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CraigRispinCSP
Lumi Meetoo Instructions
& Hybrid Event Question
The World Is Changing
Exponentially
The World Of Events
Is Changing
Exponentially Too
People
Business Technology
People
Business Technology
Life Sciences
W
ork/Life Shift
Acceleration
People
Business Technology
Life Sciences
W
ork/Life Shift
Acceleration
Age Gap
Education
Re-Engineering
Global
Mobility
Free
Agency
End of
Retirement
Emerging Models
Outrageous
Outsourcing
Marketing
Megatrend
Innovation
Imperative
Machine Learning
Cloud
Computing
Security
Scare
Coworking &
Collaboration
Massively
Mobile
Internet of
Things
Big Data
“Craig We’ve Seen More
Change In The Last 3 Years
Than In The Last 30.”
Technology Changes
Exponentially
Technology Changes
Exponentially
People Think Linearly
We’re Living in a World
of Exponential Change
Did You Know -
That In 2028?
Video Discussion
Discuss with a Partner:
What Did You Find Most
Interesting in the Video?
We are Living in a World
Where iPhones are
More Valuable Than Oil
And 82 Companies Are
Valued At More Than
$1Billion
Uber - World’s Largest
Taxi Company,
Owns No Vehicles
Facebook - World’s Most
Popular Media Owner,
Creates No Content
Alibaba, The Most
Valuable Retailer,
Has No Inventory
Airbnb - World’s Largest
Accommodation Provider,
Owns No Real Estate
Soon, One Event
Startup Will Be Valued
At More Than $1 Billion
Event Attendees
Expectations Have
Grown Exponentially
“Once I Used Apple Pay,
I’m Never Going Back...”
Our Clients
Expectations Have
Grown Exponentially
“I Don’t Want An Event
That Last 2 Or 3 Days -
I Want A Year-Long Event”
“Hybrid Events
Deliver 10X ROI
Compared To
Standard Events”
That Brings Up My
Challenges Survey...
Luckily, Event Tech Has
Become Exponentially
Less Expensive & Easier
HYBRID
MEETINGS*
Interesting
tidbits digested
from MPI Foundation
TREND SUMMARY
70% believe hybrid will be important
to the future of meetings.
THE FUTURE
Many have yet to
organize or attend
hybrid meetings.
YET TO
ATTEND
YET TO
ORGANIZE
EXPOSURE
50%25% 50%25%
The total hybrid event cost is made up of the following categories:
The primary purposes of a hybrid event:
Expand education
Re-broadcast
Re-purpose content
Expand
reach and
engagement
Hybrid
met or
expect
PURPOSE
RES
20
58%82%58%82%
VIRTUAL AUDIO
VISUAL
PRODUCTION
LIVE
STREAMING
INTERNET
SERVICES
$ $$ $
Stays same or increases
when other audiences join in
(like virtual).
ATTENDANCE
>
=
Hybrid meeting
met or exceeded
expectations.
RESULTS
93%
Hybrid Study
Hybrid Study
If no hybrid option was available:
Hybrid Study
If no hybrid option was available:
Hybrid Study
If no hybrid option was available:
93%of hybrid attendees
would not attend the in-person
event in the future
Hybrid Study
If no hybrid option was available:
93%of hybrid attendees
would not attend the in-person
event in the future
Hybrid Study
If no hybrid option was available:
93%of hybrid attendees
would not attend the in-person
event in the future
What does this mean for YOUR events?
Hybrid Study
Who’s Killing It With
With Innovative
Event Tech
SXSW
SXSW Innovations:
1994 SXSW Interactive
2007 Panel Picker
2015 iBeacons Everywhere
Confidential and Proprietary space150 ©2013
iBeacon was created to
connect physical to digital
image source: Apple
Google I/O
Google I/O Numbers:
8,000 In San Francisco
50,000 In Viewing Pods
1+ Million People Online
Hybrid Extends Audience Reach
APA: 1900 in person, 1885 virtually
Only a 7% audience crossover
What’s Next?
Virtual Reality Goes
Mainstream
CraigRispinCSP

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