:
PERFECTION
Design Ethics for AI

17. RULE 07:
BEAUTY
Design Ethics for AI

18. RULE 08:
LOOK AFTER YOURSELF
Design Ethics for AI

19. WHERE IS UX DESIGN
HEADING?
Design Ethics for AI

20. EXPERIENCE
DESIGN
A discreet
interface, desktop
and handheld
devices.
SERVICE
DESIGN
Designing and
refining both the
delivery and
experience of
service.
SPATIAL
DESIGN
Creating better
ways for people to
flow through and
work in spaces.
PRODUCT
DESIGN
Going from idea
to prototype to
funding to market.
INTELLIGENCE
DESIGN
?
Design Ethics for AI
WHERE IS UX DESIGN HEADING?

21. A CHRONOLOGY OF
EXPERIENCE DESIGN
Design Ethics for AI

22. ADAM & EVE:
PERSUASIVE DESIGN
Design Ethics for AI

23. CAVE PEOPLE:
WAYFINDING
Design Ethics for AI

24. FIRST STREET ARTISTS:
MESSAGING
Design Ethics for AI

25. HIPPOCRATES:
SERVICE DESIGN
Design Ethics for AI

26. DA VINCI:
MACHINATION
Design Ethics for AI

27. GUTENBERG:
PUBLISHING
Design Ethics for AI

28. HUGHES & BELL:
TELEGRAPH
Design Ethics for AI

29. 1943 - 1946:
COMPUTING
Design Ethics for AI

30. Design Ethics for AI
TELLY

31. INFRARED:
COUCH SURFING
Design Ethics for AI

32. LIBRARIES:
INFORMATION ARCHITECTURE
Design Ethics for AI

33. X-RAYS:
EXPOSURE
Design Ethics for AI

34. FASHION:
DESIRABILITY
Design Ethics for AI

35. CINEMA:
ASPIRATION
Design Ethics for AI

36. WORD PROCESSOR:
PERSONAL CONTENT
Design Ethics for AI

37. PERSONAL COMPUTER:
DIGITAL EXPLORATION
Design Ethics for AI

38. PERSONAL DEVICE:
AT ONE WITH CONTENT
Design Ethics for AI

39. ARTIFICIAL INTELLIGENCE:
HELLO
Design Ethics for AI

40. Design Ethics for AI

41. “ARE ROBOTS SO DIFFERENT
FROM MEN?”
Design Ethics for AI

42. “WORLDS DIFFERENT. ROBOTS
ARE ESSENTIALLY DECENT.”
Design Ethics for AI

43. WHAT IS INTELLIGENCE?
Design Ethics for AI

44. [IN-TEL-I-JUH NS]
CAPACITY FOR LEARNING, REASONING,
UNDERSTANDING, AND SIMILAR FORMS OF MENTAL
ACTIVITY; APTITUDE IN GRASPING TRUTHS,
RELATIONSHIPS, FACTS, MEANINGS.
Design Ethics for AI

45. DESIGNING
VALUE SYSTEMS
Design Ethics for AI

46. VALUE SYSTEM:
EMOTIONAL

47. CAITLIN,
YOUR BUTLER
Design Ethics for AI

48. BORIS,
YOUR TEENAGE SON
Design Ethics for AI

49. Design Ethics for AI
PAM & STEVE,
BORIS’ GRANDPARENTS

50. Design Ethics for AI

51. Design Ethics for AI

52. CAITLIN CAN SAVE
ONLY ONE
Design Ethics for AI

53. CAITLIN, SAVE ONE
Design Ethics for AI

54. ECONOMIC
LOGIC LENS

55. POPULATION
STRESSES
Design Ethics for AI

56. Design Ethics for AI

57. VALUE SYSTEM:
PROBABILITY

58. BORIS,
IQ 72
Design Ethics for AI

59. MAX,
IQ 145
Design Ethics for AI

60. Design Ethics for AI
MAX IS RIDING WITH
PAM & STEVE

61. BARACK,
IQ 145
Design Ethics for AI

62. MAX,
IQ 145
Design Ethics for AI

63. CAITLIN, SAVE ONE
Design Ethics for AI

64. JEFFREY DAHMER ,
IQ 145
SERIAL KILLER
Design Ethics for AI

65. Design Ethics for AI

66. VALUE SYSTEM:
PRESERVATION

67. CAITLIN,
TIRED
Design Ethics for AI

68. BORIS,
YOUR ONLY CHILD
Design Ethics for AI

69. DORIS,
THE LAST RHINO
Design Ethics for AI

70. QUICKLY,
CAITLIN
Design Ethics for AI

71. CAITLIN, SAVE ONE
Design Ethics for AI

72. VALUE SYSTEM:
RELIGION

73. CAITLIN,
OUR BUTLER
Design Ethics for AI

74. JEREMY,
DESIGNED CAITLIN
Design Ethics for AI

75. SAMIR,
PROGRAMMED CAITLIN
Design Ethics for AI

76. Design Ethics for AI
PAM & STEVE,
JEWISH

77. Design Ethics for AI
BORIS,
ISLAMIC GIRLFRIEND

78. CAITLIN,
CONFUSED.
Design Ethics for AI

79. CAITLIN, SAVE ONE
Design Ethics for AI

80. CAITLIN:
CHEERFULLY
SELF-DESTRUCT.
Design Ethics for AI

81. SELF-
IMPROVEMENT

82. IMPROVING
Design Ethics for AI

83. TRANSFORMING
Design Ethics for AI

84. HOW FAR?
Design Ethics for AI

85. HOW FAR?
Design Ethics for AI

86. HOW FAR?
Design Ethics for AI

87. COMPOUND 14
Design Ethics for AI

88. WHAT ABOUT THE
EUPHORIA?

89. COVERED
Design Ethics for AI

90. PURPOSE
& ETHICS

91. CALCULATE
Design Ethics for AI

92. MEDITATE
Design Ethics for AI

93. MEDICATE
Design Ethics for AI

94. 99.9% PRODUCTION
Design Ethics for AI

95. HEDONISM
Design Ethics for AI

96. PATHOLOGICAL
CONSUMPTION
Design Ethics for AI

97. AVANT GARDE?
Design Ethics for AI

98. ART FOR ART’S SAKE?
Design Ethics for AI

99. COVERED
Design Ethics for AI

100. ACHIEVEMENT?
Design Ethics for AI

101. ENLIGHTENMENT?
Design Ethics for AI

102. THE HUMAN
EXPERIENCE

103. WHO AM I?
Design Ethics for AI

104. WHAT’S MY PURPOSE?
Design Ethics for AI

105. LOVEJOYFEARLONGING
DESIRESPONTANEITY WHY
FLIRTINGFAILINGREGRET
EXPERIENCEEMPATHYEQ
REGRETMEANINGIDEAS
LOSSNOSTALGIA
DREAM
FUNHOPE
EGOVANITYJUDGEMENT
PASSIONVISION

106. ARTIFICIAL
INTELLIGENCE
Design Ethics for AI

107. ARTIFICIAL
INTELLIGENCE
Design Ethics for AI

108. SELF AWARE AI?
Design Ethics for AI

109. DOES AN ELEPHANT
KNOW IT’S AN
ELEPHANT?
Design Ethics for AI

110. DO WE WANT TO HANG
OUT WITH AI?
Design Ethics for AI

111. ARE THEY
LIKE US?
Design Ethics for AI

112. WILL THEY
LIKE US?
Design Ethics for AI

113. MUST THEY
LIKE US?
Design Ethics for AI

114. UNWANTED?
Design Ethics for AI

115. LOVE
Design Ethics for AI

116. INTEGRATION
Design Ethics for AI

117. MARRIAGE
Design Ethics for AI

118. SEGREGATION
Design Ethics for AI

119. WHAT ARE WE
REALLY DESIGNING?
Design Ethics for AI

120. MORE STUFF?
Design Ethics for AI

121. NOPE
Design Ethics for AI

122. WE’RE DESIGNING
WHAT WE BELIEVE
WE’RE NOT
Design Ethics for AI

123. Design Ethics for AI
POWERFUL

124. Design Ethics for AI
INFALLIBLE

125. Design Ethics for AI
FLAWLESS

126. LOVED
Design Ethics for AI

127. DESIRED
Design Ethics for AI

128. GODS
Design Ethics for AI

129. Design Ethics for AI
PERFECT

130. IS IT WRONG TO
WANT TO CHANGE
THE WORLD?
Design Ethics for AI

131. “IT IS YOUR DUTY TO
CHANGE THE
WORLD, IF YOU CAN.”
Design Ethics for AI

132. ASK “WHY?”
Design Ethics for AI

133. ASK “WHY NOT?”
Design Ethics for AI

134. CHANGE THE
WORLD

135. THANKS!
charbel@velvetonion.com
@lovevelvetonion
velvetonionacademy
Design Ethics for AI