Funkmartini expanded into Turkey and provides 10 tips from that experience: 1) Choose an expansion market like a "big city"; 2) Analyze not just the market but the current and future political and economic climates; 3) Pitching in a new market is different and they pitched at a mall; 4) Believe in your existing success from other markets like Athens; 5) Become a PR specialist or "Power Ranger" to promote the brand; 6) Trust someone in the new market to take risks and help lead the product; 7) Don't trust anyone fully as no one will work as hard as you; 8) Plan, change plans, and plan again as plans will need to change; 9