The Future of Finance and Trust

U T U E SRF
I AM FRANCESCA, SDD MUC ORGANISER,  
LEAD SD AT DESIGNIT, HERE!
Francesca Terzi - Designit - May 2019

U T U E SRF
DISCLAIMER! I AM NOT AN EXPERT,
I AM A DESIGNER WITH A POINT OF VIEW,
YOU ARE HELPING MY EXPERIMENT.

U T U E SRF
Raffaisen Bank International Hack.Next Hackathon
Who/what
influenced
me.
Fintech Weekly EXEC Fintech ConferenceFI Europe

U T U E SRF
Speculative
Futures
Time
preferable
probable
possible
now

U T U E SRF
“I TRUST
WHAT
REQUIRES ME
NO BRAIN
POWER”
The probable future
Andreas, 25 yo

U T U E SRF
The probable
future
I trust what is transparent
and cheap and easy to
“purchase”.
I want to give it the same
amount of attention that I
need to give to booking a
ﬂight.
I just go with what I need at
the moment. That’s my
lifestyle.

U T U E SRF
“I TRUST WHO 
PROMOTES
MY VALUES”
The possible future
Stefﬁ, 14 yo

U T U E SRF
The possible
future
I trust what is vegan,
ethical and animal-friendly.
I understand what money
can mean but the
discussion is deﬁnitely
boring.
Basically whatever I get
into must be easy and fast
to switch.

U T U E SRF
THE FUTURE OF
FINANCE.
What do we wish for?

U T U E SRF
Sascha Noack - New Players Network is
about to change?
“ it is about who
understands the
customers and gives
them exactly what
they want”
Customer Demand
Infrastructures

U T U E SRF
15
INFRASTUCTURE
WINS WHO 
DELIVERS
But the infrastructure layer is
more difﬁcult to handle than
we think.

U T U E SRF
16
INFRASTUCTURE
Start-ups Big Techs Infrastructure
Apple
Amazon
Google
IBM
Bny Mellon
Solaris
Banks ,
Insurances
Incumbents
B2B / B2B2C
B2C
Neobanks 
P2P Fintechs
…

U T U E SRF
17
INFRASTUCTURE
Start-ups Big Techs
Infrastructure
Incumbents

U T U E SRF
18
INFRASTUCTURE
Start-ups Big Techs
Infrastructure
Incumbents
Complexity in 
the Offer

U T U E SRF
19
INFRASTUCTURE
Banks ,
Insurances
Incumbents
Complex 
Offer

U T U E SRF
20
INFRASTUCTURE
Simple 
Offer
Fintechs
B2B / B2B2C
B2C
Neobanks 
P2P Fintechs
…

U T U E SRF
Big Techs are probably
going to have a front -role
in retail market.
Apple is starting to build a
locked ecosystem of
services.
Big techs will probably use
analytics to build new rules
of how to shape ﬁnancial
products.
Eco-systems will still need
partners and providers. 
( e.g. Goldman Sachs Bank USA)

U T U E SRF
Sascha Noack - New Players Network is
about to change?
“ I can’t hear the word
disruption anymore,
ultimately nothing is
being disrupted ”

U T U E SRF
We are already entering
the era of aggregators.
Users are looking for
someone who teaches them
and supports them to do
better.
Users are starting to trust
ﬁntechs to take life-mgmt
decisions for us.
Users should expect more  
up-selling points from these
kinds of solutions.

U T U E SRF
27
CUSTOMER
CUSTOMER
DEMAND IS A
KEY DRIVER
But aren’t we easier targets
than we think we are?

U T U E SRF
21
CUSTOMER DEMAND
Temporary  
Value 
Propositions

U T U E SRF
Statistischem Bundesamt Bayern 2018
“ the number of young
Germans with debts
increased by almost
70 percent in just ten
years ”

U T U E SRF
Miguel Bello - Designit
“ finances
management is taboo.
no parents talk about
it at dinner with their
kids ”

U T U E SRF
Future
Time
preferable
probable
possible
now
OUR
CHANCE
user / designers

U T U E SRF
EDUCATION TECHNOLOGY
 
Designers

U T U E SRF
EMBRACE TECHNOLOGY
Look a Developer Portals
Talk to System Architects
Start looking at API Economy
Understand backend and operation limits
Ease introduction of
new contents

U T U E SRF
LEARN ABOUT COMPLIANCY
Read about regulations
Work out the concepts with legal/ service procurement
Seek for help from who got there before
European regulations offer great chance to be transparent
Compliancy is an
opportunity

U T U E SRF
SYNCRONIZE HEARTBEATS
The role of the connector is needed more than ever
The run for transformation creates new (intl) users to design for
New forms of research are needed to go beyond superficial findings
Impact maps to evaluate shared goals should become our “daily bread”
Ease introduction of
new contents

U T U E SRF
As Designers
Embrace technology means
looking at what actually can be
done and deliverables. 
Start looking at Developer Portals,
understand the importance of
APIs and micro -services.
Financial institutions are highly
regulated and regulations are
making an impact on how these
businesses can be transformed.
Your role can be the one of syncing
the heartbeats of incumbents and
other players, to each others and to
their existing and potential
customers.
EMBRACE 
TECH
LEARN ABOUT 
COMPLIANCY
SYNCRONIZE 
HEARTBEATS
OUR
CHANCE

U T U E SRF
As User
OUR
CHANCE
We should start informing
ourselves on what is really out
there that can be done with our
money.
What we learn we can share. 
We can break the silence around
an uncomfortable topic.
We should be entitled to ask for
long-term trust, and we should be
able to leverage on it to get serviced
properly.
SEEK 
ANSWERS
SHARE OUR  
PROFICIENCY
DESIGN YOUR 
LEVELS OF TRUST

U T U E SRF
LOOKING FROM 
A NEW (ECONOMIC)
PERSPECTIVE

U T U E SRF
https://www.core-econ.org/escaping-from-imaginary-worlds/
International Student Initiative
for Pluralist Economics 
 
2014

U T U E SRF
“ For those who want
economic literacy this is a
great time for learning an
then unlearning the
principles of economics ”
Kate Raworth - Author

U T U E SRF
“What if economics
would shape itself
starting from
humanity’s  
long-term goals?”

U T U E SRF
safe and just
space for
humanity
regenerative and
distributive
economy

U T U E SRF
safe and just
space for
humanity
regenerative and
distributive
economy
social foundation
Food  
Health  
Education  
Income & work 
Peace & justice  
Political voice  
Social equity  
Gender equality  
Housing Networks  
Energy Water

U T U E SRF
safe and just
space for
humanity
regenerative and
distributive
economyecological ceiling
Climate change
Ocean acidiﬁcation
Nitrogen and phosphorus loading
Chemical pollution
Freshwater withdrawals
Biodiversity loss
Land conversion
Air pollution
Ozone layer depletion
social foundation

U T U E SRF
“I NEED TO
FEEL
CONFIDENT 
ABOUT MY
CHOICES”
The preferable future
Myriam, 20 yo

U T U E SRF
The preferable
future
I trust what I think helps
me pushing community and
personal goals.
My ﬁnancial literacy is
enough to make me look
for new form of
investments for my future
and the society one.
I am ready to engage in  
mid-term contracts,
obviously with the
possibility to get out of
engagements when my
goals are not fulﬁlled.

U T U E SRF
As Designers
We can take an active role in embedding
proper education layers in the products and
services we are designing for. This is not a
duty of banks and insurances. But it is a
great step towards long-lasting trust.
REDESIGN WHAT MEANS
FINANCIAL AND ECONOMICAL
EDUCATION.
OUR BIGGEST
CHANCE

U T U E SRF
THANKS SDD
FOLKS!
Francesca Terzi 
Twitter @franciodipizza
Linkedin francesca.terzi
Email francesca.terzi@designit.com

U T U E SRF
Open Banking Strategy Formation 
Mr. Paul Rohan - April 2017
Banking Report Germany 2030 
Oliver Wyman - 2018
Doughnut Economics  
Kate Raworth 2017
SUGGESTED READING
Speculative Everything - Design,
Fiction, and Social Dreaming 
By Anthony Dunne and Fiona Raby

U T U E SRF
Sascha Noak 
Twitter @TheSaschaNoack
Pirates Summit 
Twitter @PIRATESummit
FI Europe
Twitter @FiEurope
SUGGESTED FOLLOWING
Albert Knuth - Connecting the Dots 
Medium
The Money GPS 
Twitter @themoneygps & Youtube

U T U E SRF
A Preferable Future
YOUR
CHANCE TO
DRAW
TEAMS OF 5-6 PEOPLE
2O MINUTES

The Future of Finance and Trust

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