SlideShare a Scribd company logo
1 of 11
@ReTV_EU Facebook: ReTVeuwww.ReTV-Project.eu Instagram: retv_project
From TV to ReTV
How television will Re-invent itself
through Data-driven Personalization
Lyndon Nixon, MODUL Technology
DataTV Workshop Keynote, 5/6/2019
Viewing of linear broadcast TV is
decreasing while time spent with digital
content on Catchup TV, on-demand OTT
or social media rises.
Broadcaster audiences are fragmented
across digital channels and digital channels
are full of competing content offers for
their limited attention.
The TV industry is still catching up with
their online competition in the use of Web
technology: interaction, tracking,
personalisation and targeting.
TV viewing is no longer tied to schedules
https://blog.globalwebindex.com/chart-of-the-week/broadcast-tv-2019/
Global Web Index, „The State of Broadcast TV in 2019“,
Feb 2019.
Ericsson, TV and Media 2017“.
https://www.ericsson.com/en/trends-and-insights/consumerlab/consumer-
insights/reports/tv-and-media-2017
TV viewing is not tied to the television
Zenith Media, „Media
Consumption Forecasts
2018“, May 2018.
https://www.zenithmedia.com/mobile-internet-to-reach-28-of-
media-use-in-2020/
TV viewing is no longer just
viewing TV
Is watching Netflix „TV viewing“?
Is watching YouTube „TV viewing“?
Is watching IGTV or Facebook Watch „TV viewing“?
Is watching an Instagram story or a Twitter video
embedded in your feed „TV viewing“?
Price Waterhouse Coopers, „A new video world order“, October 2018.
TV viewing is no longer just viewing TV
Is TV only TV when produced/delivered by a TV broadcasting organisation?
What about professional video creators using Web/social media to reach audiences directly?
What about the (less skilled, less funded) independents – vloggers – who also produce (popular) content?
https://tubularinsights.com/top-facebook-publishers-march-2019/
Where is the (traditional) TV industry?
Is there a danger that „old“ TV will get left behind?
https://www.adweek.com/digital/kurt-abrahamson-sharethis-guest-post-
social-media-is-the-new-television/ May 2017
https://www.socialmediatoday.com/news/youtube-continues-to-explore-
new-ways-to-take-on-tv/552483/ April 2019
https://www.emarketer.com/content/social-media-shows-are-
everywhere-but-is-anyone-watching Aug 2018
https://www.thinkwithgoogle.com/data/millennial-tv-consumption-
statistics/ April 2016
What are the barriers for the TV industry?
Data silos
Divided channel strategies
Content restrictions & rights issues
Tied to long form content
.....
http://www.paulgraham.com/convergence.html March 2009!
What do we learn from the Web industry?
The value of data (privacy respecting, of course)
The importance of knowing your customer (and tracking them)
Conversion is driven by personalisation and recommendation
Learn by doing – analytics provide the feedback to iterate and improve
Content is still king – optimise on each and every channel
https://www.vox.com/2018/3/26/17163852/online-internet-advertisers-
outspend-tv-ads-advertisers-social-video-mobile-40-billion-2018
A vision: from TV to ReTV
Aggregate your data across content and channels
Know your customer (and respect their privacy)
TV‘s success will be driven by personalisation and recommendation
Learn by doing – analytics provide the feedback to iterate and improve
Content is still king but is not static – optimise on each and every channel
https://www.pwc.com/us/en/services/consulting/
library/consumer-intelligence-series/video-
consumer-motivations.html
https://www.forbes.com/sites/blakemorgan/2019/02/19/what-is-the-netflix-
effect/ Feb 2019
@ReTV_EU Facebook: ReTVeuwww.ReTV-Project.eu Instagram: retv_project
TV isn‘t dead, it‘s reborn.
https://www.thinkwithgoogle.com/data/millennial-tv-
consumption-statistics/ Jan 2018

More Related Content

What's hot

What's hot (12)

ICME 2020 Tutorial Part II: Video summary (re-)use and recommendation
ICME 2020 Tutorial Part II: Video summary (re-)use and recommendationICME 2020 Tutorial Part II: Video summary (re-)use and recommendation
ICME 2020 Tutorial Part II: Video summary (re-)use and recommendation
 
HbbTV 2.0 for LinkedTV: specification and gaps
HbbTV 2.0 for LinkedTV: specification and gapsHbbTV 2.0 for LinkedTV: specification and gaps
HbbTV 2.0 for LinkedTV: specification and gaps
 
ReTV at EBU MDN Workshop 2020
ReTV at EBU MDN Workshop 2020ReTV at EBU MDN Workshop 2020
ReTV at EBU MDN Workshop 2020
 
Implementing Artificial Intelligence Strategies for Content Annotation and Pu...
Implementing Artificial Intelligence Strategies for Content Annotation and Pu...Implementing Artificial Intelligence Strategies for Content Annotation and Pu...
Implementing Artificial Intelligence Strategies for Content Annotation and Pu...
 
Icme2020 tutorial video_summarization_part1
Icme2020 tutorial video_summarization_part1Icme2020 tutorial video_summarization_part1
Icme2020 tutorial video_summarization_part1
 
LinkedTV Poster
LinkedTV PosterLinkedTV Poster
LinkedTV Poster
 
Hybrid tv
Hybrid tvHybrid tv
Hybrid tv
 
Prospects from AMPLIFIRE
Prospects from AMPLIFIREProspects from AMPLIFIRE
Prospects from AMPLIFIRE
 
The Connected Planet V2
The Connected Planet V2The Connected Planet V2
The Connected Planet V2
 
About OPEN DEI
About OPEN DEIAbout OPEN DEI
About OPEN DEI
 
Ttv Ict World Congressfinal1 (Nx Power Lite)
Ttv Ict World Congressfinal1 (Nx Power Lite)Ttv Ict World Congressfinal1 (Nx Power Lite)
Ttv Ict World Congressfinal1 (Nx Power Lite)
 
Nem ppt presentation contact-nk
Nem ppt presentation contact-nkNem ppt presentation contact-nk
Nem ppt presentation contact-nk
 

Similar to From TV to ReTV, Keynote by Lyndon Nixon at TVX 2019 @datatv

Digital media research
Digital media researchDigital media research
Digital media research
Peter Sessa
 
JOURNALISM, MEDIA AND TECHNOLOGY PREDICTIONS 2016
JOURNALISM, MEDIA AND TECHNOLOGY PREDICTIONS 2016JOURNALISM, MEDIA AND TECHNOLOGY PREDICTIONS 2016
JOURNALISM, MEDIA AND TECHNOLOGY PREDICTIONS 2016
GM BBI research & liaison
 
Fipp world media trends special report social media
Fipp world media trends special report social mediaFipp world media trends special report social media
Fipp world media trends special report social media
Tuan Anh Nguyen
 
Fipp world media trends special report video report
Fipp world media trends special report video reportFipp world media trends special report video report
Fipp world media trends special report video report
Tuan Anh Nguyen
 

Similar to From TV to ReTV, Keynote by Lyndon Nixon at TVX 2019 @datatv (20)

Pagesuite innovation in digital media 12 may 16
Pagesuite innovation in digital media 12 may 16Pagesuite innovation in digital media 12 may 16
Pagesuite innovation in digital media 12 may 16
 
Winning the Content Wars: A Playbook for Today’s Content Providers
Winning the Content Wars: A Playbook for Today’s Content ProvidersWinning the Content Wars: A Playbook for Today’s Content Providers
Winning the Content Wars: A Playbook for Today’s Content Providers
 
Digital media research
Digital media researchDigital media research
Digital media research
 
Fipp world media trends special report mobile
Fipp world media trends special report mobileFipp world media trends special report mobile
Fipp world media trends special report mobile
 
2016 ukraine strategies
2016 ukraine strategies2016 ukraine strategies
2016 ukraine strategies
 
JOURNALISM, MEDIA AND TECHNOLOGY PREDICTIONS 2016
JOURNALISM, MEDIA AND TECHNOLOGY PREDICTIONS 2016JOURNALISM, MEDIA AND TECHNOLOGY PREDICTIONS 2016
JOURNALISM, MEDIA AND TECHNOLOGY PREDICTIONS 2016
 
Newman predictions-2016-final
Newman predictions-2016-finalNewman predictions-2016-final
Newman predictions-2016-final
 
Digital News Report 2016, THOMSON REUTERS Institute
Digital News Report 2016,  THOMSON REUTERS InstituteDigital News Report 2016,  THOMSON REUTERS Institute
Digital News Report 2016, THOMSON REUTERS Institute
 
Dutch Media Landscape 2018 by Publicis Spine
Dutch Media Landscape 2018 by Publicis SpineDutch Media Landscape 2018 by Publicis Spine
Dutch Media Landscape 2018 by Publicis Spine
 
The Impact Of Technology
The Impact Of TechnologyThe Impact Of Technology
The Impact Of Technology
 
Fipp world media trends special report social media
Fipp world media trends special report social mediaFipp world media trends special report social media
Fipp world media trends special report social media
 
Session 5 - Susanne Weber
Session 5 - Susanne WeberSession 5 - Susanne Weber
Session 5 - Susanne Weber
 
How audiences use technology and its impact on our lives
How audiences use technology and its impact on our lives How audiences use technology and its impact on our lives
How audiences use technology and its impact on our lives
 
Social Media Trends to Put Into Practice in 2019
Social Media Trends to Put Into Practice in 2019Social Media Trends to Put Into Practice in 2019
Social Media Trends to Put Into Practice in 2019
 
Fipp world media trends special report video report
Fipp world media trends special report video reportFipp world media trends special report video report
Fipp world media trends special report video report
 
Media Market Digest Feb'18
Media Market Digest Feb'18Media Market Digest Feb'18
Media Market Digest Feb'18
 
Audiovisual markets in the European Union - Video sharing platforms and their...
Audiovisual markets in the European Union - Video sharing platforms and their...Audiovisual markets in the European Union - Video sharing platforms and their...
Audiovisual markets in the European Union - Video sharing platforms and their...
 
Content Marketing The Big Shift - 2015 update
Content Marketing The Big Shift - 2015 updateContent Marketing The Big Shift - 2015 update
Content Marketing The Big Shift - 2015 update
 
Media Market Digest Jan-Nov'16
Media Market Digest Jan-Nov'16Media Market Digest Jan-Nov'16
Media Market Digest Jan-Nov'16
 
Media Market Digest May'18
Media Market Digest May'18Media Market Digest May'18
Media Market Digest May'18
 

Recently uploaded

Unlocking Exploration: Self-Motivated Agents Thrive on Memory-Driven Curiosity
Unlocking Exploration: Self-Motivated Agents Thrive on Memory-Driven CuriosityUnlocking Exploration: Self-Motivated Agents Thrive on Memory-Driven Curiosity
Unlocking Exploration: Self-Motivated Agents Thrive on Memory-Driven Curiosity
Hung Le
 
Proofreading- Basics to Artificial Intelligence Integration - Presentation:Sl...
Proofreading- Basics to Artificial Intelligence Integration - Presentation:Sl...Proofreading- Basics to Artificial Intelligence Integration - Presentation:Sl...
Proofreading- Basics to Artificial Intelligence Integration - Presentation:Sl...
David Celestin
 

Recently uploaded (20)

globalisation project report displayed overview
globalisation project report displayed overviewglobalisation project report displayed overview
globalisation project report displayed overview
 
History of Morena Moshoeshoe birth death
History of Morena Moshoeshoe birth deathHistory of Morena Moshoeshoe birth death
History of Morena Moshoeshoe birth death
 
Databricks Machine Learning Associate Exam Dumps 2024.pdf
Databricks Machine Learning Associate Exam Dumps 2024.pdfDatabricks Machine Learning Associate Exam Dumps 2024.pdf
Databricks Machine Learning Associate Exam Dumps 2024.pdf
 
Introduction to Artificial intelligence.
Introduction to Artificial intelligence.Introduction to Artificial intelligence.
Introduction to Artificial intelligence.
 
Molecular docking- Laxman I. Nimbale.pptx
Molecular docking- Laxman  I. Nimbale.pptxMolecular docking- Laxman  I. Nimbale.pptx
Molecular docking- Laxman I. Nimbale.pptx
 
"I hear you": Moving beyond empathy in UXR
"I hear you": Moving beyond empathy in UXR"I hear you": Moving beyond empathy in UXR
"I hear you": Moving beyond empathy in UXR
 
LITTLE ABOUT LESOTHO FROM THE TIME MOSHOESHOE THE FIRST WAS BORN
LITTLE ABOUT LESOTHO FROM THE TIME MOSHOESHOE THE FIRST WAS BORNLITTLE ABOUT LESOTHO FROM THE TIME MOSHOESHOE THE FIRST WAS BORN
LITTLE ABOUT LESOTHO FROM THE TIME MOSHOESHOE THE FIRST WAS BORN
 
2024-05-15-Surat Meetup-Hyperautomation.pptx
2024-05-15-Surat Meetup-Hyperautomation.pptx2024-05-15-Surat Meetup-Hyperautomation.pptx
2024-05-15-Surat Meetup-Hyperautomation.pptx
 
STM valmiusseminaari 26-04-2024 PUUMALAINEN Ajankohtaista kansainvälisestä yh...
STM valmiusseminaari 26-04-2024 PUUMALAINEN Ajankohtaista kansainvälisestä yh...STM valmiusseminaari 26-04-2024 PUUMALAINEN Ajankohtaista kansainvälisestä yh...
STM valmiusseminaari 26-04-2024 PUUMALAINEN Ajankohtaista kansainvälisestä yh...
 
BEAUTIFUL PLACES TO VISIT IN LESOTHO.pptx
BEAUTIFUL PLACES TO VISIT IN LESOTHO.pptxBEAUTIFUL PLACES TO VISIT IN LESOTHO.pptx
BEAUTIFUL PLACES TO VISIT IN LESOTHO.pptx
 
Ready Set Go Children Sermon about Mark 16:15-20
Ready Set Go Children Sermon about Mark 16:15-20Ready Set Go Children Sermon about Mark 16:15-20
Ready Set Go Children Sermon about Mark 16:15-20
 
BIG DEVELOPMENTS IN LESOTHO(DAMS & MINES
BIG DEVELOPMENTS IN LESOTHO(DAMS & MINESBIG DEVELOPMENTS IN LESOTHO(DAMS & MINES
BIG DEVELOPMENTS IN LESOTHO(DAMS & MINES
 
SOLID WASTE MANAGEMENT SYSTEM OF FENI PAURASHAVA, BANGLADESH.pdf
SOLID WASTE MANAGEMENT SYSTEM OF FENI PAURASHAVA, BANGLADESH.pdfSOLID WASTE MANAGEMENT SYSTEM OF FENI PAURASHAVA, BANGLADESH.pdf
SOLID WASTE MANAGEMENT SYSTEM OF FENI PAURASHAVA, BANGLADESH.pdf
 
2024 mega trends for the digital workplace - FINAL.pdf
2024 mega trends for the digital workplace - FINAL.pdf2024 mega trends for the digital workplace - FINAL.pdf
2024 mega trends for the digital workplace - FINAL.pdf
 
SaaStr Workshop Wednesday with CEO of Guru
SaaStr Workshop Wednesday with CEO of GuruSaaStr Workshop Wednesday with CEO of Guru
SaaStr Workshop Wednesday with CEO of Guru
 
Unlocking Exploration: Self-Motivated Agents Thrive on Memory-Driven Curiosity
Unlocking Exploration: Self-Motivated Agents Thrive on Memory-Driven CuriosityUnlocking Exploration: Self-Motivated Agents Thrive on Memory-Driven Curiosity
Unlocking Exploration: Self-Motivated Agents Thrive on Memory-Driven Curiosity
 
Proofreading- Basics to Artificial Intelligence Integration - Presentation:Sl...
Proofreading- Basics to Artificial Intelligence Integration - Presentation:Sl...Proofreading- Basics to Artificial Intelligence Integration - Presentation:Sl...
Proofreading- Basics to Artificial Intelligence Integration - Presentation:Sl...
 
Using AI to boost productivity for developers
Using AI to boost productivity for developersUsing AI to boost productivity for developers
Using AI to boost productivity for developers
 
Abortion Pills Fahaheel ௹+918133066128💬@ Safe and Effective Mifepristion and ...
Abortion Pills Fahaheel ௹+918133066128💬@ Safe and Effective Mifepristion and ...Abortion Pills Fahaheel ௹+918133066128💬@ Safe and Effective Mifepristion and ...
Abortion Pills Fahaheel ௹+918133066128💬@ Safe and Effective Mifepristion and ...
 
BIG DEVELOPMENTS IN LESOTHO(DAMS & MINES
BIG DEVELOPMENTS IN LESOTHO(DAMS & MINESBIG DEVELOPMENTS IN LESOTHO(DAMS & MINES
BIG DEVELOPMENTS IN LESOTHO(DAMS & MINES
 

From TV to ReTV, Keynote by Lyndon Nixon at TVX 2019 @datatv

  • 1. @ReTV_EU Facebook: ReTVeuwww.ReTV-Project.eu Instagram: retv_project From TV to ReTV How television will Re-invent itself through Data-driven Personalization Lyndon Nixon, MODUL Technology DataTV Workshop Keynote, 5/6/2019
  • 2. Viewing of linear broadcast TV is decreasing while time spent with digital content on Catchup TV, on-demand OTT or social media rises. Broadcaster audiences are fragmented across digital channels and digital channels are full of competing content offers for their limited attention. The TV industry is still catching up with their online competition in the use of Web technology: interaction, tracking, personalisation and targeting.
  • 3. TV viewing is no longer tied to schedules https://blog.globalwebindex.com/chart-of-the-week/broadcast-tv-2019/ Global Web Index, „The State of Broadcast TV in 2019“, Feb 2019. Ericsson, TV and Media 2017“. https://www.ericsson.com/en/trends-and-insights/consumerlab/consumer- insights/reports/tv-and-media-2017
  • 4. TV viewing is not tied to the television Zenith Media, „Media Consumption Forecasts 2018“, May 2018. https://www.zenithmedia.com/mobile-internet-to-reach-28-of- media-use-in-2020/
  • 5. TV viewing is no longer just viewing TV Is watching Netflix „TV viewing“? Is watching YouTube „TV viewing“? Is watching IGTV or Facebook Watch „TV viewing“? Is watching an Instagram story or a Twitter video embedded in your feed „TV viewing“? Price Waterhouse Coopers, „A new video world order“, October 2018.
  • 6. TV viewing is no longer just viewing TV Is TV only TV when produced/delivered by a TV broadcasting organisation? What about professional video creators using Web/social media to reach audiences directly? What about the (less skilled, less funded) independents – vloggers – who also produce (popular) content? https://tubularinsights.com/top-facebook-publishers-march-2019/
  • 7. Where is the (traditional) TV industry? Is there a danger that „old“ TV will get left behind? https://www.adweek.com/digital/kurt-abrahamson-sharethis-guest-post- social-media-is-the-new-television/ May 2017 https://www.socialmediatoday.com/news/youtube-continues-to-explore- new-ways-to-take-on-tv/552483/ April 2019 https://www.emarketer.com/content/social-media-shows-are- everywhere-but-is-anyone-watching Aug 2018 https://www.thinkwithgoogle.com/data/millennial-tv-consumption- statistics/ April 2016
  • 8. What are the barriers for the TV industry? Data silos Divided channel strategies Content restrictions & rights issues Tied to long form content ..... http://www.paulgraham.com/convergence.html March 2009!
  • 9. What do we learn from the Web industry? The value of data (privacy respecting, of course) The importance of knowing your customer (and tracking them) Conversion is driven by personalisation and recommendation Learn by doing – analytics provide the feedback to iterate and improve Content is still king – optimise on each and every channel https://www.vox.com/2018/3/26/17163852/online-internet-advertisers- outspend-tv-ads-advertisers-social-video-mobile-40-billion-2018
  • 10. A vision: from TV to ReTV Aggregate your data across content and channels Know your customer (and respect their privacy) TV‘s success will be driven by personalisation and recommendation Learn by doing – analytics provide the feedback to iterate and improve Content is still king but is not static – optimise on each and every channel https://www.pwc.com/us/en/services/consulting/ library/consumer-intelligence-series/video- consumer-motivations.html https://www.forbes.com/sites/blakemorgan/2019/02/19/what-is-the-netflix- effect/ Feb 2019
  • 11. @ReTV_EU Facebook: ReTVeuwww.ReTV-Project.eu Instagram: retv_project TV isn‘t dead, it‘s reborn. https://www.thinkwithgoogle.com/data/millennial-tv- consumption-statistics/ Jan 2018