The document discusses designing for social impact. It notes that when developing solutions, one must ensure they are solving the right problem, for the right people, in the right way. It also emphasizes validating solutions through prototypes and minimum viable products. The document then discusses EcoPort, a solution developed for Hong Kong that addresses the problems of waste separation and high transportation costs for recycling. Some key principles for designing for social impact discussed are understanding user motivations, designing ecosystems rather than just apps, disrupting existing line items before entire industries, resisting narrow definitions of scope, and recognizing some stakeholders may not welcome solutions.

1. From Interaction to Impact
Connecting Design with Social Outcomes

2. 2

3. 3

4. 4

6. 6

7. 7

8. 8

9. Designing for Social Impact

10. Designing for Social Impact
(as opposed to…?)

11. Business
Designing for Social Impact

13. 13
Problem/
Solution Fit
Product/
Market Fit Scale
LAUNCH
RISK
Lots Little
YOUR IDEA Are you solving the
right problem for
the right people in
the right way?
What is the best
commercial
solution?
How should you
build it?

14. 14
Problem/
Solution Fit
Product/
Market Fit Scale
LAUNCH
RISK
Lots Little
YOUR IDEA Are you solving the
right problem for
the right people in
the right way?
What is the best
commercial
solution?
How should you
build it?
What should you build? Prototype
Minimum Viable
Product (MVP)
Beta Release
What are you validating? Offering Product Execution

15. EXPERIENCE
BEHAVIOUR
ASSUMPTIONS

16. EXPERIENCE
BEHAVIOUR
ASSUMPTIONS

17. EXPERIENCE
BEHAVIOUR
ASSUMPTIONS
WHY?

18. EcoPort

19. 19

20. 20

21. 21
By 2018, Hong Kong will run
out of available landfill space.

22. Hong Kong recycles
6.4% of its waste.*
* Not joking.

23. We learnt two things:
!
1. Separation was an issue for solid waste (no-one wants to touch
the gross stuff).
!
2. Transportation costs were the main hurdle for recycling to
scale.

24. 24

25. 25

26. How to Design for Social Impact

27. Above all, understand motivations
You can’t change them, but you can design to influence behaviour
once you understand them.

28. Design ecosystems, not (just) apps
Focus on the relationship between stakeholders and selectively
involve technology where it enhances interactions between them.

29. Disrupt a line item before you
disrupt an industry
It’s easier to sell a solution to an existing problem, than it is
to convince someone a problem exists that needs money
spent on it.

30. Resist definition
Scoping your involvement means limiting your impact.
F*ck that: Design is a contact sport.

31. You might not be welcome.
Triads, charities. The usual.

32. Thank you.