The presentation discusses the importance of first contact resolution for businesses. It notes that 86% of customers will quit doing business with a company due to a bad customer experience. It also states that 60% of repeat calls are due to issues with business processes or agent training. The presentation provides tips on how companies can improve their first contact resolution rates, such as educating agents, monitoring calls, and setting incentives. It also shares a case study of how logistics company Wolseley UK improved customer satisfaction and retention through focusing on first contact resolution.
This presentation on Customer Experience Management was delivered at The Social CRM Conference in Singapore on the 21/01/2014. The event was attended by Senior Marketing Executives from around the Asia Pacific and Japan region.
How to Develop a True Multi-Channel Contact Centretodd.lewis
The most talked about topic in the service and contact centre sector is the coming of the multi-channel service centre. Service centres have progressed from being call centres to contact centres (phone and email) to now being truly multi-channel with up to 14 different customer touch points.
But how do you develop a multi-channel contact centre? What are the benefits? What are the pitfalls? And which organisations have successfully implemented one?
Join this live, interactive and entertaining webinar with Dr. Catriona Wallace, director at callcentres.net, and learn how to successfully launch a multi-channel centre.
Attend this webinar to discover:
• Why it's critical to start transitioning to a multi-channel contact centre
• Three key steps to developing a true multi-channel contact centre
• First-hand insights from managers who have successfully implemented multi-channel strategies
• And more...
This document provides a curriculum vitae for Stephen Cannoo that summarizes his career highlights and qualifications. It describes his personality traits, experience bringing communications centers back to production and planning telecommunications solutions. It also outlines trends in the contact center market around integration challenges, technology lifecycles and the need for improved customer experiences. Finally, it proposes a strategy for marketing BPO services in the South African coastal region focusing on existing relationships and establishing trust.
IBM introduces Journey Analytics, a solution to visualize the customer journey across channels and gain insights. It allows collaboration to design customer experiences. Journey Analytics uses interactions and audiences from multiple solutions and partners to provide a holistic view. This helps improve business outcomes by increasing loyalty through exceptional customer experiences. The solution is designed for marketing personas to better understand, engage and retain customers.
In this MarketingExperiments Web clinic, Flint McGlaughlin, Managing Director, MECLABS reveals a proven methodology for effective email copywriting. Flint also provides on-the-spot analysis you can use to improve your email campaigns
To learn more about Web clinics, visit:
http://www.marketingexperiments.com/about-web-clinics.html
Customer Experience in the Contact Centre - Nicola CollisterRant & Rave
Designed for Senior Executives, our Webinar, Customer Experience in the Contact Centre, looked at how you can overcome some of the most commonplace struggles by taking advantage of the vast amount of customer intelligence available to you.
Expert speakers and industry peers shared their top tips and practical advice on how you can improve the Customer Experience and keep your frontline agents engaged - ultimately reducing customer effort and making life just that little bit easier for you!
This presentation on Customer Experience Management was delivered at The Social CRM Conference in Singapore on the 21/01/2014. The event was attended by Senior Marketing Executives from around the Asia Pacific and Japan region.
How to Develop a True Multi-Channel Contact Centretodd.lewis
The most talked about topic in the service and contact centre sector is the coming of the multi-channel service centre. Service centres have progressed from being call centres to contact centres (phone and email) to now being truly multi-channel with up to 14 different customer touch points.
But how do you develop a multi-channel contact centre? What are the benefits? What are the pitfalls? And which organisations have successfully implemented one?
Join this live, interactive and entertaining webinar with Dr. Catriona Wallace, director at callcentres.net, and learn how to successfully launch a multi-channel centre.
Attend this webinar to discover:
• Why it's critical to start transitioning to a multi-channel contact centre
• Three key steps to developing a true multi-channel contact centre
• First-hand insights from managers who have successfully implemented multi-channel strategies
• And more...
This document provides a curriculum vitae for Stephen Cannoo that summarizes his career highlights and qualifications. It describes his personality traits, experience bringing communications centers back to production and planning telecommunications solutions. It also outlines trends in the contact center market around integration challenges, technology lifecycles and the need for improved customer experiences. Finally, it proposes a strategy for marketing BPO services in the South African coastal region focusing on existing relationships and establishing trust.
IBM introduces Journey Analytics, a solution to visualize the customer journey across channels and gain insights. It allows collaboration to design customer experiences. Journey Analytics uses interactions and audiences from multiple solutions and partners to provide a holistic view. This helps improve business outcomes by increasing loyalty through exceptional customer experiences. The solution is designed for marketing personas to better understand, engage and retain customers.
In this MarketingExperiments Web clinic, Flint McGlaughlin, Managing Director, MECLABS reveals a proven methodology for effective email copywriting. Flint also provides on-the-spot analysis you can use to improve your email campaigns
To learn more about Web clinics, visit:
http://www.marketingexperiments.com/about-web-clinics.html
Customer Experience in the Contact Centre - Nicola CollisterRant & Rave
Designed for Senior Executives, our Webinar, Customer Experience in the Contact Centre, looked at how you can overcome some of the most commonplace struggles by taking advantage of the vast amount of customer intelligence available to you.
Expert speakers and industry peers shared their top tips and practical advice on how you can improve the Customer Experience and keep your frontline agents engaged - ultimately reducing customer effort and making life just that little bit easier for you!
7 steps to successful customer experience measurement programsDatafield
Customer experience (CX) measurement is essential: Without a disciplined customer experience measurement program, companies will struggle to understand what’s working and what’s broken. This report provides a framework for key decision-making in a seven-step process that CX pros must follow if they’re going to design and execute a successful customer experience measurement program.
Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?Aggregage
Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.
Tune into the webinar to learn:
• What specific channels do customers go for feedback
• 8 golden nuggets for responding to negative reviews
• Best practices for monitoring and managing online reviews
• How to successfully enable your customer support team to be proactive with handling online customer feedback.
Score vs. System: How NPS Has Evolved to Power Culture ChangeQualtrics
This document discusses using the Net Promoter System to drive customer-centric culture change within organizations. It provides an overview of how American Express transformed their customer service culture by empowering frontline employees and implementing a closed-loop feedback system focused on Net Promoter Score. The Net Promoter System approach aims to create a flywheel effect where improved employee advocacy leads to improved customer advocacy and vice versa. It discusses key elements like frequent feedback, coaching, team problem-solving sessions, and data-driven process improvements. The document argues that effective leadership, clear goals, employee autonomy, and robust feedback mechanisms are needed to engage employees and maximize cultural impact.
Driving Value for Utilities using Speech AnalyticsPam Jeffries
Speech analytics can turn your call center recordings into insights that yield real business benefits. Built by our experts for a live webinar, these slides will share how speech analytics “as-a-service” capabilities can help your utility increase first-call resolution, lower cost to serve, and increase overall customer satisfaction.
The document discusses implementing an integrated service desk to improve customer experience and operational efficiency. Currently, service requests are handled ad-hoc without consolidation or prioritization, resulting in mixed customer experiences and succession risks. The proposal recommends adopting best practices like knowledge management, improved agent desktop tools, and increased support channels to achieve a target 68% first contact resolution rate. A phased approach is outlined, with initial focus on integrating phone, email, and a knowledge base to reduce call volumes and costs while improving agent productivity and customer satisfaction.
NPS vs. CSAT - A Guide to Measuring Customer HappinessTalkdeskInc
https://www.talkdesk.com/
The most successful businesses are data-driven, and measuring your customer happiness is no exception.
Here is a breakdown of the two most popular metrics for measuring customer happiness: Net Promoter Score® (NPS) and customer satisfaction score (CSAT). This slideshow will show you the difference between the two and some best practices for measuring both.
Social Media Customer Interaction in 5 Easy StepsQualtrics
The document provides information about an upcoming webinar on social media customer interaction. It outlines three housekeeping notes: the recording and slides will be available online, questions can be submitted through the chat, and people can join the conversation on Twitter. It then outlines the presentation topics which will discuss how customer experience is a leadership issue and employee engagement must be a top priority, and introduce a five step approach to social media customer interaction.
What’s Your Next Move? Building the Case for an Effective CX Strategy Across ...Avtex
This presentation discusses the importance of customer experience strategies for businesses. It outlines objectives to discuss customer experience strategies and what they are, how to keep customers satisfied and loyal, and a call to action. Several examples are provided of companies that excel at customer experience like Amazon with fast delivery and responsive customer service. Metrics are presented showing the positive impact of good customer experience, such as increased customer loyalty and stock market returns. The presentation emphasizes that customer experience is the integration of interactions across all customer touchpoints and outlines strategies for developing a strong strategic customer experience vision.
The document provides an overview of using the voice of the customer (VOC) to develop a customer-centric organization. It discusses key aspects of an effective VOC program including capturing customer feedback through various techniques, analyzing trends and drivers of satisfaction, and taking action and monitoring impact.
Examples are provided of how VOC can be used, including a telecom company that addressed billing complaints by inviting employee feedback on customer problems and taking corrective actions like advisory notices and rate changes to build trust. Harnessing customer and employee feedback through various touchpoints and recognizing contributions are emphasized as ways to continuously improve through VOC insights.
Telecom Churn: Breaking up is hard to doAnthony Behan
People have emotional connections to their service providers. When they leave, they break that emotional attachment. It's just the same as ending a relationship. I delivered this to a client a few years ago, and a recent CMO discussion re-surfaced the subject. "All I care about," he told me, "is love, empathy and emotion." Measuring and encouraging those things in your customers is important, but relationships are a two way street, and it's very difficult to demonstrate that as a brand. This presentation explores the feelings of people at the point of churn, and what they are thinking about their relationship with their service provider; and it then explores the stages of a typical analytically driven, and highly automated retention process
How to Deploy Speech Analytics for Enhanced Customer ExperienceUniphore
In a contact center eco-system, speech analytics is integral to business analytics. This presentation underlines the ease with which companies can deploy speech analytics for enhancing customer experience.
The document discusses how marketing automation can help companies better manage customer relationships across the entire customer lifecycle through automated campaigns for onboarding, education, community building, and other efforts. It also emphasizes the importance of measuring metrics like satisfaction, advocacy, and expansion to track the impact of customer marketing programs. Finally, it provides guidance on budgeting for customer marketing, recommending allocating 30-50% of program budgets to retention, enrichment, and advocacy over time.
A Better Approach to Customer RetentionFramed Data
Welcome to part 1 of 6 for our How to Improve User Retention series. Each week, we’ll provide a new post with best practices, advice, and real examples on how to keep your customers happy, engaged, and buzzing about your product. We’ll chat about high level planning strategy, how to apply specific advice, and point you to some of the web’s best tools. Enjoy!
What Is a Customer Worth? Understanding Customer Lifetime ValueAdam Toporek
On November 29, 2011 we posted a “back of the napkin” guide for calculating the economic value a customer brings over their “lifetime” with a business. We designed Understanding Customer Lifetime Value: A Non-Geek’s Guide as a thorough, yet non-academic, approach to determining the lifetime value of customers
The step-by-step process of determining customer lifetime value seemed like a natural fit for SlideShare, so we decided to re-release the post in a presentation format.
Check out What Is a Customer Worth to learn more about Customer Lifetime Value and to make better decisions about marketing and retention.
Customer Retention: Why Your Dog Would Make More Money Than YouChris Hexton
Customer Retention is extremely important for any online business, though is often overlook. Learn how to increase your customer retention rate (and reduce churn) with these tips and tricks.
50 Facts That Will Make Businesses Rethink their Customer ServiceDesk
Take a look at these cold, hard facts that might persuade you to rethink how you run your organization's customer service.
Curious about Desk.com? Download this free kit to get started: http://bit.ly/FreeCustomerServiceKit
On average, U.S. corporations lose 10-30% of their customers every year. Raising customer retention rates by 5% can increase lifetime customer value by 25-100%. Customer loyalty is measured by their purchasing patterns and can range from undivided loyalty to indifference. Maintaining customer loyalty requires focusing on satisfaction, trust, and emotional bonding through consistent customer experiences. Successful customer retention strategies center around creating engaging experiences, transparency, education over sales, and prioritizing customer needs.
75 Customer Service Facts, Quotes & StatisticsHelp Scout
This document summarizes key facts, quotes, and statistics about customer service from an eBook. It covers the following topics in 3 or less sentences each:
1. The cost of bad customer service - Highlights statistics on the percentage of customers who don't complain or come back due to poor service and the costs associated.
2. What customers think - Includes quotes and data on what customers value in service experiences and their willingness to spend more with companies providing excellent service.
3. Power in a personal touch - Emphasizes that customers overwhelmingly prefer human service over automated options and are more likely to continue business and resolve issues favorably with a personal touch.
4. The social graph - Notes that
Customer Satisfaction VS. Customer RetentionAhmad Heshmat
it explains the difference between retention and satisfaction, and typed of loyal customers, and also discuss reasons behind churn, specially for telecom industry. (if you want to download,it is open now :)
Roundtable: Best Practices in First Call Resolution (FCR) Sheri Greenhaus
Best Practices in First Call Resolution (FCR). Participants are Genesys, NICE Systems, OpenSpan and Virtual Hold Technology. Discussing first contact resolution, customer loyalty and predictive analytics.
Visit CRMXchange.com to join the premiere CRM community.
7 steps to successful customer experience measurement programsDatafield
Customer experience (CX) measurement is essential: Without a disciplined customer experience measurement program, companies will struggle to understand what’s working and what’s broken. This report provides a framework for key decision-making in a seven-step process that CX pros must follow if they’re going to design and execute a successful customer experience measurement program.
Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?Aggregage
Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.
Tune into the webinar to learn:
• What specific channels do customers go for feedback
• 8 golden nuggets for responding to negative reviews
• Best practices for monitoring and managing online reviews
• How to successfully enable your customer support team to be proactive with handling online customer feedback.
Score vs. System: How NPS Has Evolved to Power Culture ChangeQualtrics
This document discusses using the Net Promoter System to drive customer-centric culture change within organizations. It provides an overview of how American Express transformed their customer service culture by empowering frontline employees and implementing a closed-loop feedback system focused on Net Promoter Score. The Net Promoter System approach aims to create a flywheel effect where improved employee advocacy leads to improved customer advocacy and vice versa. It discusses key elements like frequent feedback, coaching, team problem-solving sessions, and data-driven process improvements. The document argues that effective leadership, clear goals, employee autonomy, and robust feedback mechanisms are needed to engage employees and maximize cultural impact.
Driving Value for Utilities using Speech AnalyticsPam Jeffries
Speech analytics can turn your call center recordings into insights that yield real business benefits. Built by our experts for a live webinar, these slides will share how speech analytics “as-a-service” capabilities can help your utility increase first-call resolution, lower cost to serve, and increase overall customer satisfaction.
The document discusses implementing an integrated service desk to improve customer experience and operational efficiency. Currently, service requests are handled ad-hoc without consolidation or prioritization, resulting in mixed customer experiences and succession risks. The proposal recommends adopting best practices like knowledge management, improved agent desktop tools, and increased support channels to achieve a target 68% first contact resolution rate. A phased approach is outlined, with initial focus on integrating phone, email, and a knowledge base to reduce call volumes and costs while improving agent productivity and customer satisfaction.
NPS vs. CSAT - A Guide to Measuring Customer HappinessTalkdeskInc
https://www.talkdesk.com/
The most successful businesses are data-driven, and measuring your customer happiness is no exception.
Here is a breakdown of the two most popular metrics for measuring customer happiness: Net Promoter Score® (NPS) and customer satisfaction score (CSAT). This slideshow will show you the difference between the two and some best practices for measuring both.
Social Media Customer Interaction in 5 Easy StepsQualtrics
The document provides information about an upcoming webinar on social media customer interaction. It outlines three housekeeping notes: the recording and slides will be available online, questions can be submitted through the chat, and people can join the conversation on Twitter. It then outlines the presentation topics which will discuss how customer experience is a leadership issue and employee engagement must be a top priority, and introduce a five step approach to social media customer interaction.
What’s Your Next Move? Building the Case for an Effective CX Strategy Across ...Avtex
This presentation discusses the importance of customer experience strategies for businesses. It outlines objectives to discuss customer experience strategies and what they are, how to keep customers satisfied and loyal, and a call to action. Several examples are provided of companies that excel at customer experience like Amazon with fast delivery and responsive customer service. Metrics are presented showing the positive impact of good customer experience, such as increased customer loyalty and stock market returns. The presentation emphasizes that customer experience is the integration of interactions across all customer touchpoints and outlines strategies for developing a strong strategic customer experience vision.
The document provides an overview of using the voice of the customer (VOC) to develop a customer-centric organization. It discusses key aspects of an effective VOC program including capturing customer feedback through various techniques, analyzing trends and drivers of satisfaction, and taking action and monitoring impact.
Examples are provided of how VOC can be used, including a telecom company that addressed billing complaints by inviting employee feedback on customer problems and taking corrective actions like advisory notices and rate changes to build trust. Harnessing customer and employee feedback through various touchpoints and recognizing contributions are emphasized as ways to continuously improve through VOC insights.
Telecom Churn: Breaking up is hard to doAnthony Behan
People have emotional connections to their service providers. When they leave, they break that emotional attachment. It's just the same as ending a relationship. I delivered this to a client a few years ago, and a recent CMO discussion re-surfaced the subject. "All I care about," he told me, "is love, empathy and emotion." Measuring and encouraging those things in your customers is important, but relationships are a two way street, and it's very difficult to demonstrate that as a brand. This presentation explores the feelings of people at the point of churn, and what they are thinking about their relationship with their service provider; and it then explores the stages of a typical analytically driven, and highly automated retention process
How to Deploy Speech Analytics for Enhanced Customer ExperienceUniphore
In a contact center eco-system, speech analytics is integral to business analytics. This presentation underlines the ease with which companies can deploy speech analytics for enhancing customer experience.
The document discusses how marketing automation can help companies better manage customer relationships across the entire customer lifecycle through automated campaigns for onboarding, education, community building, and other efforts. It also emphasizes the importance of measuring metrics like satisfaction, advocacy, and expansion to track the impact of customer marketing programs. Finally, it provides guidance on budgeting for customer marketing, recommending allocating 30-50% of program budgets to retention, enrichment, and advocacy over time.
A Better Approach to Customer RetentionFramed Data
Welcome to part 1 of 6 for our How to Improve User Retention series. Each week, we’ll provide a new post with best practices, advice, and real examples on how to keep your customers happy, engaged, and buzzing about your product. We’ll chat about high level planning strategy, how to apply specific advice, and point you to some of the web’s best tools. Enjoy!
What Is a Customer Worth? Understanding Customer Lifetime ValueAdam Toporek
On November 29, 2011 we posted a “back of the napkin” guide for calculating the economic value a customer brings over their “lifetime” with a business. We designed Understanding Customer Lifetime Value: A Non-Geek’s Guide as a thorough, yet non-academic, approach to determining the lifetime value of customers
The step-by-step process of determining customer lifetime value seemed like a natural fit for SlideShare, so we decided to re-release the post in a presentation format.
Check out What Is a Customer Worth to learn more about Customer Lifetime Value and to make better decisions about marketing and retention.
Customer Retention: Why Your Dog Would Make More Money Than YouChris Hexton
Customer Retention is extremely important for any online business, though is often overlook. Learn how to increase your customer retention rate (and reduce churn) with these tips and tricks.
50 Facts That Will Make Businesses Rethink their Customer ServiceDesk
Take a look at these cold, hard facts that might persuade you to rethink how you run your organization's customer service.
Curious about Desk.com? Download this free kit to get started: http://bit.ly/FreeCustomerServiceKit
On average, U.S. corporations lose 10-30% of their customers every year. Raising customer retention rates by 5% can increase lifetime customer value by 25-100%. Customer loyalty is measured by their purchasing patterns and can range from undivided loyalty to indifference. Maintaining customer loyalty requires focusing on satisfaction, trust, and emotional bonding through consistent customer experiences. Successful customer retention strategies center around creating engaging experiences, transparency, education over sales, and prioritizing customer needs.
75 Customer Service Facts, Quotes & StatisticsHelp Scout
This document summarizes key facts, quotes, and statistics about customer service from an eBook. It covers the following topics in 3 or less sentences each:
1. The cost of bad customer service - Highlights statistics on the percentage of customers who don't complain or come back due to poor service and the costs associated.
2. What customers think - Includes quotes and data on what customers value in service experiences and their willingness to spend more with companies providing excellent service.
3. Power in a personal touch - Emphasizes that customers overwhelmingly prefer human service over automated options and are more likely to continue business and resolve issues favorably with a personal touch.
4. The social graph - Notes that
Customer Satisfaction VS. Customer RetentionAhmad Heshmat
it explains the difference between retention and satisfaction, and typed of loyal customers, and also discuss reasons behind churn, specially for telecom industry. (if you want to download,it is open now :)
Roundtable: Best Practices in First Call Resolution (FCR) Sheri Greenhaus
Best Practices in First Call Resolution (FCR). Participants are Genesys, NICE Systems, OpenSpan and Virtual Hold Technology. Discussing first contact resolution, customer loyalty and predictive analytics.
Visit CRMXchange.com to join the premiere CRM community.
Humanize Your Brand: Drive Employee and Customer Satisfaction with SLAsAggregage
The document summarizes a webinar on driving employee and customer satisfaction through service level agreements (SLAs). It discusses how internal service impacts external customer experience and emphasizes empowering employees, establishing support structures, and using thoughtful evaluation and incentives. SLAs should be created for specific issues and include overall response times and quality standards. Regular measurement and celebration of successes is important for continuous improvement.
On the 5th December 2013, Intelecom took a trip into the future to look at the trends which will influence our contact centres and the way in which we deliver customer service. Featuring a fascinating key note from Gartner, Intelecom also took the opportunity to dispel some of the myths surrounding Cloud contact centres and highlighted the growing importance of Social Media in customer service.
A PRACTICAL APPROACH TO CUSTOMER CENTRIC INTERACTIONSayodahunsi
The digital environment has dramatically changed the way customers expect and demand to engage with brands. It’s a change or die situation for businesses that need to transform quickly to integrate online and offline activities to serve customers 24x7 service in their channels of choice. At the same time, businesses need to balance their own needs for revenue uplift and cost containment within this new digital model. This session provides insight into the current customer service landscape, showcases best practices for customer engagement and provides real-life examples and results from transformative, customer-centric strategies.
Building Intelligent Customer Service using Microsoft DynamicsPaul Hennessy
Leading Irish experts share their views on building successful customer service in contact centres. This presentation outlines key insights in customer service experience, technology trends and challenges facing contact centres.
To learn more about the great benefits that Microsoft Dynamics CRM can offer your organisation, please visit http://aka.ms/buildingintelligentcrm.
Alternatively try it out for yourself and take a Test Drive – visit http://aka.ms/buildingintelligentcrmtestdrive
You can also register for a 1:1 Customer Engagement Workshop – visit http://aka.ms/Dynamics1to1
The document discusses enhancing customer experience for a telecommunications company. It outlines typical challenges such as slow customer response times and activating customers across multiple channels. It proposes an omni-channel solution using Genesys to address all customer touchpoints like voice, SMS, social media and live chat. The solution would also use CRM, marketing automation, a knowledge base and business intelligence tools to improve the customer journey, reduce costs and drive revenues. Social media monitoring and publishing capabilities are demonstrated. Overall the solution aims to provide a centralized customer care platform for a better customer experience.
Building Intelligent Customer Service with Microsoft DynamicsPaul Hennessy
Leading Irish experts share their views on building successful customer service in contact centres and service organisations. This presentation outlines key insights in customer service experience, technology trends and challenges facing contact centres.
To learn more about the great benefits that Microsoft Dynamics CRM can offer your organisation, please visit http://aka.ms/buildingintelligentcrm
Alternatively try it out for yourself and take a Test Drive – visit http://aka.ms/buildingintelligentcrmtestdrive
You can also register for a 1:1 Customer Engagement Workshop – visit http://aka.ms/Dynamics1to1
Leading Irish experts share their views on building successful customer service in contact centres. This presentation outlines key insights in customer service experience, technology trends and challenges facing contact centres.
To learn more about the great benefits that Microsoft Dynamics CRM can offer your organisation, please visit: https://www.microsoft.com/en-ie/dynamics
Cisco webinar serving the connected customergarycoville
This is a presentation delivered by Cisco and eGain in January 2015 focused on how to deliver the Total Customer Experience through an omni-channel solution
This document discusses the challenges facing corporate call centers and how cloud-based solutions may help address them. The three key challenges are: 1) a credibility gap between marketing promises of excellent customer service and the actual call center experience, 2) a sales gap in losing potential sales due to poor call handling, and 3) technology limitations of legacy on-premises call center systems. Cloud-based call centers offer lower costs, greater flexibility, and ability to provide improved customer service across multiple channels. Case studies demonstrate cloud systems can increase customer satisfaction metrics and revenue growth compared to traditional call centers. The document concludes cloud technology can help call centers overcome challenges by converging applications to reduce costs while improving customer support and sales.
130522 ibm heyerdal fremtidens handleopplevelseNils Kristensen
This document discusses using analytics to improve customer experiences and loyalty. It provides an overview of IBM's solutions for smarter commerce, including cross-channel selling, customer analytics, and supply chain management. It emphasizes focusing on customers and social media, and highlights how predictive analytics can help organizations anticipate needs, make smarter decisions, and gain a competitive advantage over those who do not use analytics.
How to deliver digital-age customer experiences that set you apart from the competition?
Learn how to realize your organization's CRM potential, to acquire more customers and build customer loyalty.
Pointel is a leading provider of contact center and CRM solutions, with over 100 successful implementations for Fortune 2000 companies. The document introduces Pointel's Survey Solution, which allows companies to collect customer feedback through post-interaction surveys. The Survey Solution can be used across different customer touchpoints and is designed for easy use by both business users and contact center agents. It provides interactive reports and insights that help companies improve customer experience and contact center operations.
The Future of Contact Centers: What Technology Is Right for Your CustomersAggregage
Your Contact Center is the most customer focused area in your organization. It is where centralized conversations take place, the voice of the customer is amplified, and the amount of data captured is significant. Technology must provide reliable options for customers to reach you when they want and obtain the same great service regardless of the channel they choose. Your customers should have a positive customer experience with every interaction.
The document discusses the importance of voice of the customer (VoC) strategies for companies over the next 10 years. It states that the most successful companies will be those that align everything they do to customer outcomes. It provides an overview of applying VoC, including understanding customer touchpoints, optimizing customer journeys, surveying customers, analyzing feedback, and using insights to improve processes. It emphasizes the need for VoC programs to include employee and stakeholder feedback as well.
Contact Management is our excellence. We leverage the Contact Management from Automation to Operation; our Business and Application Consultants work collaboratively with the performance management team along with the Customer Operations department, to produce a comprehensive contact management solution that enables our clients to better maintain healthy relationship with their customers and clients.
Social Media is indeed a critical channel, where Customers tend to get their rights through Complaint broadcasting. As a Professional Contact Management and Customer Service Outsourcing Provider, we adopt the Telephony Channel(s) for providing our services, and we also provide an up-to-date Social Media Support Service to Customer, while prompt response and fast resolution are always in mind.
CCMG After Forever Conference Day 1, Solutions Stream 12:00 - Top 10 ways to maximize productivity with Multi Channel Communications. Intuate Group - Noble Systems
Organisations that thrive are putting their customers in the driving seat, delivering greater value and ensuring an easy, delightful customer experience, leading to an expanding and loyal customer base and improved, continuous profits.
Similar to Full Presentation - Copthorne Hotel Slough 07/10/2014 (20)
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
3. PPrreesseennttaattiioonn hhiigghhlliigghhttss
› Introduction to Ericsson and LG
› About Ericsson-LG
› Unified Communications – The Challenge
› What is Unified Communications?
› iPECS UCP
Ericsson-LG | Confidential | 2013-01-31 | Page 3
4. 40% global mobile traffic
through Ericsson networks
More than 1 Billion
subscribers
Ericsson-LG | Confidential | 2013-01-31 | Page 4
2013 turnover - £53 billion
World’s first 60” plasma TV
World’s first 3G enabled mobile
World’s first LED 3D TV and fastest
dual core smartphone
5. Ericsson-LG | Confidential | 2013-01-31 | Page 5
IInnttrroodduuccttiioonn ttoo
EErriiccssssoonn--LLGG
› We provide:
– ICT solutions and services, mobiles, wireless, voice & data solutions
› Customers in more than 70 countries
› Approximately 1,200 employees
› Net sales $1.2 billion in 2013
› More than 40 years in the telecoms market
› 2 strong household brands!
6. Ericsson-LG | Confidential | 2013-01-31 | Page 6
WWhhyy UUnniiffiieedd
CCoommmmuunniiccaattiioonnss??
The Challenge:
›No more 9 to 5
›Need to work from home/abroad/
outside the office
›Ability to keep everyone connected in
real-time wherever they are working
7. What iiss UUnniiffiieedd CCoommmmuunniiccaattiioonnss??
Unified Communications is the integration of real-time communications services:
RReeaall--ttiimmee PPrreesseennccee BBYYOODD CCuullttuurree
Ericsson-LG | Confidential | 2013-01-31 | Page 7
IInntteeggrraattiioonn
• Smartphone Apps with
presence, video and
messaging
• Outlook calendar integration
• Call control
• Microsoft Lync integration
• Desktop sharing
• File sharing
• Software to support iPads
and Android devices
• Real-time information of all your
colleagues
• Video Conferencing
• Instant messaging
UC
Market
MMoobbiilliittyy
Collaboration
13. The Importance of
First Contact Resolution
(FCR)
And the business case to use FCR as the key initiative
to improve your business and customer service*
*Statistics in this presentation quote SQM research.
14. THE IMPORTANCE OF FCR
What is FCR?
First call resolution is properly addressing a customer's need the first
time they call, thereby eliminating the need for the customer to follow
up with a second call.
Why is it important?
A customer’s inquiry or problem going unresolved can result in
customer dissatisfaction and significant revenue loss. Many businesses
are unaware of the importance of FCR.
15. 5 REASONS WHY FCR MATTERS
1. Reduce operating cost
If you resolve 68% calls on first contact (the
industry average), this means that 32% of
customers must call back because their issue
was not resolved on the first call.
2. Improve customer satisfaction
For every 1% improvement in FCR, you get a 1%
improvement in customer satisfaction. FCR is
highly correlated to customer satisfaction. In
contrast, the absence of FCR is the biggest driver
of customer dissatisfaction.
16. 5 REASONS WHY FCR MATTERS
3. Increase opportunities to sell
When a customer call is resolved you increase the customer cross-selling acceptance rate
by 20%.
4. Improve employee satisfaction
Research clearly shows that customer facing teams with high employee satisfaction also
have high FCR. Conversely, customer facing teams with low employee satisfaction have
low FCR.
5. Reduce customers at risk
Research shows that if the customer’s query is
resolved in the first call, only 1% of those customers
are at risk to go to a competitor.
Conversely, 15% of customers who did not get their
query resolved are likely to go to a competitor.
17. FCR HAS A BIG IMPACT ON
CUSTOMER SATISFACTION
Caller satisfaction ratings will be 35% to 45% lower when a second
call is made for the same issue.*
•A good reason to focus on first call resolution.
Out of all business metrics used to monitor customer facing teams,
first call resolution has the biggest impact on customer satisfaction.**
•For every 1% legitimate improvement in first call resolution, you get a 1% improvement in
customer satisfaction.
*Research from Customer Relationship Metrics
** Service Quality Measurement Group
18. HOW CAN YOU INCREASE YOUR FCR
RATE?
• Educate staff on the importance and impact of first call resolution
• Share key call metrics eg. GoS, Caller Tolerance, PCA
• Provide staff with the training and resources to effectively resolve
calls
• Monitor and compare call handler performance with call recording
• Ensure that there are no conflicting performance objectives hindering
first call resolution achievement
• Monitor calls to avoid setting unrealistic answer times and inaccurate wrap
up times
19. HOW CAN YOU INCREASE YOUR FCR
RATE?
• Optimise the workforce management processes
• Analyse hourly call traffic to ensure appropriate staffing levels
• Build incentives around first call resolution achievement
• Use analytics to report on achievement
• Empower your team to improve first call resolution-related processes
• Schedule relevant reports to discuss in regular team meetings
20. CASE STUDY: WOLSELEY UK
The world's largest distributor of heating and plumbing products to professional
contractors
• With 919 branches (typically with 10-15 extensions), Wolseley UK services
customers’ on-demand and time-critical needs, either over the counter or
via telephone.
• Wolseley UK embarked on an exercise to identify a call reporting system
to:
• enable busy branch managers to accurately analyse, respond to and resolve missed
calls in real-time
• deliver in-depth analytics / high-level reports to executives
• The result was immediate improvement of customer satisfaction and
retention, resulting in significant financial returns.
38. MUTUAL
Hi Paul,
CONNECTIONS
Sorry for my direct email but I was speaking with Jane from your commercial team
and she passed your name on to me.
PAIN POINT
As the CIO of [Big Online Betting Company] & TRIGGER
do you have a full view of
your online landscape?
I read recently about your online security breach and wanted to see if we could
have a discussion.
USP
You protect what's inside your firewall, so why not protect what's CREDIBILITY
outside
your firewall?
***** gives you complete visibility and control over all of your websites, mobile
apps & advertising. We are already help companies like Wells Fargo, Lloyds, JP
Morgan Chase, Facebook, eBay and Amazon…
39. …to discover cyber threats like zero-day malware, phishing, IP theft, hijacked sites,
Copycat mobile apps, Malvertising and proactively address problems before they do
major damage to your brand.
I would be very keen to discuss this with you or a member of your team; perhaps you
could let me know a suitable time we could arrange a discussion?
Kind Regards
******
Regional Sales Manager
CTA
40. MAKING CONTACT:
•Research – find a reason
• News, achievements, competitors
•Explain your proposition
•Expose a pain point
•Establish credibility
•Sign-off with CTA
41. IMPORTANT POINTS:
•Talk about them first
•DON’T be generic
• 1 reply from 100, or 1 reply from 10?
•Show that you’ve done your
homework
•Mutual connections
43. FOLLOW-UP PLAN:
•Don’t expect instant replies
•DO expect objections
•Diarise follow-up events
•PICK UP THE PHONE AND
TALK TO THE PROSPECT!
• Use DM, email, remarketing, phone
44. FREE EXCEL LEAD MANAGEMENT TOOL
See me at the end of today’s session
Or
Call 03333 441 411
Email alex@croucheredwards.co.uk
www.croucheredwards.co.uk
46. “Objections are not your enemy.
They are your friends.
An objection literally means that the person
who’s doing the objecting wants to take a
decision to buy… If they didn’t care about the
product/service, they'd just walk away.”
Sean D’Souza, The Brain Audit: Why customers buy (and why they don’t)
49. Critical Customer Behaviour Stats
86% of customers quit doing business with a company because of bad customer
experience (up 59% in 4 years)
60% of all repeat calls are process or training driven
Business processes are not in place to meet the customer’s need and agents have
not been given the training required to meet the customer expectations that have
been set by marketing or elsewhere in the business.
Customer Service Ranks 3rd after price and product
One in 4 people wont wait more than a minute for a call to be answered
95% of customers take action after inadequate service
60% of customers cite “talking to a live person” as top service improvement
50. Critical Customer Behaviour Stats
44% of customers are less loyal to organisations
18% of customers use Social Media to engage with Organisations
34% could be persuaded to self serve with Vouchers / Discounts
41% pick web as the first preference for goods and services
(stats from CCA research)
53. 86% of consumers quit doing business with a company because of a bad customer experience, up from 59% 4 years ago. (Source: Harris Interactive)
60% of all repeat calls are process or training driven – business processes are not in place to meet the customer’s need, and agents have not been given the training required to meet the customer expectations I’m available over the weekend if you need, except between 15.00 – 17.30 on Saturday (Stamford Bridge).
What is Inbound?
Cloud-based telephony service
Use with both geographic and non-geographic
numbers
Online access to call routing, monitoring
and management tools
Empowers your business with perfect
customer service
54. What is Inbound?
Cloud-based telephony service
Use with both geographic and non-geographic
numbers
Online access to call routing, monitoring
and management tools
Empowers your business with perfect
customer service
55. How Inbound can help you be better?
Give better customer service
Offer first contact resolution
Helps you to sell more
Keeps your business running
whatever happens
Manage your businesses costs
56. How Inbound can help you be better?
Rationalise sites but retain local look
and feel
Increases presence -
Control any number, anytime from
anywhere
Share workloads across sites
Manages your business more
effectively
57. Give Better Customer Service
Never miss a call again….
Enable calls to “Hunt” when people are
busy.
Whispers allow others to know how to
handle.
Centralise Customer Care, but maintain a
local feel.
VIP routing for special clients.
Automate out of hours messages /
directions.
Enable Flexible Workers
58. First Contact Resolution
Find the right person first time
IVRs are preferable to being on hold!
Engaged tones are the Devil!
Route to 2nd most qualified person – if
primary is busy!
59. Improves Contact Ability
You choose where your calls go, when they get delivered and the experience
of the caller (IVR / CQ / Vmail)
60. Helping You Sell More
Well known “Pizza Restaurant Chain was missing 34% of inbound calls…..
Table bookings or Pizza Deliveries
Over 24 missed calls per day on average
Centralised “overflow capability” – no more missed calls
Added other Local numbers to expand Geographic reach
Taxi firm
(Burnley, increase area to Accrington, Nelson, Rawtenstall)
Only used to advertise with a single number (Burnley)
Extended reach and pick up zone with ‘other’ geo numbers without having to set up
satellite offices
61. Keeps your business running
How many of you have a Business Continuity Plan?
Pre-set DR plans can be built
Activate DR call plans from
anywhere at any time
Not dependent on BT activating
diverts
Alerts when DR plan activated
Make ad-hoc changes as the
situation evolves
63. Any number, any time, anywhere
Rationalise sites, retain local look and feel
Any number
– 03, 08, 01, 02
Centralise Functions
Reduce Office Locations
64. Manage Your Businesses Costs
Reduces costs through network based
queuing
Replace BT RCF
Flexible working
65. Advertising…
Track the success of your adverts and spend more wisely
Use call statistics to your advantage
Marketing campaign - targeting local businesses
– Local numbers needed to maximise effectiveness and response
– Rolling campaigns
– Downloadable call history to measure effectiveness
66. Barker -
Contact centre services
"Inbound is a must to anyone who regularly uses marketing campaigns and
inbound numbers for telephony - it gives great visibility, flexibility, control and
most importantly useful decision-making statistics on a service which is
traditionally managed by external companies.”
Phil Barker - Head of IT, American Golf
67. Barker -
Has Anyone Ever Made a Mistake?
Call Recording Can Tell You
Validate orders placed by phone
Monitor customer service agents
behavior
Report Nuisance Calls
69. About Verint
One of the world’s leading providers
of valuable data for enterprise
businesses
Helps businesses make informed
decisions and develop better security
strategies
Over 10,000 customers in
150 countries
Serves more than 85% of Fortune
100
70. What did Verint require?
Already an established user of Gamma fixed lines
Wanted to implement UK office consolidation
Move away from legacy telephony system
New internet connections
New IP telephony platform
More dependable solution to meet client’s uncompromising demands for
support
71. What did we do?
Implemented SIP-based telephony
through Gamma SIP Trunks
Provided Gamma Broadband connectivity
Installed Inbound call management solution
All required to parallel Verint’s existing ISDN, PBX and Cisco Call Manager
implementations
Provide an enhanced DR/BC strategy to meet the strict, legal requirements of
clients
72. Benefits of Inbound for Verint
Instantly redirect inbound numbers to
anywhere in the world
Sales calls centrally managed and
distributed to teams across EMEA to
various handheld devices with virtual
call management features
Entire alternative dial plans can be
deployed in seconds
Business continuity plans can be
developed and rolled out quickly
73. Verint
“We support our global customers and staff
24X7 and a reliable and stable telephony
platform is critical. Our customers also
require that we have a documented and
tested business continuity solution in place.
With Gamma we have been able to achieve
all this and make significant cost savings
across our telephony estate.”
Peter Thomas
EMEA IT Manager, Verint
LG
Founded – 1958
1960’s – produced Korea’s first radios, TV’s, fridges & washing machines
1998 – world’s first 60” plasma TV
2005 – world’s first 3G enabled mobile
2010 – world’s first LED 3D TV and world’s fastest dual core smartphone
Ericsson
40% global mobile traffic through Ericsson networks
With more than 1 Billion subscribers
Ericsson-LG is a joint venture company between Ericsson and LG Electronics, founded in November 2005. On July 1, 2010 Ericsson bought Nortel's stake in LG-Nortel, and subsequently renamed it Ericsson-LG.
Ericsson-LG empowers enterprise customers and telecommunications operators in Korea, and around the world, with a full range of cutting-edge wired, wireless and optical telecommunications and networking solutions.
Ericsson-LG has 1,200 employees including 700 R&D manpower and is headquartered in Seoul, Korea, with its R&D center in Anyang, Korea.
Ericsson-LG Enterprise Solutions (ES) division has 250 employees including xx R&D resources with a prime strength in designing, developing, manufacturing and marketing voice solutions.
Ericsson-LG is managed via 2 business units – Carrier networks and Enterprise Solutions – Martin Wiktorin is the President and CEO of the company. Mr. JR Lee is the President of the Enterprise Solutions business unit
Ericsson-LG net sales for 2012 was in excess of $1 billion dollars of 80% was Carrier Networks
ED – found this graphic on one of the roadshow slides, not sure if it illustrates your point or not?