Email marketing Workshop

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The document discusses the history and basics of email marketing. It provides tips for email success including getting emails into inboxes, making emails interesting through compelling subject lines and calls to action, and tracking email analytics. Mailchimp is also mentioned as an email marketing provider. The entire document is presented as part of a conference or presentation titled "Where Waters Meet" in Swansea on October 17, 2013.

Marketing

JOSEPHINE COCHRANE
Cochran's Crescent Washing Machine
Illinois, 1886.
WHERE WATERS MEET /// Swansea, 17. october 2013.

WHERE WATERS MEET /// Swansea, 17. october 2013.

1965. MIT’s CTSS Mail
1971. the ﬁrst ARPANET mail
1993. reffered as E-mail
WHERE WATERS MEET /// Swansea, 17. october 2013.

iContact Survey
WHERE WATERS MEET /// Swansea, 17. october 2013.

March 2013. > 2.5 Trillions of messages daily
WHERE WATERS MEET /// Swansea, 17. october 2013.
0
1
1
2
2
4/2012 5/2012 6/2012 7/2012 8/2012 9/2012 10/2012 11/2012 12/2012 1/2013 2/1203 3/2013
Legitimate Email Spam
Source: McAfee threats reports 1Q2013
Global Email Volume (in Trillions of message)

Steps to Email Success
WHERE WATERS MEET /// Swansea, 17. october 2013.
Get to the Inbox
Be Interesting
Put Data / Analytics to Use

Email Goals
WHERE WATERS MEET /// Swansea, 17. october 2013.
Win Sales
Qualify Leads
Educate Customers
Build Relationship

Deliverability
WHERE WATERS MEET /// Swansea, 17. october 2013.
“In today’s email landscape, 
only 81% of all permission-based email 
makes it to the world’s inboxes.”

Deliverability Tips
WHERE WATERS MEET /// Swansea, 17. october 2013.
Use a Reputable Provider
Avoid “Spammy” Content
Get Opened / Clicked Regularly

Inboxing’ is Note Enough: Be Interesting
WHERE WATERS MEET /// Swansea, 17. october 2013.

Subject Lines
WHERE WATERS MEET /// Swansea, 17. october 2013.

Subject Lines
WHERE WATERS MEET /// Swansea, 17. october 2013.
http://www.marketingprofs.com/charts/2013/11228/the-most-effective-keywords-in-email-subject-lines

Effective Subject Lines
WHERE WATERS MEET /// Swansea, 17. october 2013.
Do
Write and Re-Write
Keep it Short and to the Point
Mix it up
Don’t
Sacriﬁce Clarity for Cleverness
Mislead

Short and Simple
WHERE WATERS MEET /// Swansea, 17. october 2013.

Subject Line Red Flags
WHERE WATERS MEET /// Swansea, 17. october 2013.
ALL CAPS
Free Offer
Best, Lowest, Cheapest
No Subject Line
!!!!!

First Sentence Matters
WHERE WATERS MEET /// Swansea, 17. october 2013.
NO YES

Design
Images Carry ComplementYour Message
WHERE WATERS MEET /// Swansea, 17. october 2013.

Design
Images ComplementYour Message
WHERE WATERS MEET /// Swansea, 17. october 2013.

Message > Design
WHERE WATERS MEET /// Swansea, 17. october 2013.
Subject Line:
“Hey”
Call To Action:
Donate $5 or more
Results:
Raised +$2.5 million

Call to Action
WHERE WATERS MEET /// Swansea, 17. october 2013.

Call to Action
WHERE WATERS MEET /// Swansea, 17. october 2013.
Be Action Packed
Make your Calls-to-Action Just That. Never “Click here to...”
Don’t Disappoint
Only link to worthwhile pages / content
Stand Alone
Keep links obvius. Break them out of body paragraphs 
or make them buttons.

Link Ideas
WHERE WATERS MEET /// Swansea, 17. october 2013.
Programs
Landin Pages
Articles on website
Case Studies
White Papers
Sign Up

Analytics
WHERE WATERS MEET /// Swansea, 17. october 2013.
Opens
Does Not Necessarily Reﬂect Engagement
Clicks
Easy to Accurately Track
Best Indicator of Interest
Clickers Should BeYour First Follow-Up

Click-to-Open Ratio
WHERE WATERS MEET /// Swansea, 17. october 2013.
Unique Clicks
Unique Opens
= Click-to-Open Ratio

AB Split Testing
WHERE WATERS MEET /// Swansea, 17. october 2013.

MAILCHIMP
WHERE WATERS MEET /// Swansea, 17. october 2013.

WHERE WATERS MEET /// Swansea, 17. october 2013.
www.mailchimp.com
Adriano Požarić
Turizam Info Magazine
adriano.pozaric@turizaminfo.com

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一比一原版澳洲悉尼大学毕业证（USYD学位证）如何办理

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原件一模一样【微信：WP101A】【澳洲悉尼大学毕业证（USYD学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份【微信：WP101A】 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！办理澳洲悉尼大学毕业证（USYD学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。办理澳洲悉尼大学毕业证（USYD学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：校徽：象征着学校的荣誉和传承。校名:学校英文全称授予学位：本部分将注明获得的具体学位名称。毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。办理澳洲悉尼大学毕业证（USYD学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。综上所述，办理澳洲悉尼大学毕业证（USYD学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

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Advanced Storytelling Concepts for Marketers

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Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored. The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity. There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years. Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction. We will discuss: • Rhetoric – The art of effective communication • The Socratic Method – You cannot teach, but you can persuade people to learn • Plato’s Cave – You sell products, but you market ideas • Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.

2024 State of Marketing Report – by Hubspot

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https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.

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Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.

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PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.

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This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.

How to Prepare For a Successful Job Search for 2024

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The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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1. E-MAIL MARKETING Adriano Pozaric Turizam Info magazine WHERE WATERS MEET Swansea, 17. october 2013.

2. E-MAIL MARKETING History of E-mail E-mail Basics Mailchimp WHERE WATERS MEET /// Swansea, 17. october 2013.

3. JOSEPHINE COCHRANE Cochran's Crescent Washing Machine Illinois, 1886. WHERE WATERS MEET /// Swansea, 17. october 2013.

4. WHERE WATERS MEET /// Swansea, 17. october 2013.

5. 1965. MIT’s CTSS Mail 1971. the ﬁrst ARPANET mail 1993. reffered as E-mail WHERE WATERS MEET /// Swansea, 17. october 2013.

6. iContact Survey WHERE WATERS MEET /// Swansea, 17. october 2013.

7. March 2013. > 2.5 Trillions of messages daily WHERE WATERS MEET /// Swansea, 17. october 2013. 0 1 1 2 2 4/2012 5/2012 6/2012 7/2012 8/2012 9/2012 10/2012 11/2012 12/2012 1/2013 2/1203 3/2013 Legitimate Email Spam Source: McAfee threats reports 1Q2013 Global Email Volume (in Trillions of message)

8. Steps to Email Success WHERE WATERS MEET /// Swansea, 17. october 2013. Get to the Inbox Be Interesting Put Data / Analytics to Use

9. Email Goals WHERE WATERS MEET /// Swansea, 17. october 2013. Win Sales Qualify Leads Educate Customers Build Relationship

10. Deliverability WHERE WATERS MEET /// Swansea, 17. october 2013. “In today’s email landscape,  only 81% of all permission-based email  makes it to the world’s inboxes.”

11. Deliverability Tips WHERE WATERS MEET /// Swansea, 17. october 2013. Use a Reputable Provider Avoid “Spammy” Content Get Opened / Clicked Regularly

12. Inboxing’ is Note Enough: Be Interesting WHERE WATERS MEET /// Swansea, 17. october 2013.

13. Subject Lines WHERE WATERS MEET /// Swansea, 17. october 2013.

14. Subject Lines WHERE WATERS MEET /// Swansea, 17. october 2013. http://www.marketingprofs.com/charts/2013/11228/the-most-effective-keywords-in-email-subject-lines

15. Subject Lines WHERE WATERS MEET /// Swansea, 17. october 2013. http://www.marketingprofs.com/charts/2013/11228/the-most-effective-keywords-in-email-subject-lines

16. Subject Lines WHERE WATERS MEET /// Swansea, 17. october 2013. http://www.marketingprofs.com/charts/2013/11228/the-most-effective-keywords-in-email-subject-lines

17. Effective Subject Lines WHERE WATERS MEET /// Swansea, 17. october 2013. Do Write and Re-Write Keep it Short and to the Point Mix it up Don’t Sacriﬁce Clarity for Cleverness Mislead

18. Short and Simple WHERE WATERS MEET /// Swansea, 17. october 2013.

19. Subject Line Red Flags WHERE WATERS MEET /// Swansea, 17. october 2013. ALL CAPS Free Offer Best, Lowest, Cheapest No Subject Line !!!!!

20. First Sentence Matters WHERE WATERS MEET /// Swansea, 17. october 2013. NO YES

21. Design Images Carry ComplementYour Message WHERE WATERS MEET /// Swansea, 17. october 2013.

22. Design Images ComplementYour Message WHERE WATERS MEET /// Swansea, 17. october 2013.

23. Message > Design WHERE WATERS MEET /// Swansea, 17. october 2013. Subject Line: “Hey” Call To Action: Donate $5 or more Results: Raised +$2.5 million

24. Call to Action WHERE WATERS MEET /// Swansea, 17. october 2013.

25. Call to Action WHERE WATERS MEET /// Swansea, 17. october 2013. Be Action Packed Make your Calls-to-Action Just That. Never “Click here to...” Don’t Disappoint Only link to worthwhile pages / content Stand Alone Keep links obvius. Break them out of body paragraphs  or make them buttons.

26. Link Ideas WHERE WATERS MEET /// Swansea, 17. october 2013. Programs Landin Pages Articles on website Case Studies White Papers Sign Up

27. Analytics WHERE WATERS MEET /// Swansea, 17. october 2013. Opens Does Not Necessarily Reﬂect Engagement Clicks Easy to Accurately Track Best Indicator of Interest Clickers Should BeYour First Follow-Up

28. Click-to-Open Ratio WHERE WATERS MEET /// Swansea, 17. october 2013. Unique Clicks Unique Opens = Click-to-Open Ratio

29. AB Split Testing WHERE WATERS MEET /// Swansea, 17. october 2013.

30. MAILCHIMP WHERE WATERS MEET /// Swansea, 17. october 2013.

31. WHERE WATERS MEET /// Swansea, 17. october 2013.

32. WHERE WATERS MEET /// Swansea, 17. october 2013.

33. WHERE WATERS MEET /// Swansea, 17. october 2013.

34. WHERE WATERS MEET /// Swansea, 17. october 2013.

35. WHERE WATERS MEET /// Swansea, 17. october 2013. www.mailchimp.com Adriano Požarić Turizam Info Magazine adriano.pozaric@turizaminfo.com

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