The document discusses strategies for creating consumer awareness of functional foods in India. It notes that while awareness is growing due to increased media coverage and market options, adoption remains a challenge. The document outlines the ADMAP model for insight-based advertising and applies it to functional foods. It discusses addressing consumer beliefs like "I don't have a problem" to build awareness and overcoming barriers like "healthy foods are tasteless" to generate interest. The document emphasizes understanding consumers' current behaviors and beliefs to effectively promote functional foods and drive desired behaviors.
Omni Channel Marketing Conference - Kylie FuentesTony Booth
This document discusses how online and offline behaviours influence each other for today's consumers. It notes that most retailers are struggling to keep up with the pace of technological change and evolving shopper expectations. The key forces driving retail revolution are new shopper expectations informed by online behaviours, and the abundance of sales channels and devices shaping the new omnichannel shopping journey from discovery to purchase. It emphasizes that retailers must measure performance across all channels as an integrated ecosystem rather than in silos, and leverage mobile and location data to provide a consistent brand experience and personalized services.
The document discusses key logistics, operations, and supply chain management concepts. It defines terms like goods, products, materials, and components. It describes dimensions of goods, input and output in value-adding processes, and the product life cycle. It also discusses basic issues like synchronizing supply and demand. The document outlines performance indicators to measure objectives in quality, costs, delivery, and flexibility. Examples of measures are given for fill rate, delivery reliability rate, and inventory turnover.
By Halim Nababan, National Agency for Drug & Food Control, Republic of Indonesia, presented at the International Life Sciences Institute Regional Seminar on Understanding Consumer Behaviour, Jakarta, 11 May 2015
Environmental analysis and strategic uncertainty'Vladimir Medina
The document discusses various dimensions of environmental analysis including technology, government, economics, culture, and demographics. It then covers dealing with strategic uncertainties through impact analysis and scenario analysis. Scenario analysis involves identifying scenarios, relating scenarios to existing strategies, and estimating scenario probabilities. Impact analysis assesses the impact and immediacy of strategic uncertainties to determine which require further monitoring and analysis.
A project report on consumer satisfaction level towards nadini shubham milk i...Babasab Patil
This document provides an overview of a study on consumer satisfaction with Nandini Shubham milk in Dharwad-Hubli City, India. The study aims to understand consumer awareness, preferences, perceptions and opinions of Nandini Shubham milk. It also aims to compare the pricing of Nandini Shubham milk to other brands. The document outlines the objectives, need and limitations of the study. It provides background on the dairy industry and cooperative in India. It also summarizes some of the key findings of the study, which found that most consumers are aware and satisfied with Nandini Shubham milk but some desire changes like lower pricing and availability throughout the day.
Marketing Channels and Supply Chain Managementmandalina landy
The document discusses marketing channels and supply chain management. It defines key terms like marketing channels, intermediaries, and supply chain. It describes channel structures for consumer and business products. It discusses the functions of intermediaries and issues that influence channel strategy decisions. It also covers managing relationships, logistical components of supply chains, and new technologies and trends in supply chain management.
This document discusses distribution channels. It defines distribution as managing the movement of goods from producers to consumers. Common distribution channels involve manufacturers, wholesalers, distributors, retailers and customers. Goods and payments flow between these parties. Intermediaries like agents, wholesalers and distributors take ownership of goods and sell to other parties for a profit. The document outlines three main types of distribution channels: intensive, selective and exclusive.
This document discusses consumer awareness and rights in India. It outlines the seven main rights of consumers: safety, information, choice, redress, education, healthy environment, and basic needs. It emphasizes the importance of consumer education and protection organizations in fighting exploitation of consumers in India related to issues like poverty, illiteracy, and ineffective laws. Finally, it provides tips for consumers to keep in mind when purchasing various products like food, drugs, clothes, gold, and more.
Omni Channel Marketing Conference - Kylie FuentesTony Booth
This document discusses how online and offline behaviours influence each other for today's consumers. It notes that most retailers are struggling to keep up with the pace of technological change and evolving shopper expectations. The key forces driving retail revolution are new shopper expectations informed by online behaviours, and the abundance of sales channels and devices shaping the new omnichannel shopping journey from discovery to purchase. It emphasizes that retailers must measure performance across all channels as an integrated ecosystem rather than in silos, and leverage mobile and location data to provide a consistent brand experience and personalized services.
The document discusses key logistics, operations, and supply chain management concepts. It defines terms like goods, products, materials, and components. It describes dimensions of goods, input and output in value-adding processes, and the product life cycle. It also discusses basic issues like synchronizing supply and demand. The document outlines performance indicators to measure objectives in quality, costs, delivery, and flexibility. Examples of measures are given for fill rate, delivery reliability rate, and inventory turnover.
By Halim Nababan, National Agency for Drug & Food Control, Republic of Indonesia, presented at the International Life Sciences Institute Regional Seminar on Understanding Consumer Behaviour, Jakarta, 11 May 2015
Environmental analysis and strategic uncertainty'Vladimir Medina
The document discusses various dimensions of environmental analysis including technology, government, economics, culture, and demographics. It then covers dealing with strategic uncertainties through impact analysis and scenario analysis. Scenario analysis involves identifying scenarios, relating scenarios to existing strategies, and estimating scenario probabilities. Impact analysis assesses the impact and immediacy of strategic uncertainties to determine which require further monitoring and analysis.
A project report on consumer satisfaction level towards nadini shubham milk i...Babasab Patil
This document provides an overview of a study on consumer satisfaction with Nandini Shubham milk in Dharwad-Hubli City, India. The study aims to understand consumer awareness, preferences, perceptions and opinions of Nandini Shubham milk. It also aims to compare the pricing of Nandini Shubham milk to other brands. The document outlines the objectives, need and limitations of the study. It provides background on the dairy industry and cooperative in India. It also summarizes some of the key findings of the study, which found that most consumers are aware and satisfied with Nandini Shubham milk but some desire changes like lower pricing and availability throughout the day.
Marketing Channels and Supply Chain Managementmandalina landy
The document discusses marketing channels and supply chain management. It defines key terms like marketing channels, intermediaries, and supply chain. It describes channel structures for consumer and business products. It discusses the functions of intermediaries and issues that influence channel strategy decisions. It also covers managing relationships, logistical components of supply chains, and new technologies and trends in supply chain management.
This document discusses distribution channels. It defines distribution as managing the movement of goods from producers to consumers. Common distribution channels involve manufacturers, wholesalers, distributors, retailers and customers. Goods and payments flow between these parties. Intermediaries like agents, wholesalers and distributors take ownership of goods and sell to other parties for a profit. The document outlines three main types of distribution channels: intensive, selective and exclusive.
This document discusses consumer awareness and rights in India. It outlines the seven main rights of consumers: safety, information, choice, redress, education, healthy environment, and basic needs. It emphasizes the importance of consumer education and protection organizations in fighting exploitation of consumers in India related to issues like poverty, illiteracy, and ineffective laws. Finally, it provides tips for consumers to keep in mind when purchasing various products like food, drugs, clothes, gold, and more.
Build your brand awareness to increase leads and drive revenue. This short presentation offers 12 ideas from experienced B2B Marketers to build your brand awareness.
A project report on consumer perception towards nandini milkBabasab Patil
This document provides an overview of the dairy industry in India and the company profile of the Karnataka Milk Federation (KMF) and Raichur Bijapur Karnataka Milk Producers Union Limited (RBKMUL). It discusses the history and development of the dairy industry in India. It also outlines the objectives, organizational structure and operations of KMF, one of the largest milk cooperatives in India. RBKMUL is one of 13 milk unions affiliated with KMF, responsible for milk procurement, processing and marketing in its region. The document contains executive summaries of a study on consumer perception of Nandini milk, the brand marketed by KMF.
Functional Foods: Their Role & Opportunitiessenaimais
The document discusses functional foods, their role and opportunities. It provides an overview of the Institute of Food Technologists (IFT), what functional foods are, why they are of interest, their history and the large business they represent. It discusses trends in functional foods and research, regulatory landscape and future outlook. The presentation aims to outline the topic of functional foods and opportunities within the field.
The document provides examples of distribution channels for different industries, including book publishing, medical devices, farming sensors, dental products, and online rentals. It outlines the key players in each channel, including publishers, distributors, wholesalers, retailers, customers, OEMs, hospitals, clinics, farmers, landlords, property managers, and more. The examples illustrate how products and payments flow through different types of multi-level channels to reach end users.
A project report on consumer satisfaction and awareness towards siddhadhara m...Babasab Patil
This document discusses the dairy industry in India and the National Dairy Development Board (NDDB). It provides a brief history and overview of the development of the dairy industry in India from the pre-independence period through the establishment of the NDDB in 1965. The NDDB was founded to modernize the dairy industry and transform it into an instrument for rural development. Through its Operation Flood program spanning 26 years, India became the world's largest milk producer. As of 2006, over 12 million farmers were members of over 17,000 village dairy cooperatives across India procuring over 21 million liters of milk daily.
The document summarizes different types of functional strategies that support corporate and business unit objectives. It discusses marketing, research and development, human resource management, financial, and information management strategies. The strategies focus on maximizing productivity of resources within each functional area to provide competitive advantages.
consumer behavior & satisfaction towards Amul milkMorisha Roy
The document provides background information on Amul, India's largest dairy cooperative. It discusses how Amul was established in 1946 to empower farmers and end exploitation by private traders. It has since grown to collect over 11 lakh liters of milk daily. Amul pioneered many innovations like chilling centers and brought modern technology to rural areas. It has received several awards and exports products internationally. Amul's success is attributed to providing farmers an assured market while benefiting consumers with quality products.
This document discusses consumer rights and protections. It outlines several key consumer rights, including the rights to safety, choice, and redress. It also discusses factors that can lead to consumer exploitation like limited information, supplies and competition. The document then provides an overview of consumer protection laws and mechanisms in place to protect consumers and promote fair business practices. These include laws against anti-competitive behavior and mergers that threaten competition.
The document discusses creating a radically better future through breakthrough innovation and leadership. It talks about seeing problems as opportunities, switching assumptions, and innovating to create disruptive breakthroughs rather than incremental changes. Examples are given of social innovations that addressed issues like poverty and hunger by redesigning solutions and empowering local communities rather than relying on traditional aid approaches. The document advocates switching assumptions about what is possible to generate new insights and proposals.
Catch ’Em and Keep ’Em: Revitalizing the Store in a Cross-Channel World.
Based on original research conducted by Cisco IBSG in the U.S. and U.K., cross-channel shopping demands a new approach to win customers and capture wallet.
More info: http://www.cisco.com/web/about/ac79/retailcpg/nrf-2012.html
The document discusses consumer behavior and the consumer decision process. It describes the stages consumers go through when making purchase decisions: problem recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation. It also discusses psychological factors that influence each stage like motivation, perception, attitudes, and learning. Finally, it covers a variety of influences on consumer behavior such as culture, reference groups, and marketing communications.
The document provides guidance on developing an effective advertising strategy and creative brief. It emphasizes starting with clear brand vision and strategic objectives, and developing a "big idea" creative strategy that consistently communicates the brand's message over time. The document also stresses evaluating whether the creative expression truly reflects and accomplishes the strategic goals.
1. The document discusses key topics for top management to focus on, including building capabilities to lead evolution, focusing on essentials with high impact, and thinking outside the box about organizational capabilities.
2. It also discusses the commodity trap of competing only on price and the need to create definitive product separation and sustainable competitive advantage to exit this trap.
3. A framework is presented showing the continuum between a value-added offer with high price differentiation and product/support differentiation versus a commodity offer with low differentiation, and how marketing spend should be allocated along this continuum.
Presence - The key to achieving wellbeing, is knowing (start up concept idea)Franki Chamaki
1. The document proposes a solution called "Presence" that uses a wearable sensor and digital canvas to track and display family nutrition information seamlessly.
2. It would capture health data passively from the wearable device and display progress and alerts centrally for the family.
3. The solution aims to transform how people think about and manage their nutrition by making tracking effortless and motivating through gamification, peer support and constant visibility of data.
The document outlines 5 principles for effective pack design for shoppers: 1) Fit into the category visually while standing out, 2) Use a clear visual trigger to identify the brand, 3) Limit visual elements on the front of pack to 5 or less, 4) Communicate what the product is and its benefits in 2 seconds, and 5) Make packs easy to pick up by allowing a 3cm gap for grasping. The principles aim to make shopping effortless by designing packs that are simple, clear, and consistent for shoppers.
Learning is a key determinant of human behavior. People are not born with knowledge and skills, but rather acquire them through learning and experience over their lifetime. Learning involves changes in a person's behavior as a result of experience. There are several elements of learning, including motives that arouse a person's readiness to respond, cues that provide weak stimuli to direct motivated activity, and responses that are a person's mental or physical reaction. Reinforcement, such as rewards, strengthens the likelihood of a response. Marketers aim to teach consumers in a way that makes their buying decisions more effective with minimal effort through understanding how learning occurs.
Consumer markets consist of individuals and households who purchase goods and services for personal use. Marketers aim to understand how consumers respond to different marketing efforts. The consumer decision-making process involves need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Cultural, social, personal, and psychological factors all influence consumer behavior at different stages of the buying process.
This document discusses strategies for creating consumer awareness of functional foods in India. It begins by defining what functional foods are and examining the current state of consumer mindset in India. It then covers some communication theory approaches, including the ADMAP model. The main challenges to functional food adoption in India are identified as the consumer not believing they have a problem, confusion over which products are right for them, perceiving healthy foods as tasteless, and functional foods not matching the foods they are accustomed to. The document argues that communication must build awareness, interest, trial, and habit. It stresses understanding the consumer perspective, leveraging insights, and focusing on taste. Credible institutions and key opinion leaders can help address concerns and build trust in functional
2012-12 Maximizing Member Engagement through Technologyimagine.GO
This presentation looks at the four key components of retail health and how healthcare companies should use them to design their consumer products following strict adherence to the concept of minimum viable product.
Young Marketers Elite 3_Assignment 11_Brand Communication 2honvongphu
Với tuần này, Young Marketers sẽ dành tặng 2 suất dự thính cho các bạn young marketers gửi bài assignment trong 6 slide nội dung gửi về contact@youngmarketers.vn trước 22:00 thứ 5 ngày 7/4 nhé :
1. Communications/Advertising Insight là Gì? Sẽ có bao nhiêu loại Communications/Advertising Insight? Cách thức để tìm ra các Insight đó. Cho ví dụ. (50%)
2. 2. Conceptualization/Development Process cho 1 campaign/advertising big idea bao gồm những bước gì? Cho ví dụ. (50%) (câu hỏi dành cho Eliter)
Build your brand awareness to increase leads and drive revenue. This short presentation offers 12 ideas from experienced B2B Marketers to build your brand awareness.
A project report on consumer perception towards nandini milkBabasab Patil
This document provides an overview of the dairy industry in India and the company profile of the Karnataka Milk Federation (KMF) and Raichur Bijapur Karnataka Milk Producers Union Limited (RBKMUL). It discusses the history and development of the dairy industry in India. It also outlines the objectives, organizational structure and operations of KMF, one of the largest milk cooperatives in India. RBKMUL is one of 13 milk unions affiliated with KMF, responsible for milk procurement, processing and marketing in its region. The document contains executive summaries of a study on consumer perception of Nandini milk, the brand marketed by KMF.
Functional Foods: Their Role & Opportunitiessenaimais
The document discusses functional foods, their role and opportunities. It provides an overview of the Institute of Food Technologists (IFT), what functional foods are, why they are of interest, their history and the large business they represent. It discusses trends in functional foods and research, regulatory landscape and future outlook. The presentation aims to outline the topic of functional foods and opportunities within the field.
The document provides examples of distribution channels for different industries, including book publishing, medical devices, farming sensors, dental products, and online rentals. It outlines the key players in each channel, including publishers, distributors, wholesalers, retailers, customers, OEMs, hospitals, clinics, farmers, landlords, property managers, and more. The examples illustrate how products and payments flow through different types of multi-level channels to reach end users.
A project report on consumer satisfaction and awareness towards siddhadhara m...Babasab Patil
This document discusses the dairy industry in India and the National Dairy Development Board (NDDB). It provides a brief history and overview of the development of the dairy industry in India from the pre-independence period through the establishment of the NDDB in 1965. The NDDB was founded to modernize the dairy industry and transform it into an instrument for rural development. Through its Operation Flood program spanning 26 years, India became the world's largest milk producer. As of 2006, over 12 million farmers were members of over 17,000 village dairy cooperatives across India procuring over 21 million liters of milk daily.
The document summarizes different types of functional strategies that support corporate and business unit objectives. It discusses marketing, research and development, human resource management, financial, and information management strategies. The strategies focus on maximizing productivity of resources within each functional area to provide competitive advantages.
consumer behavior & satisfaction towards Amul milkMorisha Roy
The document provides background information on Amul, India's largest dairy cooperative. It discusses how Amul was established in 1946 to empower farmers and end exploitation by private traders. It has since grown to collect over 11 lakh liters of milk daily. Amul pioneered many innovations like chilling centers and brought modern technology to rural areas. It has received several awards and exports products internationally. Amul's success is attributed to providing farmers an assured market while benefiting consumers with quality products.
This document discusses consumer rights and protections. It outlines several key consumer rights, including the rights to safety, choice, and redress. It also discusses factors that can lead to consumer exploitation like limited information, supplies and competition. The document then provides an overview of consumer protection laws and mechanisms in place to protect consumers and promote fair business practices. These include laws against anti-competitive behavior and mergers that threaten competition.
The document discusses creating a radically better future through breakthrough innovation and leadership. It talks about seeing problems as opportunities, switching assumptions, and innovating to create disruptive breakthroughs rather than incremental changes. Examples are given of social innovations that addressed issues like poverty and hunger by redesigning solutions and empowering local communities rather than relying on traditional aid approaches. The document advocates switching assumptions about what is possible to generate new insights and proposals.
Catch ’Em and Keep ’Em: Revitalizing the Store in a Cross-Channel World.
Based on original research conducted by Cisco IBSG in the U.S. and U.K., cross-channel shopping demands a new approach to win customers and capture wallet.
More info: http://www.cisco.com/web/about/ac79/retailcpg/nrf-2012.html
The document discusses consumer behavior and the consumer decision process. It describes the stages consumers go through when making purchase decisions: problem recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation. It also discusses psychological factors that influence each stage like motivation, perception, attitudes, and learning. Finally, it covers a variety of influences on consumer behavior such as culture, reference groups, and marketing communications.
The document provides guidance on developing an effective advertising strategy and creative brief. It emphasizes starting with clear brand vision and strategic objectives, and developing a "big idea" creative strategy that consistently communicates the brand's message over time. The document also stresses evaluating whether the creative expression truly reflects and accomplishes the strategic goals.
1. The document discusses key topics for top management to focus on, including building capabilities to lead evolution, focusing on essentials with high impact, and thinking outside the box about organizational capabilities.
2. It also discusses the commodity trap of competing only on price and the need to create definitive product separation and sustainable competitive advantage to exit this trap.
3. A framework is presented showing the continuum between a value-added offer with high price differentiation and product/support differentiation versus a commodity offer with low differentiation, and how marketing spend should be allocated along this continuum.
Presence - The key to achieving wellbeing, is knowing (start up concept idea)Franki Chamaki
1. The document proposes a solution called "Presence" that uses a wearable sensor and digital canvas to track and display family nutrition information seamlessly.
2. It would capture health data passively from the wearable device and display progress and alerts centrally for the family.
3. The solution aims to transform how people think about and manage their nutrition by making tracking effortless and motivating through gamification, peer support and constant visibility of data.
The document outlines 5 principles for effective pack design for shoppers: 1) Fit into the category visually while standing out, 2) Use a clear visual trigger to identify the brand, 3) Limit visual elements on the front of pack to 5 or less, 4) Communicate what the product is and its benefits in 2 seconds, and 5) Make packs easy to pick up by allowing a 3cm gap for grasping. The principles aim to make shopping effortless by designing packs that are simple, clear, and consistent for shoppers.
Learning is a key determinant of human behavior. People are not born with knowledge and skills, but rather acquire them through learning and experience over their lifetime. Learning involves changes in a person's behavior as a result of experience. There are several elements of learning, including motives that arouse a person's readiness to respond, cues that provide weak stimuli to direct motivated activity, and responses that are a person's mental or physical reaction. Reinforcement, such as rewards, strengthens the likelihood of a response. Marketers aim to teach consumers in a way that makes their buying decisions more effective with minimal effort through understanding how learning occurs.
Consumer markets consist of individuals and households who purchase goods and services for personal use. Marketers aim to understand how consumers respond to different marketing efforts. The consumer decision-making process involves need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Cultural, social, personal, and psychological factors all influence consumer behavior at different stages of the buying process.
This document discusses strategies for creating consumer awareness of functional foods in India. It begins by defining what functional foods are and examining the current state of consumer mindset in India. It then covers some communication theory approaches, including the ADMAP model. The main challenges to functional food adoption in India are identified as the consumer not believing they have a problem, confusion over which products are right for them, perceiving healthy foods as tasteless, and functional foods not matching the foods they are accustomed to. The document argues that communication must build awareness, interest, trial, and habit. It stresses understanding the consumer perspective, leveraging insights, and focusing on taste. Credible institutions and key opinion leaders can help address concerns and build trust in functional
2012-12 Maximizing Member Engagement through Technologyimagine.GO
This presentation looks at the four key components of retail health and how healthcare companies should use them to design their consumer products following strict adherence to the concept of minimum viable product.
Young Marketers Elite 3_Assignment 11_Brand Communication 2honvongphu
Với tuần này, Young Marketers sẽ dành tặng 2 suất dự thính cho các bạn young marketers gửi bài assignment trong 6 slide nội dung gửi về contact@youngmarketers.vn trước 22:00 thứ 5 ngày 7/4 nhé :
1. Communications/Advertising Insight là Gì? Sẽ có bao nhiêu loại Communications/Advertising Insight? Cách thức để tìm ra các Insight đó. Cho ví dụ. (50%)
2. 2. Conceptualization/Development Process cho 1 campaign/advertising big idea bao gồm những bước gì? Cho ví dụ. (50%) (câu hỏi dành cho Eliter)
The document discusses the need for the advertising industry to evolve its business model and ways of working to adapt to changes in the media landscape. It proposes:
1) Traditional models of media scarcity and repetition are no longer applicable, as media has become abundant and audiences fragmented.
2) Successful new agencies have innovative organizational designs, but these have not been tested on a large scale over long periods of time.
3) For the industry to evolve, it needs a better understanding of the nature and role of ideas, and how to develop, deploy, and value them to drive strategic and behavioral transformation for brands.
This 10-step marketing plan template provides guidance for developing a marketing strategy for a product or company. It outlines the key elements to include which are identifying the primary target market and their needs, wants and demands; analyzing competitors and the market opportunity; and developing the marketing mix strategies around product, price, promotion, place, and the overall generic strategy. The document emphasizes following principles of power presentation and includes grading criteria focusing on understanding customers and competitors, as well as developing strong company and marketing mix strategies.
This document provides an overview of analyzing consumer markets and consumer behavior. It discusses:
1. The consumer decision-making process, which moves from need recognition to post-purchase behavior, and is influenced by cultural, social, individual and psychological factors at each step.
2. A complete model of consumer behavior that shows the internal and external influences on consumers' exposure to stimuli, information search, evaluation of alternatives, and purchase decisions.
3. How consumers can be segmented based on dimensions like age, gender, geography, social class, income, race, ethnicity, and lifestyles.
4. How consumption is influenced not just by what products do functionally but also what they mean symbolically in terms
The document discusses planning for advertising and integrated brand promotion from a managerial perspective. It covers analyzing the environment for advertising and moving from a broad view of advertising to a more focused managerial view. The planning phase leads to developing advertising and promotional materials. It also discusses analyzing consumer behavior, the consumer decision-making process, and key psychological factors involved in advertising from the perspective of the consumer as a social being.
This document discusses applying health behavior theories to increase community engagement in disaster preparedness. It summarizes three key theories: the Health Belief Model focuses on perceived susceptibility, severity and benefits of preparedness. Social Cognitive Theory examines self-efficacy and observational learning. The Transtheoretic Model looks at readiness to change through stages from pre-contemplation to maintenance. The document advocates understanding individual and community motivations to overcome objections and empower engagement in preparedness planning.
Similar to Functional Food Strategies for Creating Consumer Awareness (20)
Here are the key principles to consider when planning meals:
- Meet nutrient recommendations by including a variety of foods in the correct serving sizes
- Consider individual factors like age, gender, health needs, culture and religion
- Plan meals within the available budget
- Alternate cooking methods like steaming, stir-frying and boiling
- Include seasonal fresh foods and consider the climate
- Prepare special dishes for occasions
This document discusses wine tourism as a centripetal force in the development of rural tourism. It defines wine tourism and explains its importance as a component of tourism in Croatia. Wine tourism can attract visitors to rural areas and support local economic development if integrated with other attractions of a destination in a sustainable way. The document outlines advantages and disadvantages of wine tourism for wine producers, consumers, and destinations. It concludes that wine has strong potential to draw tourists to destinations in Croatia if destinations are well-managed and wine tourism is developed while emphasizing its benefits and addressing challenges.
This presentation covers (1) Social impact of tourism; (2) Effects of globalization on tourism development; (3) Sex tourism and exploitation of women; and (4) Trends and issues shaping tourism and hospitality development.
Explore the Association for Vertical Farming infographics surrounding the topic of Urban and Vertical Farming. For more information, visit the Vertical Farming website: https://vertical-farming.net/
This document provides an overview of health food regulations in China. It discusses the key definitions and classifications of health foods, the major regulations governing health foods, and the processes for registration and filing of health foods. It also describes the document requirements, testing scopes, and differences between registration and filing. Registration involves more extensive dossier requirements, testing, and a longer timeline than filing. The document aims to help companies understand the regulatory landscape for placing health foods in the Chinese market.
This document provides information about food allergies and allergens. It lists common food allergens such as eggs, fish, milk, cereals containing gluten, and nuts. It then describes what a food allergy is versus a food intolerance, and lists potential symptoms of a food allergy such as hives, abdominal pain, and difficulty breathing. The document explains how to identify food allergens by checking food labels for bold, italicized listings of allergens. Lastly, it provides tips for managing a food allergy such as washing utensils, cleaning surfaces, informing restaurants of allergies, and being cautious of shared serving areas.
This document discusses food labelling regulations and challenges in ASEAN countries. It provides an overview of the general labelling requirements for Indonesia, Malaysia, Thailand and Singapore, which include the product name, ingredients list, net content, expiration date and manufacturer information. There are also country-specific details regarding language, format of dates and addresses, nutrition panel requirements. While general labelling information is similar, differences exist in details. Developing a common ASEAN food label is difficult due to mandatory country requirements, but harmonizing standards across ASEAN by referring to Codex guidelines could help address this challenge.
This document discusses considerations for developing a successful functional food product for the market. It begins by outlining upcoming trends in the industry, such as emerging economies and increasing health consciousness. Next, it identifies market drivers focused on consumers, like rising incomes and increasing awareness of health. Some key challenges in product development are ensuring healthy options are easy choices and delivering health, safety and quality. Five critical success factors for products are noticeability, superiority, compatibility, practicality and lack of complexity. The document provides a checklist for successful marketing that includes offering relevant benefits and differentiating through packaging. It emphasizes the importance of filtering promises from challenges in marketing.
This document discusses considerations for developing a successful functional food product. It notes consumers are shifting from illness management to wellness promotion. Functional foods fit within a continuum from health maintenance to promotion. Developing uniqueness through customization for intended populations and new research areas like nutrigenomics, proteomics and metabolomics can aid innovation. Biomarkers directly correlate health status to exposure. Encouraging development factors include epidemiological research, technological advancements, legislation and government incentives.
This document provides an overview of best practices for ensuring readiness for food safety audits and assessments. It begins with introductions and background on the speaker, Bill McBride. The agenda then outlines topics to be covered, including an overview of food safety audits, understanding common food safety terminology, selecting the appropriate food safety standard, and what it means to be "audit ready". It also provides definitions and objectives of food safety audits. Key points made include criticisms of some auditing practices, the roles and limitations of audits, and information on standards organizations like ISO, GFSI initiatives, and the purpose of establishing the GFSI.
This document summarizes the key aspects of food traceability from compliance to opportunity. Traceability has become a regulatory requirement in both the EU and US to identify unsafe food and enable recalls. It allows food to be tracked from farm to fork through all stages of production, processing, and distribution. While traceability ensures compliance, it can also provide brand protection and market access opportunities when customers demand transparency in supply chains. Technologies continue to advance traceability capabilities from paper-based systems to electronic tracking using barcodes, RFID, and analytical techniques. Effective traceability gives organizations supply chain visibility to communicate their practices and story to consumers.
This document discusses key differences between generic and cold chain supply quality management systems. A Middle Eastern cold chain is more expensive due to temperature extremes and immature regulations. Qualification and validation are often misunderstood, with qualification establishing a process can meet standards through testing, while validation tests a process under controlled conditions. For manufacturing, processes can be validated, but distribution is variable so can only be qualified. Extending quality oversight beyond manufacturing, understanding regulators, having product knowledge, and documenting every cold chain link are critical for quality assurance. Tools like CCQI, HACCP, and inventory management systems can help optimize quality strategies for specific cold chain challenges.
This document proposes strengthening regulations for the recycling of waste cooking oils (WCO) generated by restaurants and food factories in Hong Kong. It suggests introducing licenses for WCO collection, disposal, and import/export. Operators without licenses would face fines or imprisonment. It also proposes that restaurants and food factories be required to hand over their WCO only to licensed collectors and keep transaction records. The Environmental Protection Department will implement a voluntary registration system for WCO operators and develop best practices to facilitate proper handling and recycling of WCO.
The Japanese Ministry of Health, Labor and Welfare revised the Drinking Water Quality Standards in 2003. Key changes included expanding the number of regulated items from 46 to 50, adding items like E. coli and aluminum, and introducing a rolling revision system to continuously improve standards. A new framework was established with Drinking Water Quality Standards, Complementary items including 101 pesticides, and Items for Further Study. Water suppliers must now prepare Water Quality Analysis Plans outlining their testing procedures.
1. The document discusses food regulation in Indonesia, including standards and guidelines for food safety.
2. It outlines Indonesia's system for regulating food producers, industries, and consumers to ensure better quality and safer foods. Key government agencies establish laws, regulations, standards, and oversee monitoring of the food system.
3. Standards address issues across the food supply chain from agricultural production to processing and marketing. This includes good practices for farming, handling, manufacturing, distribution and more to prevent contamination and improve food quality and safety.
The document discusses current regulatory perspectives on genetically modified (GM) food in Indonesia. It provides an overview of the global situation and regulations regarding GM foods. It then outlines Indonesia's policies, including that GM foods must undergo pre-market biosafety assessment and be labeled if they contain GM materials above a certain threshold. The key laws and regulations governing GM foods in Indonesia are also summarized. [END SUMMARY]
The document provides information about a workshop on veterinary products in Asian countries held in Korea in 2010. It includes an introduction to Pakistan, describing its geography, population, provinces, climate and economy. It also discusses the Ministry of Health in Pakistan and the Drug Control Organization, which regulates drug manufacture, registration, pricing, import and export. The final sections describe the drug registration process and forms used in Pakistan.
This document discusses India's animal quarantine services and their objectives of preventing the introduction of exotic livestock diseases. It outlines the quarantine stations located across India and their economic importance in saving money through disease prevention and increasing exports. Regulations regarding livestock imports and exports are discussed, highlighting the need for mandatory animal quarantine clearance. Proper technical export certification is emphasized as important for increasing trade and meeting international standards.
This document discusses improving the effectiveness of online advertising. It provides data on typical rates of ads hitting their intended target audience and being viewable. It then presents a case study of how ConAgra Foods worked with partners to optimize campaigns for higher in-target and viewable delivery rates, which improved branding impact. Key recommendations included integrating viewability reporting, aligning goals with media sellers, and optimizing for audience and viewability. Top burning questions from advertisers are also listed around these topics.
More from Asian Food Regulation Information Service (20)
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
6. However the Adoption challenge still remains steep in Functional Foods
Specialized Nutrition
Indian consumer - Current State of Mind Food for Pleasure
Sustenance/
Convenience/ Basic
Nutrition
Food for Survival
8. ADMAP
Current Desired
Currently DO Then they will
(behaviour) (objective)
Because If we can
currently make them
THINK THINK
(barrier/ (promise/
opportunity) Reason To Buy)
Insight based Advertising
9. ADMAP
Current Desired
Currently DO The consumer’s Then they will
(behaviour) current behavior (objective)
Because If we can
currently make them
THINK THINK
(barrier/ (promise/RTB)
opportunity)
Insight based Advertising
10. ADMAP
Current Desired
Currently DO The consumer’s Then they will
(behaviour) current behavior (objective)
Because If we can
currently The current belief make them
THINK driving this behavior THINK
(barrier/ (promise/RTB)
opportunity)
Insight based Advertising
11. ADMAP
Current Desired
Currently DO The consumer’s Then they will
(behaviour) current behavior (objective)
Because The belief we want If we can
currently The current belief make them
to instill to drive
THINK driving this behavior THINK
(barrier/ desired behavior (promise/RTB)
opportunity)
Insight based Advertising
12. ADMAP
Current Desired
Currently DO The consumer’s Then they will
The desired behavior
(behaviour) current behavior (objective)
Because The belief we want If we can
currently The current belief make them
to instill to drive
THINK driving this behavior THINK
(barrier/ desired behavior (promise/RTB)
opportunity)
Insight based Advertising
13. Areas of Benefit Barriers – to look for Insights
• “I don’t want the benefit”
• “I already have the benefit”
• “I don’t believe you deliver the benefit”
15. Gap between diagnosis/ concern for the Health problem and the Need for a
benefit is invariably consumer’s correct and holistic understanding of the
Health problem.
Health Problem Health Problem
Brand responsibility/ imperative
Consumer
understanding
Need for Benefit Need for Benefit
Functional food Functional food
solution solution
16. Hence, the BIG communication challenges
“I don’t have a Problem” 1. Building Awareness
“Healthy Foods are
2. Building Interest
tasteless”
“This is not the kind of
3. Building Trial
food I am used to”
“I am confused about
4. Building Habit
which is right for me”
17. “I don’t have a Problem” 1. Building Awareness
Target psychology
instead of only
physiology
Make a connection
Other triggers for through
success: communication
1. Quantum of
messaging
Get into her shoes, 2. Credentials from
understand the life recognized/
space leading
institutions
Find the sweet spot
where the functional
food can make a
difference
18. The entire Insurance industry especially Health Insurance has relentlessly
worked on creating awareness about the problems of securing oneself and
hence the need to get insured adequately
19. “Healthy Foods are
2. Building Interest
tasteless”
Keep the message Interesting and
Inviting
Don’t go the Hippocrates way in
communication..“Let food be thy
medicine” does not work
Avoid the risk of sounding
‘pharmaceutical’ or ‘therapeutic’
Remember..consumer is buying
food for enjoyment
20. Television and Entertainment content providers have generated a lot of interest
and excitement around ‘Cooking’ and ‘Cookery shows’ and taken the genre to a
large no. of viewers beyond Housewives.
22. “This is not the kind of
3. Building Trial
food I am used to”
Ensure superb Reach and Access Unit Price & affordability
Price – consumer does not
think about buying once
Should seem affordable
enough for everyday usage
Win @ Point of Purchase,
use packaging strategically
23. EXAMPLE 1.0 Driving affordability has been the cornerstone
of growth across categories
24. EXAMPLE 2.0 ‘Easy access to Capital and
Finance’ coupled with the right
communication has changed age old behavior
to borrowing; and is driving Consumption
across categories and enabling Enterprises
across the pyramid
25. “I am confused about
4. Building Habit
which is right for me”
Benefit proposition
Product delivery
Price
Consistent availability
Reminders
Every element must play perfectly One to one engagement
Key opinion leaders
26. Once again, the BIG communication challenges & implications
“I don’t have a Problem” 1. Building Awareness
“Healthy Foods are
2. Building Interest
tasteless”
“This is not the kind of
3. Building Trial
food I am used to”
“I am confused about
4. Building Habit
which is right for me”
27. Functional Food Brands have to play an active role to create to create this
consumer understanding first and then market the solution.
Factor What does it mean?
Need the product • Positive Choice - Food format already a part of Target consumer’s
daily habits
• Should be communicated as a food product - Health Plus
• If the functional food product is priced at a premium it must have
the taste, appearance, and quality of a premium food product
• The product (even if functional) should be great tasting
Marketing
imperative
Understand the benefit • The success depends primarily on what the target group already
knows, accepts and has heard from credible sources.
• Special groups of consumers have detailed knowledge about
ingredients. What does your target group know and believe about
your ingredient
Accept the ingredient • Consumers are interested in health, not ingredients. It is not
necessary for consumers to understand the ingredient, as long as
they accept it in a healthy food product.
• If the ingredient is unknown or unattractive, the consumer will
chose other products to reach the same health benefit e.g.
Probiotic vs. Fiber to deliver Digestive Health
Development
• For maximum acceptance place your ingredient in a food context
and place subject matter in the context of what consumers already
imperative
know and accept.
• Otherwise – educate health professionals and other opinion
leaders to match consumer readiness
Trust the brand • You can't trust any brand to provide for your health
• In every marketplace there are already a number of food brands Advantage
consumers associate with health e.g. Britannia, Horlicks, Nestle etc.
• It takes time/ endorsement to build consumer trust builder
Source: FourFactors, Wennstrom
28. Signing off: The Three Golden Rules
• Remember “Taste, Taste, Taste”
• Leverage powerful human insights, drive through a simplistic message
• Don’t Talk AT the consumer, Talk TO the consumer