From Maruti To NEXA.pptx
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This PPT will tell about why Maruti Suzuki India Ltd has launched the new showroom outlets which is known as NEXA. As already there were many other showroom outlets exist in the year 2015.
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Nexa is a retail network established by Maruti Suzuki in July 2015 that caters to high-end consumers. It aims to provide a premium experience and sell more luxurious vehicles to improve Maruti's brand image and attract modern customers. However, Nexa faces challenges like having fewer vehicle models and low awareness of its new concept. The document suggests that Nexa would benefit from increasing advertisements, expanding vehicle offerings in showrooms, and gathering customer feedback.
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about nexa, how it is developed, what was the mainobjective of developing nexa, what challenges it will face, etc
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Nexa is a retail network established by Maruti Suzuki in July 2015 that caters to high-end consumers. It aims to provide a premium experience and sell more luxurious vehicles to improve Maruti's brand image and attract modern customers. However, Nexa faces challenges like having fewer vehicle models and low awareness of its new concept. The document suggests that Nexa would benefit from increasing advertisements, expanding vehicle offerings in showrooms, and gathering customer feedback.
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Tata Nano was launched in 2008 as India's $2500 car to make car ownership more accessible. However, it faced issues with design flaws and poor quality that hurt sales. Tata Motors worked to rebuild trust with expeditions showcasing the Nano's durability and owner diaries sharing experiences. Later campaigns targeted youth, emphasized rational benefits like fuel efficiency, and tied with entertainment brands. The current campaign offers customers a trip to see their Nanos being assembled to build excitement around the upgraded Nano GenX model. Through various campaigns over the years, Tata Motors has worked to transform the Nano's brand from an affordable people's car to one that appeals to youth.
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From Maruti To NEXA.pptx
- 1. N E X A MARUTI SUZUKI
- 3. NEXA- “A New Destination, A New Experience” New Exclusive Automobile Experience- NEXA Established- In July 2015 Retail Network of Dealership Premium Segment Outlet
- 4. Why NEXA ? Semi Luxury Brand Line New Experience in terms of: Hospitality Lifetime Service Digital Design
- 5. NEXA Showrooms Vs. Other Showrooms
- 6. Blue Ocean Strategy To deal with the challenges due to Globalization in NEXA Outlets It should have three complementary qualities Focus Divergence Compelling Tagline – “A New Destination, A New Experience”
- 8. C R E A T E . I N S P I R E .