This document summarizes a study on the coopetition strategy of Zocha, a joint venture in Garut, Indonesia. The study aims to map Zocha's value network and design a coopetition strategy to create new value co-creation. It involves qualitative research through interviews with five players in Zocha's business processes from September to December 2014. The analysis found that player, added value, tactics, and scope could change in Zocha's value co-creation under the coopetition strategy, while rules would remain the same. The research provides implications for improving Zocha's role as a value co-creator in Garut and as a reference for combining potential SMEs to create greater business
Think with me, or think for me on the future role of artificial intelligenc...Ying wei (Joe) Chou
This document discusses the potential role of artificial intelligence in marketing strategy formulation. It finds that:
1) AI is increasingly being used to process large amounts of data and translate it into usable information that can inform marketing strategies.
2) While AI is commonly used for tactical marketing tasks, it also shows promise for aiding strategic decision making by systematically processing data and identifying strategic options.
3) A key consideration is moving beyond using AI just for rational decision making and exploring its potential for more creative strategic thinking through a "creative-possibility perspective."
TOWARDS A FRAMEWORK OF COOPERATION ISSUES IN BASE OF THE PYRAMID PROJECTSAnand Sheombar
The purpose of the research reported in this paper was to take one step closer towards a framework of cooperation issues in so-called BOP projects, specifically in the ICT arena, with the ultimate aim of developing a way to assess factors that may present a risk to the success of these projects. This framework could serve as the foundation for further research into developing a diagnostic instrument for this purpose.
Online dating apps as a marketing channel a generational approachYing wei (Joe) Chou
This document discusses using online dating apps as marketing channels and how different generations perceive marketing on these platforms.
The study analyzed reactions from 411 users of the dating app Tinder after a marketing campaign. It found generally positive acceptance of the campaign, especially among Generation Z users. However, statistical analysis showed no significant differences in reactions between Generations X, Y and Z.
The document reviews literature on social media marketing and how different generations respond to online ads. Younger generations are more receptive due to being "digital natives" but can be suspicious of marketing tactics. The study aims to provide insights into using dating apps for marketing and whether audience generation affects acceptance of such ads.
Presentation IT MNCs and the BOP for TNO IT4D group December 2009Anand Sheombar
The document summarizes a presentation on how multinational ICT companies can benefit from entering the Base of the Pyramid (BOP) market in a commercially successful and sustainable way. It discusses 5 case studies of ICT companies partnering with local organizations to provide products and services to the BOP. The presentation analyzes the companies' business models, products/services, and partnerships. It finds that partnerships are often unconventional, and companies must understand local needs and cultures to succeed while benefiting the BOP.
BOP and ICT MNCs: Base of the Pyramid approach reflected on the strategy of m...Anand Sheombar
The Base of the Pyramid (BOP) comprises the majority of the world population. However, the majority seemed to be neglected by multinational companies, until recently. Since the landmark publications of Prahalad & Hart much more attention is attributed to the BOP.
This research examines the attention some multinational ICT companies have given to the BOP so far. A case study research was conducted of 5 projects involving multinational ICT companies, which were studied as separate case studies for this thesis, all in the geographical space of Africa.
Qualitative data was collected using the multiple case study method and the data was analyzed for emerging patterns. The cases were analyzed on three main units of analysis, namely the BOP businesses model & strategy, the products & services and the partnerships needed for engaging with the BOP community.
It was found that regarding BOP businesses model & strategy an assessment of the BOP business model qualities is useful. The study revealed in all cases a hybrid view of market creation and socio-economic development by (ICT) companies engaging with the BOP, dubbed a hybrid form of BOP 1.0 & 2.0 strategies. The research also suggests that for successful BOP ventures alignment is needed between “BOP Business model & strategy”, “Partnership” and the “BOP Product & Service development”. The BOP products and services development confirmed the presence of disruptive innovation and innovation blowback. It was found that problems with partnerships revolve around six core categories namely driving force factors, skill factors, input-output factors, socio-cultural factors, systems factors, and trust factors.
This thesis research was conducted by Anand Sheombar
The battle of superheros the rise of the knowledge platform strategy in the m...Ying wei (Joe) Chou
The document discusses how platform strategies may be used in creative industries like the movie industry. It analyzes the three most successful superhero sagas of the past two decades - the Marvel Cinematic Universe (MCU), DC Comics, and X-Men - to understand their "platform approaches". The findings show that platform strategies are relevant for creative industries, defining the concept of a "knowledge platform strategy". The MCU in particular builds on a common knowledge across various movies, enabling it to leverage characteristics of platforms emerging in the literature. This extends the concept of platforms into research fields where it has not been previously applied, such as for content development in creative industries.
7.5 keys to PPP Success - Moreland Advisorsbrodgers10
1) The document outlines 7 1/2 keys to successful public-private partnerships (PPPs) from the perspective of a public agency. These include understanding PPP capabilities and limitations, building early stakeholder consensus, pairing the right project with the right deal structure, clearly outlining requirements while allowing private sector creativity, marketing the project to potential partners, conducting a fair proposal review process, providing clear project documentation, and respecting the time and resources private partners invest in proposals.
2) Successful PPPs balance protecting public interests with attracting private participation and competition. When executed well, PPPs bring private sector talents, resources, and innovation, but poor execution can fail the public.
3) The
Think with me, or think for me on the future role of artificial intelligenc...Ying wei (Joe) Chou
This document discusses the potential role of artificial intelligence in marketing strategy formulation. It finds that:
1) AI is increasingly being used to process large amounts of data and translate it into usable information that can inform marketing strategies.
2) While AI is commonly used for tactical marketing tasks, it also shows promise for aiding strategic decision making by systematically processing data and identifying strategic options.
3) A key consideration is moving beyond using AI just for rational decision making and exploring its potential for more creative strategic thinking through a "creative-possibility perspective."
TOWARDS A FRAMEWORK OF COOPERATION ISSUES IN BASE OF THE PYRAMID PROJECTSAnand Sheombar
The purpose of the research reported in this paper was to take one step closer towards a framework of cooperation issues in so-called BOP projects, specifically in the ICT arena, with the ultimate aim of developing a way to assess factors that may present a risk to the success of these projects. This framework could serve as the foundation for further research into developing a diagnostic instrument for this purpose.
Online dating apps as a marketing channel a generational approachYing wei (Joe) Chou
This document discusses using online dating apps as marketing channels and how different generations perceive marketing on these platforms.
The study analyzed reactions from 411 users of the dating app Tinder after a marketing campaign. It found generally positive acceptance of the campaign, especially among Generation Z users. However, statistical analysis showed no significant differences in reactions between Generations X, Y and Z.
The document reviews literature on social media marketing and how different generations respond to online ads. Younger generations are more receptive due to being "digital natives" but can be suspicious of marketing tactics. The study aims to provide insights into using dating apps for marketing and whether audience generation affects acceptance of such ads.
Presentation IT MNCs and the BOP for TNO IT4D group December 2009Anand Sheombar
The document summarizes a presentation on how multinational ICT companies can benefit from entering the Base of the Pyramid (BOP) market in a commercially successful and sustainable way. It discusses 5 case studies of ICT companies partnering with local organizations to provide products and services to the BOP. The presentation analyzes the companies' business models, products/services, and partnerships. It finds that partnerships are often unconventional, and companies must understand local needs and cultures to succeed while benefiting the BOP.
BOP and ICT MNCs: Base of the Pyramid approach reflected on the strategy of m...Anand Sheombar
The Base of the Pyramid (BOP) comprises the majority of the world population. However, the majority seemed to be neglected by multinational companies, until recently. Since the landmark publications of Prahalad & Hart much more attention is attributed to the BOP.
This research examines the attention some multinational ICT companies have given to the BOP so far. A case study research was conducted of 5 projects involving multinational ICT companies, which were studied as separate case studies for this thesis, all in the geographical space of Africa.
Qualitative data was collected using the multiple case study method and the data was analyzed for emerging patterns. The cases were analyzed on three main units of analysis, namely the BOP businesses model & strategy, the products & services and the partnerships needed for engaging with the BOP community.
It was found that regarding BOP businesses model & strategy an assessment of the BOP business model qualities is useful. The study revealed in all cases a hybrid view of market creation and socio-economic development by (ICT) companies engaging with the BOP, dubbed a hybrid form of BOP 1.0 & 2.0 strategies. The research also suggests that for successful BOP ventures alignment is needed between “BOP Business model & strategy”, “Partnership” and the “BOP Product & Service development”. The BOP products and services development confirmed the presence of disruptive innovation and innovation blowback. It was found that problems with partnerships revolve around six core categories namely driving force factors, skill factors, input-output factors, socio-cultural factors, systems factors, and trust factors.
This thesis research was conducted by Anand Sheombar
The battle of superheros the rise of the knowledge platform strategy in the m...Ying wei (Joe) Chou
The document discusses how platform strategies may be used in creative industries like the movie industry. It analyzes the three most successful superhero sagas of the past two decades - the Marvel Cinematic Universe (MCU), DC Comics, and X-Men - to understand their "platform approaches". The findings show that platform strategies are relevant for creative industries, defining the concept of a "knowledge platform strategy". The MCU in particular builds on a common knowledge across various movies, enabling it to leverage characteristics of platforms emerging in the literature. This extends the concept of platforms into research fields where it has not been previously applied, such as for content development in creative industries.
7.5 keys to PPP Success - Moreland Advisorsbrodgers10
1) The document outlines 7 1/2 keys to successful public-private partnerships (PPPs) from the perspective of a public agency. These include understanding PPP capabilities and limitations, building early stakeholder consensus, pairing the right project with the right deal structure, clearly outlining requirements while allowing private sector creativity, marketing the project to potential partners, conducting a fair proposal review process, providing clear project documentation, and respecting the time and resources private partners invest in proposals.
2) Successful PPPs balance protecting public interests with attracting private participation and competition. When executed well, PPPs bring private sector talents, resources, and innovation, but poor execution can fail the public.
3) The
This resume summarizes the qualifications and experience of S. Pratap Kumar, a 33-year-old married Indian man. It outlines his educational background which includes an MBA and Bachelors in Electrical Engineering. It also details his work experience between 2005-2014 in fields like seismic, software, and electrical engineering in locations like Saudi Arabia, Qatar, and India. The resume concludes with details on his technical skills, software support experience, safety certifications, and personal information.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document discusses the documentary genre. It defines documentaries as films that document real people and events. While documentaries aim to be factual, filmmakers still direct footage and structure films for coherence and interest. John Grierson first used the term "documentary" in 1926 to describe creative treatments of reality. There are typically five features of documentaries: observation of real events, interviews, dramatization, composition of shots, and exposition of an argument. The document then lists six types of documentaries: fully narrated, fly on the wall, mixed, self-reflexive, docudrama, and docusoap. Examples are provided for each type.
This document outlines different narrative structures that can be used in documentaries, including circular narratives that start and end with the same topic, open narratives that leave unanswered questions, and closed narratives where everything is explained. It also discusses single strand narratives that have one storyline versus multi strand narratives with multiple storylines, and linear narratives that follow chronological order versus non-linear narratives that use techniques like flashbacks.
Okonofua Osi' provides a curriculum vitae summarizing his personal and professional experience. He has over 7 years of experience in customer relations and technical support roles in the telecommunications industry. Currently he works as a Technical Support officer at MTN Nigeria, where his responsibilities include researching technology, monitoring network performance, and providing technical support. He holds a Bachelor's degree in Biochemistry from Madonna University and is currently pursuing a Master's degree in Industrial and Labor Relations from the University of Lagos. He also lists training in areas such as project management, Linux administration, and customer service.
Klaipėda, Lithuania is presented as an attractive location for business and investment. Key points include:
- Klaipėda has a growing economy, low taxes, and highly skilled workforce in industries like manufacturing, logistics and shipping.
- It has strong transportation infrastructure as a strategic port connecting the East and West by sea, rail, and highway.
- Investors are attracted by the business friendly environment including tax incentives through the Klaipėda Free Economic Zone.
Nicole Murray has over 17 years of experience in strategic marketing roles for both domestic and international brands, with a focus on developing innovative marketing strategies and demonstrating solid return on investment. She has a range of technical skills and experience in areas such as social media strategy, public relations, relationship management, and international marketing campaigns. Murray is currently the owner of a seasonal tax preparation franchise and seeks to bridge innovative marketing strategies with measurable results.
Pranayama is a breathing technique used in yoga. It involves consciously regulating breath to influence the flow of prana or vital energy in the body. The goal of pranayama is to bring more control and awareness to the breathing process.
This resume summarizes S. Pratap Kumar's work experience and qualifications. It details his work history in fields including seismic, software, and electrical from 2005-2014 in locations like Saudi Arabia, Qatar, and India. It also lists his educational background including an MBA and Bachelors in Electrical Engineering. Additional sections provide details on languages spoken, technical skills, software support experience, certifications, and personal information.
This documentary uses a variety of techniques including interviews, narration, archive footage, and observations to tell the biographical and career story of Kenny Rogers. It has themes of family, friendship, the music industry, and determination. The narrative structure is non-linear and circular. A variety of camera shots like medium close-ups and handheld footage are used. Graphics are included in interviews and archive material like album covers and performances are featured to tell Kenny Rogers' story.
A study on the chain restaurants dynamic negotiation games of the optimizatio...ijcsit
In the era of meager profit, production costs often become an important factor affecting SMEs’ operating
conditions, and how to effectively reduce production costs has become an issue of in-depth consideration
for the business owners. Especially, the food and beverage (F&B) industry cannot accurately predict the
demand. It many cause demand forecast fall and excess or insufficient inventory pressure. Companies of
the F&B industry may be even unable to meet immediate customer needs. They are faced great challenges
in quick response and inventory pressure. This study carried out the product inventory model analysis of
the most recent year’s sales data of the fresh food materials for chain restaurants in a supply chain region
with raw material suppliers and demanders. Moreover, this study adopted the multi-agent dynamic strategy
game to establish the joint procurement decision model negotiation algorithm for analysis and verification
by simulation cases to achieve the design of dynamic negotiation optimization mechanism for the joint
procurement of food materials. Coupled with supply chain management 3C theory for food material
inventory management, we developed the optimization method for determining the order quantities of the
chain restaurants. For product demand forecast, we applied the commonality model, production and
delivery capacity model, and the model of consumption and replenishment based on market demand
changes in categorization and development. Moreover, with the existence of dependencies between product
demands as the demand forecast basis, we determined the appropriate inventory model accordingly.
This document discusses building the competitive advantage of small and medium enterprises (SMEs) in the fashion sector in Medan City, Indonesia. It examines how marketing capabilities and innovation capabilities can influence market orientation and competitive advantage. Specifically, it analyzes (1) the direct and mediated effects of marketing and innovation capabilities on market orientation and competitive advantage, and (2) the direct and mediated effects through internet use on competitive advantage. The study uses a survey of 150 SMEs in the fashion sector. Preliminary results found some supported and some unsupported hypotheses regarding the relationships between marketing capability, innovation capability, market orientation, internet use, and competitive advantage.
This document is a term paper on gamification as a customer engagement tool. It begins with an introduction that defines gamification and discusses its use in education and employee training to increase motivation and engagement. It then provides several definitions of gamification from various sources. The objectives of gamification are discussed, including setting SMART goals. Companies that use gamification like Starbucks and Nike are mentioned. Reasons for interest in gamification include tapping into basic human needs for competition, status, achievement and self-expression. The document continues with in-depth discussions of game mechanics, uses of gamification in the workplace and project management, advantages and disadvantages, examples, and conclusions.
Software Agents Role and Predictive Approaches for Online AuctionsIRJET Journal
1. Software agents can play a significant role in online auctions by making predictions and interacting with bidders autonomously with little human intervention.
2. A software bidding agent uses machine learning approaches like collecting auction data and defining features to forecast prices. It also considers characteristics like being autonomous, proactive, reactive, social, and intelligent.
3. Social media data from platforms like Twitter can be used alongside machine learning techniques to predict prices by analyzing sentiments in large, real-time, unstructured data streams generated by users.
Comparative Analysis of Brand Performance and Financial Gains a Case Study of...inventionjournals
Digital marketing is a term for interactive marketing using digital techniques. The main objective is to create brand awareness and to raise sales. This paper finds the effects of mobile marketing of sportswear companies (Nike, Adidas and Puma) by the comparison of their fans/followers on internet and financial gains. In this study, it is found that mobile marketing helps to create awareness and to raise sales of company. Nike spends more on mobile marketing as compared to its both rivals and is also getting more profit and brand value than Adidas and Puma. Nike leads in digital market; the company has more fans and followers on internet(Facebook, Twitter and Youtube). Adidas also made strategies for mobile marketing that helped them to raise brand value and profit in recent years. Statistics shows that Puma is relatively far behind in this race. The company should develop strategies better than its rivals to raise its enterprise value and to compete in the world market
Revisiting Marketing Mix: Study of Evidences for Investigating Innovative Rol...scmsnoida5
With increasing complexities of intense
competitive market there is an evident emerging
need for change in mechanisms of marketing.
Out of all the most promising is the convergence
of company and the customer. This synergy
is innovatively utilized by companies in cocreating
and this has been possible mainly
because of the platform provided by Information
Technology. Thus this paper highlights the role
of Information Technology and how it can be
leveraged for enhancing customer value by laying
strong foundation for co-creation of product,
price, place and promotion through continuous
interaction between the communities of customers
and company. The paper discusses the market
evidences of several companies who have been
successful in re-creating 4P’s of marketing with
the innovative usage of Information Technology.
This paper also intends to propose an algorithm
to model interaction between technologically co-created 4P’s and its impact on company’s profit
using Agent Based Modeling.
Running Head: HR CLOUD TECHNOLOGY
HR CLOUD TECHNOLOGY 7
HR Cloud Technology
Student Name
University Affiliation
Instructor’s Name
Explain how the marketing plan targets the market segment
HR cloud technology is becoming a basic requirement for most companies within the consumer goods industry. The industry is mainly composed of firms which deal in food production, beverages, clothing, electronics, and automobiles, among other major goods directly purchased by customers. The marketing plan, therefore, targets the market segment by showing the major reasons why HR cloud technology is significant in the consumer goods industry through conducting a needs analysis. Most of the activities in which the consumer industry companies engage in require a centralized location from which various HR functions should be conducted. Cloud computing technology provides the best platform to ensure there is consumer satisfaction, effectiveness in sales and also better employee engagement that is crucial to the success of various organizations (Buyya & Venugopal, 2008).
Provide a positioning statement for your project
The HR cloud technology will be a combination of both customer and employee information system. In many occasions, organizations only have a cloud technology which strictly deals with matters associated with the employees. Others will strictly have information related to customers, but fail to show the link between the two. For this project, both customers and employees are crucial to the success of an organization. If employees are not happy, there is a likelihood they will interfere with service delivery to the customers (Graham, 2008). With this HR cloud technology, firms will be able to see the interactions between customers and the employees. In addition to that, the management of employees will become easier as all data will be centralized within one system. Management of customers will as well be made better due to the centralization of all consumer data. The project, therefore, aims at providing an efficient system for the management of employees and customers and also provides the opportunity for the organization to have a better view of the relationship between employees and customers, who form part of major stakeholders within organizations.
Define the products and services you will offer
The main product that will be offered is the HR Cloud software in which various firms in the consumer industry will have to purchase. Once the product has been purchased, there are different services the company will offer. For instances, constant improvement of the software is expected; firms will thus be charged with the role of downloading updates to ensure their software is working in the best manner possible. The project will also offer security services to the different firms that will acquire the HR Cloud.
International Journal of Marketing Studies; Vol. 6, No. 5; 201TatianaMajor22
International Journal of Marketing Studies; Vol. 6, No. 5; 2014
ISSN 1918-719X E-ISSN 1918-7203
Published by Canadian Center of Science and Education
21
Digital Strategies of Consumer Involvement and Innovation Dynamics:
A Cross-Sector Explorative Study
Eleonora Paolocci1
1 IULM University, Milan, Italy
Correspondence: Eleonora Paolocci, IULM University, Milan, Italy. E-mail: [email protected]
Received: May 24, 2014 Accepted: June 26, 2014 Online Published: September 28, 2014
doi:10.5539/ijms.v6n5p21 URL: http://dx.doi.org/10.5539/ijms.v6n5p21
Abstract
The study aims at exploring the collaborative dynamics between firms and consumers through Web tools. At
present, there is limited empirical research aimed at investigating if and how the involvement of consumers in
the implementation of open approaches, mediated by digital technologies, is actually implemented. The study
presents a recent multifactorial investigation of the topic where literature lacks in. Through the Web-analysis of
practices of a sample group of 180 companies operating in different market sectors, the author wants to explore
spread and type profiles of collaborative strategies, investigating the existence of a possible correlation with the
served markets and other moderator variables. Findings, identifying a ‘spectrum’ of engagement and co-creation
mechanisms, suggest forms of aggregation and profiling in the approach followed by the firms and illustrate how
the characteristics of virtual spaces allow them to explore new frontiers in the implementation of open
approaches, with different degrees of involvement.
Keywords: co-creation, consumer insight, empirical research, open innovation (OI), virtual integration
1. Introduction
Existing academic literature suggests a significant potential of collaboration with consumers in the process of
market value creation through ICTs (von Hippel, 2001; von Hippel & Katz, 2002; Sawhney, Verona, & Prandelli,
2005; Prandelli, Verona, & Raccagni, 2006; Bilgram, Brem, & Voigt, 2008; Füller & von Hippel, 2008;
Prandelli, Sawhney, & Verona, 2008; Füller, Muhlbacher, Matzler, & Jawecki, 2009; Morgan & Wang, 2010).
Considerable attention has been given to the benefits offered by the advent of digital technologies: low-cost
interaction; increase in the speed and duration of the engagement process; easier sharing processes if compared
to what can be done offline, where dynamics are limited to contexts of physical closeness (Dahan & Hauser,
2002; Afuah, 2003). The importance of collaborating with consumers in the development of innovative products
and services has been recognised for many years and there has been a steady proliferation of studies on this topic
(von Hippel, 1976, 1978, 1986, 1988; Grönross, 1990; Day, 1991; Bruce, Leverick, Littler, & Wilson, 1995;
Gales & Mansour-Cole, 1995; Prahalad & Ramaswamy, 2004a; Vargo & Lusch, 2004). However, it is only
recently that the attention g ...
Crowdsourcing Independent Game Development: A Design ProcessJames Gnau
An empirical paper focused on the impact of product development of independent game design through
the utilization of a process known as crowd-sourcing.
In this document you can find the output of a technology-push innovation process. Starting from the market analysis, till the definition of the UX and the BM to adopt to win the market, including the definition of the ecosystem where the technology will move.
This resume summarizes the qualifications and experience of S. Pratap Kumar, a 33-year-old married Indian man. It outlines his educational background which includes an MBA and Bachelors in Electrical Engineering. It also details his work experience between 2005-2014 in fields like seismic, software, and electrical engineering in locations like Saudi Arabia, Qatar, and India. The resume concludes with details on his technical skills, software support experience, safety certifications, and personal information.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document discusses the documentary genre. It defines documentaries as films that document real people and events. While documentaries aim to be factual, filmmakers still direct footage and structure films for coherence and interest. John Grierson first used the term "documentary" in 1926 to describe creative treatments of reality. There are typically five features of documentaries: observation of real events, interviews, dramatization, composition of shots, and exposition of an argument. The document then lists six types of documentaries: fully narrated, fly on the wall, mixed, self-reflexive, docudrama, and docusoap. Examples are provided for each type.
This document outlines different narrative structures that can be used in documentaries, including circular narratives that start and end with the same topic, open narratives that leave unanswered questions, and closed narratives where everything is explained. It also discusses single strand narratives that have one storyline versus multi strand narratives with multiple storylines, and linear narratives that follow chronological order versus non-linear narratives that use techniques like flashbacks.
Okonofua Osi' provides a curriculum vitae summarizing his personal and professional experience. He has over 7 years of experience in customer relations and technical support roles in the telecommunications industry. Currently he works as a Technical Support officer at MTN Nigeria, where his responsibilities include researching technology, monitoring network performance, and providing technical support. He holds a Bachelor's degree in Biochemistry from Madonna University and is currently pursuing a Master's degree in Industrial and Labor Relations from the University of Lagos. He also lists training in areas such as project management, Linux administration, and customer service.
Klaipėda, Lithuania is presented as an attractive location for business and investment. Key points include:
- Klaipėda has a growing economy, low taxes, and highly skilled workforce in industries like manufacturing, logistics and shipping.
- It has strong transportation infrastructure as a strategic port connecting the East and West by sea, rail, and highway.
- Investors are attracted by the business friendly environment including tax incentives through the Klaipėda Free Economic Zone.
Nicole Murray has over 17 years of experience in strategic marketing roles for both domestic and international brands, with a focus on developing innovative marketing strategies and demonstrating solid return on investment. She has a range of technical skills and experience in areas such as social media strategy, public relations, relationship management, and international marketing campaigns. Murray is currently the owner of a seasonal tax preparation franchise and seeks to bridge innovative marketing strategies with measurable results.
Pranayama is a breathing technique used in yoga. It involves consciously regulating breath to influence the flow of prana or vital energy in the body. The goal of pranayama is to bring more control and awareness to the breathing process.
This resume summarizes S. Pratap Kumar's work experience and qualifications. It details his work history in fields including seismic, software, and electrical from 2005-2014 in locations like Saudi Arabia, Qatar, and India. It also lists his educational background including an MBA and Bachelors in Electrical Engineering. Additional sections provide details on languages spoken, technical skills, software support experience, certifications, and personal information.
This documentary uses a variety of techniques including interviews, narration, archive footage, and observations to tell the biographical and career story of Kenny Rogers. It has themes of family, friendship, the music industry, and determination. The narrative structure is non-linear and circular. A variety of camera shots like medium close-ups and handheld footage are used. Graphics are included in interviews and archive material like album covers and performances are featured to tell Kenny Rogers' story.
A study on the chain restaurants dynamic negotiation games of the optimizatio...ijcsit
In the era of meager profit, production costs often become an important factor affecting SMEs’ operating
conditions, and how to effectively reduce production costs has become an issue of in-depth consideration
for the business owners. Especially, the food and beverage (F&B) industry cannot accurately predict the
demand. It many cause demand forecast fall and excess or insufficient inventory pressure. Companies of
the F&B industry may be even unable to meet immediate customer needs. They are faced great challenges
in quick response and inventory pressure. This study carried out the product inventory model analysis of
the most recent year’s sales data of the fresh food materials for chain restaurants in a supply chain region
with raw material suppliers and demanders. Moreover, this study adopted the multi-agent dynamic strategy
game to establish the joint procurement decision model negotiation algorithm for analysis and verification
by simulation cases to achieve the design of dynamic negotiation optimization mechanism for the joint
procurement of food materials. Coupled with supply chain management 3C theory for food material
inventory management, we developed the optimization method for determining the order quantities of the
chain restaurants. For product demand forecast, we applied the commonality model, production and
delivery capacity model, and the model of consumption and replenishment based on market demand
changes in categorization and development. Moreover, with the existence of dependencies between product
demands as the demand forecast basis, we determined the appropriate inventory model accordingly.
This document discusses building the competitive advantage of small and medium enterprises (SMEs) in the fashion sector in Medan City, Indonesia. It examines how marketing capabilities and innovation capabilities can influence market orientation and competitive advantage. Specifically, it analyzes (1) the direct and mediated effects of marketing and innovation capabilities on market orientation and competitive advantage, and (2) the direct and mediated effects through internet use on competitive advantage. The study uses a survey of 150 SMEs in the fashion sector. Preliminary results found some supported and some unsupported hypotheses regarding the relationships between marketing capability, innovation capability, market orientation, internet use, and competitive advantage.
This document is a term paper on gamification as a customer engagement tool. It begins with an introduction that defines gamification and discusses its use in education and employee training to increase motivation and engagement. It then provides several definitions of gamification from various sources. The objectives of gamification are discussed, including setting SMART goals. Companies that use gamification like Starbucks and Nike are mentioned. Reasons for interest in gamification include tapping into basic human needs for competition, status, achievement and self-expression. The document continues with in-depth discussions of game mechanics, uses of gamification in the workplace and project management, advantages and disadvantages, examples, and conclusions.
Software Agents Role and Predictive Approaches for Online AuctionsIRJET Journal
1. Software agents can play a significant role in online auctions by making predictions and interacting with bidders autonomously with little human intervention.
2. A software bidding agent uses machine learning approaches like collecting auction data and defining features to forecast prices. It also considers characteristics like being autonomous, proactive, reactive, social, and intelligent.
3. Social media data from platforms like Twitter can be used alongside machine learning techniques to predict prices by analyzing sentiments in large, real-time, unstructured data streams generated by users.
Comparative Analysis of Brand Performance and Financial Gains a Case Study of...inventionjournals
Digital marketing is a term for interactive marketing using digital techniques. The main objective is to create brand awareness and to raise sales. This paper finds the effects of mobile marketing of sportswear companies (Nike, Adidas and Puma) by the comparison of their fans/followers on internet and financial gains. In this study, it is found that mobile marketing helps to create awareness and to raise sales of company. Nike spends more on mobile marketing as compared to its both rivals and is also getting more profit and brand value than Adidas and Puma. Nike leads in digital market; the company has more fans and followers on internet(Facebook, Twitter and Youtube). Adidas also made strategies for mobile marketing that helped them to raise brand value and profit in recent years. Statistics shows that Puma is relatively far behind in this race. The company should develop strategies better than its rivals to raise its enterprise value and to compete in the world market
Revisiting Marketing Mix: Study of Evidences for Investigating Innovative Rol...scmsnoida5
With increasing complexities of intense
competitive market there is an evident emerging
need for change in mechanisms of marketing.
Out of all the most promising is the convergence
of company and the customer. This synergy
is innovatively utilized by companies in cocreating
and this has been possible mainly
because of the platform provided by Information
Technology. Thus this paper highlights the role
of Information Technology and how it can be
leveraged for enhancing customer value by laying
strong foundation for co-creation of product,
price, place and promotion through continuous
interaction between the communities of customers
and company. The paper discusses the market
evidences of several companies who have been
successful in re-creating 4P’s of marketing with
the innovative usage of Information Technology.
This paper also intends to propose an algorithm
to model interaction between technologically co-created 4P’s and its impact on company’s profit
using Agent Based Modeling.
Running Head: HR CLOUD TECHNOLOGY
HR CLOUD TECHNOLOGY 7
HR Cloud Technology
Student Name
University Affiliation
Instructor’s Name
Explain how the marketing plan targets the market segment
HR cloud technology is becoming a basic requirement for most companies within the consumer goods industry. The industry is mainly composed of firms which deal in food production, beverages, clothing, electronics, and automobiles, among other major goods directly purchased by customers. The marketing plan, therefore, targets the market segment by showing the major reasons why HR cloud technology is significant in the consumer goods industry through conducting a needs analysis. Most of the activities in which the consumer industry companies engage in require a centralized location from which various HR functions should be conducted. Cloud computing technology provides the best platform to ensure there is consumer satisfaction, effectiveness in sales and also better employee engagement that is crucial to the success of various organizations (Buyya & Venugopal, 2008).
Provide a positioning statement for your project
The HR cloud technology will be a combination of both customer and employee information system. In many occasions, organizations only have a cloud technology which strictly deals with matters associated with the employees. Others will strictly have information related to customers, but fail to show the link between the two. For this project, both customers and employees are crucial to the success of an organization. If employees are not happy, there is a likelihood they will interfere with service delivery to the customers (Graham, 2008). With this HR cloud technology, firms will be able to see the interactions between customers and the employees. In addition to that, the management of employees will become easier as all data will be centralized within one system. Management of customers will as well be made better due to the centralization of all consumer data. The project, therefore, aims at providing an efficient system for the management of employees and customers and also provides the opportunity for the organization to have a better view of the relationship between employees and customers, who form part of major stakeholders within organizations.
Define the products and services you will offer
The main product that will be offered is the HR Cloud software in which various firms in the consumer industry will have to purchase. Once the product has been purchased, there are different services the company will offer. For instances, constant improvement of the software is expected; firms will thus be charged with the role of downloading updates to ensure their software is working in the best manner possible. The project will also offer security services to the different firms that will acquire the HR Cloud.
International Journal of Marketing Studies; Vol. 6, No. 5; 201TatianaMajor22
International Journal of Marketing Studies; Vol. 6, No. 5; 2014
ISSN 1918-719X E-ISSN 1918-7203
Published by Canadian Center of Science and Education
21
Digital Strategies of Consumer Involvement and Innovation Dynamics:
A Cross-Sector Explorative Study
Eleonora Paolocci1
1 IULM University, Milan, Italy
Correspondence: Eleonora Paolocci, IULM University, Milan, Italy. E-mail: [email protected]
Received: May 24, 2014 Accepted: June 26, 2014 Online Published: September 28, 2014
doi:10.5539/ijms.v6n5p21 URL: http://dx.doi.org/10.5539/ijms.v6n5p21
Abstract
The study aims at exploring the collaborative dynamics between firms and consumers through Web tools. At
present, there is limited empirical research aimed at investigating if and how the involvement of consumers in
the implementation of open approaches, mediated by digital technologies, is actually implemented. The study
presents a recent multifactorial investigation of the topic where literature lacks in. Through the Web-analysis of
practices of a sample group of 180 companies operating in different market sectors, the author wants to explore
spread and type profiles of collaborative strategies, investigating the existence of a possible correlation with the
served markets and other moderator variables. Findings, identifying a ‘spectrum’ of engagement and co-creation
mechanisms, suggest forms of aggregation and profiling in the approach followed by the firms and illustrate how
the characteristics of virtual spaces allow them to explore new frontiers in the implementation of open
approaches, with different degrees of involvement.
Keywords: co-creation, consumer insight, empirical research, open innovation (OI), virtual integration
1. Introduction
Existing academic literature suggests a significant potential of collaboration with consumers in the process of
market value creation through ICTs (von Hippel, 2001; von Hippel & Katz, 2002; Sawhney, Verona, & Prandelli,
2005; Prandelli, Verona, & Raccagni, 2006; Bilgram, Brem, & Voigt, 2008; Füller & von Hippel, 2008;
Prandelli, Sawhney, & Verona, 2008; Füller, Muhlbacher, Matzler, & Jawecki, 2009; Morgan & Wang, 2010).
Considerable attention has been given to the benefits offered by the advent of digital technologies: low-cost
interaction; increase in the speed and duration of the engagement process; easier sharing processes if compared
to what can be done offline, where dynamics are limited to contexts of physical closeness (Dahan & Hauser,
2002; Afuah, 2003). The importance of collaborating with consumers in the development of innovative products
and services has been recognised for many years and there has been a steady proliferation of studies on this topic
(von Hippel, 1976, 1978, 1986, 1988; Grönross, 1990; Day, 1991; Bruce, Leverick, Littler, & Wilson, 1995;
Gales & Mansour-Cole, 1995; Prahalad & Ramaswamy, 2004a; Vargo & Lusch, 2004). However, it is only
recently that the attention g ...
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This document discusses coupled open innovation processes, where companies cooperate and share knowledge to jointly develop innovations. It provides examples of how coupled processes are implemented in the ICT sector. Specifically, it discusses Ericsson's use of coupled processes through strategic alliances and platforms like Ericsson Labs that allow it to combine internal and external ideas. Ericsson participates in standardization initiatives like 3GPP that involve over 300 companies cooperating to develop telecom industry standards through a coupled innovation process. The document analyzes the benefits of coupled processes for value creation and competitive advantage, as well as challenges around intellectual property protection and balancing openness between companies and customers.
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This document outlines the proposed methodology for a PhD study examining the use of gamification as a relationship marketing tool in 5-star hotels. The study aims to identify user motivations for playing games and understand what constitutes "fun" for different types of users. It will examine how these motivations relate to intentions to use hotel gamification applications and influence customer loyalty. A mixed methods approach is proposed using interviews to understand user perspectives, followed by a questionnaire to test relationships between variables. The implications include further defining fun and enjoyment in this context, understanding motivations for using hotel apps, and identifying how gamification can boost customer loyalty for hotel chains.
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This research develop the managing within network and relationship mechanism in agribusiness
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suggests a very tight competition. The average selling, average buying and market price (CK = 0.01) are
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sold, by using CK = 4, this condition shows the competition is not too tight.
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The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
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1. Conference Tittle : 2nd
International Conference on Innovation on Global Trends In Academic
Research (GTAR 20-21 April 2015)
Study Title : The Analysis Of Coopetition Strategy Of Joint Venture Zocha In Garut Indonesia Using
Value Net
Author 1: Ayu Ardhillah Yuliartha, Telkom University, ayuardhitha@gmail.com
Author 2: Dini Turipanam Alamanda, Telkom University, aturipanama@gmail.com
Presenter : Ayu Ardhillah Yuliartha
Correspondence : Ayu Ardhillah Yuliartha
ABSTRACT
This study aims to map the value net of Zocha and provides the coopetition strategy design using
PARTS so that it can create a new value co-creation. The type of the research is qualitative method
involving SMEs in Garut city in the time period of September to December 2014. The used data
collection techniques are interviews to five player (sample) who has criteria as informants about Zocha
business processes which using purposive sampling as sampling technique. From the analysis, it was
found that in implementing a new value co-creation, the elements which experience a change in PARTS
are Player, Added Value, Tactics and Scope while Rules remains the same with the existing condition of
value co-creation. This research gives implications in improving Zocha’s role as the value co-creator in
Garut city as well as a reference in combining the potential SMEs in order to create a greater business
value in the form of collaboration, both for Garut city and other cities.
Keywords: Coopetition, KUB Zocha, SMEs, PARTS, Value Co-creation, Value Net
1. Introduction
Creative industry in Indonesia has a significant progress so that it becomes one of the
biggest foreign suppliers for national economy. In Indonesia, this industry is quite
desirable for many economic actors to start their prospect, of course, with a quite
promising market either in domestic or abroad. The creative industry consists of 14 sub-
sectors: advertising, architecture, arts and antiques market, craft, design, fashion, video,
film and photography, interactive games, music, theatre, publishing and printing,
computer and software services, television and radio, as well as research and
development. Nowadays, the craft product is one of featured products which can be also
said as an excellent product in the creative industry for SMEs in many regions [1].
One of SMEs which produce various handicrafts made of vetiver located in Garut city
is Zocha Graha Kriya Joint Business Group (JBG) [2]. Franz Limiart as a founder of
Zocha JBG has a future goal to introduce Garut city to national and international sphere.
It is proved by his commitment not to open the store branches in other cities with an
expectation that people will come to Garut city so it can raise the potency of the craft,
culinary and tourism in Garut. This goal can be realised by conducting a systematic
2. effort, one of them is by optimizing the value co-creation which means to create a value
of the business product jointly between two or more companies.
According to Alamanda (2011) in her scientific publication “Value Craft: A Co-
creation as a factor of success in Zochas Vetiver Root Industry”, Zocha JBG today has
implemented a value co-creation but it only involves its plasmas [3]. Meanwhile, the
value co-creation has a greater business opportunity by making other SMEs like Batik
Garutan, Chocodot, Leather Jacket, and the local potential SME to participate by which
Zocha JBG as the initiator. SMEs that had been moving on their own can work together
with Zocha as Value Co-Creator / container creation of cooperation that produce products
that create business value that emphasizes collaboration between the parties, including
consumer involvement [4]. With the value co-creation, the involvement of Zocha JBG
including its plasmas and other SMEs will be greater so that it is necessary to have a
strategy to analyse the existing business environement. There is a strategy which can be
used to analyse it such as Business Model Canvas, THE DART model, etc. However, to
optimalise the value co-creation, the mapping of needed business environment does not
only emphasize on the competition, but also on the cooperation. One of dynamic
strategies which combine both competition and cooperation is a coopetion strategy.
The coopetion strategy is a part of game theory where this theory is an approach which
illustrates the business environment game involving two or more companies. This game
theory helps to model, to analyse, and to understand the behaviour of the involved actors
in the business [5]. The application of the game theory is capable in changing the
business strategy field, one of them is the coopetition strategy, by which the company is
demanded to be able to compete and cooperate in creating and obtaining the value [6].
In an international business, the concept of coopetition has been inevitably
implemented in many cases of company. The examples are the case study of aspartame
for Coke and Pepsi by NutraSweet and Hollan Sweetener company in 1980s, the case
study of Harnscfeger Industries and Krance for portal crane machines in 1987, the case
study of McCaw and LIN Broadcasting Corporation for mobile phone business license in
1988, and the case study of coal distribution in Florida between CSX and Norfolk
Southern in the early 1990s. It shows that the concept of coopetition can be impemented
to analyse the competition and the game of industry business.
In Indonesia, one example of the coopetion concept application is in a banking
industry. As an illustration, the customers of Bank Mandiri exactly understand that they
can do a transaction through Automated Teller Machine (ATM) owned by Bank Mandiri,
as well as ATMs owned by BRI, BNI, and other banks. Likewise, the customers of other
banks who can use Bank Mandiri, BNI, BRI, and other banks ATM facility which are
associated in a partnership cooperation [7]. The application of coopetition strategy in
Indonesia is still low whereas there are still many industry sectors which have potency to
be developed.
By seeing the future goal of Zocha owner who wants to introduce Garut city through
the value co-creation effort, the involvement of Zocha JBG with some parties will be
grater later and the application of coopetition concept in Indonesia is still minimum.
Zocha JBG wants an analysis about the coopetition among similar industries which
engage in the creative handicraft field.
The coopetition is a part of business game described through an instrument called
value net which is developed by Adam M. Brandenburger and Barru J Nalebuff. The
3. value net is an instrument used to map the influential main group in the business
environment so that the company can find out who are the customer, supplier,
complement, and competitor. To evaluate the mapping result through value net, the writer
uses PARTS analysis as the evaluation tool to detect the player who is involved in the
coopetition environment, the added value which is owned by the player, rules which is
applicable in the game, tactics which is used to run the game and scope of business game.
2. Literary Review
2.1.1 Game Theory
Game theory is one of important instruments to understand modern business in the
world. The first game theory is launched by John Von Neumann and the economics
expert Oskar Morgenstern through his book titled Theory of Games and Economic
Behaviour in 1944 (Brandernburger and nalebuff, 1997:20).
The game theory is a technique used to analyse a situation where two or more
individuals (or institutions) as in result of an action where one of them does not only
depend on the certain actions taken by him/herself but also on the actions taken by other
people. In this situation, the plan or strategy of related individual will depend on the
expectation of what people do [8].
The game theory raises the strategical decision making by giving the valuable
understanding about the interaction between some agents of personal interest. Hence, the
game theory is inevitably used in the business and economy (Erhun dan Keskinocak,
2003:5). The game theory has advantages based on its characteristics (Brandenburger dan
Nalebuff, 1997:21);
1. The game theory focuses directly on the most urgent problem: finding the right
strategy and making the right decision.
2. The game theory is very effective if there are many factors which are dependent and
there is no decision separately made from many decisions.
3. The game theory is an important instrument to be introduced to people in the
organization.
4. The game theory is a definition which can be developed and utilised.
Muggy and Stamm (2013) defined the game theory as a powerful instrument for
modelling the independent interaction of decision-making, including the stakeholders in a
chain system of humanitarian supply. A branch of old mathematics is used in the
economics and politics for human interaction model, the game theory has been also
implemented in a commercial supply chain to maximize the value (Ketchen and hult,
2007), to optimalise the cooperation (Cahcon and Zipkin, 1999), and for the form of
marketing strategy (Huang and Li, 2001). The model game theory of decentralised
decision-making as a player in the game, each player makes decision based on the
structure of the game and the goal [9]
The development of game theory is explained by Fang, Hipel, and Kilgour (1993).
Furthermore, Bradenburger and Nalebuff (1997) introduces the game theory which leads
4. to the model of cooperative game theory by popularising the term coopetition and
developing a new mindset in the form of game theory as the instrument to combine the
competition and cooperation, which refers to the meaning of coopetition. The coopetition
has been developed in some case studies of Siregar (2006), Rusko (2008), Alamanda et
al. (2011, 2012), Lacoste (2013).
2.1.2 Coopetition
Coopetition means cooperation and competition. Coopetition is a strategy of modern
company which combines the competition and cooperation where two or more
organization competes and cooperate to create the value as well as to compete in
obtaining greater value (Brandeburger dan Nalebuff, 1997:18). Padula and Dagnino
(2007) in Rusko (2008) introduce the idea of coopetition as a synthesis of two paradigms:
“Disruption of Competition in the Cooperation Game Structure” which claims that the
coopetition gives more realistic view of the unfolding relationship of cooperation [10].
Coopetition is a business strategy based on the combination of cooperation and
competition, which comes from the understanding that business competitors can gain
advantages and create values when they cooperate. The coopetition business model is
based on the game theory, which refers to a scientific approach (developed during the
World War II) to understand some strategies and results through the game which is
specially arranged [11].
Lado, Boyd and Hanlon (1997) in Yami et al (2010:44) explained that coopetition as
a relationship between two companies based on the cooperation to develop a new product
and create a value and then also based on the competition to get the part of the market
and redistribute the value that has been created [12].
Bradenburger dan Nalebuff (1997) desrcibed the coopetition as a part of business
game related to the creation and empowerment of the value. Schematically, the entire
scenario of business game is described in an instrument called value net.
2.1.3 Value Net
Value Net is a development of value chain model (Porter, 1985). The fact is that the
value chain as the model of value creation is too rigid and random, and it cannot respond
the change that encourages the creation of flexible value net. Value net is a dynamic and
flexible net where the actors (players) create a value through collaboration. The value net
is developed to facilitate the analysis, description, and study about the system of value
creation, and it takes activities of company as the key element from strategical analysis
(Parolini, 1999). A company is considered as a complex node in a complex web of
independent values where the success comes from the collaboration and creation of
business environment where each actor (player) can be successful [13].
Value net is a schematic map which is designed to represent all players in an
interrelated game. The interaction or relationship happens vertically and horizontally. The
relationship between the customer – company – suppliers happens along the vertical
dimension. Meanwhile, the horizal dimension involves the competitor – company –
complement (Brandenburger and Nalebuff, 1997:34).
5. In business, focusing only one side of the business and forgetting the rest often
happens. Thus, the value net is designed to handle this tendency. There is a basic
framework of value net (Brandenburger and Nalebuff, 1997) as illustrated in the diagram
below:
Picture 2.1
Value Net
Source: Brandenburger & Nalebuff (1997:35)
In the framework of value net, there are some perspectives which are
necessary to be concerned. However, in its process, the spread of value net often
only sees from one perspective: putting the self in the middle and then seeing
around the customer, supplier, competitor, and complement. Whereas, in fact,
there are still customers from customers, suppliers from suppliers, competitors
from competitors, and complements from complements. The players in this case
indirectly play many roles which make the game much more complicated.
Occasionally, someone only plays one role and he is not aware of other roles
which are probably played. The value net can be used to overcome that
complexity (Brandenburger & Nalebuff, 1997).
There are steps in using value net as following:
1. Value net describes some roles of the players. There is a possibility where the
same players position more than one role simultaneously. The mapping of
value net is the first step towards the change of the game.
2. Identifying all elements of the game (PARTS model): Player, Added Value,
Rules, Tactics, and Scope. [14]
2.1.4 PARTS
According to Brandenburger and Nalebuff (1997:100) PARTS are the elements
which can be used to change the business game. The elements of the game:
1. Player
The players or parties who are involved in the business game consist of customer,
supplier, competitor, and complement.
CUSTOMER
COMPANY
SUPPLIER
COMPLEMENTCOMPETITOR
6. 2. Added Value
Added value owned by the player in the game of added value determines who has the
strength in a game and who will get the greater value.
3. Rules
The applicable rules in the game determine the structure of how the game is played. In
business, there are no set of universal rules. The rules can be derived from the habit,
contract or constitution.
4. Tactics
The instrument which is used to influence or change the perception of the player in a
game is strongly influenced by different ways of thinking from people.
5. Scope
Scope of business is the limitation which is implicitly made by the player over the
game when the player defines the game. Based on the limitation of other parties, the
company can take benefits to increase the competitive advantage and change the
game.
To change a game, it is necessary to change one or some elements where those five
elements can give a new way to change the game into a totally new game.
3. Research Methodology
This research uses qualitative research method with a case study intensively conducted
in details against a case. This case can be a phenomenon, environment, and certain
situation which enable to discover and understand something [15]. This research uses
value net to map the business environment of Zocha which is evaluated by using PARTS
in order to generate the coopetition startegy recommendation in creating the new value
co-creation. In the data validation process, this research uses the technique of data
triangulation.
4. Results and Discussion
The research result is the value net mapping of business environment of Zocha which
is outlined in the existing value net and new value net. The last part of this research will
give some recommendations of coopetition strategy which is the change of new value net
evaluated and analysed by using PARTS which aims to create a new value co-creation.
7. 4.1 Zocha Existing Value Net
Based on the picture of Zocha strategy today which is explained in the Existing
value Net above, it is known that the customers of Zocha are the middle-upper class
who consist of the governmental institution and private sector. The governmental
institutions are soldier, police, and attorney who use Zocha product as merchandises
when they held office events or they give to their business partner. The private
sectors are hotel, restaurant, and salon which use Zocha product as fixtures for
interior design of spa room such as the soap dishes and room decoration made of
vetiver, price list book and service with vetiver decoration, as well as the tourists
who use Zocha product as souvenirs when they visit Garut city.
The products produced by Zocha are from the business group which consists
of eight groups: the vetiver farmer group, the weaving group, the sewing group, the
embroidery group, the shell craftsmen group, the bamboo craftsmen group, the
butterfly ornament made of duck leather craftsmen group, and the box craftsmen
group. These business groups which are in the value net act as the supplier producing
the semi-finished goods and submitting them to Zocha.
Chocodot
Batik Garutan
Leather Jacket
Wangi Pulus SME
Weaving Group
Farmer Group
Embroidery Group
Shell Craftsmen Group
Bamboo Craftsmen Group
Duck Feather Craftsmen Group
Box Craftsmen Group
Sewing Group
Customer
Supplier
ComplementCompetitor ZOCHA
Institution: Soldier, Police, Attorney
Private Sector: Hotel, Restaurant and
Salon
Society (tourists) of middle upper
economic class
Yarn Mill
Imitated Steel
8. Further, the semi-finished goods which are produced by the supplier are refined
by using the complementary goods from the yarn mill and imitated steel as the
complement with various creativities to add the value of the product before they were
offered to the customers.
Whereas, for competitors, in the beginning, Zocha itself admitted that there is no
business competitor which focuses on the developmenet of vetiver craftsmen in
Garut city so far. However, based on the writer’s analysis, Zocha has some
competitors such as Chocodot, Batik Garutan, Leather Jacket, and the Wangi pulus
SME since they are the icon of Garut city which can become the souvenirs or
merchandise for the customers, especially for the tourists who visit Garut.
4.2 The Difference between Zocha Existing Value Co-Creation and Zocha New
Value Co-Creation
PARTS New Value Co-creation
Player To implement the new value co-creation, the change of player can be seen in
picture 4.3 which is new value net. In this picture, it can be seen that that the
implementation of value co-creation requires the collaboration and synergy
among the players in the future by which the players in the value net have
one, two, or more different roles.
Added
Value
To implement the new value co-creation, through the collaboration and
synergy of SME, the added value of Zocha can be greater and higher in the
eyes of the customers. It is because Zocha can create products with the
collaboration of various raw materials or complementary materials such as
the touch of Batik Garutan and leather so that the choice of innovation which
is offered to the customers can vary. It is the matter of how Zocha can utilise
the creativity as the basic added value which is owned to give the satisfaction
for the customers.
Rules Rules are one of elements which also have an important role to control the
business process. However, to implement the new value co-creation by
Zocha, there are no new rules which should be made or issued. It is the
matter of how Zocha maintain the rules which have been made along with
the suppliers in order to run the business well. This thing is important to be
concerned since if it is principally seen from the value net, the customers and
suppliers have a simetric relationship which means that both of them have
the same role. Cooperating with the suppliers is as important as listening to
the desire of the customers. Therefore, it is important to have a good
relationship with the suppliers through the creation of rules which give the
mutual benefit as well as to the customers.
Tactics To implement the new value co-creation, Zocha should still run the tactics
which are used in the existing value co-creation and add the media to expand
the access, for example, to maximize the internet in expanding the range of
the market. Besides, it can be interactive media which connects Zocha to the
customers in order to be flexible in communicating each other.
Scope To implement the new value co-creation, the scope of Zocha business will be
greater later. It is because the collaboration between Zocha, Batik Garutan,
Leather Jacket, and Chocodot do not only rely on the vetiver material which
9. is created in such a way but also it enables the creation of a new product
which possibly uses Batik Garutan, Leather Jacket, and Chocodot as the
materials and the vetiver as the complement, or vice versa.
5. Conclusion and Suggestion
5.1 Conclusion
1. The value net of Zocha JBG which is now called as the existing value net is mapped
into four main parts: 1) Zocha customers who are in the middle-upper class
consisting of the governmental institution, private sector, and tourists, 2) Zocha
complement which consists of the yarn mill and the imitated steel, 3) Zocha suppliers
which consist of eight business partner groups, 4) Zocha competitors which consist
of Batik Garutan, Leather Jacket, Chocodot, and Pulus Wangi SME.
2. The new value net is mapped into four main parts: 1) Zocha customers who are in the
middle-upper class consisting of the governmental institution, private sector, tourists,
Batik Garutan and souvenir shops. 2) Zocha complement which consists of Batik
Garutan, Leather Jacket, Chocodot, and others, 3) Zocha suppliers which consist of
plasma assisted by Zocha, Batik Garutan, Leather Jacket, Chocodot, Pulus Wangi
SME and others, 4) Zocha competitors which consist of vetiver crafts SME outside
Garut city either in domestics or abroad.
The PARTS elements which change are Player, Added Value, Tactics, and Scope.
Player, in this case, experiences the change with the collaboration that had only one
role in the value net and it can play two or more different roles now. Added Value, in
this case, becomes greater since Zocha can create products with the collaboration of
the source and more various innovations with the potential SME of Garut. Tactics, in
this case, experiences the change by adding the media to expand the access, and
Scope, in this case, also experiences the change by becoming greater since the
products are not only derived from the vetiver but also from various sources of
materials which are created in such a way to create an innovative product.
5.2 Suggestion
It is expected that Garut people become the product endoser brand, produce
new collaborative products among the potential SMEs, probe to SMEs to expand the
scope of the business, prepare the minimum human resource by creating a training to
the boarding school or to the people who have strong will, utilise the information
technology like internet especially social media and sites as well as instagram to
expand the access to the customers and also to other partners, maintain and increase
the element rules with the suppliers so that cannot hamper the production process.
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