Email marketing for private accommodation
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Email marketing Workshop for private Accommodation owner and manager on the HoReCa Adria Trade Show in Opatija november 2016
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandRecently uploaded (20)
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Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
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AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
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Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Email marketing for private accommodation
- 1. E-MAIL MARKETING Adriano Pozaric Turizam Info #HoReCaAdria
- 2. E-MAIL MARKETING Adriano Pozaric Turizam Info Kako ste saznali za konferenciju Internet Adria? #InternetAdria
- 6. E-MAIL MARKETING Povijest E-maila E-mail Osnove Mailchimp #InternetAdria
- 7. JOSEPHINE COCHRANE Cochran's Crescent Washing Machine Illinois, 1886.
- 9. 1965. MIT’s CTSS Mail 1971. prvi ARPANET mail 1993. naziv E-mail
- 10. iContact Survey
- 11. Email statistika (2016) 205 miliardi emailova dnevno 121 email dnevno dobije svaka osoba 4.3 miliarde korisnika emailova 13.7% postotak otvorenih emailova 42% emailova čitaju u kupaonici 18% emilova čitaju dok voze
- 12. Koraci za uspješne emailove Dospjeti u Inbox Biti Interesantan Koristiti Podatke / Analytics
- 13. Email ciljevi Pobjeda > Prodaja Kontakti za ponudu Educirajte kupce Kreirajte vezu s korisnicima
- 14. Isporuka? “In today’s email landscape, only 81% of all permission-based email makes it to the world’s inboxes.”
- 15. Male tajne isporuke emailova Koristite pouzdanu uslugu Izbjegavajte SPAMY sadržaj Budite otvarani i klikani
- 16. Subject Lines
- 17. Subject lines - male tajne Lokalizacije - imena gradova, događaja… nečeg prepoznatljivog Ne ponavljajte isti Subject Line za svaku kampanju Budite kratki … 50 slova Promocije … pokloni i nagrade kao zahvala za anketni upitnik
- 18. Effective Subject Lines Činiti Piši, piši, ispravi, piši Kratko i pogoditi bit Probaj ovo, probaj ono Ne činiti Žrtvovati jasnoći radi pametovanja Voditi u krivom smjeru
- 19. Short and Simple
- 20. Subject Line Red Flags ALL CAPS Free Offer Best, Lowest, Cheapest No Subject Line !!!!!
- 21. First Sentence Matters NO YES
- 22. Design Images Carry ComplementYour Message
- 24. Message > Design Subject Line: “Hey” Call To Action: Donate $5 or more Results: Raised +$2.5 million
- 25. Call to Action
- 26. Call to Action Be Action Packed Make your Calls-to-Action Just That. Never “Click here to...” Don’t Disappoint Only link to worthwhile pages / content Stand Alone Keep links obvius. Break them out of body paragraphs or make them buttons.
- 27. Link Ideas Cjenik Foto galerija Reportaža na nekom drugom webu Kalendar manifestacija Vremenska prognoza LIVE CAM Sign Up
- 28. Analytics Opens Does Not Necessarily Reflect Engagement Clicks Easy to Accurately Track Best Indicator of Interest Clickers Should BeYour First Follow-Up
- 29. AB Split Testing
- 30. www.mailchimp.com Adriano Požarić Turizam Info Magazine adriano.pozaric@turizaminfo.com