1) This document is a unit recording sheet for a student, Chantal Froud, who completed an advertising media unit. It summarizes her work, assessments, and grades for each learning outcome and criteria. 2) For each criteria, the teacher provided comments on the evidence location and quality of work. Chantal demonstrated excellent understanding and produced high quality work for all criteria. 3) Chantal received a distinction grade, the highest grade, for this unit based on her outstanding work analyzing campaigns, planning a cross media campaign, and producing media components that met all merit and pass criteria at a high standard.

1. Version 0.1 D/507/6408/URS
Oxford Cambridge and RSA Examinations
This formshould be completed by the centre assessor. Please enter specific page numbers w here evidence can be found in the portfolio, or w here electronic evidence is being submitted, the location of this.
One of these sheets should be attached to the assessed workof each candidate.
Unit Title Advertising media Unit Code R/507/4606 Year 2 0 1 9
Centre Name BITTERNE PARK SCHOOL Centre Number 5 8 6 0 7
Candidate Name FROUD Chantal Candidate Number 7 1 3 4
Grading Criteria - The Learner can:
Grading
Criteria
achieved ()
Teacher comment
Page
No./Evidence
location
Pass
The grading criteria are the pass requirements for this unit. In order to achieve a pass
grade, all pass criteria must be achieved.
Learning Outcome 1: Know how existing advertising campaigns embed
advertisements across a range of media products
P1: Describe an existing media advertising campaign 
Excellent detail on two products with detail
on audience, messages, techniques used,
representation and legal/ethical.
Presentation is clear and has good design
making reading material easy. Images have
been used throughout as evidence. All
analysis is thorough and contains some
critique of campaigns. Excellent
understanding shown.
LO1
(UNIT
20)
Learning Outcome 2: Be able to plan a cross media advertising campaign
to a client brief
P2: Create a plan for a cross media advertising campaign in response to a
client brief

Fantastic detail on proposal with excellent
links to client brief and target audience.
Each section has been clearly thought out
with extensive detail given. Chantal has
shown excellent understanding of task and
brief.
LO2
(UNIT
20)
OCR Level 3 Cambridge Technical in Digital Media
Unit 20 Advertising media
Unit Recording Sheet

2. Version 0.1 D/507/6408/URS
Oxford Cambridge and RSA Examinations
P3: Create a pre-production plan for the media components in the planned
advertising campaign 
Fantastic pre-production material added
including reece, graphics planning,
schedule, risk assessment, mood boards,
mind maps. All material is of a high
standard showing great understanding of
pre-prod docs. Clear design and idea
throughout. Script included of radio and TV
advert showing good understanding of task
and format. Work on logo included. Work
always links back to brief, audience,
product and research.
LO2
(UNIT
20)
Learning Outcome 3: Be able to produce the planned media components
P4: Create the media components to be used in the planned campaign 
Radio – clear script with good use of sound
effects, understanding shown of codes with
se of disclaimer at end of advert.
TV advert – script and storyboard included
again showing understanding and good link
to radio advert.
Print – good skill in photoshop, image used
links to all 3 adverts showing good
interdependence.
All adverts have been produced to a
good/high standard. Great work.
P4
(UNIT
20)
Grading Criteria - The Learner can:
Grading
Criteria
achieved ()
Teacher comment
Page
No./Evidence
location
Merit Criteria
The grading criteria are the merit requirements for this unit. In order to achieve a merit
grade, all merit criteria must be achieved and all pass criteria must also have been
achieved.
Learning Outcome 1: Know how existing advertising campaigns embed
advertisements across a range of media products
M1: Evaluate different cross media advertising campaigns for consistency of
message

Good detail added with evaluation of both
products and success of campaign.
Excellent standard of research included.
LO1
(UNIT
20)

3. Version 0.1 D/507/6408/URS
Oxford Cambridge and RSA Examinations
Learning Outcome 2: Be able to plan a cross media advertising campaign
to a client brief
M2: Justify the choice of planned components by targeted media sector 
Excellent detail on justifications for decisions
made in proposal. Each advert has been
discussed with detail given on aspects that will
connect the adverts. Brief referenced with links
back to target audience. Great detail on contact
sheet showing good prior learning. Excellent
work.
LO2
(UNIT
20)
Learning Outcome 3: Be able to produce the planned media components
M3: Explain how the created media components comply with the codes and
conventions of the media sectors 
Fantastic detail on how audience has been
addressed for each advert, with detail on
channels and magazines showing excellent
understanding of target audience.
M3
(Unit
20)

4. Version 0.1 D/507/6408/URS
Oxford Cambridge and RSA Examinations
Distinction Criteria
The grading criteria are the distinction requirements for this unit. In order to achieve a
distinction grade, all distinction criteria must be achieved and all merit and pass criteria
must also have been achieved.
Learning Outcome 2: Be able to plan a cross media advertising campaign
to a client brief
D1: Discuss the legal and ethical constraints within the planned campaign 
Good detail on how L&E will affect adverts
with some extensive detail on different
issues and governing bodies.
LO2
(UNIT
20)
Learning Outcome 3: Be able to produce the planned media components
D2: Demonstrate how the technical and aesthetic properties of the media
components meet the client brief 
Excellent detail on how the
advertisements’ technical and aesthetic
properties met the requirements of the
client’s brief, with detail on how research
was used to create adverts and how they
support the brief. Great layout and design
throughout, a confident and outstanding
piece of work for all tasks and units.
D2
(Unit
20)
OVERALL GRADE (P,M or D) DISTINCTION
I confirm that:
 the candidate’s work is solely that of the candidate concerned and was conducted under the required conditions as laid down in the qualification
handbook;
 internal standardisation has been carried out and that all grades have been correctly recorded and accurately transcribed to the claim being
submitted to OCR.
Completed by: M Drummond Date : 225/05/22
Please note: This formmay be updated on an annual basis. The current version of this formw illbe available on the OCR w ebsite (www.ocr.org.uk).