From Vision to Results: How to Convert a Great Strategy into Focused Execution and Success, Matt Heinz – President Heinz Marketing

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Matt Heinz, President and Founder of Heinz Marketing, discusses how to successfully execute a plan of action. Additionally he covers critical tips for increasing productivity to ensure you have the bandwidth to follow through on plans of action.

Marketing

Immediate ROI from #Circulate2015
• Take better notes (next time…)
• http://www.heinzmarketing.com/2012/04/how-to-take-
notes-at-a-conference/
• On the plane home…
• Triage your priorities & action items
• Publish your notes
• Execute your plan
@heinzmarketing #circulate2015

4
Last Slide First
• Common Objectives & Measurements
• Integrated Decision-Making
• Decentralization
• Empowerment with Accountability
• Disciplined Execution
• Personal Productivity
@heinzmarketing #circulate2015

Operational approach
7@heinzmarketing #circulate2015

Keys to driving alignment
• Focus on outcomes, not tactics
• Measure all parties on sales & revenue impact
• CIO + CMO + CFO = BFFs
• Work from a single technology budget
• Sit together
• Drink beer together
8@heinzmarketing #circulate2015

Making decisions
@heinzmarketing #circulate2015

Execution Essentials
• Roles & responsibilities
• Triage
• Scorecards
• Meeting rhythm
• Transparency and trust
• Track to the close
@heinzmarketing #circulate2015

The Seven Habits of Incredibly
Productive Marketers
1. Project Lists
2. Task Lists, Organization & Filtering
3. Email Management
4. Note Taking, Triage & Filing
5. Time Management
6. Idea Capture
7. Automation & Reminder Tools
@heinzmarketing #circulate2015

Project Lists
@heinzmarketing #circulate2015

Task Management
@heinzmarketing #circulate2015

Email Management
@heinzmarketing #circulate2015

Note Taking, Triage & Filing
@heinzmarketing #circulate2015

Time Management
@heinzmarketing #circulate2015

Idea Capture
@heinzmarketing #circulate2015

Automation & Reminder Tools
@heinzmarketing #circulate2015

24
Last Slide First
• Common Objectives & Measurements
• Integrated Decision-Making
• Decentralization
• Empowerment with Accountability
• Disciplined Execution
• Personal Productivity
@heinzmarketing #circulate2015

25
If you want more…
matt@heinzmarketing.com
@heinzmarketing #circulate2015
CheifMartec’s
2015
Marketing
Technology
Landscape

26
Thank You!
Matt Heinz
President, Heinz Marketing
@heinzmarketing
matt@heinzmarketing.com
@heinzmarketing #circulate2015

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