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Deck of Playing Cards
From the SunWinery
Design Brief
Kitley DeFelice
January 22, 2020
VC 2: Design
Methodology
Client Description
From the Sun Winery - a Hoosier (Indiana) vineyard and
winery with an elegant yet still fun-loving and playful tone.
From the Sun develops many different types of wines, from
fruity and sweet to bitter and dry and everything in between
for any and all of the different preferences of various wine
enthusiasts. The winery is called “From the Sun,” referencing
how the grapes utilized in making wine are grown, using
natural sunlight to grow and cultivate the grapevine plants.
Event
An outdoor wine festival located in a
charming rural area of Indiana. Many
Hoosier wineries attend, setting up tents
and booths showcasing their products to
festival attendees.
Target Audience
Hoosier men and women—though most likely more
women than men—who enjoy wine. These individuals are
old enough, probably 30 years of age or more, to earn a
large enough income to comfortably purchase more
expensive bottles of wine, about $45,000 per year or more.
These people enjoy elegant graphic styles, but they also
appreciate fun and/or playful types of graphics as well.
IndustryTerminology
• Vintage - the year the grapes were harvested
• SingleVarietal - made with one type of grape
• Blend - made with more than one type of grape
• Fruit-forward - flavored with sweet fruits
• Earthy - tastes like a plant; savory; not fruity /
sweet
• Body - how much you feel the weight of the wine
on your palate (in your mouth). Can be light-,
medium-, or full-bodied
– Results from a culmination of several
characteristics interacting together as the wine
sweeps across your tongue. For example, wines
with high alcohol levels (14%+ ABV) or high
sweetness give the impression of a fuller body.
• Dry - not sweet
• Tannin - adds a textured, prickly, drying
sensation on your tongue and on the roof of
your mouth. Can be low, medium, or high
• Finish - aftertaste
• Complexity - a complex or layered wine is one
that has many different flavors that evolve over
time in your mouth
• Still - wine that is free of carbon dioxide and
therefore lacks sparkling and effervescent
properties
• Sparkling – wine that is carbonated / contains
carbon dioxide
Tone / Criteria /
Objectives / Ideas
• Elegant, but still colorful and fun-loving
– Perhaps combine playful, slightly doodle-like illustration style with visual
elements with a more refined tone - perhaps straight, repeated lines, etc.
• Bold, strong colors utilized, but desaturated to not be too in-your-face and still
maintain elegance
• Bright (but fairly desaturated) colors employed – happy
• “From the Sun” - imagery of sun and flourishing, growing grapevines
• Perhaps swirling, Art Nouveau style, filigree-like lines and shapes to exhibit
sophistication but also reference grapevines
– Design of back of cards?
• Utilize iconic shapes of wine bottles and wine glasses and iconic deep red, plum
color of red wine
• Maybe use iconic deep purple color of wine grapes
Function / Aims
This deck of playing cards will be available
at From the Sun’s booth at the wine
festival. The decks will be given away to
festival attendees as a fun promotional item
advertising From the SunWinery.
Communication Goal
Celebrating the elegance and joy of
wine that produces fun and happiness

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From the Sun Winery Playing Cards Design Brief

  • 1. Deck of Playing Cards From the SunWinery Design Brief Kitley DeFelice January 22, 2020 VC 2: Design Methodology
  • 2. Client Description From the Sun Winery - a Hoosier (Indiana) vineyard and winery with an elegant yet still fun-loving and playful tone. From the Sun develops many different types of wines, from fruity and sweet to bitter and dry and everything in between for any and all of the different preferences of various wine enthusiasts. The winery is called “From the Sun,” referencing how the grapes utilized in making wine are grown, using natural sunlight to grow and cultivate the grapevine plants.
  • 3. Event An outdoor wine festival located in a charming rural area of Indiana. Many Hoosier wineries attend, setting up tents and booths showcasing their products to festival attendees.
  • 4. Target Audience Hoosier men and women—though most likely more women than men—who enjoy wine. These individuals are old enough, probably 30 years of age or more, to earn a large enough income to comfortably purchase more expensive bottles of wine, about $45,000 per year or more. These people enjoy elegant graphic styles, but they also appreciate fun and/or playful types of graphics as well.
  • 5. IndustryTerminology • Vintage - the year the grapes were harvested • SingleVarietal - made with one type of grape • Blend - made with more than one type of grape • Fruit-forward - flavored with sweet fruits • Earthy - tastes like a plant; savory; not fruity / sweet • Body - how much you feel the weight of the wine on your palate (in your mouth). Can be light-, medium-, or full-bodied – Results from a culmination of several characteristics interacting together as the wine sweeps across your tongue. For example, wines with high alcohol levels (14%+ ABV) or high sweetness give the impression of a fuller body. • Dry - not sweet • Tannin - adds a textured, prickly, drying sensation on your tongue and on the roof of your mouth. Can be low, medium, or high • Finish - aftertaste • Complexity - a complex or layered wine is one that has many different flavors that evolve over time in your mouth • Still - wine that is free of carbon dioxide and therefore lacks sparkling and effervescent properties • Sparkling – wine that is carbonated / contains carbon dioxide
  • 6. Tone / Criteria / Objectives / Ideas • Elegant, but still colorful and fun-loving – Perhaps combine playful, slightly doodle-like illustration style with visual elements with a more refined tone - perhaps straight, repeated lines, etc. • Bold, strong colors utilized, but desaturated to not be too in-your-face and still maintain elegance • Bright (but fairly desaturated) colors employed – happy • “From the Sun” - imagery of sun and flourishing, growing grapevines • Perhaps swirling, Art Nouveau style, filigree-like lines and shapes to exhibit sophistication but also reference grapevines – Design of back of cards? • Utilize iconic shapes of wine bottles and wine glasses and iconic deep red, plum color of red wine • Maybe use iconic deep purple color of wine grapes
  • 7. Function / Aims This deck of playing cards will be available at From the Sun’s booth at the wine festival. The decks will be given away to festival attendees as a fun promotional item advertising From the SunWinery.
  • 8. Communication Goal Celebrating the elegance and joy of wine that produces fun and happiness