The document discusses the future and rethinking of Digital Rights Management (DRM), emphasizing the need for a user-centric approach and innovative business models. It argues for a transition from a security-focused mindset to one that reinstates user rights and encourages lawful use of copyrighted materials. The conclusion advocates for a collaborative redesign of DRM that considers all stakeholders and aims to balance copyright protections with user experience.

1. March 25, 2009 Jean-Henry Morin University of Geneva – CUI Dept. of Information Systems Switzerland [email_address] http://jean- henry.com / Panel on The Future of DRM Webcast & Transcript available here : http:// www.ftc.gov/bcp/workshops/drm /

2. How did we get here… … a dystopian society ? Digital Rights Management March 25, 2009 http:// www.flickr.com/search/?q =DRM

3. Where did we go wrong? Where did User Experience go ? Where did Superdistribution go ? Where are the new innovative Business Models , the Real-time Marketers , etc. ? Did DRM curb those that it meant ? Wasn’t DRM supposed to be an enabler ? Digital Rights Management March 25, 2009

4. The Future of DRM Assuming : DRM is likely to stay and be needed (managed content) Absolute security is neither achievable nor desirable Given the right User Experience and Business Models most users would smoothly comply Most users aren’t criminals We need to take a step back to : Critically re-think DRM altogether Reconsider the debate outside the either/or extremes of total vs. no security Re-design DRM from group up Digital Rights Management March 25, 2009

5. Rethinking & Redesigning DRM (I) Central role of the User and User Experience Reinstate Users in their roles & rights Presumption of innocence & the burden of proof A Fundamental guiding principle to re-think & re-design DRM : Feltens’ “ Copyright Balance ” principle (Felten, 2005) “ Since lawful use, including fair use, of copyrighted works is in the public interest, a user wishing to make lawful use of copyrighted material should not be prevented from doing so by any DRM system.” Claim: Put the trust back into the hands of the users Digital Rights Management March 25, 2009

6. Rethinking & Redesigning DRM (II) Exception Management in DRM, mixing water with fire ? Reverse the “distrust” assumption Allow Users to make Exception Claims and be granted “ Short Lived Licenses ” Credential based, revocable in case of abuse detection / monitoring Acknowledging the need for Managed Content Digital Rights Management March 25, 2009

7. Conclusion Can DRM “ go green ” before we all “ go dark ” ? Moving forward : Critically re-think DRM Creatively re-design DRM Involve equally all stakeholders Find new innovative Business Models Limit law to a “justifiable” level Remember technology is just the means Digital Rights Management March 25, 2009

8. References Thank you for your attention http://jean- henry.com / J.-H. Morin, “ Rethinking DRM Using Exception Management ”, chapter III in Handbook of Research on Secure Multimedia Distribution , S. Lian and Y. Zhang (Eds), Information Science Reference (ISR), ISBN: 978-1-60566-262-6, IGI Global, March 2009. http://www.igi-global.com/reference/details.asp?id =33143 J.-H. Morin, “ Exception Based Enterprise Rights Management : Towards a Paradigm Shift in Information Security and Policy Management ”, International Journal On Advances in Systems and Measurements , issn 1942-261x, vol. 1, no. 1, 2008, pp. 40-49. http:// www.iariajournals.org/systems_and_measurements / Digital Rights Management March 25, 2009 Webcast & Transcript available here : http:// www.ftc.gov/bcp/workshops/drm /